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Text Content

 * OTT/CTV Services
 * Retargeting
 * Geofencing
 * White Label Services
 * Blog
 * Contact Us

 * +1 (855) OTTMEDIA
 * team@overthetop.co

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+1 (855) OTTMEDIA

 * OTT/CTV Services
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 * White Label Services
 * Blog
 * Contact Us

+1 (855) OTTMEDIA



OTT/CTV ADVERTISING

As a leader in OTT and CTV, we help you reach audiences across devices, from
streaming TV to mobile. Our cross-platform approach ensures your message
connects with viewers, increasing engagement and visibility.
Get In Touch



TAKE YOUR ADVERTISING OVER THE TOP

Reach all viewers on all devices such as streaming TV services, mobile devices,
tablets, and much more!
Get In Touch



EXPANDING YOUR REACH WITH OTT AND CTV ADS

Elevate your brand with over-the-top marketing that targets audiences across
streaming TV services, mobile phones, tablets, and more. Our OTT advertising
strategy ensures you reach all viewers on any device, driving results with
precision and scale.
Get In Touch



OUR CLIENTS




GET OTT/CTV PRICING!









3+2=?






OVER THE TOP MARKETING RANKS #254
OUT OF THE 5,000 FASTEST GROWING
PRIVATE COMPANIES IN THE UNITED STATES!




WHY CHOOSE OTT ADVERTISING?

With the rise of streaming devices, OTT advertising offers businesses a way to
connect with audiences where they engage most—whether it’s on a tablet during a
commute or on platforms like Roku or Apple TV. As long as there’s internet,
there’s an opportunity for targeted OTT advertising. Ready to elevate your ad
campaign with over-the-top marketing?

Learn more

The only OTT/CTV vendor we have ever worked with that has 100% full
transparency. Live reporting and constant communication is the key to success
Denise H.

METRICS THAT MATTER

We deliver comprehensive ROI metrics, allowing you to track your campaign’s
success through completed view rates, audience locations down to specific zip
codes, and platform-specific impressions. These insights provide a clear
understanding of where and how your ads are performing, ensuring precise
optimization for future campaigns.

PRECISION TARGETING

With advanced targeting capabilities, OTT advertising allows us to hone in on
key demographics such as age, location, behaviors, and more. Using data-driven
insights, we ensure your ads reach the right audience at the right time,
maximizing impact and engagement. Whether you’re targeting specific regions or
behavioral traits, OTT platforms offer unparalleled precision in reaching your
ideal customers.

INCREASED USER ENGAGEMENT

OTT platforms offer higher user engagement because viewers actively choose to
watch the content, unlike passive TV viewership. This intentional viewing
behavior means that audiences are more likely to stay engaged with your ads,
leading to better results and stronger connections with potential customers.


OUR APPROACH

We prioritize delivering results and building long-term partnerships by
providing personalized strategies tailored to each business’s unique goals. Your
success is our top priority, and we work closely with you to ensure every
campaign meets its objectives.



OUR EXPEREIENCE

Between data engineers, customer service, sales, and media buying, our culture
is all about the client going over the top!



OUR CLIENTS

Our data targeting solution is purpose-built for OTT, which means we can active
on custom audiences based on a household graph. Access over 3,000 custom
segments.



OUR OFFICE

4250 Veterans Memorial Highway Holbrook, NY 11741



CLIENT TESTIMONIALS


 * IMPRESSIVE
   
   Jonathan H. - Spirits Brand
   The amount of hand holding at the beginning of our campaign was very
   impressive. Knowledge is power, and the entire team at Over The Top Marketing
   has amazing knowledge of the OTT/CTV space. It is a pleasure working with the
   OTTM team, almost daily, they have become a perfect extension of our
   marketing team. Thanks again and looking forward to ongoing success!


 * AMAZING TRANSPARENCY
   
   Linda K. - Higher Education
   I just wanted to say thank you for all the work you and OTT did for us on
   this year’s graduate campaign. I was keeping a close eye on the project,
   reviewing all the data you provided in these reports, along with previous
   information we have gathered. This is all extremely helpful as we plan our
   future campaigns. I’m glad we were able to work with OTT and complete a very
   successful/highly visible campaign.


 * FAST & RELIABLE
   
   Marissa T. - Live Event Company
   We work in an industry that everything moves very quickly. We rely on our
   vendors being able to keep up with our turn around times. Over The Top
   Marketing is always there for us, when we need something turned around
   quickly, they are there to get it done. Fast and reliable, but most
   importantly our campaigns are done correctly and efficiently. Thanks OTTM!

