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News


COURRÈGES SS24: A CAMPAIGN WHERE MUSIC MEETS FASHION

February 16, 2024



Courrèges, renowned for its innovative fusion of fashion with art and music,
unveils its Spring/Summer 2024 campaign through the iconic lens of David Sims,
encapsulating a rhythmic narrative that resonates with Nicolas Di Felice's
creative vision. This campaign pulses with the rhythm of music, integral to
Nicolas Di Felice's creative vision, crafting a narrative where each note
intertwines with Courrèges' fabric, shaping its identity.

The imagery, a harmonious blend of top models' silhouettes against a stark white
backdrop, unfolds like an abstract score. This season, Courrèges reimagines its
heritage with a modern twist, reminiscent of the brand's innovative spirit that
has continuously evolved since its inception.




VISUAL POETRY IN MOTION

In his second collaboration with Courrèges, David Sims captures a visual
spectacle, channeling the raw energy of DIY fanzines to fuse high fashion with
grassroots creativity. Each image in the series highlights the distinct
character of the Courrèges muse, capturing a vibrant dialogue between the
brand's heritage and its forward-looking innovation.




THE HOLY BAG: A NEW ICON

The campaign introduces the Holy Bag, marrying Courrèges' Space Age legacy with
contemporary design, a testament to the brand's enduring spirit of innovation.
This new icon, crafted in sleek black and oxblood leather and adorned with
embossed faux croc, adds textural depth that resonates with the pioneering
spirit André Courrèges instilled in the 1960s, redefining the fashion landscape
with bold, futuristic designs. This accessory not only complements the SS24
collection but also highlights the brand's commitment to blending heritage with
modernity.




A POLYPHONIC VISION

The SS24 campaign unveils the multifaceted narratives that weave through the
Courrèges universe, embodying Di Felice's multifaceted vision. The campaign
transcends fashion, inviting an intimate exploration of identity and expression,
celebrating the individuality of each character, as they collectively embody the
vibrant spirit of the Courrèges community.




ARTISTIC EXCELLENCE

Guided by Nicolas Di Felice, the SS24 collection pays homage to André Courrèges'
revolutionary vision, seamlessly integrating the brand's iconic Space Age
designs with a fresh, modern perspective. Courrèges, once dubbed the 'Space Age'
designer, redefined women's fashion with angular mini dresses, trouser suits,
and iconic accessories inspired by astronaut gear, firmly establishing the
brand's futuristic vision.

His approach to fashion was likened to engineering, focusing on functional
problems with harmonious solutions, much like designing a plane. This ethos of
innovation is woven into the fabric of the SS24 collection, bridging Courrèges'
historic minimalism and futurism with contemporary sustainability and
inclusivity initiatives.

Courrèges has embarked on a transformative journey, redefining its ethos with a
strong emphasis on sustainability and the integration of cutting-edge
technology. The brand has adeptly transitioned from its iconic PVC garments to
eco-conscious alternatives, underscoring its commitment to environmental
responsibility.

As Courrèges steps into the future, it continues to lead fashion innovation,
blurring the lines between art, music, and style with each groundbreaking
collection. The SS24 campaign is not just a reflection of the brand's glorious
past but a beacon for its future, promising a continued legacy of breaking
creative boundaries and redefining elegance in the modern era.

Rain Magazine stands at the forefront of fashion, interweaving the dynamic
worlds of music, culture, and art.

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