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Effective Date: 05/23/2023

GameStop understands that you care about your privacy and we are committed to
being transparent about how we collect, use, store, and disclose your Personal
Information. This privacy policy ("Privacy Policy") describes the information we
collect about you, how it is used and to whom it is disclosed and explains the
rights and choices you have to control how we handle your Personal Information.

Our Privacy Policy describes:

1. Services and Scope
2. Personal Information We Collect
3. How We Use Your Personal Information
4. How We Disclose Your Personal Information
5. Cookies and Similar Technologies
6. How We Protect Your Personal Information
7. Links to Third-Party Websites
8. Retention of Personal Information
9. Your Rights and Choices
10. State Privacy Laws
* California Consumer Privacy
* Consumer Privacy Rights
* Sale or Sharing of Personal Information
* Notice of Financial Incentive
* Other California Rights

* Information for Nevada Residents

11. Children's Privacy
12. How to Contact Us

1. Services and Scope

In this Privacy Policy, “GameStop,” “we,” or “our” means GameStop, Inc., Sunrise
Publications, Inc. (more commonly known as Game Informer), and our U.S.
affiliates (collectively “GameStop”), excluding GME Entertainment, LLC.
“Website(s)” means GameStop operated websites and mobile applications, including
gamestop.com, gameinformer.com, Game Informer and GameStop iOS and Android
applications, excluding GME Entertainment, LLC websites and applications.

Unless stated otherwise, our Privacy Policy applies to all information GameStop
collects that is or reasonably could be associated with you, including your
online account information (“Personal Information”). Please read this Privacy
Policy before using or accessing the Services. By using our Services, you
communicate your understanding and acceptance of this Privacy Policy.

This Privacy Policy applies to:

* Our Websites,
* Our mobile applications,
* Our retail stores located in the United States and Guam,
* The distribution of Game Informer magazine and online publications,
* Our GameStop Pro™ Program,
* As well as any other website that is owned or operated by our U.S. affiliates
– excluding GME Entertainment, LLC – or any other features, content, mobile
applications, and any other communications or services we offer from time to
time (“Services”).

This Privacy Policy does not apply to:

* GME Entertainment, LLC’s websites or mobile applications, including, but not
limited to, the GameStop Wallet webpage (wallet.gamestop.com), GameStop NFT
Marketplace (nft.gamestop.com), the GameStop Wallet browser extension, and
the GameStop Wallet mobile applications.
* Other GameStop affiliates and brands, including those such as EB Games,
located outside of the United States. Each entity has its own privacy policy.
* Credit-related products (such as the GameStop branded credit card). Each
credit issuing bank has its own privacy policy.
* Information collected by third parties through third-party websites or
services that you may access through GameStop Services.

Updates to our Privacy Policy

Our Privacy Policy may change from time to time. We will notify you of changes
by posting a revised version of the Privacy Policy on this website and updating
the “Effective Date” at the top of the Privacy Policy. You should check this
website periodically for updates. If we make material changes to the Privacy
Policy, then we will provide notice through our Services or by other means, as
legally required. You acknowledge that your continued use of our Services after
we publish or send a notice about our changes to this Privacy Policy means that
the collection, use and sharing of your Personal Information is subject to the
updated Privacy Policy. If you object to any changes, you may close your account
and discontinue use of the applicable Services.

Expand for PDF download and previous versions.

2. Personal Information We Collect

Information You Provide to Us:

We collect information you provide to us directly, and through third parties or
service providers acting on our behalf, in connection with making purchases or
using our services. This may include contact information, payment information,
product preferences, among other information. If you choose not to provide
certain information, this may limit your ability to take advantage of some
features, promotions, or other Services.

Expand for more information
* Contact and Profile Information: Such as your name, contact information,
email address, username, and password.
* Transaction Information: Such as your purchase history, payment card
information, payment account, billing and shipping addresses, digital asset
wallet information, and other information related to your transactions.
* Blockchain Information: Such as network public key (public address) and
digital wallet contents including cryptocurrencies, NFTs, and tokens.
* Loyalty Program and Account Information: Such as contact details, address,
password, birthday, user preference, rewards/points history, payment
information, and third-party account information.
* Interests and Preference Information: Such as wish lists, gift lists, alerts
or notifications that you choose to create on our Websites.
* Questionnaires, surveys, or contests: Information you provide when
participating in competitions, surveys, or contests that GameStop may run
from time to time.
* Interactions with GameStop: Communications and requests to GameStop including
store associates, customer service, social media, and other interactions.
* Content you post to our Websites: Comments or products reviews that you post
to our Websites, forums, and discussion areas.
* Trade-ins, or Returns: As part of completing a trade-in, or processing a
return, you may be asked to provide government issued identification numbers
and valid proof of information.
* Credit programs: As part of applying for credit you may be asked to provide
contact information, date of birth, social security number, occupation, and
income information.
* Other information you provide: Such as username, photos, or avatars that you
may upload to your online profiles.
* Party or Event Information: If you disclose any personal information relating
to other people to us or to our service providers, you represent that you
have the authority to do so and permit us to use the information in
accordance with this Privacy Policy.

