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 * Small business
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   Sponsored ads
   
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AMAZON ADS


ADS THAT WORK AS HARD AS YOU DO

Ready to meet audiences where they shop, read, listen, and watch? Learn how your
business can connect with customers in the places they love to be.

Get started




TUNE IN TO UNBOXED

Our flagship event will be streaming live from New York City on October 25 and
26, where we’ll announce our latest innovations to help brands of all sizes
reach audiences and grow their business.

Register for the livestream


PRODUCTS DESIGNED WITH YOU IN MIND

Browse our selection of products and services designed to help you expand your
reach and find success.


GET DISCOVERED WITH SPONSORED DISPLAY

Reach relevant audiences throughout their shopping and entertainment journeys
with self-service, programmatic display ads that can be created in just a few
clicks.




SHOW UP ACROSS DEVICES

Our engaging and immersive device ads appear within the user interface of Amazon
devices with screens like Fire tablet, Fire TV, Echo Show, as well as services
like Prime Video.




INSPIRE SHOPPERS IN REAL TIME

Brands of all sizes can integrate into our Amazon-produced live shows, which are
carefully curated, often themed, and help educate shoppers.




THE THURSDAY NIGHT FOOTBALL EXPERIENCE

With mulitple streams and a slate of star-studded mash-ups, learn how TNF on
Prime Video can help you connect with engaged football fans.

Read the playbook



EDUCATION AND INSPIRATION

Explore our library of research and webinars to learn how your brand can meet
audiences in more places.


DISCOVER THE IMPORTANCE OF PURPOSE-DRIVEN BRANDS

Explore our 2023 Higher Impact study, which details how brands can lead with
their values and build relationships with consumers.




HOW YOUR BRAND CAN JOIN THE AGE OF FANDOM

Dive deep into our global research study on fan culture to better understand how
your brand can meaningfully connect with communities—from music to fashion to
video games and more.




START YOUR NEXT CAMPAIGN WITH A PLAN FOR SUCCESS

Our go-to-market strategy guide explains everything you need to know to develop
a plan to launch your next product or service.




YOU HAVE GREAT PRODUCTS. LET’S HELP THEM STAND OUT.

Register for the "Reach a Relevant Audience with Product Targeting" webinar to
learn where to start highlighting your offerings and helping your items stand
out with the right shoppers.




LEARN MORE.
GO FURTHER.

What's new

As the Amazon Ads suite of offerings continues to grow, stay on top of our
newest ad solutions.

Insights

Take a deep dive into our courses, case studies, guides, and research to enhance
your advertising strategy.

Blog

Understand the latest trends in advertising today through nuanced reporting,
in-depth profiles, industry analyses, and Q&As with business leaders.

Webinars

Join our free webinars to learn how to best use Amazon Ads. Can't make the live
sessions? Watch on demand and learn at your own pace.

Learning console

Want to help grow your business? Browse our library of free courses for all
levels of advertisers.


AMAZON ADS FAQ

Welcome to Amazon Ads. To help you get started, we've answered some of the most
frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve
advertising goals for registered sellers, vendors, book vendors, Kindle Direct
Publishing authors, app developers, and/or agencies. (Refer to each product’s
page for eligibility criteria.) With our insights, reach, and premium
entertainment properties from music to streaming, you can connect with the right
audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored
Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register
page and choose one of the options to enroll.

Display ads, video ads, and ads that run through the Amazon DSP can be managed
independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click
ads, meaning you pay only when customers click your ad, and you control your
campaign budget.The cost of display ad and video ad campaigns can vary depending
on format and placement.Audio ads are sold on a cost-per-mille basis.Advertising
through a managed-service option with an Amazon Ads account executive (display
ads, video ads, and ads that are run through the Amazon DSP) typically require a
minimum spend of $50,000 (USD).You can create a Store for free.

What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to
leading advertising agencies and established brands—accurately measure the
impact of advertising and make it easy to plan, optimize, and measure marketing
strategies.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success.
Find out more about our ad products, read our blog, take learning console
courses, and dive deep in our insights library.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a
place for readers to discover, purchase, and read books. Amazon Ads offers book
marketing solutions that can help you reach all different types of book buyers
wherever they are in their purchasing journey, from brand awareness through to
sale. Learn more about advertising books.



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provide and improve services to you and to show ads. To learn more about how
Amazon Ads uses cookies, please read the Amazon Cookies Notice.

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 * * Goals
   * Reach more customers
   * Build brand awareness
   * Increase traffic
   * Increase sales and conversion
   * Improve customer loyalty
   * Ad products and formats
   * Sponsored ads
   * Sponsored Products
   * Sponsored Brands
   * Sponsored Display
   * Display ads
   * Video ads
   * Audio ads
   * Custom and out-of-home ads
   * View all
 * * Insights and planning
   * Audience insights
   * Media planning
   * Creative solutions
   * Creative services
   * Creative tools
   * Measurement and analytics
   * Amazon Attribution
   * Amazon Brand Lift
   * Amazon Marketing Stream
   * Campaign reporting
   * Omnichannel Metrics
   * Technology and services
   * Amazon DSP
   * Amazon Marketing Cloud
   * Amazon Ads API
   * Amazon Ad Server
 * * Industries
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   * Beauty
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   * Entertainment
   * Fashion
   * Financial services
   * Grocery
   * Health and personal care
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   * Home improvement
   * Hospitality
   * Publishing
   * Telecom
   * Toys and games
   * Channels
 * * Learn
   * Blog
   * Learning console
   * Product announcements
   * Insights
   * Ad specs and policies
   * FAQ
   * Partners
   * Find a partner
   * Become a partner

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