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Ampleforth Governance


UNDERSTANDING AND IMPROVING GOVERNANCE PARTICIPATION IN FORTH DAO

Ampleforth Governance
aman June 23, 2023, 2:35pm 1

Summary

Dealing with voter fatigue and finding the right onboarding incentives are
points of struggle for every DAO. The fact that DAOs do not have any information
on their non-participating members makes the puzzle harder. DeepDAO believes
that it is possible to understand $FORTH token holders down to their interest
categories and activity patterns to point toward measures to improve voter
participation.

We propose conducting a data-based segmentation of $FORTH token holders to find
out the largest segments of non-voters, voters with decaying participation
scores, etc. to point toward the right onboarding steps/incentives for them.

How to address this

Governance activity in different DAOs provides valuable insights into the
characteristics and preferences of wallet holders.

For example, taking a closer look at 0xjean.eth, we observe a strong inclination
towards identity products(from participation in DAOs like Proof of Humanity,
Sismo, etc.) and Public Goods (from participation in DAOs like UBI DAO, Gitcoin,
etc). This presents an opportunity for any other DAO 0xjean.eth is a member of
to leverage this interest by introducing DAO participation badges or an
initiative focused on public goods.

Similarly, we can identify other categories of mass interest and introduce new
initiatives to the DAO. For instance, let’s consider the scenario where out of
the 26k+ $FORTH holders, we identify 1000s of individuals highly interested in
NFTs, public goods, education and research, and identity solutions. With this
information, Forth DAO may consider establishing sub-DAOs or guilds, each with a
yearly budget, to advance the Forth DAO’s mission in these specific areas.

Note that we aren’t directly incentivizing governance participation but trying
to introduce genuine initiatives that make participation more attractive and
useful to a wider audience.

Methodology

At a high level, this analysis consists of these main tasks:

(1) DeepDAO provides a DAO-profile for each $FORTH holder. However, before
proceeding with this analysis, we will perform extensive quality assurance to
ensure that every $FORTH holder is accurately represented, and their activities
are aggregated as comprehensively as possible.

(2) The interest categories of participants differ greatly among DAOs. To factor
this in, we’ll sort the set of token holders by their DAO participation scores
and take the top n’k addresses to manually find out several interest categories
that best segment them. These categories will be utilized to segment the top m’k
addresses (m>n) in order to confirm that we have the most actionable and
specific categories representing $FORTH holders. We will repeat these steps
until we discover satisfactory interest categories after which we’ll classify
$FORTH holders into these buckets.

(3) We will employ a similar methodology as described above to determine the
optimal activity categories that segment $FORTH holders.

(4) Clean the lists above to label bots and potentially malicious actors: our
research identified vote miners’ activity across the DAO ecosystem.

(5) Based on DeepDAO’s domain expertise in Web3 and governance, work with Forth
DAO’s community and growth staff to define the right incentives / onboarding
steps for each segmented group.

 * Some examples of interest labels are: NFTs, DeFi, Investments, Gaming, gig
   work, public goods, identity solutions, labels based on governance app etc.
   “Interest” is defined as membership or activity in a DAO category over a
   threshold.

** Some examples of activity labels are: persistent voter, long-term dormant
address, non-voter, an address that used to participate, an address that is
getting less interested in participating over time, etc.

Data & Metrics

The data we’ll be using for this analysis can include:

 1. Forth DAO governance data (Snapshot, Governor)

 2. DAO profiles of all $FORTH holders which include:

 3. A DAO score based on the volume and time-period of their DAO activity, along
    with a rank (among the other 6.8M+ profiles on DeepDAO.)

 * Granular governance data, including their votes and proposal history, across
   the DAO ecosystem, spanning multiple governance frameworks and blockchains.
 * Their delegation data (as a delegator & delegate, on multiple DAOs across
   Snapshot and Governor.)
 * Their participation data across multiple DAO categories (DeepDAO categorizes
   over 1000 DAOs into 13 categories, more than any other DAO data aggregator)
 * Their participation in airdrop mining and other unorthodox activities.

 3. Other data from DeepDAO API to check for effect of voting coalitions,
    predicted governance activity, trends (for eg, how treasury trends
    correlated with the community’s engagement in the DAO), etc.

Deliverables

 1. A report with analysis of all governance participants of Forth DAO, and
    non-active $FORTH holders. This will answer questions like who are the
    primary participants, which are the largest segments of active, and inactive
    participants, which segments have the highest attrition / retention, etc.

 2. A CSV file with all $FORTH token holders and their category interests, as
    reflected by the DAOs they vote in.

 3. An action plan report, to understand the best strategies for optimizing DAO
    participation, based on our findings and incorporating suggestions from
    Forth DAO DAO through brainstorming sessions.

Milestones

Milestone 1:

DeepDAO dives deeper into $FORTH holders and finalizes the optimal labels &
interest categories.
Time required: 4 weeks from the start of the project

Milestone 2:

DeepDAO hands over deliverables (1), (2) & (3)
Time required: 4 weeks from Milestone 1 completion

Funding

We request a total grant funding of 15,000 with the following breakdown: 33%
($5,000) after Milestone 1 and the remaining 67% ($10,000) after Milestone 2.

About DeepDAO

DeepDAO is the #1 discovery and analytics engine for the DAO ecosystem. We
aggregate, list, and analyze financial and governance data for over 12.5k DAOs
and millions of governance token holders, and voters, across different chains
and governance platforms. DeepDAO is widely recognized in the ecosystem, and
media as the go-to source for data about DAOs.

