www.forrester.com Open in urlscan Pro
149.126.77.115 Public Scan

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Submitted URL:
http://forrester.com/
Effective URL:
https://www.forrester.com/bold
Submission: On September 19 via manual (September 19th 2023, 11:47:48 am UTC) from GB — Scanned from GB

Form analysis
3 forms found in the DOM

GET https://www.forrester.com/allSearch

<form action="https://www.forrester.com/allSearch" method="get" class="header-search js-header-search">
  <label for="header-search-desktop" class="sr-only">Search</label>
  <input id="header-search-desktop" class="header-search__input js-header-search-input" type="search" name="q">
  <span class="header-search__clear js-header-search-clear"></span>
  <input type="hidden" name="s" value="relevance">
  <input type="hidden" name="dateRange" value="365">
</form>

GET https://www.forrester.com/allSearch

<form action="https://www.forrester.com/allSearch" method="get" class="header-search js-header-search">
  <label for="header-search-mobile" class="sr-only">Search</label>
  <input id="header-search-mobile" class="header-search__input js-header-search-input" type="search" name="q">
  <span class="header-search__clear js-header-search-clear"></span>
  <input type="hidden" name="s" value="relevance">
  <input type="hidden" name="dateRange" value="365">
</form>

Name: LEAD3.0Wordpress — POST

<form method="post" name="LEAD3.0Wordpress" id="form2069" action="" class="forr-form" data-type="full" data-behavior="show_message" data-redirecturl="" autocomplete="off" novalidate="novalidate">
  <!-- Name -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="firstNameField" class="forr-form__label">First Name*</label>
      <input id="firstNameField" class="forr-form__input forr-form__input--text" name="firstname" type="text" placeholder="Enter your first name" autocomplete="nope" required="">
    </div>
    <div class="forr-form__item">
      <label for="lastNameField" class="forr-form__label">Last Name*</label>
      <input id="lastNameField" class="forr-form__input forr-form__input--text" name="lastname" type="text" placeholder="Enter your last name" autocomplete="nope" required="">
    </div>
  </div>
  <!-- Email -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="emailField" class="forr-form__label">Email Address*</label>
      <input id="emailField" class="forr-form__input forr-form__input--text" name="email" type="email" placeholder="Enter your email address" autocomplete="nope" required="">
    </div>
  </div>
  <!-- Phone -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="phoneField" class="forr-form__label ">Business Phone*</label>
      <input id="phoneField" class="forr-form__input forr-form__input--text" name="businessphone" type="tel" placeholder="Enter your business phone" autocomplete="nope" required="">
    </div>
  </div>
  <!-- Job Title -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="jobTitleField" class="forr-form__label">Job Title*</label>
      <input id="jobTitleField" class="forr-form__input forr-form__input--text" name="jobtitle" type="text" placeholder="Enter your job title" autocomplete="nope" required="">
    </div>
  </div>
  <!-- Country -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="countryField" class="forr-form__label">Country*</label>
      <select id="countryField" class="forr-form__input forr-form__input--select" name="country" required="">
        <option value="">Country</option>
        <option value="US">United States</option>
        <option value="AX">Åland Islands</option>
        <option value="DZ">Algeria</option>
        <option value="AS">American Samoa</option>
        <option value="AD">Andorra</option>
        <option value="AO">Angola</option>
        <option value="AI">Anguilla</option>
        <option value="AQ">Antarctica</option>
        <option value="AG">Antigua and Barbuda</option>
        <option value="AR">Argentina</option>
        <option value="AM">Armenia</option>
        <option value="AW">Aruba</option>
        <option value="AU">Australia</option>
        <option value="AT">Austria</option>
        <option value="AZ">Azerbaijan</option>
        <option value="BS">Bahamas</option>
