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Industry Role
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design awards
pivot award
Category: Best Pivot
Exhibitor: Star Exhibits and Environments Inc.
Design/Fabrication: Star Exhibits and Environments Inc., Minneapolis,
763-561-4655, www.engagestar.com
Budget: Less than $40,000
Size: 10-by-12 feet

PHOTOS: Oak and Glen
Backyard Retreat
By Ben Barclay
COVID-19 left exhibit houses scrambling for new revenue streams to keep their
doors open. For many, that meant providing personal protective equipment (PPE)
or constructing pop-up testing sites. Star Exhibits and Environments Inc., a
Minneapolis-based face-to-face marketing agency, decided to stick with what it
does best: provide clients with creative and captivating environments.

Escape Pods
Once customers completed their custom designs, Star Exhibits and Environments
Inc. assisted with everything from permitting to installation crews (although
DIYers could opt to handle those on their own). A few weeks later, prefabricated
components and building plans arrived ready for quick assembly.
With millions of employees and school-age children struggling to complete their
work from cobbled-together offices and classrooms in hyper-distracting homes,
Star immersed itself in developing work-from-home (WFH) solutions and launched
myBackyardStudio in May 2020. "We had to quickly determine what core product we
wanted to develop that gave people choices around style and overall size without
making the offering too complex," said Justin Dworak, vice president of creative
for Star. "The other main challenge was landing on final designs and engineering
that met the majority of U.S. weather conditions and building codes."


As the name implies, myBackyardStudio delivered out-of-the-house structures
offering distraction-free environments. The company created contemporary,
traditional, and modern studios in three sizes: 8-by-10, 10-by-12, and 10-by-14
feet. Buyers customized the space to fit their wants and needs, from selecting
colors and window styles to determining whether to include air conditioning,
heating, electrical, or even a small patio.

Star's dramatic pivot helped floundering WFH clients reestablish a work-life
balance amid a once-in-a-lifetime pandemic â?" and earned a deserved round of
applause from Exhibit Design Awards judges in the process. "This company did
what few others were able to do," said one juror. "It created an entirely new
revenue stream that will likely survive long after COVID-19." E



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Form and Function
Doka GmbH's campus-inspired exhibit makes the grade -- and earns a Silver Award.
Exhibit Design
To Infinity and Beyond
A Silver Award goes to Studio Dega for a design that pairs LEDs with fabric
panels. Exhibit Design
Pause and Effect
Milwaukee-based exhibit house Derse Inc. wanted to create a retreat as restful
as a park and as rejuvenating as a spa.






 


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