1 Like

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UNDERSTANDING AND IMPROVING GOVERNANCE PARTICIPATION IN FORTH DAO

Ampleforth Governance


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Jun 2023

Jun 2023

aman
Jun '23


Summary

Dealing with voter fatigue and finding the right onboarding incentives are
points of struggle for every DAO. The fact that DAOs do not have any information
on their non-participating members makes the puzzle harder. DeepDAO 1 believes
that it is possible to understand $FORTH token holders down to their interest
categories and activity patterns to point toward measures to improve voter
participation.

We propose conducting a data-based segmentation of $FORTH token holders to find
out the largest segments of non-voters, voters with decaying participation
scores, etc. to point toward the right onboarding steps/incentives for them.

How to address this

Governance activity in different DAOs provides valuable insights into the
characteristics and preferences of wallet holders.

For example, taking a closer look at 0xjean.eth, we observe a strong inclination
towards identity products(from participation in DAOs like Proof of Humanity,
Sismo, etc.) and Public Goods (from participation in DAOs like UBI DAO, Gitcoin,
etc). This presents an opportunity for any other DAO 0xjean.eth is a member of
to leverage this interest by introducing DAO participation badges or an
initiative focused on public goods.

Similarly, we can identify other categories of mass interest and introduce new
initiatives to the DAO. For instance, let’s consider the scenario where out of
the 26k+ $FORTH holders, we identify 1000s of individuals highly interested in
NFTs, public goods, education and research, and identity solutions. With this
information, Forth DAO may consider establishing sub-DAOs or guilds, each with a
yearly budget, to advance the Forth DAO’s mission in these specific areas.

Note that we aren’t directly incentivizing governance participation but trying
to introduce genuine initiatives that make participation more attractive and
useful to a wider audience.

Methodology

At a high level, this analysis consists of these main tasks:

(1) DeepDAO provides a DAO-profile for each $FORTH holder. However, before
proceeding with this analysis, we will perform extensive quality assurance to
ensure that every $FORTH holder is accurately represented, and their activities
are aggregated as comprehensively as possible.

(2) The interest categories of participants differ greatly among DAOs. To factor
this in, we’ll sort the set of token holders by their DAO participation scores
and take the top n’k addresses to manually find out several interest categories
that best segment them. These categories will be utilized to segment the top m’k
addresses (m>n) in order to confirm that we have the most actionable and
specific categories representing $FORTH holders. We will repeat these steps
until we discover satisfactory interest categories after which we’ll classify
$FORTH holders into these buckets.

(3) We will employ a similar methodology as described above to determine the
optimal activity categories that segment $FORTH holders.

(4) Clean the lists above to label bots and potentially malicious actors: our
research identified vote miners’ activity across the DAO ecosystem.

(5) Based on DeepDAO’s domain expertise in Web3 and governance, work with Forth
DAO’s community and growth staff to define the right incentives / onboarding
steps for each segmented group.

 * Some examples of interest labels are: NFTs, DeFi, Investments, Gaming, gig
   work, public goods, identity solutions, labels based on governance app etc.
   “Interest” is defined as membership or activity in a DAO category over a
   threshold.

** Some examples of activity labels are: persistent voter, long-term dormant
address, non-voter, an address that used to participate, an address that is
getting less interested in participating over time, etc.

Data & Metrics

The data we’ll be using for this analysis can include:

 1. Forth DAO governance data (Snapshot, Governor)

 2. DAO profiles of all $FORTH holders which include:

 3. A DAO score based on the volume and time-period of their DAO activity, along
    with a rank (among the other 6.8M+ profiles on DeepDAO.)

 * Granular governance data, including their votes and proposal history, across
   the DAO ecosystem, spanning multiple governance frameworks and blockchains.
 * Their delegation data (as a delegator & delegate, on multiple DAOs across
   Snapshot and Governor.)
 * Their participation data across multiple DAO categories (DeepDAO categorizes
   over 1000 DAOs into 13 categories, more than any other DAO data aggregator)
 * Their participation in airdrop mining and other unorthodox activities.

 3. Other data from DeepDAO API to check for effect of voting coalitions,
    predicted governance activity, trends (for eg, how treasury trends
    correlated with the community’s engagement in the DAO), etc.

Deliverables

 1. A report with analysis of all governance participants of Forth DAO, and
    non-active $FORTH holders. This will answer questions like who are the
    primary participants, which are the largest segments of active, and inactive
    participants, which segments have the highest attrition / retention, etc.

 2. A CSV file with all $FORTH token holders and their category interests, as
    reflected by the DAOs they vote in.

 3. An action plan report, to understand the best strategies for optimizing DAO
    participation, based on our findings and incorporating suggestions from
    Forth DAO DAO through brainstorming sessions.

Milestones

Milestone 1:

DeepDAO dives deeper into $FORTH holders and finalizes the optimal labels &
interest categories.
Time required: 4 weeks from the start of the project

Milestone 2:

DeepDAO hands over deliverables (1), (2) & (3)
Time required: 4 weeks from Milestone 1 completion

Funding

We request a total grant funding of 15,000 with the following breakdown: 33%
($5,000) after Milestone 1 and the remaining 67% ($10,000) after Milestone 2.

About DeepDAO

DeepDAO is the #1 discovery and analytics engine for the DAO ecosystem. We
aggregate, list, and analyze financial and governance data for over 12.5k DAOs
and millions of governance token holders, and voters, across different chains
and governance platforms. DeepDAO is widely recognized in the ecosystem, and
media as the go-to source for data about DAOs.

1






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