        <option value="BH">Bahrain</option>
        <option value="BD">Bangladesh</option>
        <option value="BB">Barbados</option>
        <option value="BY">Belarus</option>
        <option value="BE">Belgium</option>
        <option value="BZ">Belize</option>
        <option value="BJ">Benin</option>
        <option value="BM">Bermuda</option>
        <option value="BT">Bhutan</option>
        <option value="BO">Bolivia, Plurinational State of</option>
        <option value="BQ">Bonaire, Sint Eustatius and Saba</option>
        <option value="BW">Botswana</option>
        <option value="BV">Bouvet Island</option>
        <option value="BR">Brazil</option>
        <option value="IO">British Indian Ocean Territory</option>
        <option value="BN">Brunei Darussalam</option>
        <option value="BG">Bulgaria</option>
        <option value="BF">Burkina Faso</option>
        <option value="KH">Cambodia</option>
        <option value="CM">Cameroon</option>
        <option value="CA">Canada</option>
        <option value="CV">Cape Verde</option>
        <option value="KY">Cayman Islands</option>
        <option value="TD">Chad</option>
        <option value="CL">Chile</option>
        <option value="CN">China</option>
        <option value="CX">Christmas Island</option>
        <option value="CC">Cocos (Keeling) Islands</option>
        <option value="CO">Colombia</option>
        <option value="KM">Comoros</option>
        <option value="CK">Cook Islands</option>
        <option value="CR">Costa Rica</option>
        <option value="CI">Côte d'Ivoire</option>
        <option value="HR">Croatia</option>
        <option value="CU">Cuba</option>
        <option value="CW">Curaçao</option>
        <option value="CY">Cyprus</option>
        <option value="CZ">Czech Republic</option>
        <option value="DK">Denmark</option>
        <option value="DJ">Djibouti</option>
        <option value="DM">Dominica</option>
        <option value="DO">Dominican Republic</option>
        <option value="EC">Ecuador</option>
        <option value="EG">Egypt</option>
        <option value="SV">El Salvador</option>
        <option value="GQ">Equatorial Guinea</option>
        <option value="ER">Eritrea</option>
        <option value="EE">Estonia</option>
        <option value="FK">Falkland Islands</option>
        <option value="FO">Faroe Islands</option>
        <option value="FJ">Fiji</option>
        <option value="FI">Finland</option>
        <option value="FR">France</option>
        <option value="GF">French Guiana</option>
        <option value="PF">French Polynesia</option>
        <option value="TF">French Southern Territories</option>
        <option value="GA">Gabon</option>
        <option value="GM">Gambia</option>
        <option value="GE">Georgia</option>
        <option value="DE">Germany</option>
        <option value="GH">Ghana</option>
        <option value="GI">Gibraltar</option>
        <option value="GR">Greece</option>
        <option value="GL">Greenland</option>
        <option value="GD">Grenada</option>
        <option value="GP">Guadeloupe</option>
        <option value="GU">Guam</option>
        <option value="GT">Guatemala</option>
        <option value="GG">Guernsey</option>
        <option value="GN">Guinea</option>
        <option value="GY">Guyana</option>
        <option value="HT">Haiti</option>
        <option value="HM">Heard Island and McDonald Islands</option>
        <option value="VA">Vatican City</option>
        <option value="HN">Honduras</option>
        <option value="HK">Hong Kong</option>
        <option value="HU">Hungary</option>
        <option value="IS">Iceland</option>
        <option value="IN">India</option>
        <option value="ID">Indonesia</option>
        <option value="IQ">Iraq</option>
        <option value="IE">Ireland</option>
        <option value="IM">Isle of Man</option>
        <option value="IL">Israel</option>
        <option value="IT">Italy</option>
        <option value="JM">Jamaica</option>
        <option value="JP">Japan</option>
        <option value="JE">Jersey</option>
        <option value="JO">Jordan</option>
        <option value="KZ">Kazakhstan</option>
        <option value="KE">Kenya</option>
