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Submission: On August 04 via automatic, source certstream-suspicious — Scanned from DE
Submission: On August 04 via automatic, source certstream-suspicious — Scanned from DE
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BENJAMIN GOLDMAN Home What I Do Portfolio Resume Contact * Digital strategy & creative driven by insight and passion What I Do SKILLS WHAT I DO -------------------------------------------------------------------------------- * VISUAL DESIGN Make stuff look awesome – great design can be clean and modern or wild and crazy, but it has to be on brand. And always sweat the details. * DIGITAL STRATEGY Ever evolving technology, new social platforms, new devices, constantly morphing standards . . . you have to live, breathe, and sleep digital to understand this landscape. And as much as metrics can provide insight and answers, digital marketing is part science and part art. Luckily, I draw from over a decade and a half of experience creating digital creative for some of the world's top brands. * CREATIVE CONCEPTING "The Big Idea". It's what resonates in consumers minds and what separates the hum-drum from brands that become icons. It earns social buzz, brand loyalty, and drives sales. I believe that any project has the potential to become something truly amazing – if you can look past the easy and comfortable solutions, and you're willing to bleed for the love of the project. * PROJECT MANAGEMENT No mater the project, it's got to get done right and it's got to be up on time. Devising a clear path to get there and keeping everyone organized and accountable is where the type-A side of me comes in, even if nothing ever follows a straight line. * UI/UX I believe that a clear and empathetic understanding of your users and their objectives should always inform design decisions. From informational site, to highly functional application, to immersive games, there's always an optimal balance of experience and usability. Regardless of where your project falls on that continum, navigation and controls should be something the end user never has to think about. * VISUAL DESIGN Make stuff look awesome – great design can be clean and modern or wild and crazy, but it has to be on brand. And always sweat the details. * DIGITAL STRATEGY Ever evolving technology, new social platforms, new devices, constantly morphing standards . . . you have to live, breathe, and sleep digital to understand this landscape. And as much as metrics can provide insight and answers, digital marketing is part science and part art. Luckily, I draw from over a decade and a half of experience creating digital creative for some of the world's top brands. PORTFOLIO – A SAMPLE OF WORK WEBSITES • CAMPAIGNS • APPS AND GAMES • VIEW ALL -------------------------------------------------------------------------------- Daytona International Speedway Website HSHS Medical Group website Code3 vLink website Intel/Star Trek Cross-Promotion Campaign International Speedway Corporation My First Time St. John's Hospital Construction Microsite Southtown Yoga Responsive Website Zap Webworks Brand ID and Website NASCAR All-Star Fan Vote Driver Town Hall Meeting App St. Mary's Hospital Microsite Anti-Tobacco Take A Stand campaign Millikin University Capitol Campaign Website Tidy Cats Small Spaces Big Adventures In Tight Places Campaign Smucker's Stars On Ice My Skate Superstar Application Intel Retail Edge E-learning Program Microsoft Online Retail Windows Mobilization Strategy DeKuyper I Call Mine Campaign Intel/Ratatouille Cross-Promotion Campaign NASCAR Chase Trivia Game BEC Howl-O-Scream Microsite GFI website Five Grapes Website NASCAR All-Star Fan Vote Selection Engine App * Stay curious * Never settle * Live to create * Make everything awesome RESUME PREVIOUS WORK EXPERIENCE -------------------------------------------------------------------------------- 2013 - ZAP WEB WORKS • DIRECTOR OF CREATIVE + DIGITAL STRATEGY Led creative concept, planning, information architecture, UI and visual design. Responsible for detailed project planning and proposals. 2008 - 2013 JUMP CO. • DIGITAL DIRECTOR Led digital strategy and creative direction on projects for clients including NASCAR, Daytona International Speedway, Code3, St. John’s Hospital, HSHS Medical Group, & Millikin University. Developed creative concept, planning, information architecture, UI and visual design for websites, interactive games, cross-platform marketing campaigns and brand experiences, digital ads, social media strategy, etc. Managed internal and external design and development resources. Developed interactive standards and processes for the company. 2006 - 2008 MOMENTUM WORLDWIDE • DIGITAL CREATIVE DIRECTOR Guided creative and digital strategy on many projects for companies such as Intel, Microsoft, Disney/Pixar, Paramount Pictures/Bad Robot, Toshiba, Best Buy, Smucker's, BEC, Office Depot, Allergan, Aflac, and more. Led and collaborated with teams of creatives and developers to concept and produce complicated interactive projects on tight time lines. Managed internal and external resources on multiple projects simultaneously. Fostered digital and interactive thinking and know-how within the team and throughout the company as a whole. 2004-2006 INFUZ • CREATIVE DIRECTOR Managed strategic execution of creative concepts across websites, rich media banners, emails, and other online promotions for brands including Tidy Cats, secondnature brand Dog Litter, Yesterday's News, and eight Purina Treats brands. Played a direct role in all tasks, including project planning, developing creative concepts and strategy, information architecture, usability/interface design, and visual design. Provided creative direction and managed in-house and freelance resources. Lead growth of department by helping implement standards and processes and working closely with account, development, and quality assurance staff. Download resume * “ BEN WORKS TIRELESSLY TO ENSURE THAT THE WORK IS DONE RIGHT, NOT JUST TO SATISFY THE CLIENT'S EXPECTATIONS, BUT TO MATCH HIS EVEN HIGHER PERSONAL STANDARDS. —Murphy O'Brien, Senior Copywriter * “ BEN COMES TO THE PARTY WITH A STRONG DEDICATION TO KNOWING THE CLIENT AND THE NEEDS, THEN BRINGING GREAT IDEAS TO THE TABLE, PUSHING FOR QUALITY AND NEVER BEING AFRAID TO PUT IN THE EFFORT THAT THAT QUALITY WOULD ENTAIL. — Jeff Coburn, SVP/Director Creative Strategy * “ BEN IS CERTAINLY VERY CREATIVE, BUT ALSO KEEPS THE BIG PICTURE IN MIND. BEN IS A TREMENDOUS TEAM PLAYER AND BRINGS OUT THE BEST WHO WORK AROUND HIM. — David Nimock, VP Account Services at Stealth Creative * “ BEN COMBINES EXCELLENT CLIENT COMMUNICATION, ATTENTION TO DETAIL AND DEDICATED FOLLOW-UP ON EVERY PROJECT. —Beat Bartlome, VP of Software Development at Motivation Technologies * “ BEN WORKS TIRELESSLY TO ENSURE THAT THE WORK IS DONE RIGHT, NOT JUST TO SATISFY THE CLIENT'S EXPECTATIONS, BUT TO MATCH HIS EVEN HIGHER PERSONAL STANDARDS. —Murphy O'Brien, Senior Copywriter * “ BEN COMES TO THE PARTY WITH A STRONG DEDICATION TO KNOWING THE CLIENT AND THE NEEDS, THEN BRINGING GREAT IDEAS TO THE TABLE, PUSHING FOR QUALITY AND NEVER BEING AFRAID TO PUT IN THE EFFORT THAT THAT QUALITY WOULD ENTAIL. — Jeff Coburn, SVP/Director Creative Strategy * SEND A MESSAGE CALL 314.537.5457 Located In Saint Louis, MO • United States * Send message Return to contact details THANKS! We'll be in touch real soon! (Close this thing) Benjamin Goldman - Digital Strategy & Creative