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Eliminate manual HR processes with EPAY’s human resource management
solution. Focus on what’s strategically important to your business—your
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* Performance Management System
* Benefits Administration
EMPLOYEE BENEFITS ADMINISTRATION SOLUTIONS
Save time managing benefit plans for your employees while minimizing
compliance risks with the help of our online benefits administration
software. With EPAY’s benefits administration solutions, you can offer
your employees top-notch benefit programs without adding more work to your
plate.
* COBRA
* ACA
* HR Administrative Services
PROFESSIONAL SERVICES
Beyond free premium technical support, we offer a menu of professional
services to help you with your workforce management processes and keep
your business running smoothly. With professional workforce management
services behind your company, you can better monitor the efficiency and
effectiveness of your workforce overall.
* Employment Verification
* On the Cloud
SECURITY AND INFRASTRUCTURE
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Systems.
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Even when you’re miles away from workforce activity, EPAY's time and
attendance system gives you complete visibility into your labor data to
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WHAT IS GAMIFICATION FOR EMPLOYEE ENGAGEMENT?
August 2, 2022 - 10 minute read
Let the games begin.
Gamification—the act of making a corporate process feel more like a game—is one
of the hottest business trends around.
In fact, the gamification market is projected to grow almost tenfold from $7.8
billion in 2019 to $76.3 billion by 2030. While gamification has corporatewide
applications, human resources is leading the charge. That’s because gamification
may increase employee engagement—and that would be a game changer in its own
right.
Just 32% of employees say that they’re engaged at work, according to the latest
Gallup survey. Worse, 17% report that they’re actively disengaged. That’s
alarming, considering that engaged employees are more productive, learn skills
quicker and contribute to a more positive culture.
No wonder the HR universe is looking for ways to incorporate gamification more
heavily into its recruiting, onboarding and training programs. After all,
humans—and many animals—are hardwired to play, alone and together. Babies and
children learn and develop through play. It’s no wonder why many organizations
want to leverage that basic drive to better engage their workforces.
WHAT GAMIFICATION LOOKS LIKE
Gamified employee engagement techniques run the gamut from online games and
quizzes—say, in the course of training—to point systems that reward employees
for performing certain actions, like achieving perfect attendance or referring a
friend for a job.
While many gamification initiatives are geared to the tech industry and
managerial-level employees, companies are also developing gamification campaigns
geared to hourly workers.
For example, in order to improve productivity in its fulfillment centers, Amazon
launched FC Games—a series of arcade-style minigames. The only way employees can
advance through the games is by completing certain real-world warehouse tasks.
Participating employees—and it’s completely voluntary—earn points as they go,
which they can then trade in for Amazon-branded merchandise.
Is gamification really effective? It’s hard to measure, and of course, results
vary. However, in one survey, 83% of workers who received gamified training said
it left them motivated, while 61% of workers in the nongamified control group
said they found training boring. As more employers jump on the bandwagon, we’re
bound to see how this all plays out.
THE PSYCHOLOGY OF GAMIFICATION
So why does gamification work? One theory is that it’s not the points and the
prizes that make it effective, but the way it taps into our psychological need
to achieve something—and to be recognized and rewarded for that achievement.
Perhaps it’s the same drive that has two-thirds of Americans playing video
games—often returning to the same game, day after day, to advance to the next
level. It’s fun, it’s absorbing and, in some indefinable way, it’s oddly
rewarding.
That said, gamification work processes can backfire if they’re poorly designed.
For example, when the challenges are so great that the majority of workers can’t
“win” or, when the activities leave them feeling anxious and discouraged, the
experience will alienate them instead of engage them. Like everything else in
the HR world, gamification requires careful forethought.
That said, gamification can be another potentially powerful tool in your HR
toolbox, like your workforce policies, employee handbook and your HCM software.
In every case, it comes down to knowing your objectives and challenges,
understanding your workforce—and making choices that make the most sense for
your organization.
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