        <option value="KI">Kiribati</option>
        <option value="KR">Korea, Republic of</option>
        <option value="KW">Kuwait</option>
        <option value="KG">Kyrgyzstan</option>
        <option value="LA">Lao People's Democratic Republic</option>
        <option value="LV">Latvia</option>
        <option value="LS">Lesotho</option>
        <option value="LR">Liberia</option>
        <option value="LI">Liechtenstein</option>
        <option value="LT">Lithuania</option>
        <option value="LU">Luxembourg</option>
        <option value="MO">Macao</option>
        <option value="MG">Madagascar</option>
        <option value="MW">Malawi</option>
        <option value="MY">Malaysia</option>
        <option value="MV">Maldives</option>
        <option value="MT">Malta</option>
        <option value="MH">Marshall Islands</option>
        <option value="MQ">Martinique</option>
        <option value="MR">Mauritania</option>
        <option value="MU">Mauritius</option>
        <option value="YT">Mayotte</option>
        <option value="MX">Mexico</option>
        <option value="FM">Micronesia, Federated States of</option>
        <option value="MD">Moldova, Republic of</option>
        <option value="MC">Monaco</option>
        <option value="MN">Mongolia</option>
        <option value="MS">Montserrat</option>
        <option value="MA">Morocco</option>
        <option value="MZ">Mozambique</option>
        <option value="MM">Myanmar</option>
        <option value="NA">Namibia</option>
        <option value="NR">Nauru</option>
        <option value="NP">Nepal</option>
        <option value="NL">Netherlands</option>
        <option value="NC">New Caledonia</option>
        <option value="NZ">New Zealand</option>
        <option value="NE">Niger</option>
        <option value="NG">Nigeria</option>
        <option value="NU">Niue</option>
        <option value="NF">Norfolk Island</option>
        <option value="MP">Northern Mariana Islands</option>
        <option value="NO">Norway</option>
        <option value="OM">Oman</option>
        <option value="PK">Pakistan</option>
        <option value="PW">Palau</option>
        <option value="PS">Palestinian Territory, Occupied</option>
        <option value="PA">Panama</option>
        <option value="PG">Papua New Guinea</option>
        <option value="PY">Paraguay</option>
        <option value="PE">Peru</option>
        <option value="PH">Philippines</option>
        <option value="PN">Pitcairn</option>
        <option value="PL">Poland</option>
        <option value="PT">Portugal</option>
        <option value="PR">Puerto Rico</option>
        <option value="QA">Qatar</option>
        <option value="RE">Réunion</option>
        <option value="RO">Romania</option>
        <option value="RW">Rwanda</option>
        <option value="BL">Saint Barthélemy</option>
        <option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
        <option value="KN">Saint Kitts and Nevis</option>
        <option value="LC">Saint Lucia</option>
        <option value="MF">Saint Martin</option>
        <option value="PM">Saint Pierre and Miquelon</option>
        <option value="VC">Saint Vincent and the Grenadines</option>
        <option value="WS">Samoa</option>
        <option value="SM">San Marino</option>
        <option value="ST">Sao Tome and Principe</option>
        <option value="SA">Saudi Arabia</option>
        <option value="SN">Senegal</option>
        <option value="SC">Seychelles</option>
        <option value="SL">Sierra Leone</option>
        <option value="SG">Singapore</option>
        <option value="SX">Sint Maarten (Dutch part)</option>
        <option value="SK">Slovakia</option>
        <option value="SI">Slovenia</option>
        <option value="SB">Solomon Islands</option>
        <option value="ZA">South Africa</option>
        <option value="GS">South Georgia and the South Sandwich Islands</option>
        <option value="ES">Spain</option>
        <option value="LK">Sri Lanka</option>
        <option value="SD">Sudan</option>
        <option value="SR">Suriname</option>
        <option value="SJ">Svalbard and Jan Mayen</option>
        <option value="SZ">Swaziland</option>
        <option value="SE">Sweden</option>
