quartznetwork.com
Open in
urlscan Pro
2606:4700:3032::ac43:c663
Public Scan
Submitted URL: http://links.mail3.spopessentials3.com/els/v2/WNaPhv_4K_Sd/NzdOU1hzaDlqbzFia0FIWWhFeExGV1VHeHMxVDBMQjJoQkMxbHhBNXF4NWNrSGxBZFE2UnpVL0w2...
Effective URL: https://quartznetwork.com/event/connect-cmo-uk-autumn/?utm_source=acoustic&utm_medium=email&utm_campaign=UK%20CONNECT%20CM...
Submission: On May 20 via api from IE — Scanned from DE
Effective URL: https://quartznetwork.com/event/connect-cmo-uk-autumn/?utm_source=acoustic&utm_medium=email&utm_campaign=UK%20CONNECT%20CM...
Submission: On May 20 via api from IE — Scanned from DE
Form analysis 1 forms found in the DOM
<form novalidate="" lang="en">
<div class="c-forms-form" tabindex="0">
<div class="c-editor" style="display:none;"><input type="text" class="c-forms-form-style"></div>
<div class="c-forms-form-body toggle-on" sys:attach="toggle" toggle:on="{ binding displayConfirmation, source = {{ Cognito.Forms.model }} }" toggle:action="hide">
<div class="c-forms-template" sys:attach="dataview" dataview:data="{binding entry, source={{ Cognito.Forms.model }} }">
<div class="c-forms-form-main c-span-24 c-sml-span-12">
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="FirstName">
<div class="c-label "><label id="c-0-23-label" for="c-0-23">First Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>First Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-0-23" placeholder=""></div>
<div class="c-validation" aria-hidden="true">First Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="LastName">
<div class="c-label "><label id="c-1-22-label" for="c-1-22">Last Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Last Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-1-22" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Last Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Title">
<div class="c-label "><label id="c-2-21-label" for="c-2-21">Title <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Title is required.</span></span></label>
</div>
<div class="c-editor"><input type="text" id="c-2-21" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Title is required.</div>
</div>
<div class="c-email c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Email">
<div class="c-label "><label id="c-3-20-label" for="c-3-20">Email <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Email is required.</span></span></label>
</div>
<div class="c-editor c-editor-email"><input type="text" id="c-3-20" placeholder="" autocomplete="email" novalidate=""></div>
<div class="c-validation" aria-hidden="true">Email is required.</div>
</div>
<div class="c-phone c-phone-international c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="Phone">
<div class="c-label "><label id="c-4-19-label" for="c-4-19">Phone <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Phone is required.</span></span></label>
</div>
<div class="c-editor c-editor-phone"><input type="text" id="c-4-19" placeholder="" autocomplete="tel" novalidate=""></div>
<div class="c-validation" aria-hidden="true">Phone is required.</div>
</div>
<fieldset class="c-choice-checkboxes c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="SelectAllThatApply">
<legend class="c-label ">Select all that apply <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></legend>
<div class="c-editor c-columns-2">
<div class="c-choice-option"><label for="c-5-6"><input type="checkbox" name="group5" id="c-5-6"><span>Cybersecurity</span></label></div>
<div class="c-choice-option"><label for="c-5-7"><input type="checkbox" name="group5" id="c-5-7"><span>Energy</span></label></div>
<div class="c-choice-option"><label for="c-5-8"><input type="checkbox" name="group5" id="c-5-8"><span>Finance</span></label></div>
<div class="c-choice-option"><label for="c-5-9"><input type="checkbox" name="group5" id="c-5-9"><span>Gaming</span></label></div>
<div class="c-choice-option"><label for="c-5-10"><input type="checkbox" name="group5" id="c-5-10"><span>Human Resources</span></label></div>
<div class="c-choice-option"><label for="c-5-11"><input type="checkbox" name="group5" id="c-5-11"><span>Information Technology</span></label></div>
<div class="c-choice-option"><label for="c-5-12"><input type="checkbox" name="group5" id="c-5-12"><span>Logistics</span></label></div>
<div class="c-choice-option"><label for="c-5-13"><input type="checkbox" name="group5" id="c-5-13"><span>Manufacturing</span></label></div>
