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Home Porsche 911 News


PORSCHE LAUNCHES NFT COLLECTION OF 911S AT ART BASEL


THERE WILL BE 7,500 UNIQUE NFTS IN THE COLLECTION.


Nov 29, 2022 at 4:20pm ET
0
By: Chris Bruce


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Porsche is the latest automaker to get into the non-fungible token (NFT) art
business. The automaker introduces the collection of digital images featuring
the 911 at Art Basel in Miami, Florida.



Porsche partners with 3d artist Patrick Vogel and his studio ALT/SHIFT to create
these designs. Buyers select a core theme for their car: Lifestyle, Performance,
and Heritage. In January 2023, the company plans to have 7,500 unique NFTs
available. Purchases are limited to three per person. The owner can view the car
in the virtual world from a rendering in Unreal Engine 5.


GALLERY: PORSCHE NFT COLLECTION

6 Photos


"The NFT artworks enable us to take our understanding of modern luxury and the
unique brand positioning of Porsche into the digital world," said Detlev von
Platen, a member of the Porsche Executive Board for Sales and Marketing.

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Porsche's Art Basel presentation also includes a giant sculpture by Chris
Labrooy that depicts a huge race car driver playing with a real 911 like it's a
toy. The installation is supposed to evoke the experience of playing with tiny
cars as a kid. The scene is on display at the Pérez Art Museum Miami from
November 29 to December 3. 

More NFTs From Automakers:

Lamborghini Delivers Last Aventador Ultimae Coupe, Comes With NFT
Lexus Performance Driving School Gives Cool NFTs To Its Graduates

Porsche dabbled in NFTs before but not in the art world. The 911 GT3 RS with
the Tribute to Carrera RS Package costs $314,000. The extra equipment includes
an NFT program where customers receive digital badges when attending
specific race tracks and official events.



Porsche sees the power of connecting with artists to use the brand's cars as a
canvas. The partnerships have the potential to expand interest in the
automaker's products to new audiences.



In 2022, Porsche made sure the Taycan got additional attention by handing over
the cars to artists. Streetwear designer Sean Wotherspoon covered the body in
custom pastel hues that he named after family members. Shun Sudo painted boldly
colored flowers on the EV's exterior.

In the virtual world, Porsche worked with the artist Vexx to create a custom
color scheme for the brand's Vision Gran Turismo. The body had a mix
of cartoon-like characters, flowers, and word balloons.

Source: Porsche

By: Chris Bruce
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