        <option value="CH">Switzerland</option>
        <option value="SY">Syria</option>
        <option value="TW">Taiwan</option>
        <option value="TJ">Tajikistan</option>
        <option value="TZ">Tanzania, United Republic of</option>
        <option value="TH">Thailand</option>
        <option value="TL">Timor-Leste</option>
        <option value="TG">Togo</option>
        <option value="TK">Tokelau</option>
        <option value="TO">Tonga</option>
        <option value="TT">Trinidad and Tobago</option>
        <option value="TN">Tunisia</option>
        <option value="TR">Turkey</option>
        <option value="TM">Turkmenistan</option>
        <option value="TC">Turks and Caicos Islands</option>
        <option value="TV">Tuvalu</option>
        <option value="UG">Uganda</option>
        <option value="UA">Ukraine</option>
        <option value="AE">United Arab Emirates</option>
        <option value="GB">United Kingdom</option>
        <option value="USA">United States</option>
        <option value="UM">United States Minor Outlying Islands</option>
        <option value="UY">Uruguay</option>
        <option value="UZ">Uzbekistan</option>
        <option value="VU">Vanuatu</option>
        <option value="VN">Vietnam</option>
        <option value="VG">Virgin Islands, British</option>
        <option value="VI">Virgin Islands, U.S.</option>
        <option value="WF">Wallis and Futuna</option>
        <option value="EH">Western Sahara</option>
        <option value="ZM">Zambia</option>
        <option value="US">United States</option>
      </select>
    </div>
  </div>
  <!-- Company Name -->
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="companyNameField" class="forr-form__label">Company Name*</label>
      <input id="companyNameField" class="forr-form__input forr-form__input--text js-eloqua-company-name" name="companyname" type="text" placeholder="Enter your company name" value="" autocomplete="nope" required="">
    </div>
  </div>
  <!-- Address fields -->
  <div class="eloqua-form__company-address js-eloqua-company-address-2">
    <!-- Industry -->
    <div class="forr-form__row dropdown">
      <label for="industryField" class="forr-form__label">Industry*</label>
      <select id="industryField" class="forr-form__input forr-form__input--select" name="industry" placeholder="Industry" autocomplete="nope" required="">
        <option disabled="" selected="" value="">Choose your industry</option>
        <option value="Automotive">Automotive</option>
        <option value="Business Services">Business Services</option>
        <option value="Communications">Communications</option>
        <option value="Construction">Construction</option>
        <option value="Energy">Energy</option>
        <option value="Financial Services">Financial Services</option>
        <option value="Government">Government</option>
        <option value="Healthcare">Healthcare</option>
        <option value="Manufacturing">Manufacturing</option>
        <option value="Media">Media</option>
        <option value="Mining">Mining</option>
        <option value="Non Profit/Education">Non Profit/Education</option>
        <option value="Retail">Retail</option>
        <option value="Technology Provider">Technology Provider</option>
        <option value="Travel &amp; Leisure">Travel &amp; Leisure</option>
        <option value="Utilities">Utilities</option>
        <option value="Other">Other</option>
      </select>
    </div>
    <div class="forr-form__row">
      <div class="forr-form__item">
        <label for="companyAddressField" class="forr-form__label">Address*</label>
        <input id="companyAddressField" class="forr-form__input forr-form__input--text" name="companyaddress" type="text" placeholder="Enter your address" value="" maxlength="200" autocomplete="nope" required="">
      </div>
    </div>
    <div class="forr-form__row city_row">
      <div class="forr-form__item">
        <label for="cityField" class="forr-form__label">City</label>
        <input id="cityField" class="forr-form__input forr-form__input--text" name="city" type="text" placeholder="Enter your city" value="" maxlength="40" required="" autocomplete="nope">
      </div>
    </div>
