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Branch
Products
 * Attribution
   Complete visibility into all of your marketing activities.
 * Deep Linking
   Powerful links that work across all platforms and channels.

   
 * Journeys
   Bring web visitors into your app with smart banners.
 * Universal Ads
   Attribute ad conversions across every device and platform.
 * Universal Email
   Increase results with a seamless bridge from email to app.
 * Data Feeds
   Import and export your Branch data everywhere.
 * View all features
   
   

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 * Products Pricing Why Branch Resources Company Request a Demo

 * Attribution
   Complete visibility into all of your marketing activities.
 * Deep Linking
   Powerful links that work across all platforms and channels.


   
 * Journeys
   Bring web visitors into your app with smart banners.
 * Universal Ads
   Attribute ad conversions across every device and platform.
 * Universal Email
   Increase results with a seamless bridge from email to app.
 * Data Feeds
   Import and export your Branch data everywhere.
 * View all features
   
   



Using Branch

Help Center


Branch University


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Resources

Resource Library


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Blog


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Security & Privacy

Glossary

Mobile Growth Events





 * About Branch
   
 * Careers
   
 * Customers
   
 * Partner Program
   
 * Mobile Growth
   
 * Press
   
 * Contact
   







DEEP LINKING

Goodbye, breakage.
Hello, engagement.

Delight customers by routing them to the content they expect.

Request a Demo


DELIVER SEAMLESS USER EXPERIENCES THAT DRIVE ACTION WITH POWERFUL MARKETING
LINKS THAT WORK ON EVERY PLATFORM AND EVERY CHANNEL.

Seamless experiences through deep links help you…

PREVENT DROPOFF AND CHURN

Fixing broken links by deep linking with Branch increased the click-to-open
rates for a customer’s app from 50% to 90%

INCREASE STICKINESS AND LOYALTY

Adobe Spark drove a 95% increase in conversions by deep linking with Branch

Learn more

DOUBLE CUSTOMER LIFECYCLE

Linking users to content within an app makes them 2x more likely to engage

WHAT IS A DEEP LINK?

A deep link is a link that takes you to content. Most web links are deep links.
NOT A DEEP LINK

http://yourstore.com



DEEP LINK

http://yourstore.com/yourproduct123





BRANCH SIMPLIFIES LINKING ON MOBILE

At Branch, our team spends every waking moment exclusively working on this, and
we have learned that the devil is in the details.

Branch gives you peace of mind that your links will work in every edgecase to
route users to the best destination with the industry’s highest matching
accuracy, by combining every deep linking standard into a single, simple
package. Easy to implement, and always up to date.

Learn more about how Branch built a linking solution for every device
Branch’s deep links store contextual information about where a user wants to go,
where the link was clicked, who originally shared the link, and an almost
unlimited amount of custom data. This empowers you to build powerful
personalization features to provide users better experiences and happier,
stickier users.
Direct - app already installed

Traditional deep links route users to app content as long as the app is already
installed when the link is opened.


Deferred - pass context through install

Deferred deep links can route users to content even if the app is not installed
when the link is opened. The link will first redirect to the App Store or Play
Store to download the app, and then take the user to the specific “deferred”
content immediately after first launch



COMPREHENSIVE, ACCURATE LINKS

+
Branded links

Create fully customized links that match your brand, for improved conversion
rates.

+
Supports every linking standard

Handle all mobile linking standards and control the appearance of links in
social feeds.

+
Superior matching methodology

Know with 100% certainty which user converted from a deferred deep link, for
sophisticated use cases such as auto-login.

+
Flexible link creation

Create links on all of your platforms, in all of the formats you need (mobile
SDK, web SDK, API, dynamic long links, and marketing links).

Learn more about Branch links

DEEP LINKING BASICS

URI Schemes

Custom URI schemes were the original form of deep linking for mobile apps. They
are like creating a “private internet” for your app, with links that look like
myapp://path/to/content. The advantage of custom URI schemes is they are easy to
set up and most apps already have one. The disadvantage is a user’s device only
knows about this “private internet” if the corresponding app is already
installed, and there is no graceful fallback option by default.

Universal Links

Apple introduced Universal Links in iOS 9 as a solution to the lack of graceful
fallback functionality in custom URI scheme deep links. Universal Links are
standard web links (http://mydomain.com) that point to both a web page and a
piece of content inside an app. When a Universal Link is opened, iOS checks to
see if any installed device is registered for that domain. If so, the app is
launched immediately without ever loading the web page. If not, the web URL
(which can be a simple redirect to the App Store) is loaded in Safari.