<div class="c-choice-option"><label for="c-5-14"><input type="checkbox" name="group5" id="c-5-14"><span>Marketing</span></label></div>
<div class="c-choice-option"><label for="c-5-15"><input type="checkbox" name="group5" id="c-5-15"><span>Mobile</span></label></div>
<div class="c-choice-option"><label for="c-5-16"><input type="checkbox" name="group5" id="c-5-16"><span>Procurement</span></label></div>
<div class="c-choice-option"><label for="c-5-17"><input type="checkbox" name="group5" id="c-5-17"><span>Research & Development</span></label></div>
<div class="c-choice-option"><label for="c-5-18"><input type="checkbox" name="group5" id="c-5-18"><span>Supply Chain</span></label></div>
</div>
<div class="c-validation" aria-hidden="true"></div>
</fieldset>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12 c-required" data-field="CompanyName">
<div class="c-label "><label id="c-6-4-label" for="c-6-4">Company Name <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span>Company Name is
required.</span></span></label></div>
<div class="c-editor"><input type="text" id="c-6-4" placeholder=""></div>
<div class="c-validation" aria-hidden="true">Company Name is required.</div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="Industry">
<div class="c-label "><label id="c-7-3-label" for="c-7-3">Industry <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></label></div>
<div class="c-editor"><input type="text" id="c-7-3" placeholder=""></div>
<div class="c-validation" aria-hidden="true"></div>
</div>
<div class="c-text-singleline c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12" data-field="WebsiteURL">
<div class="c-label "><label id="c-8-2-label" for="c-8-2">Website URL <span class="c-offscreen c-required-screenreaders">required</span> <span class="c-offscreen c-validation-screenreaders">, <span></span></span></label></div>
<div class="c-editor"><input type="text" id="c-8-2" placeholder=""></div>
<div class="c-validation" aria-hidden="true"></div>
</div>
<div class="c-field c-col-1 c-sml-col-1 c-span-24 c-sml-span-12">
<div class="c-editor c-html">
<p style="text-align: center;">By submitting this form, you agree
to our <a title="https://quartznetwork.com/privacy-policy/" href="https://quartznetwork.com/privacy-policy/" target="_blank" rel="noopener" data-feathr-click-track="true">Privacy Policy.</a></p>
</div>
</div>
</div>
</div>
<div id="c-recaptcha-div"></div>
<div class="c-forms-error">
<div aria-hidden="true" class="c-validation"></div>
</div>
<div class="c-button-section">
<div class="c-action"><button type="submit" class="c-button" id="c-submit-button">SUBMIT</button></div>
</div>
</div>
<div class="c-forms-confirmation toggle-off" sys:attach="toggle" toggle:on="{binding displayConfirmation, source={{ Cognito.Forms.model }} }" toggle:action="render" style="display: none;"></div>
</div>
</form>Text Content
US: +1 424 334 5220 UK: +44 800 368 5470 * Testimonials * Log in * Testimonials * Log in * Programme * Key Themes * Speakers * Agenda * Advisory Board * Attendees * Exhibitors * General Info * FAQ * COVID-19 Register Menu Register * Programme * Key Themes * Speakers * Agenda * Advisory Board * Attendees * Exhibitors * General Info * FAQ * FAQ Solutions, Strategy & Connection at Marketing’s Most Powerful Summit Register Now Exhibit Here Ian Maskell Vice President of Marketing Two ways to experience CONNECT CMO In-Person or Virtual In-Person Twickenham Stadium, London, England 9 - 11 October, 2022 Selected Virtual BST Time Zone 17 - 21 October, 2022 Event Details Join the UK & EMEA's most effective Marketing Summit CONNECT CMO provides senior marketing executives a platform to access the exact content, insight and solutions they need to drive their business forward. Hear from Industry Experts With over 25 captivating speakers on the agenda, learn from leaders driven to inspire. Solve Your Top Challenges Meet One2One with solution providers specifically qualified to meet your business needs. Make Inspired Connections Share strategic insight with 150+ marketing leaders across industry. It’s All Complimentary Catering, accommodation and £150 travel reimbursement is covered by us. Hear from Industry Experts Learn from thought leaders paving the way in your industry, all from the comfort of your own home. Solve Your Top Challenges Meet One2One with solution providers specifically matched to your business