    <div class="forr-form__row state_row" style="display: none;">
      <div class="forr-form__item">
        <label for="stateField" class="forr-form__label">State</label>
        <select id="stateField" class="forr-form__input forr-form__input--select" name="state" required="true">
          <option disabled="disabled" selected="selected" value="">Choose your state</option>
          <option value="AL">Alabama</option>
          <option value="AK">Alaska</option>
          <option value="AZ">Arizona</option>
          <option value="AR">Arkansas</option>
          <option value="CA">California</option>
          <option value="CO">Colorado</option>
          <option value="CT">Connecticut</option>
          <option value="DE">Delaware</option>
          <option value="DC">District of Columbia</option>
          <option value="FL">Florida</option>
          <option value="GA">Georgia</option>
          <option value="HI">Hawaii</option>
          <option value="ID">Idaho</option>
          <option value="IL">Illinois</option>
          <option value="IN">Indiana</option>
          <option value="IA">Iowa</option>
          <option value="KS">Kansas</option>
          <option value="KY">Kentucky</option>
          <option value="LA">Louisiana</option>
          <option value="ME">Maine</option>
          <option value="MD">Maryland</option>
          <option value="MA">Massachusetts</option>
          <option value="MI">Michigan</option>
          <option value="MN">Minnesota</option>
          <option value="MS">Mississippi</option>
          <option value="MO">Missouri</option>
          <option value="MT">Montana</option>
          <option value="NE">Nebraska</option>
          <option value="NV">Nevada</option>
          <option value="NH">New Hampshire</option>
          <option value="NJ">New Jersey</option>
          <option value="NM">New Mexico</option>
          <option value="NY">New York</option>
          <option value="NC">North Carolina</option>
          <option value="ND">North Dakota</option>
          <option value="OH">Ohio</option>
          <option value="OK">Oklahoma</option>
          <option value="OR">Oregon</option>
          <option value="PA">Pennsylvania</option>
          <option value="RI">Rhode Island</option>
          <option value="SC">South Carolina</option>
          <option value="SD">South Dakota</option>
          <option value="TN">Tennessee</option>
          <option value="TX">Texas</option>
          <option value="UT">Utah</option>
          <option value="VT">Vermont</option>
          <option value="VA">Virginia</option>
          <option value="WA">Washington</option>
          <option value="WV">West Virginia</option>
          <option value="WI">Wisconsin</option>
          <option value="WY">Wyoming</option>
          <option value="AS">American Samoa</option>
          <option value="GU">Guam Gu</option>
          <option value="MP">Northern Mariana Islands</option>
          <option value="PR">Puerto Rico</option>
          <option value="VI">Virgin Islands</option>
          <option value="AE">Armed Forces Africa</option>
          <option value="AA">Armed Forces Americas</option>
          <option value="AE">Armed Forces Canada</option>
          <option value="AE">Armed Forces Europe</option>
          <option value="AE">Armed Forces Middle East</option>
          <option value="AP">Armed Forces Pacific</option>
          <option value="AB">Alberta</option>
          <option value="BC">British Columbia</option>
          <option value="MB">Manitoba</option>
          <option value="NB">New Brunswick</option>
          <option value="NL">Newfoundland and Labrador</option>
          <option value="NT">Northwest Territories</option>
          <option value="NS">Nova Scotia</option>
          <option value="NU">Nunavut</option>
          <option value="ON">Ontario</option>
          <option value="PE">Prince Edward Island</option>
          <option value="QC">Quebec</option>
          <option value="SK">Saskatchewan</option>
          <option value="YT">Yukon</option>
          <option value="ACT">Australian Capital Territory</option>
          <option value="NSW">New South Wales</option>