Information We Collect Through Your Interaction With Us:

We and our affiliates, service providers, business partners, and select
businesses with whom we have marketing relationships, may use technologies such
as cookies, beacons, tags, and scripts, to analyze trends, administer our
Websites, improve functionality, and to gather information about our user base
as a whole.

Expand for more information
* Device Information: including your IP address, MAC address, browser
information, device type, and device IDs.
* Usage information: Information about your product searches, browsing
behavior, clickstream information, use of our services, and date/time stamps.
* Cameras: Closed Circuit Television or CCTV are used in GameStop locations.
* Phone calls: We may record calls for quality assurance, training, or other
purposes.
* Social media information: Information may be collected from you if you
interact with us on social media sites such as Facebook, Instagram, Twitter,
Reddit, Tik Tok, Discord, and Snapchat.
* Location Information: We use various technologies such as GPS, Wi-Fi, and
Bluetooth to collect information from mobile devices as you move through or
near our stores.

Information from Other Sources:

We may combine information we receive about you from other sources with your
account information or other information we maintain about you to help us
correct or supplement our records, improve the quality of our Services to you
and prevent or detect fraud. Such sources may include information collected from
affiliates, business partners, payment processors, data brokers, marketing
companies, AML service and data providers, companies that provide services on
our behalf, and shipping carriers. We may combine information we receive about
you from other sources with your account information or other information we
maintain about you. We will use this information consistent with this Privacy
Policy.

Expand for more information
* GameStop Corporate Group/Affiliates, Business Partners, and Third-party
Partners: Contact details, Account information, Blockchain information,
purchase or redemption information, Credit program information, and usage or
page-view information from business partners who operate their own websites
and services, or for which we provide any services.
* Fraud prevention and investigations: We may collect information about you
from publicly available sources, identity verification services, Anti Money
Laundering (AML) and sanctions screening services, and data providers. This
data may be used in connection with investigations into fraudulent or
criminal activities on our websites, mobile apps, services, and in our
stores.
* Delivery Information: Examples of information we receive from other sources
include updated delivery and address information from our carriers or other
third parties, which we may use to correct our records.
* Other Sources: We may collect information about you from other sources, such
as data marketing or advertising service providers, analytics providers,
service providers, or publicly available sources. We also create information
based on our analysis of the information we have collected from you.

3. How We Use Your Personal Information

We use your personal information to provide you products and services, such as
to communicate with you, support you, personalize our services, and develop our
Services. We may also use information for other accounting, legal, compliance or
security purposes.

Expand for more information
* To provide you products and services:
* Provide products and services that you request such as physical orders or
digital goods.
* Provide relevant and personalized recommendations for products, Services
and, promotional offers based on your engagement with us, both online and
in-store.
* Communicate with you through various channels with transactional or
promotional information.
* Enable subscription services, loyalty programs, and other digital
services.
* Allow you to participate in, or arrange, local community events,
promotion, and in-store competitions.
* Administering surveys or questionnaires and to provide rewards or gifts,
where applicable.

* To provide customer services to you:
* Provide customer service when you need help and/or to improve and optimize
your experience with GameStop both in-store and online.
* Communicate with you through various channels to advise or provide status
updates on your order, requests, inquiries, and applications.
* Support with your loyalty and subscription services.

* To market and advertise to you:
* Communicate with you through various channels about our products,
services, updates, newsletters, promotions, surveys, and direct mailings.
* Manage your participation in events and sweepstakes.
* Publish customer testimonials or photos.
* Analyze our marketing strategies and trends regarding your use of our
website, digital properties, and social media channels.
* Improve the effectiveness of our product and services, including websites,
applications, and marketing campaigns.
* Send follow-up communications thanking you for your business or inquiring
as to your satisfaction.
* Communicate with you, such as push notifications through our App, to
welcome you to a GameStop location or event, show you eligible promotions,
including those tailored to your location.

* To administer and enhance our brands:
* Administer our products and services.
* Track the efficacy of our websites, applications, and locations to help us
learn more about our visitors’ and customers’ shopping behavior.
* Improve our website experience, including for troubleshooting and
maintenance purposes.
* Customize customer experiences on our websites, applications, digital
properties and in stores, which may include advertisements or promotions.
* Conduct research and internal analytics, develop new products and
services, perform market research and data analytics, and analyze our
products, services, websites, and applications.

* To secure our services, compliance, fraud prevention, and safety, including
AML and sanctions:
* Protect against error, fraud, unauthorized transactions, claims and other
liabilities.
* Detecting and preventing fraud and malicious activities on our digital
offerings and in your accounts.
* For security and asset protection purposes across GameStop locations.
* Assist law enforcement and respond to regulatory enquiries.
* Comply with applicable legal mandates, our policies, or industry
standards.
* Protect our, your or others’ rights, privacy, safety, or property,
including by making and defending legal claims.
* Enforce the terms and conditions that govern our Services.
* Protect, investigate, and deter against money laundering (AML), sanctioned
countries, entities, or individuals, and other fraudulent, harmful,
unauthorized, unethical, or illegal activity.