needs. Total Flexibility Whether you’re at home or in the office, access sessions in real time or on-demand. In-Person Virtual Register Now EXPERIENCE THE ONLY SOLUTIONS-BASED EVENT Tell us the challenges you’re facing, and we’ll schedule meetings with the right solution providers to solve them. You leave with a plan and the tools you need to move your company forwards. See How It Works "The event was very well-organised and having the ability to have it all online was excellent." Head of Marketing, CCD Design "It’s been a truly great event with content, leading suppliers, and solutions being covered." Global Marketing Operations Director, Finastra "Well-tailored content for the audience, and thoughtful alignment in the one-to-one meetings." Head of Marketing and Business Development, Oxera Consulting LLP "The event was very well-organised and having the ability to have it all online was excellent." Head of Marketing, CCD Design "It’s been a truly great event with content, leading suppliers, and solutions being covered." Global Marketing Operations Director, Finastra "Well-tailored content for the audience, and thoughtful alignment in the one-to-one meetings." Head of Marketing and Business Development, Oxera Consulting LLP "The event was very well-organised and having the ability to have it all online was excellent." Head of Marketing, CCD Design "It’s been a truly great event with content, leading suppliers, and solutions being covered." Global Marketing Operations Director, Finastra HEAR FROM TODAY’S MOST INFLUENTIAL BRANDS AND VOICES In-Person Virtual Yolanda Valery Gil Head of Marketing Shane Mansfield Marketing Director Natasha Briefel Global Brand Marketing Director Sumeet Vermani Global Vice President Marketing Swagat Choudhury Global Head of Digital Product Olya Dyachuk Data Driven Media Director Justin Vaughan-Brown VP Product Marketing & Strategic Communications David Symington Marketing Director Enrico Gazzano Senior Vice President Marketing and Online Sales Nora Duggan Chief Marketing Officer Simon Morris Senior Director of Digital Marketing Karen Carter Director Enterprise Marketing – Europe Caroline Webb Chief Marketing Officer Alistair Grant Director Ewan Turney Marketing Director Jess Wreford Digital Creative Lead Lisa Batty Head of Brand Strategy Load More Ian Maskell Vice President of Marketing Annabell Venner Former Chief Marketing Officer Justin Vaughan-Brown VP Product Marketing & Strategic Communications Jess Wreford Digital Creative Lead Michael Sadler Senior Solutions Engineer Sumeet Vermani Global Vice President Marketing Jo Scott Chief Marketing Officer Mary Whenman Director of Communications Mazen Mroueh Global Director of Performance Marketing Steven Bushong Former SVP of Marketing Operations Olya Dyachuk Data Driven Media Director Pete Markey Chief Marketing Officer Sinem Soydar Senior Global Marketing Director Xavier Pérez Farrerons Marketing Director Joel Carpenter Divisional Director, Marketing Ewan Turney Marketing Director Simon Morris Senior Director of Digital Marketing Sal Maiorano Director of Marketing/Acquisition Jazz Berry Senior B2B Marketing Manager Swagat Choudhury Global Head of Digital Product Andy Johnston Business Development Manager EMEA Enrico Gazzano Senior Vice President Marketing and Online Sales Load More ENJOY THE PERKS OF EXCLUSIVITY; EVERYTHING IS ON US As an attendee you’ll receive: * One night complimentary accommodation * Catering and open bar * Travel reimbursement * Dedicated Attendee Relations Manager to tailor your experience GET REWARDED Since we can’t treat you to accommodation and delicious dining with a virtual event, we’ve designed a brilliant rewards system worthy of your time. Take all 6 solution provider meetings and earn your choice of amazing rewards, including JBL and Amazon products and charitable donations. In-Person Virtual Register Now A TAILORED AGENDA FOR YOU TUNE IN ON YOUR TIME Choose from 25 Speakers, 6 Networking Opportunities and More It’s entirely up to you whether to catch the presentations as they come online or watch on-demand. In-Person Virtual Sunday9 October Monday10 October Tuesday11 October 5:00 - 7:00pm Welcome Reception and Registration 7:30 - 8:50am Breakfast 8:00 - 9:00am Keynote: Why Your Omnichannel Marketing Strategy Needs Events Omnichannel marketing, a favourite buzzword for us all. Frost & Sullivan define omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. But in today’s digital first world, are marketing leaders forgetting ALL the elements that define an omnichannel strategy – the things that enable organisations to truly interact with customers, whether B2C or B2B? We’ll try to tackle some of these challenges and discuss ways of creating a stronger customer experience at all phases of the journey and why events must be a part of that mix, particularly as we emerge in a post-pandemic world. SPEAKERS: Karen Carter Director Enterprise Marketing – Europe 9:00 - 10:00am Mythbusters: Does the consumer control the brand? • To what extent can giving consumers creative responsibilities for brands drive growth and sales? • To what extent are customers at the forefront of brand growth? • Does the brand reflect the customer, or does the customer reflect the brand? • Who is more influential in driving brand purpose? How can brand leaders ensure that they are in the driving seat? • What successes can brands have by repurposing organic content for social marketing? • What impact can handing creative responsibilities over to the customer have on loyalty and therefore ROI? SPEAKERS: Natasha Briefel Global Brand Marketing Director B2B: An intimate affair • How and why are businesses expecting more personal transactions post-pandemic? What does this look like? • How do business leaders ensure that the surge in post-pandemic human connection is translated accurately online and that B2B account needs are met meaningfully? • How can businesses ensure that meaningful conversions are generated from the time that is spent online? Is ABM a necessity in the B2B space? • In what ways can AI & Big Data create better digital experiences for all? • What role can AI play in building trust? SPEAKERS: Shane Mansfield Marketing Director 10:00 - 11:00am Creating Authentic Content in a World Devoid of Such • To what extent is it possible for brands to create truly meaningful, relevant content whilst simultaneously driving sales? • In what ways can brands ensure their content is purposeful, and appropriately so? • Why is it so important for brands not to speak out on every issue? • What does content creation best practice look like? • What ideas are consumers and businesses alike looking to invest in over the next year? SPEAKERS: Yolanda Valery Gil Head of Marketing 11:00 - 12:00pm The Benefits of In-House Marketing 2022–23 * With key industry drivers being trust, purpose, value and customer experience, can it be said that external agencies have too much distance from the brand communities marketing leaders have so intricately built? * How important is it for campaign success to have a unified-in house team, with a clear shared vision? * What must in-house best practice look like over the next 12 months? * How to strengthen in-house agencies SPEAKERS: Olya Dyachuk Data Driven Media Director 12:00 - 1:00pm Disruption: Guerilla Marketing 101! * How can brand use guerrilla tactics to really be seen? * To what extent is the ‘shock factor’ necessary for contemporary brands? * How can brand employ these disruptive tactics, successfully? * Tried & tested: Mini case studies and success stories SPEAKERS: Jess Wreford Digital Creative Lead Purpose: How to create brand love • How can brands go above and beyond for their consumers in wider society and why should they? What does this look like? • In what ways can marketing leaders ensure they cut through the noise of the saturated app space? • To what extent do ALL brands have cultural relevance? (Case studies from Tinder, Bumble and Zapp) SPEAKERS: Natasha Briefel Global Brand Marketing Director 1:00pm Networking Lunch 2:00 - 3:00pm How to Build a Crisis Resilient Brand • How to create a future-proofed brand from the ground up • How can we ensure fluid brand agility, when faced with problematic external factors? • When disaster strikes, how can we use it to our brands’ advantage? • What do all weak brands have in common? SPEAKERS: Jo Scott Chief Marketing Officer Impact From Data: How Strive Group Grew 20% Revenue in 3 Weeks +1 MORE Strive Group increased their weekly sales by 20%, using AI recommendations for their customer experience agents. End users saw the value of AI by adopting Aible predictions, within 3 days. Learn how your marketing and sales teams can apply AI to solve challenges across customer acquisition and retention covering use cases including