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Submitted URL:
https://engage.epghealth.com/e/912611/s-report-2021-Follow-up-Pharma/6q9gh/484739634?h=4JTVlnSnsi67CJSl3R9UxaU0c9OH2KwQm56fz5...
Effective URL:
https://www.epghealth.com/pharmaceutical-industry-reports/pharma-supply-of-medical-info.html?utm_source=Gaps_report_2021-F...
Submission: On November 09 via api (November 9th 2021, 10:24:35 am UTC) from US — Scanned from DE

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THE GAPS BETWEEN HCP DEMAND AND PHARMA SUPPLY OF MEDICAL INFORMATION

HOW PHARMA-HCP ENGAGEMENT SHOULD EVOLVE AS WE EMERGE FROM THE PANDEMIC

Published 02 Nov 2021

GET YOUR FREE COPY OF THE FULL REPORT


MIND THE GAP!


Since the onset of the COVID pandemic, life science companies have
‘acted’ quickly to address the evolving needs of healthcare professionals
(HCPs), knowing that customer centricity is key to meaningful
engagement. However, our multi-stakeholder research, which examines the
situation 18 months on, indicates that pharmaceutical companies are missing the
mark on HCP engagement, with a clear customer-centric paradox.

The 65-page report provides insight into HCP demands for medical information,
industry supply, progress made, lessons learnt, the gaps that now exist, and the
challenges yet to overcome. It will help you to identify where your organisation
is falling short and validate or steer your strategic and tactical plans for
2022 related to:   

- Medical content 
- Evolving channels
- Scientific meetings
- Websites
- Digital capability and maturity
- Resource, roles and collaboration
- Beyond the pandemic

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