* For any other purpose not listed here, with your consent.

In addition to the above purposes, we may collect and summarize customer and
visitor information in a non-personal, aggregate format for any purposes,
including statistical or research.

4. How We Disclose Your Personal Information

We may disclose information we collect to our business partners, advertising
companies, and other third parties for the purposes described in this Privacy
Policy. As explained in greater detail below, we may disclose certain categories
of Personal Information with the types of entities set forth in this section for
business purposes (as defined by applicable law) or as required to comply with a
legal obligation.

Expand for more information

GameStop Corporate Group:

GameStop may disclose Personal Information to our corporate parents,
subsidiaries, affiliates, or divisions for business purposes in accordance with
this Privacy Policy.

Service Providers:

We may disclose your Personal Information to service providers to perform
services on our behalf such as email distribution, sending marketing
communications, servicing products, maintenance of your account, conducting
research surveys, verifying, and validating information that you have provided
to us, delivering products, and providing customer support services. Service
providers will only have access to your Personal Information as reasonably
necessary to perform these tasks on our behalf and are not permitted to disclose
or use it for other purposes.

Third Parties, Affiliates, Marketing Partners:

We may use the information that you provide us, or that we collect about you, in
connection with the promotion of our products and services and those of our
affiliates, including by sending or providing you with offers or promotional
information. If you accept an offer from one of our third-party marketing
partners, we may disclose your contact information to them.

Affiliate Programs:

We offer an affiliate program through a third-party affiliate manager. This
program allows other websites to earn money by directing people (through links)
to our Website. If you sign up as an affiliate, your Personal Information (such
as website address and related information, email address, mailing and payment
addresses, and contact information) is sent to the third-party affiliate manager
who activates your affiliate status and pays you based on the sales you generate
for our Websites. You may apply for this program using an Affiliate Program
application.

Public posting and social sharing:

When you post public comments or ratings on our websites, through in-store
technologies, on public forums like our social media sites, blogs, and online
reviews, your comments are accessible by other members of the public.

Third-Party Advertising:

We use third-party advertising companies to serve ads when you visit our
Website. These companies may use information about your visits to this and other
Websites to provide advertisements about goods and services of interest to you.
Please refer to the ’Cookies and Similar Technologies‘ section for more
information.

Credit Programs:

We may provide you with the opportunity to apply for an offer of credit in our
stores or online. To create a more convenient application process, we may
provide information from your customer account to a payment card issuer to
generate a pre-approved credit offer and/or pre-populate your online credit card
application with information from your customer account. By submitting a credit
application either in store or online, you acknowledge and agree that we may
provide your information to the payment card issuer in accordance with the terms
and conditions of the application. For information about the privacy practices
associated with your credit application, please contact the credit issuer.

Tournaments:

GameStop may allow you to register for tournaments hosted by third parties
through our services. If you register for tournaments through GameStop, we may
disclose your Personal Information to the tournament host, and they may use it
for internal tracking and analytics. For instance, if you give us your Xbox Live
Gamertag for a Microsoft tournament, Microsoft will use that information for
internal research or other purposes pursuant to their privacy policy.

Legal Disclosure:

We may disclose information about you when required by law, subpoena, or other
legal process or if we have a good faith belief that disclosure is reasonably
necessary to (1) investigate, prevent, or take action regarding suspected or
actual illegal activities or to assist government enforcement agencies; (2)
enforce our agreements with you, (3) investigate and defend ourselves against
any third-party claims or allegations; (4) protect your rights or safety or that
of others, or to protect the security or integrity of our Service.

Sale or Transfer of Business or Assets:

Your Personal Information may be transferred or disclosed to a purchaser or
prospective purchaser in the event of a sale, assignment, or other transfer of
all or a portion of our business or assets.

5. Cookies and Similar Technologies

We and our third-party partners use cookies and similar technologies (e.g., web
beacons, pixels, ad tags and device identifiers) to recognize you and/or your
device(s) on, off and across different Services and devices. This helps us to
provide you with the best possible experience when you browse our website and
allows us to improve our site.

For detailed information on the cookies and similar technologies we and our
third-party partners use, the purposes for which we use them, and how to disable
them, see below. You can also visit allaboutcookies.org to learn more about
managing cookies and similar technologies.

Expand for more information

Cookies:

We automatically collect information through the use of cookies. Cookies are
small text files stored by your Web browser. Cookies allow us to identify and
authenticate visitors, track aggregate behavior, and enable important site
features (such as storing items placed in your shopping cart between visits).
For instance, we or authorized third parties may use cookies to help maintain to
help maintain the integrity of video statistics, prevent fraud and to improve
the site experience.

We use both session ID cookies and persistent cookies. A session ID cookie
expires when you close your browser. We use session cookies to improve your
shopping experience as you browse through the site. A persistent cookie remains
on your hard drive for an extended period of time. We use persistent cookies to
maintain your login information so that your cart and login remain available
when you return to the site. We also contract with analytics services and
third-party advertising companies to collect similar information for specific
purposes. The use of cookies by our partners is not covered by this Privacy
Policy.

