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Marketing Platform

 * For Small Businesses
 * For Enterprises
 * Blog

 * Partners
 * Support


For Small Businesses

Free and easy-to-use solutions for businesses of every size.

Learn more
For Enterprises

A single platform that integrates your advertising and analytics, so you can act
on customer insights faster.

Learn more
 * Analytics
   
   Understand your customers so you can deliver better experiences.

 * Tag Manager
   
   Manage all your tags without editing code.

advertising
 * Campaign Manager 360
   
   Get a complete view of all your digital media campaigns.

 * Display & Video 360
   
   Reach today’s always-connected audiences wherever they are.

 * Search Ads 360
   
   Get real-time data and unified insights for your search campaigns.

analytics
 * Analytics 360
   
   Use advanced tools to get a deeper understanding of your customers so you can
   deliver better experiences.

 * Tag Manager 360
   
   Manage all your tags in one place for a smarter, simpler way to oversee your
   marketing.

Marketing Platform
 * For Small Businesses
   * Analytics
   * Tag Manager
 * For Enterprises
   * Campaign Manager 360
   * Display & Video 360
   * Search Ads 360
   * Analytics 360
   * Tag Manager 360
 * Blog

 * Partners
 * Support




MEANINGFUL INSIGHTS.
SMARTER MARKETING.
BETTER RESULTS.


GOOGLE MARKETING PLATFORM BRINGS TOGETHER YOUR ADVERTISING AND ANALYTICS TO HELP
YOU MAKE QUALITY CUSTOMER CONNECTIONS, SURFACE DEEPER INSIGHTS AND DRIVE BETTER
MARKETING RESULTS.

Talk to Sales


A SMARTER PLATFORM FOR BETTER RESULTS.



 * clock icon
   
   DELIVER FASTER, SMARTER MARKETING.
   
   Built-in intelligence automatically surfaces your most valuable marketing
   insights so you can act quickly to achieve your goals.

 * slider-controls icon
   
   GAIN MORE CONTROL OVER YOUR INVESTMENTS.
   
   Easily see what parts of your marketing are working and make informed
   decisions to improve performance – ensuring that you’re delivering quality
   experiences.

 * people icon
   
   UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
   
   Easily integrate and access your data to gain a deeper understanding of your
   customers and identify your most valuable audiences.

 * bulb icon
   
   SHARE INSIGHTS ACROSS YOUR TEAM.
   
   Make information and insights accessible to your entire enterprise so teams
   can work better together.

 * clock icon
   
   DELIVER FASTER, SMARTER MARKETING.
   
   Built-in intelligence automatically surfaces your most valuable marketing
   insights so you can act quickly to achieve your goals.

 * slider-controls icon
   
   GAIN MORE CONTROL OVER YOUR INVESTMENTS.
   
   Easily see what parts of your marketing are working and make informed
   decisions to improve performance – ensuring that you’re delivering quality
   experiences.

 * people icon
   
   UNDERSTAND YOUR AUDIENCE ON A DEEPER LEVEL.
   
   Easily integrate and access your data to gain a deeper understanding of your
   customers and identify your most valuable audiences.

 * bulb icon
   
   SHARE INSIGHTS ACROSS YOUR TEAM.
   
   Make information and insights accessible to your entire enterprise so teams
   can work better together.

   
 * 1
   


SPORT IS HAPPENING 24/7/365, SO WE NEED TO BE FAST IN OUR MARKETING AND LET OUR
CONSUMERS KNOW WHEN A MOMENT WAS ENABLED BY AN ADIDAS PRODUCT.

Chris Murphy, Head of Digital Experience, Adidas


POWERFUL SOLUTIONS, TOGETHER IN ONE PLATFORM.

GMP_Logo_display-video-360

DISPLAY & VIDEO 360

Reach today’s always-connected audiences wherever they are.

Learn more about Display & Video 360

 * GMP_Logo_analytics
   
   ANALYTICS 360
   
   Use advanced tools to get a deeper understanding of your customers so you can
   deliver better experiences.
   
    * 

 * GMP_Logo_display-video-360
   
   DISPLAY & VIDEO 360
   
   Reach today’s always-connected audiences wherever they are.
   
    * 

 * GMP_Logo_search-ads-360
   
   SEARCH ADS 360
   
   Get real-time data and unified insights for your search campaigns.
   
    * 

 * GMP_Logo_tag-manager
   
   TAG MANAGER 360
   
   Manage all your tags in one place for a smarter, simpler way to oversee your
   marketing.
   
    * 

 * GMP_Logo_campaign-manager
   
   CAMPAIGN MANAGER 360
   
   Get a complete view of all your digital media campaigns.
   
    * 



   
 * 1
   


DESIGNED TO WORK TOGETHER.

Google Marketing Platform solutions are built to work together, so you can
easily access shared data across products – to deliver better customer
experiences.

 * people icon
   
   REACH THE RIGHT CUSTOMERS.
   
   Use your data to find new customers across channels.

 * bar-graph icon
   
   INCLUDE ANY DATA SOURCES.
   
   Import data from your own sources including data from CRM systems, email
   tools, ad platforms and offline data sources for a more complete view of the
   customer journey.

 * bulb icon
   
   DO MORE WITH GOOGLE.
   
   Easily connect data from across Google products, including Google Ads and
   Google Cloud – to quickly uncover insights.

Go to Integration Centre
 * people icon
   
   REACH THE RIGHT CUSTOMERS.
   
   Use your data to find new customers across channels.

 * bar-graph icon
   
   INCLUDE ANY DATA SOURCES.
   
   Import data from your own sources including data from CRM systems, email
   tools, ad platforms and offline data sources for a more complete view of the
   customer journey.

 * bulb icon
   
   DO MORE WITH GOOGLE.
   
   Easily connect data from across Google products, including Google Ads and
   Google Cloud – to quickly uncover insights.

   
 * 1
   

Go to Integration Centre


SUPERCHARGE YOUR INSIGHTS WITH GOOGLE CLOUD.

Connect your Google Marketing Platform data with your other valuable data
sources to find even deeper insights.

Learn more



LOOKING FOR SMALL-BUSINESS SOLUTIONS?

With plenty of free solutions, Google Marketing Platform can help grow
businesses of any size.

See solutions


NEWS AND INSIGHTS DELIVERED TO YOUR INBOX.

Sign up to get the latest Google Marketing Platform news, success stories and
insights, delivered right into your inbox.

Subscribe

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ABOUT GOOGLE MARKETING PLATFORM

 * Overview
 * For Small Businesses
 * For Enterprise

LEARNING & SUPPORT

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DEVELOPERS & PARTNERS

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