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IS OTT WORTH IT? WHAT ARE ITS BENEFITS?

OTT advertising allows you to extend your audience reach beyond traditional TV
ads. By combining the precision of digital targeting with the broad reach of
television, OTT helps brands engage more effectively with their desired
demographics. This dual advantage ensures that your ads resonate with the right
people, leading to more meaningful connections and better overall campaign
performance.


BROADEN YOUR REACH

With 24% of U.S. adults no longer subscribing to cable or satellite TV,
incorporating OTT advertising into your marketing strategy is essential. By
using OTT platforms, you can access a significant portion of your target
audience that traditional TV ads may miss. This ensures your brand stays
relevant and reaches more potential customers who are engaging with digital
streaming services.


IMPROVED ACCOUNTABILITY

OTT advertising, like other digital marketing methods, provides near real-time
access to data. This allows you to monitor performance metrics, optimize
campaigns on the fly, and make data-driven decisions that enhance your
advertising strategy. With insights at your fingertips, you can ensure each
campaign is performing at its best.

 


TARGETING ACROSS MULTIPLE CHANNELS

OTT advertising allows brands to reach the same consumers across a variety of
platforms. Whether it’s through OTT ads, social media campaigns, websites, or
programmatic audio ads, you can engage your audience consistently across
multiple channels, ensuring a cohesive and far-reaching strategy that maximizes
your campaign’s impact.

 


SEGMENTATION

OTT advertising offers precise segmentation, allowing advertisers to target
specific demographic groups using user-generated data. You can customize your
ads based on device preferences, purchase history, location, and other relevant
factors. This level of segmentation ensures that your message reaches the right
audience, increasing the likelihood of engagement and conversions.


MICROTARGETING

OTT services leverage advanced microtargeting by combining household data with
third-party insights. This allows advertisers to reach specific audiences based
on key factors, such as recent life changes (like moving or graduating),
in-market behaviors (such as car shopping or home remodeling), and affinity
indicators (like travel enthusiasts or luxury brand shoppers). This precise
targeting ensures that ads are shown to the most relevant viewers, improving
campaign effectiveness.


TRACKING ENGAGEMENT

Unlike traditional TV, OTT advertising provides precise data on viewer
engagement. You can track how many people viewed your ad, how often it was
skipped, and when users clicked on it. With more consumers switching from cable
to streaming services, OTT advertising offers an advanced way to monitor and
optimize ad performance, making it the next logical step in the evolution of
digital marketing.


AN ENGAGED AUDIENCE

Unlike traditional TV ads, where impressions are paid for regardless of
viewership, OTT ads only play when a user specifically requests the content.
This ensures a higher likelihood of engagement, as viewers are actively choosing
to watch the video. With OTT advertising, you reach an audience that is more
likely to pay attention to your message, increasing the effectiveness of your
campaign.

 


GROW YOUR BUSINESS WITH TARGETED OTT ADVERTISING

Over The Top Marketing is the trusted OTT media buying partner for top
advertisers and agencies across the U.S. Our full transparency and competitive
CPM rates set us apart from the competition. Let us help you create a custom
advertising plan tailored to your business’s needs, ensuring maximum reach and
effectiveness through OTT platforms. Contact us today to get started!

Learn more

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WHAT IS OVER-THE-TOP (OTT) ADVERTISING?

OTT refers to video content streamed to devices like computers, mobile phones,
and smart TVs without using traditional cable providers. Ads that play while
viewers binge-watch their favorite shows on platforms like YouTube TV, Hulu,
Roku, and Amazon Fire Stick are examples of OTT advertising. These ads can reach
audiences across multiple devices, bypassing conventional media channels. OTT
ads tend to be shorter, more engaging, and allow for advanced targeting,
ensuring high-quality messaging and effective reach.

Learn more



WHY INVEST IN OTT ADVERTISING?

As millions of viewers in the U.S. move away from traditional TV, OTT
advertising allows your business to reach this growing audience. OTT ads offer
greater flexibility than TV commercials. You can target specific audiences by
showing your ads on the platforms or during shows most relevant to them. This
customized approach avoids generic ads and ensures your messaging resonates with
the right viewers, improving your overall campaign effectiveness.

Learn More


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QUICK LINKS

 * OTT/CTV Services
 * Retargeting
 * White Label Services
 * Geofencing
 * Blogs
 * About Us
 * Contact Us


OFFICE LOCATIONS

 * Connecticut
 * New York


CONTACT DETAILS

(855) OTTMEDIA team@overthetop.co
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