Web Beacons / Pixels:

Web beacons, also called pixel tags or tracking pixels, are invisible images as
small as 1x1 pixel in size that are embedded in web pages and emails, requiring
a call (which provides device and visit information) to our servers for the
pixel to be rendered in those web pages and emails. We use pixels to learn more
about your interactions with email content or web content, such as whether you
interacted with ads or posts. Pixels can also enable us and third parties to
place cookies on your browser.

Local storage:

Local storage enables a website or application to store information locally on
your device(s). Local storage may be used to improve your experience, for
example, by enabling features, remembering your preferences, and speeding up
site functionality.

Other similar technologies:

We also use other tracking technologies, such as mobile advertising IDs, device
fingerprinting, and tags for similar purposes

Advertisements on our websites, applications, products, and services:
Advertisements that appear on our website are sometimes served directly to users
by third-party advertisers with whom we have agreements. They may automatically
receive your IP address when this happens. These third-party advertisers may
also place cookies on your computer or use other technologies such as JavaScript
and web beacons to measure the effectiveness of their ads and to personalize
advertising content. Doing this allows the advertising network to recognize your
device each time they send you an advertisement to measure the effectiveness of
their ads and to personalize advertising content. In this way, they may compile
information about where individuals using your computer or browser saw their
advertisements and determine which advertisements are clicked. Third-Party
Advertisers may also serve advertisements to you on other websites, based on
their tracking of what content you viewed or interacted with on our Websites,
Apps, or other GameStop property. We do not have control over how these
third-party advertisers use information from these technologies, nor is that
activity governed by this Privacy Policy. For more information about this
practice and the choices you have to restrict the information used by these
companies, please refer to the ’Your Rights and Choices‘ section of this privacy
policy.

Digital Advertising:

Third-party advertising companies serve ads on our behalf across the Internet.
They may collect information about your browsing activities through cookies on
other sites, and then display personalized ads on various sites that you visit.
Data collected on our websites and applications may be provided to third-party
advertising partners, such as LiveRamp (https://liveramp.com/privacy/) or Criteo
(https://www.criteo.com/privacy/). This information may also be provided to
their demand partners for interest-based advertising.

Social Media:

Our Sites include social media features, such as the Facebook ’Like‘ button and
widgets, the ’share this‘ widget, or interactive mini programs that run on our
site. These features may collect your IP address, which page you are visiting on
our Site, and may set a cookie to enable the feature to function properly.
Social media features and widgets are either hosted by a third-party or hosted
directly on our Sites. Your interactions with these features are governed by the
privacy statement of the company providing it. We may post GameStop information
on social media sites. Your comments and other reactions will be visible if you
respond.

Analytics:

We also use cookies and similar technologies to gather information about the
success of our ad campaigns and use of our products and services. These
technologies include Google Analytics, Adobe Analytics, and others.

Location:

If you have provided our app or other apps with access to your location, our
mobile advertising partners may use your location to direct advertisements to
you. You can use the location features on your device to disable this
personalized advertising.

Mobile App Advertising and Tracking:

We may collect personal information from your mobile device, including unique
advertising identifiers and the names and IDs of apps you have installed, as
well as information about how you use our mobile applications and other
unaffiliated applications. We and our partners use this personal information to
enable interest-based advertising you receive through our Services and within
third-party apps and other marketing channels.

Session Analytics:

We use web analytics tools to improve the user experience of our Services. These
tools use cookies and similar technologies to collect and analyze information
about user behavior on the Services, such as mouse movements, clicks, user
inputs, scrolling, access times, visit duration, pages viewed, IP address
(including approximate location), operating system, and page reloading. This
information helps us understand what works and what doesn't work for users of
the Services and allows us to identify and fix technical issues that may be
hindering the functionality of the Services. The web analytics tools do not
record users' experiences with the Services, but rather help us reconstruct the
user experience to better understand where users may be encountering problems.

6. How We Protect Your Personal Information

Security:

We implement appropriate security safeguards designed to protect your Personal
Information. However, no method or transmission over the internet or electronic
system is completely secure, so there is no guarantee that data may not be
accessed, disclosed, altered, or destroyed in connection with a breach of our
physical, technical, organizational, or managerial safeguards.

Choosing a Password:

When you register as a user and create an online account on our Website, you
will be prompted to select a personal password. To maximize your level of
protection, you should choose a strong and unique password. You are solely
responsible for maintaining the secrecy of your password and any account
information.

7. Links to Third-Party Websites

Links to third-party websites are provided as a convenience to you. Once you
leave our website, we neither control nor have responsibility for third-party
sites, their content, or their privacy practices. We encourage you to read the
terms and conditions and privacy policy of each third-party service that you
access or utilize. Some of our pages utilize framing techniques to serve content
from our partners while preserving the look and feel of our website. Please be
aware that you are providing your Personal Information to these third parties
and not to one of our websites.