          <option value="NT">Northern Territory</option>
          <option value="QLD">Queensland</option>
          <option value="SA">South Australia</option>
          <option value="TAS">Tasmania</option>
          <option value="VIC">Victoria</option>
          <option value="WA">Western Australia</option>
        </select>
      </div>
    </div>
    <div class="forr-form__row zip_row">
      <div class="forr-form__item">
        <label for="zipCodeField" class="forr-form__label">Zip/Postal Code</label>
        <input id="zipCodeField" class="forr-form__input forr-form__input--text" name="zipcode" type="text" placeholder="Enter your zip/postal code" value="" maxlength="50" autocomplete="nope" required="">
      </div>
    </div>
  </div>
  <div class="forr-form__row">
    <div class="forr-form__item">
      <label for="messageField" class="forr-form__label">How can we help you? (500 character maximum)</label>
      <textarea id="messageField" class="forr-form__input forr-form__input--textarea js-message-field" name="formcomments" placeholder="How can we help you? (500 character maximum)" maxlength="500"></textarea>
      <p class="forr-form__limiter js-message-field-limiter">
        <span class="forr-form__limiter-label"><span class="js-message-field-chars">0</span>/500</span>
        <span class="forr-form__limiter-error">Max characters reached</span>
      </p>
    </div>
  </div>
  <div class="forr-form__row forr-form__row--checkbox otpInField clickOptin">
    <div class="forr-form__item">
      <input id="optinField" class="forr-form__checkbox" name="optin" type="checkbox">
      <label for="optinField" class="forr-form__label">By checking this box, you agree to receive survey invitations and marketing communications.</label>
    </div>
  </div>
  <!-- Hidden Fields -->
  <input value="LEAD3.0Wordpress" type="hidden" name="elqFormName">
  <input value="332" type="hidden" name="elqSiteId">
  <input value="" type="hidden" name="elqCustomerGUID">
  <input value="0" type="hidden" name="elqCookieWrite">
  <input value="" type="hidden" name="eloquahtmlformname">
  <input value="Wordpress" type="hidden" name="src">
  <input value="https://www.forrester.com/" type="hidden" name="formsource">
  <!--<input value="" type="hidden" name="offer"  />-->
  <input value="Contact filled out a form to speak with Forrester about becoming a client." type="hidden" name="notes">
  <input value="7013n000002QjKtAAK" type="hidden" name="scid">
  <input value="Direct Interaction" type="hidden" name="leadtype">
  <input value="Contact Us Form" type="hidden" name="leadcontext">
  <!-- D&B Fields -->
  <input name="db_companyaddress1" type="hidden" id="companyaddressDB" value="">
  <input name="db_duns" type="hidden" value="">
  <input name="db_companyname" type="hidden" value="">
  <input name="db_companyaddress2" type="hidden" value="">
  <input name="db_city" type="hidden" value="">
  <input name="db_state" type="hidden" value="">
  <input name="db_zipcode" type="hidden" value="">
  <input name="db_country" type="hidden" value="">
  <input name="db_sic" type="hidden" value="">
  <input name="db_sicDesc" type="hidden" value="">
  <input name="db_gu_duns" type="hidden" value="">
  <input name="db_gu_name" type="hidden" value="">
  <input name="db_du_duns" type="hidden" value="">
  <input name="db_du_name" type="hidden" value="">
  <input name="db_parentDuns" type="hidden" value="">
  <input name="db_parentName" type="hidden" value="">
  <input name="db_domain" type="hidden" value="">
  <input name="db_tradeName" type="hidden" value="">
  <input name="db_companyphone" type="hidden" value="">
  <input name="db_jobtitle" type="hidden" value="">
  <input name="countryfieldhidden" id="countryFieldHidden" type="hidden" value="">
  <input value="" type="hidden" name="check1">
  <input type="hidden" name="blindsubmit" id="blindsubmit" value="no">
  <!-- <input type="hidden" name="optIn" value="off" id="optinValue"> -->
  <input name="redirect" type="hidden" value="on">
  <input name="redirecturl" type="hidden" value="https://go.forrester.com">
  <div class="forr-form__row forr-form__row--submit">
    <button type="submit" class="forr-cta -primary"><span>Contact Us</span></button>
  </div>
</form>

