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Submitted URL: https://info.mktg.mountain.com/e/42522/deo-ad-creative-february-2022-/f6n7wc/1278348214?h=jLzzChEv9cwsmbv4u8H3Ot8NyKQpwOnSYM0Xd...
Effective URL: https://quickframe.com/blog/video-ad-creative-february-2022/
Submission: On February 28 via api from US — Scanned from DE
Effective URL: https://quickframe.com/blog/video-ad-creative-february-2022/
Submission: On February 28 via api from US — Scanned from DE
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Video marketing
VIDEO AD CREATIVE WE CAN’T STOP THINKING ABOUT | FEBRUARY 2022 EDITION
Feb 17, 2022 Jacob Trussell
At QuickFrame by MNTN, we put a high premium on ad creative. You can have the
most cutting-edge product on the market, but if your video ads aren’t actively
grabbing attention, you’re going to have a hard time turning all those passive
prospects into passionate consumers.
That’s why each month we’re curating a selection of the best video ads we’ve
recently enabled brands to produce. Consider these spots a jumping off point to
generating creative concepts and laying the groundwork for future campaigns.
Who needs long brainstorming sessions when you can just watch some killer video
creative?
Dive into this month’s top picks.
WEEE!
Video Player
https://quickframe.com/wp-content/uploads/2022/02/Weee-Video-Ad-Creative-We-Cant-Stop-Thinking-About-_-February-2022-Edition.mp4
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00:00
00:09
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ANATOMY OF THE VIDEO
* Type: Unboxing
* Style: Stop-Motion Animation
* Industry: CPG
* Platform: YouTube, Instagram
* Elements: Motion Graphics, Music Sourcing, On-Screen Text
* Objective: Brand Marketing
ANALYSIS OF THE AD CREATIVE
If you’re selling a product that comes hand delivered in a box, your target
consumer wants to know one thing and one thing alone: WHAT’S IN THE BOX? Like
snowflakes, no one box is the same (even if Laoganma Chili Crisp deserves to be
in every box) so make sure you give viewers a broad overlook of the types of
products they might find when it hits their doorstep.
The true star of this unboxing video though? The sound. Mixing soothing chillhop
with the dulcet tones of happy crowds passing plates, the audio immediately
immerses the viewer into an inviting world of food, culture, and friends. It’s
like you’re rubbing (socially distant) shoulders with new and old BFFs as you
prepare to tuck into the delicious products Weee! delivers.
MIGHTY NETWORKS
Video Player
https://quickframe.com/wp-content/uploads/2022/02/Mighty-Networks-Video-Ad-Creative-We-Cant-Stop-Thinking-About-_-February-2022-Edition.mp4
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00:31
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ANATOMY OF THE VIDEO
* Type: Explainer – UI Focused
* Style: 3D Animation, Live Action
* Industry: Technology
* Platform: YouTube, Instagram
* Elements: Motion Graphics, Dynamic On-Screen Text, Music Sourcing
* Objective: Acquisition/Brand Marketing
ANALYSIS OF THE AD CREATIVE
Let’s say you have an intangible product like, I don’t know, a service providing
support for individuals and brands to build their own network of websites,
community hubs, and online courses. You’ve got a great product, and clearly
there is a huge market for it as side hustle culture continues to soar, but how
do you advertise something that a viewer can easily see on your website? You
pull a Mighty Networks, and find unique ways to make your user-interface feel
alive with clever creative elements.
How did they do that? Through motion graphics that bring three-dimensions into
their two-dimensional interface. This allows the viewer to feel immersed in
their product in a way that wouldn’t be possible through conventional
advertising. My personal favorite element? How they seamlessly mix in live
action footage, offering the viewer a true taste of what they can expect
leveling up their brand with Mighty Networks.
LIFEOMIC
Video Player
https://quickframe.com/wp-content/uploads/2022/02/LifeOmic_-Physician-Video-Ad-Creative-We-Cant-Stop-Thinking-About-_-February-2022-Edition.mp4
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00:30
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ANATOMY OF THE VIDEO
* Type: Testimonial
* Style: Live Action
* Industry: Health/Wellness
* Platform: CTV, Linear TV, Website
* Elements: Motion Graphics, On-Screen Text, Music Sourcing
* Objective: Product Marketing, Acquisition
ANALYSIS OF THE AD CREATIVE
This duo of videos QuickFrame by MNTN enabled LifeOmic to create shows two
approaches to the same goal: driving registrations for their LIFE Ascent
Wellness program. One is from the perspective of a professional physician, and
the other from a current LIFE Ascent user. The physician-focused video provides
something invaluable in the health and wellness space: expert
thought-leadership. By allowing their doctors to offer personal viewpoints on
the benefits of the product, a viewer is more likely to trust LifeOmic as an
expert in this field.
Video Player
https://quickframe.com/wp-content/uploads/2022/02/LifeOmic_-Customer-Video-Ad-Creative-We-Cant-Stop-Thinking-About-_-February-2022-Edition.mp4
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The other video unlocks another vital piece of the video marketing puzzle:
social proof. Coined in the mid-1980s, social proof is the psychological concept
on the way humans are inherently influenced by the thoughts and behaviors they
see demonstrated in others. Here, LifeOmic uses a real customer’s journey with
their program to inspire viewers to say, “That totally looks like something I
can do!”
> THE ONE MARKETING SOLUTION YOU NEED IN A PRIVACY-FRIENDLY WORLD: Learn about
> Creative Analytics with this free guide.
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