8. Retention of Personal Information

We retain your personal information only for as long as is reasonably necessary
to fulfill the purpose for which it was collected. However, if necessary, we may
retain your personal information for longer periods of time, until set retention
periods and deadlines expire, for instance where we are required to do so in
accordance with legal, tax and/or accounting requirements set by a legislature,
regulator, or other government authority.

To determine the appropriate duration of the retention of personal information,
we consider the amount, nature and sensitivity of the personal information, the
potential risk of harm from unauthorized use or disclosure of personal
information and if we can attain our objectives by other means, as well as our
legal, regulatory, tax, accounting, and other applicable obligations.

Therefore, we retain personal information for as long as you use our services
for the purposes explained in our Privacy Policy, including maintaining a user
account. When you discontinue the use of our services, we will retain your
personal information for as long as necessary to comply with our legal
obligations, to resolve disputes and defend claims, as well as for any
additional purpose based on the choices you have made, such as to receive
marketing communications.

Once retention of your personal information is no longer necessary for the
purposes outlined above, we will either delete or de-identify the personal
information or, if this is not possible (for example, because personal
information has been stored in backup archives), then we will securely store
your personal information and isolate it from further processing until deletion
or deidentification is possible.

9. Your Rights and Choices

Consistent with applicable law, you may exercise privacy rights described in
this section such as Right to Access, Delete or Correction of your Personal
Information. Please note that some of the rights may vary depending on your
state of residence. These rights are described below.

Expand for more information

Rights Regarding Your Personal Information

Depending on your jurisdiction, you may have the right, in accordance with
applicable data protection laws, to make requests related to your “personal
information” or “personal data” (as such terms are defined under applicable law,
and collectively referred to herein as “personal data”). Specifically, you may
have the right to ask us to:

* Inform you about the categories of personal information we collect or
disclose about you; the categories of sources of such information; the
business or commercial purpose for collecting your personal information; and
the categories of third parties with whom we disclose personal information.
* Provide you access to and/or a copy of certain personal information we hold
about you.
* Correct or update inaccurate personal information we hold about you.
* Delete certain personal information we have about you.

You may also have the right to opt out of the Sale of your information and
Sharing of your information for cross-context behavioral or targeted
advertising, as described below. If you are a California resident, please see
the “California Consumer Privacy” section below for more information about our
privacy practices and your rights.

As provided in applicable law, you may also have the right to not be
discriminated against for exercising your rights. Please note that certain
information may be exempt from such requests under applicable law. For example,
we need to retain certain information to provide our Services to you or to
ensure the security and integrity of our Services. If you ask us to delete
certain information, we may not be able to provide our Services to you. We also
need to take reasonable steps to verify your identity before responding to a
request, which may include, at a minimum, depending on the sensitivity of the
information you are requesting and the type of request you are making, verifying
your name and email address.

How to Exercise Your Information Rights:

You may exercise your information rights by submitting a request to the
’Individual Rights‘ icon below or contacting us via one of the methods in the
‘How to Contact Us’ section. If you have registered for an account, you can
access, review, and manage many changes yourself via your Account Dashboard on
our Websites or Mobile Applications. Within the Dashboard, you can do things
like update your profile information and view your personal information.

Verifying Requests:

For security purposes, we will verify your identity – in part by verifying your
email account or requesting certain information from you - when you request to
exercise your information rights. Once we have verified your identity (and your
agent, as applicable), we will respond to your request as appropriate.

Right to Appeal a Denial of a Rights Request

Depending on your jurisdiction of residence, you may have the right to appeal
the denial of an information rights request. An appeal can be submitted here:

Right to Opt Out of the Sale and Sharing of Personal Information

Depending on your jurisdiction, you may also have the right to opt out of the
Sale of your information and Sharing of your information for cross-context
behavioral or targeted advertising. To opt out, click here:

You can also choose to opt out by clicking the ’Your Privacy Choices’ link at
the bottom of the pages of our website, or go to the ‘Do Not Sell Or Share My
Personal Information’ or ‘Your Privacy Choices’ option in the Account menu of
the GameStop mobile app, and following the on-screen instructions. GameStop also
recognizes the Global Privacy Control (GPC) signal which will direct a user to
follow onscreen instructions to opt-out from the Sale and Sharing of your
personal information for the browser that sends this signal.

Expand for more information

When you opt-out we will place a cookie on your device to identify and register
your preference. This only applies to the browser you were using and only for
the device you were using at the time you registered your preference. If you
access GameStop websites from other browsers or devices, you will also need to
make this selection on each browser and device. If you clear cookies on your
browser after opt-out, your browser will no longer remember your preference, and
you will need to reset your preference.

GameStop also recognizes the Global Privacy Control (GPC) signal which will
direct a user to follow onscreen instructions to opt-out from the Sale and
Sharing of your personal information for the browser that sends this signal. You
will need to turn this on for each browser you use. To learn more about the GPC,
visit the Global Privacy Control website.

For our GameStop mobile application, go to the ’Do Not Sell Or Share My Personal
Information‘ or ‘Your Privacy Choices’ option in the Account menu, and following
the on-screen instructions.

