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OUTPERFORM WITH DECISION AUGMENTATION FROM SOURSE

Sourse is a decision augmentation platform for business and IT leaders that want
to make data-backed decisions with confidence.


TELCO

Optimise the telco customer lifecycle from acquisition through to churn using
decision support tools that deliver actionable insights, experimentation, and
automation with prebuilt and pretrained AI models.

Learn More


MEDIA

Personalisation centred around audience and content predictions, and
leading-edge AI recommendations to support ad-funded and subscription
entertainment business models.

Learn More


UTILITIES

Market insights and property market data combined to provide a data backdrop for
energy brands wanting to improve their planning choices and improve the
decisions made throughout their customer lifecycle.

Learn More
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CLIENTS

Helping our clients outperform with data-driven decisions.




AI AND DATA SCIENCE DELIVERED AS A SERVICE

Accelerate AI adoption using prebuilt, pretrained models engineered for your
industry use cases. AI is used for decision support with strategic planning, and
for ‘always on’ optimisation of KPIs such as churn.

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DATA-DRIVEN DECISIONS ARE BETTER


PREDICTION WITHIN 60 DAYS

Accelerate AI. 60 days to prediction and 90 days to automation.


+95% ACCURATE DECISIONS

Increase reliability and scalability of decision-making – with greater accuracy.


COMPOUND BUSINESS BENEFITS

Always on management to optimise KPIs simultaneously and better manage CAPEX &
OPEX.


DECISIONS MADE WITH DATA – NOT GUT

60% of major decisions are based on gut, not data.
Forward-thinking IT and business leaders want to change that.


TRADITIONAL APPROACH

Some data, some experience and lots of gut




DATA-DRIVEN DECISION

100% of available used: every decision optimised


Contact Us


PARTNERS

Prebuilt connectors with major cloud ecosystem vendors to automate experiments
and optimisations.




 * ACCURATE FORWARD PLANNING
   
   ”The potential is very exciting. We now know how much to buy a product for
   and can more accurately predict what price we’ll sell it for …”
   
   – Brett Burgess, CEO, Moorup


 * 47% REDUCTION IN CHURN OVER 18 MONTHS
   
   “I didn’t believe it was possible to have this much impact on churn.”
   
   – Leading Australian MVNO


 * 96% ACCURACY ON PREDICTION
   
   “Incredible accuracy.”
   
   – Fixed Provider with Cable TV service
   
   


 * MULTI-MILLION-DOLLAR YIELD IMPROVEMENT
   
   “Unlocked value that we couldn’t have anticipated.”
   
   – Fixed & mobile service provider 
   
   


 * ACCURATE FORWARD PLANNING
   
   ”The potential is very exciting. We now know how much to buy a product for
   and can more accurately predict what price we’ll sell it for …”
   
   – Brett Burgess, CEO, Moorup


 * 47% REDUCTION IN CHURN OVER 18 MONTHS
   
   “I didn’t believe it was possible to have this much impact on churn.”
   
   – Leading Australian MVNO




OUR TEAM

DEDICATED TO CUSTOMER SUCCESS, THE TEAM IS ALL ABOUT OUR PURPOSE, PRODUCT,
TECHNICAL INNOVATION AND, MOST IMPORTANTLY, OUR CLIENT OUTCOMES.

TANYA HYAMS-YOUNG

CEO

20+ years’ experience in global telco and technology brands. Leadership roles in
business transformation and digital product and service delivery. Evangelist for
decision augmentation and inspired to deliver client outcomes through AI and
data.



MATT JONES

CRO

20+ years’ experience in Australia’s leading telco brands. Global leadership
roles in SaaS and technology businesses. Founder of Australian MVNO, OVO,
SourseAI, and passionate disruptor across technology and business domains.



JAMES HARTWRIGHT

CTO

25 years’ experience enabling media, energy and telco businesses through
technology and transformation. Specialist in the growing domain of customer data
platforms, customer value management, and marketing technologies.



DOUG WRIGHT

PRINCIPAL PLATFORM ENGINEER

PhD qualified with 20+ years’ experience in software engineering. Highly
specialised in software development for telcos and social / media businesses.
Industry-changing work combining data science and process applications to design
and build the Sourse AI platform.



HENRIK PETANDER

CHIEF DATA SCIENTIST

PhD qualified data scientist with 15+ years’ experience in research, data
modelling, and data science. Pioneering machine learning techniques to improve
business adoption of data science in telcos, energy, and media clients.



SEBASTIEN ARDON

HEAD OF PLATFORMS

PhD qualified software engineer with 20+ years’ experience. 10+ years in R&D,
innovating in recommendations and media distribution. Highly specialised in the
explainability of AI and visualisation of AI and complex data sets.



STEFAN NG

BI ANALYST

Experienced analyst, CVM marketeer and account manager. Specialised in marketing
data sets and value extraction from marketing and BI data.



IRENE RIX

DATA SCIENTIST

TOM BLACK

DATA SCIENTIST

JOE ALLEN

DATA SCIENTIST

WORK WITH US

We’d love to talk to you about the application of AI in your business. If you’re
a business or IT decision maker, get in touch to find out more.

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INVESTORS

We’re backed by amazing investors and industry leaders.




CONTACT US

We’d love to talk to you about the application of AI in your business. If you’re
a business or IT decision maker, get in touch to find out more.

Contact us

© 2023 Sourse Pty Ltd. All rights reserved

Terms & Conditions

EMAIL:

info@sourse.co

TELEPHONE:

+612 8004 9413

SOCIAL:

LinkedIn
Twitter

ADDRESS:

L27, 100 Barangaroo Ave
Barangaroo
NSW 2000