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EXPLORE AND EXPERIMENT WITH GENERATIVE AI NOW

Generative AI will be the fulcrum that businesses rely on to enhance, empower,
and engage employees and customers. Stay ahead with Forrester’s evolving
analysis on how generative AI will change everything from your business to your
role. Understand its risks and rewards.

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SUSTAINED GROWTH STARTS HERE

The key to building a better growth engine is aligning around customer value.
Companies with high levels of alignment realize 2.4x higher revenue growth and
2.0x higher growth in profitability.

Build Your B2C Growth Engine
Build Your B2B Growth Engine
Focus Your Tech Strategy On Growth



ALIGN KEY FUNCTIONS TO POWER YOUR GROWTH ENGINE

Growth strategies that focus on extracting value from customers are outdated.
Maximizing value for customers and buyers generates value for the business.
Align key revenue-generating and technology functions around customer value to
propel growth.

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GET TO GROWTH FASTER

Forrester Decisions research services are a proven growth generator and business
accelerator. They help you de-risk your decisions. Guide your actions. Target
your opportunities. And align your teams on priorities and outcomes. They’re a
game changer for tech, marketing, CX, sales, product, and digital leaders who
want to perform at a higher level — and drive sustained, customer-obsessed
business growth.


CAPTURE YOUR SHARE OF FORRESTER DECISIONS ROI

While Forrester Decisions delivers a 259% return on investment and accelerates
revenue growth by 4%, that only scratches the surface of the economic impact it
can have on your business.

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HOW DO LEADERS GET AHEAD WITH FORRESTER DECISIONS?

A report of the Total Economic Impact™ (TEI) of Forrester Decisions reveals
that:

 * 69% say it improves their expertise and confidence.
 * 48% say it helps them align their teams and functions.
 * 45% say it helps them better understand their challenges and priorities.

Read The Full TEI Report


RESEARCH WITH A CONSULTATIVE APPROACH

Today’s leaders are navigating an unprecedented, complex environment. Forrester
Decisions represents a new option for business and technology leaders who need
help solving problems, making decisions, and taking action to deliver results.
Leaders who are looking to achieve break-out growth. Each research service
includes:


BOLD VISION

Stay ahead of changing customer and market dynamics and plan for the future with
customer obsession research, customer insights, trends and predictions, market
forecasts, technology and service provider landscapes, and more.

Podcast


RESPONSIBLE DESIGN

What It Means 5 days ago
Delighted customers or PR nightmare? The difference can boil down to responsible
design. Before your company ends up in an IRL episode of “Black Mirror,” listen
to this podcast about responsible design featuring Principal Analyst Gina
Bhawalkar.
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NAVIGATING THE DOWNTURN

What decisions should you make to thrive in an uncertain economic climate?
Explore our resources for data-backed guidance tailored to business and
technology leaders.

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CURATED TOOLS & FRAMEWORKS

Empower your team to execute on your vision with proven strategic models and
plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments,
strategic models, templates, Forrester Wave™ evaluations for your function, and
certification courses.

E-book


KICKSTART YOUR CX TRANSFORMATION

This complimentary guide will show you how to leverage customer journey maps to
spur investment and interest in CX, as well as boost performance.

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THE SIX ELEMENTS OF A MEANINGFUL MARKETING PLAN

Without the right inputs, a marketing annual plan may simply be a list of
tactics. Learn how to build a plan that drives business value.

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> We’ve benchmarked, comparing not just companies that are in our situation
> right now, but companies that have done what we intend to do ... and that’s
> been so insightful and significant for us.
> 
> —
> CMO, cybersecurity and data backup company


HANDS-ON GUIDANCE

Accelerate progress and de-risk decisions with best practices tailored to you
and your team. We are on your side and by your side, through guidance sessions
with analysts, peer discussions, events, and more.

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TRANSFORM TECH INTO A BUSINESS ENABLER

Discover new ways to use technology to create an engine of strong, sustainable,
customer-focused business growth at Forrester’s Technology & Innovation Forums.

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DEFY UNCERTAINTY WITH CONSISTENT, SCALABLE B2B GROWTH

Outpace your competitors despite changes in the economy, buyer behavior, and
technology innovation. Learn how at Forrester’s B2B Summits.

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SHORTEN THE DISTANCE TO IMPACT.

Forrester Decisions is our portfolio of research services that helps executives,
functional leaders, and their teams plan and pursue their most pressing
initiatives.

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