Marketing Communications opt-out:

You may opt out of receiving marketing emails from us at any time by clicking on
the unsubscribe link in our emails. You may also be able to adjust your
Communication Preferences in your Account Dashboard. You will continue to
receive service-related emails (e.g., order status).

If you receive direct mail from us, you may opt out by submitting your request
via email at care@gamestop.com, or contact us at 1-800-883-8895. Include your
First Name, Last Name, and Physical Address (Street address, City, State, and
ZIP Code) in your request.

If you receive receiving marketing SMS messages from us, you may opt out by
replying “STOP”.

Interest-based advertising opt-out:

You can tell us not to use certain cookies by using the ’Cookie Preferences‘ or
’Your Privacy Choices’ tools at the bottom of our e-commerce websites to
exercise choices to manage the use of your information through certain types of
cookies and similar technologies. These options vary by geographic region and
GameStop website.

You may opt-out of our personalized advertising and the personalized advertising
of certain providers by visiting the DAA consumer opt-out page at
https://www.aboutads.info/choices. Also, you can generally opt-out of receiving
personalized ads from member of the Network Advertising Initiative (NAI) by
visiting the NAI consumer opt-out page at http://optout.networkadvertising.org/.
Opting out will not mean that you will no longer receive our ads, rather, it
just means that those ads will not be personalized to you based upon data
collected from you on our online Services.

To withdraw your consent to all Criteo services you can do so by following this
link. You may opt-out of LiveRamp Opt-out personalized advertising by following
this link. You may opt-out of Rakuten personalized advertising by following this
link.

App opt-out tools:

You may use the DAA's AppChoices program to opt-out of certain interest-based
advertising in apps (see: https://youradchoices.com/appchoices). Further
information on opting out on mobile devices can also be found on the NAI's
website (https://thenai.org/opt-out/mobile-opt-out/).

You may also select a system level advertising preference feature on your device
to opt out your device from interest-based advertising in apps. On Apple iOS
devices, system level advertising preference may be accessed via Settings –
Privacy & Security – Tracking. On Android devices, system level advertising
preference may be accessed via Settings – Privacy – Google – Ads. Additional
Android advertising settings may exist in the Privacy menu depending on your
operating system and device model.

Browser Opt-out tools:

Most browsers allow you to control cookies through their settings, which may be
adapted to reflect your consent to the use of cookies. Further, most browsers
also enable you to review and erase cookies, including GameStop cookies. To
learn more about browser controls, please consult the documentation that your
browser manufacturer provides.

Analytics opt-out:

You may opt-out of Google Analytics by following this link, and you may opt-out
of Adobe analytics by following this link. You can also manage your privacy
settings for Adobe Flash player by visiting the Website Storage Settings Panel
and the Global Storage Settings Panel.

Do Not Track:

Do Not Track (“DNT”) is a privacy preference that users can set in certain web
browsers. We are committed to providing you with meaningful choices about the
information collected on our Services for third-party purposes, and that is why
we provide the variety of opt-out mechanisms listed above. However, we do not
currently recognize or respond to browser initiated DNT signals.

10. State Privacy Laws
California Consumer Privacy

The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to
residents of California. This section of the Privacy Notice applies if you are a
natural person who is a resident of California (“California Consumer”) and uses
our Services. This notice supplements the information in the Privacy Policy.
Certain terms used below have the meanings given to them in the CCPA.

The following sets forth the categories of information we collect and purposes
for which we may use California Consumers’ Personal Information.

Expand for more information

Categories of Personal Information We Collect About You:

Depending on how you interact with us, GameStop may collect categories of
information about you as summarized in the table below. The following table also
describes how we collect and use such categories of Personal Information. These
categories of Personal Information are also disclosed to third parties as
described in our main Privacy Policy.

Categories of information collected

Sources of Personal Information

Purposes of use

(see ’How We Use Your Personal Information‘ above for more details)

Identifiers and Contact or Account Information,

e.g., name, email address, postal address, phone number, wireless device
address, account username or screen name, password, Ethereum public address, and
third-party account information

* From you
* Our affiliates
* Social media networks, in accordance with your privacy preferences on such
services
* Data Brokers
* Business Partners

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Protected Class Information,

e.g., gender, marital status

(Demographic information)

* From you

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Biometric information or Sensory-Related data,

e.g., physical characteristics or description, hair color, eye color, height,
weight, or audio or visual information.

* When you visit our stores.
* Social media networks, in accordance with your privacy preferences on such
services, e.g., from profile pictures

* Providing Our Services
* Customer Service
* Administration
* Security and Compliance

Financial Information,

e.g., credit or debit card number, verification number, expiration date, payment
account number.