Android App Links

Google built App Links as the Android equivalent to iOS Universal Links, and
they operate in a very similar way: a standard web link that points to both a
web page and a piece of content inside an app. This results in a smoother user
experience, but since custom URI schemes are still fully supported by every
version of Android, App Links have seen very low adoption.

IS IT POSSIBLE TO BUILD WHAT BRANCH OFFERS?

Why scale from zero? Failure is expensive.
 * What is the cost of not optimizing UX, or delaying app adoption?
 * Why find and pay IT staff to re-invent a very complicated, constantly
   evolving tech stack?
 * Deep linking without Branch leads to UX failures due to suboptimal success
   rates.
 * It takes 3-6 months to build something just okay. You’ll still have
   fragmented data.

Edge cases you would have to handle:
 * Universal Links are not supported by all email clients
 * Social media apps require custom linking logic
 * Apple, Google, & Facebook change regularly, and require constant monitoring
 * Homegrown Web-to-App banners need engineering time & constant upkeep
 * Homegrown banners won’t be dynamic, measurable or scalable




IS IT POSSIBLE TO GET WHAT BRANCH OFFERS ELSEWHERE?

If you are not using a good deep linking tool, half your clicks might be ending
up in errors.
Branch
Typical MMP
Description
Deferred Deep Linking

*
Deep link users to relevant content immediately after first install.
*Significantly degraded success rate and matching accuracy due to reliance on
fingerprinting.
Link Success Rate
95%
~50%
Successfully route users to the intended in-app content, handling all deep
linking edge cases.
Data Call-Back Time
100ms
> 10s
Return deep link data quickly, so you can build seamless user experiences.
Branded URLs

*
Customized link URLs to match your brand.
*Limitations on adding branded links.
Custom Link Data

*
Store custom data parameters in link data, to power world-class features like
custom onboarding and incentivized content sharing.
*Extra charge for over 10 parameters.
We performed an experiment recently with a customer and this is what we saw:
Link
clicks
Open Rate
Orders
Revenue
Cost
ROI
Branch
63016
52.5%
941
$124,328
$6,372
19.5X
Typical MMP
76401
38.1%
603
$78,266
$7,326
10.7X

HEAR WHAT OUR CUSTOMERS SAY ABOUT BRANCH LINKS


“Deep link users directly to content with Branch and you’ll see positive effects
on re-engagement spend from day one.”

Alex Potichnyj

Marketing - Digital & Product
“Branch has driven a large percentage of our installs, enabled us to provide
smooth cross-channel user experiences—and saved us 20X the in-house development
time.”

Alex Macintosh

PM of Growth
“Deep link users directly to content with Branch and you’ll see positive effects
on re-engagement spend from day one.”

Alex Potichnyj

Marketing - Digital & Product
“Branch has driven a large percentage of our installs, enabled us to provide
smooth cross-channel user experiences—and saved us 20X the in-house development
time.”

Alex Macintosh

PM of Growth
“Deep link users directly to content with Branch and you’ll see positive effects
on re-engagement spend from day one.”

Alex Potichnyj

Marketing - Digital & Product
 * 1
 * 2

DRIVE ACTION FROM EVERY CHANNEL

Build once, link everywhere
Branch supports links for email, sharing, social, and more. No need to implement
different tools for each channel.
Drive revenue from ads
Show them what they want
Double conversion rates by taking new users straight to the specific product or
content featured in your ad after installing.
Keep users coming back
Built-in support for Universal Links and Android App Links means you can run app
engagement campaigns to your existing users.
Learn about Universal Ads
Increase engagement from email
Best edge case handling
Branch makes sure links always work, and fixes edge cases whenever they come up
so you don't have to.
Drive conversions
Tradesy drove a 27% higher conversion rate vs. non-deep linked emails.
Learn about Mobile Optimized Email
Acquire users from your mobile website
Eliminate drop off
Route users directly to the content they were viewing on the web in your app for
an improved experience.
Acquire high intent users
Send app users to desired in-app content, and direct users without your app to
the appropriate app store to install, and then to the desired content in the
app.
Learn about web-to-app Journeys
Create Quick Links in seconds
Branding matters
Double click through rates with branded deep links on social.

Links that work everywhere
Whether it’s a click from Twitter on iOS 10, from Instagram on Android
Marshmallow, or any other combination, your links are sure to work.


Learn about Branch for social media managers

PLATFORM GUIDE

+
Native Mobile Apps
See our mobile SDK documentation
+
Desktop and Mobile Web
See our web SDK documentation

READY TO IGNITE YOUR MOBILE GROWTH?

OUR SALES TEAM IS JUST A CLICK AWAY.

Get Started Request a Demo
Request a Demo
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Branch provides the leading mobile linking platform, with solutions that unify
user experience and measurement across different devices, platforms, and
channels.
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