* From you
* Third-party payment processors
* Third-party fraud prevention service providers
* Business Partners
* Our affiliates

* Providing Our Services
* Customer Service
* Administration
* Security and Compliance

Commercial Information,

e.g., delivery information and information about your transactions and purchases
with us

* From you
* Our affiliates
* Business Partners

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

User-generated content,

e.g., photos, videos, audio, any information you submit in public Business
forums or message boards, and feedback or testimonials you provide about our
Services

* From you
* Social media networks, in accordance with your privacy preferences on such
services
* Business partners
* Our affiliates

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Customer service information,

e.g., questions and other messages you address to us directly through online
forms, by email, over the phone, or by post, summaries or voice recordings of
your interactions with customer care

* From you

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Device Information and Device Identifiers,

e.g., IP address; browser type and language; operating system; platform type;
device type; software and hardware attributes; and unique device, advertising,
and app identifiers

* Automatically from you
* Third-party payment processors
* Data Brokers
* Business partners
* Our affiliates

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Internet Connection and Usage Data,

e.g., information about files you download, domain names, landing pages,
browsing activity, content or ads viewed and clicked, dates and times of access,
pages viewed, forms you complete or partially complete, search terms, uploads or
downloads, whether you open an email and your interaction with email content,
access times, error logs, and other similar information

* Automatically from you
* Business partners
* Our affiliates

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance
* Third-party Advertising

Geolocation (approximate),

e.g., city, state and ZIP code associated with your IP address or derived
through Wi-Fi triangulation; and, with your permission in accordance with your
mobile device settings

* Automatically from you
* Third-party payment processors
* Business partners
* Our affiliates
* Third-party fraud prevention service providers

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance
* Third-party Advertising

Other Information,

e.g., any other information you choose to directly provide to us in connection
with your use of the Services.

* Social media networks, in accordance with your privacy preferences on such
services
* From you when you participate in questionnaires, surveys, or contests
* Third-party fraud prevention service providers

* Providing Our Services
* Customer Service
* Advertising and Marketing
* Administration
* Security and Compliance

Sensitive Personal Information,

e.g., Fingerprint, Driver’s License number, Passport, Government identifier,
Race, precise geolocation information from GPS-based functionality on your
mobile devices

* From you

* Providing Our Services
* Administration
* Security and Compliance

Sensitive Personal Information

Sensitive Personal Information is a subcategory of personal information defined
by applicable law that includes information like precise geolocation, certain
health-related data, and data concerning potentially sensitive subjects like an
individual’s sexual orientation, race, ethnicity, or religion.

GameStop may collect the following Sensitive Personal Information from you:

* Fingerprint
* Driver’s license number, State ID, and passport number
* Precise geolocation data.

We use this sensitive information to comply with legal and regulatory
requirements such as Pawn and Secondhand dealer laws, providing location based
Services to you (e.g., find my closest store), or as otherwise permissible for
our internal business purposes consistent with applicable laws.

We do not Sell your sensitive personal information, or Share it for
cross-context behavioral advertising, or otherwise process or share sensitive
information for any purpose other than “business purposes” under California law.

California Consumer Privacy Rights

California Consumers have the right to request that we disclose what Personal
Information we collect, to delete that information, to correct their information
and to opt-out of the Sale and Sharing – for cross-context behavioral
advertising – of their Personal Information, without being discriminated
against. These rights are subject to certain restrictions. You also have the
right to designate an agent to exercise these rights on your behalf. In addition
to the "Your Rights and Choices" section, this section describes how to exercise
those rights and our process for handling those requests. We may charge a
reasonable fee to comply with your request, to the extent permitted by
applicable law.

Expand for more information

Right to Opt-out of the Sale or Sharing of Your Personal Information:

For more information refer to the ‘California Sale or Sharing of Your Personal
Information’ section. Please note that we do not knowingly sell or share the
Personal Information of minors under 16.

Right to Non-Discrimination:

We will not deny, charge different prices for, or provide a different level of
quality of goods or services if you choose to exercise these rights.

How to Exercise Your Rights:

California Consumers may exercise their California privacy rights by submitting
a request to the ’Individual Rights‘ icon below or contacting us via one of the
methods in the ‘How to Contact Us’ section.

How to Remove Precise Geolocation Consent

GameStop does not collect or process your precise geolocation without your
consent. In order for GameStop to receive your precise geolocation, you must
opt-in to sharing your location through your mobile device.

You can remove permission for your mobile device to provide your geolocation to
GameStop by adjusting your device settings.

To turn off location access on an iPhone or iPad

* Tap on your device's Settings app
* Tap Privacy
* Tap Location Services
* Scroll down to the GameStop app icon
* Select Never

To turn off location access on an Android device

* Tap on your device's Settings
* Tap Location
* Tap App access to location
* Select the relevant GameStop icon
* Select Don’t allow under “Location access for this app”

Authorized Agents:

You may designate an agent to make requests to exercise your rights under CCPA
as described above. We will take steps both to verify the identity of the person
seeking to exercise their rights as listed above, and to verify that your agent
has been authorized to make a request on your behalf through providing us with a
signed written authorization or a copy of a power of attorney.

CCPA Metrics 2022:

Received

Fulfilled

Identity Verification Expired

Denied

Mean Duration (days)

Requests to know that the business received, complied with in whole or in part,
and denied

Requests to delete that the business received, complied with in whole or in
part, and denied

960

627

333

Requests to opt-out that the business received, complied with in whole or in
part, and denied

4744

California Sale or Sharing of Personal Information

We may allow certain third parties (such as certain advertising partners) to
collect your personal information via automated technologies on our websites and
applications in exchange for non-monetary consideration (such as an enhanced
ability to serve you content and targeted advertisements that may be of interest
to you).

To opt-out of the Sale and Sharing of your personal information, click here:

Expand for more information

California law defines the Sale of your information and Sharing of your
information for cross-context behavioral broadly. Depending on the
product/services you use and how you use them, we may have Sold or Shared, the
following categories of personal information about you in the last 12 months to
categories of third-parties such as data analytics providers and advertising
networks: Identifying information, connection or usage data, cookie or device
information, browser or device fingerprints, IP or approximate geolocation
information, commercial information, browsing history, and inferences drawn from
this data.

GameStop recognizes the Global Privacy Control (GPC) signal which will direct a
user to follow onscreen instructions to opt-out from the Sale and Sharing of
your personal information for the browser that sends this signal. You will need
to turn this on for each browser you use. To learn more about the GPC, visit the
Global Privacy Control website.

For our GameStop mobile application, go to the ’Do Not Sell Or Share My Personal
Information‘ or ‘Your Privacy Choices’ option in the Account menu, and follow
onscreen instructions. In addition, you may also select a system level
advertising preference feature on your device to opt out your device from
interest-based advertising in apps. On Apple iOS devices, system level
advertising preference may be accessed via Settings – Privacy & Security –
Tracking. On Android devices, system level advertising preference may be
accessed via Settings – Privacy – Google – Ads. Additional Android advertising
settings may exist in the Privacy menu depending on your operating system and
device model.

Minor's Opt-In to Sale:

We do not knowingly collect or sell Personal Information from minors under 16
years of age. To the extent we have actual knowledge that we have collected
Personal Information from an individual between the ages of 13 and 15, we will
not sell that information without obtaining consent.

California Notice of Financial Incentive

GameStop may provide special offers and benefits to customers who participate in
our Loyalty Program or sign up to receive communications from us via email,
text, chat, and social media. The information we request from customers when
they sign up may include the customer’s email address or phone number as well as
name, partial birthdate, product preferences, or other information that allows
us to tailor our communications. These incentives may result in differences in
our prices or services offered to consumers and may include lower price for
goods and services (e.g., discounts and other promotions).

Expand for more information

Participating in any financial incentive program is entirely optional and
participants may withdraw from the program at any time. California Consumers may
opt-in online or in stores and can opt out of the programs at any time by using
the unsubscribe methods provided for that communication channel such as
unsubscribe links in email messages.

Each financial incentive or price or service difference related to the
collection and use of personal information is based upon our reasonable,
good-faith determination of the estimated value of such information to our
business, taking into consideration the value of the offer itself and the
anticipated revenue generation that may be realized by rewarding brand loyalty
and repeat purchases. We calculate the value of the offer and financial
incentive by using the expense related to the offer.

Other California Rights

Shine the Light Disclosure:

The California ’Shine the Light’ law gives California Consumers the right under
certain circumstances to request information from us regarding the manner in
which we disclose certain categories of Personal Information (as defined in the
Shine the Light law) with third parties for their direct marketing purposes. We
do not disclose your Personal Information with third parties for their own
direct marketing purposes.

Right to Remove Posted Information (California Minors):

If you are under 18 years of age, reside in California, and have a registered
account with GameStop or the GameStop Pro™ Program, you have the right to
request removal of unwanted information that you publicly post on the GameStop
Websites. To request removal of such information, you can contact us using the
methods outlined in the ’How to Contact Us‘ section. Upon receiving such a
request, GameStop will make sure that the information is not publicly available
on our Websites, but the information may not be completely removed from GameStop
systems.

Information for Nevada Residents

Under Nevada law, certain Nevada consumers may opt out of the Sale of
“Personally Identifiable Information” for monetary consideration to a person for
that person to license or sell such information to additional persons.
“Personally Identifiable Information” includes first and last name, address,
email address, phone number, Social Security Number, or an identifier that
allows a specific person to be contacted either physically or online.

If you are a Nevada resident who has purchased or leased goods or services from
us, you may submit a request to opt out of the Sale of your information by using
the ’Your Privacy Choices’ link at the bottom of the webpage.

11. Children's Privacy

Our Services are designed for and directed at people 13 years of age or older.
We do not knowingly collect information from children under 13. If GameStop
learns that a child under the age of 13 has submitted personally identifiable
information online, it will take reasonable measures to delete such information
from its databases and to not use such information (except where necessary to
protect the safety of the child or other as required or allowed by law). If you
become aware of any Personal Information we have collected from children under
13, please email us at care@gamestop.com, or contact us at 1-800-883-8895.

For additional tips on how to help children stay safe on the Internet, we
recommend that you review information published by the FTC here.

12. How to Contact Us

If you have questions about how we collect, store, and use Personal Information,
please contact us at the following:

Privacy Rights Webform:

Phone:

1 (800) 883-8895

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