lead scoring, churn prevention, ideal customer targeting and more. Attend this session to see how you can leverage AI and predictive analytics to show business impact within weeks. SPEAKERS: Alistair Grant Director Jonathan Yates General Manager 3:00 - 4:00pm The Strategic Power of the Creator in Marketing Campaigns * What makes a creator influential? * What is next for the creator economy going into 2023? * How can brands unlock increased ROI, as well as long-term value through these creator partnerships? SPEAKERS: Lisa Batty Head of Brand Strategy 4:00 - 5:00pm Managing the Changing Dynamic Between Sales and Marketing • How are sales and marketing evolving together post pandemic? • What is best practise, in terms of sales and marketing collaboration? • To what extent is a unified marketing and sales department crucial for global scaling? • Hypergrowth: To what extent can this strategy lessen threats to a business’ survival? SPEAKERS: Enrico Gazzano Senior Vice President Marketing and Online Sales What Can Big Business Learn From the Start-Up Marketing Space? • How can start up principles be translated realistically and effectively for a global brand? • What challenges come with taking inspiration from young businesses and do they pose a threat? • How can we ignite internal start-up style energy and dynamism in historic, global brands? • What does dynamism SPEAKERS: Sumeet Vermani Global Vice-President of Marketing 5:00 - 6:00pm Darwinist Marketing: Why brands must embrace evolution * Why must brands constantly adapt? * How can businesses recover after brand relevance has been lost? * Just how important is it really to stay abreast with consumer trends and habits? * How can digital transformation 2.0 help to scale and grow your business & where to start? SPEAKERS: Nora Duggan Chief Marketing Officer The Fast-Track Global Rebrand Playbook Deep Instinct is unique in applying the Deep Learning (the most advanced form of AI) to stop ransomware and other threats. The challenge was to take hire a team of 28 globally and go beyond the technology story to build a differentiated brand proposition. In parallel, end-to-end marketing capabilities had to be created from a standing start. This session offers useful step-by step-guidance for any CMO tasked with implementing a full-service marketing machine ASAP. KEY TAKEAWAYS: * Build the right team culture via consistent hiring criteria * Minimum viable product (MVP) delivery * Multi-layered martech stack with fully integrated ABM SPEAKERS: Justin Vaughan-Brown VP Product Marketing & Strategic Communications 6:00 - 9:00pm Networking Dinner Explore All Sessions 7:30 - 8:50am Breakfast 8:00 - 8:50am Keynote: Why Budget Doesn’t Have to Dictate Brand Growth and Development +2 MORE * To what extent does campaign spend dictate success and why? * How can businesses spend most effectively on brand strategy and how can budget be used to directly drive revenue? * How to select the right marketing channels not just for your business, but for specific campaigns? Is omni-channel always necessary? * What does best practice with regards to budget, in terms of managing the relationship between in-house and agency use look like? SPEAKERS: Simon Morris Senior Director of Digital Marketing Sumeet Vermani Global Vice President of Marketing David Symington Marketing Director 9:00 - 10:00am Masterclass: Dynamic Creative • In what ways can AI & Big Data create better digital experiences for all? • What role does digital transformation play in driving online trust? • What does best practice in this field look like & how can brands make the leap? • How can brands use Dynamic Creative to build meaningful relationships and therefore ensure maximum ROI and repeat transactions? SPEAKERS: Swagat Choudhury Global Head of Digital Products 10:00 - 11:00am How Ethical Responsibility Helps Us Make Right Choices for Our Businesses and Brands * With an ever -increasing consumer selling being point being sustainability, how can we continue to sell products that don’t align with these values? * Is it possible to have authenticity as a key brand pillar, when selling these products? * To what extent to marketers have a moral duty to disengage with all environmentally damaging products? * Do marketing leaders have an ethical responsibility to drive positive social change? * What actions can industry leaders take on this matter? SPEAKERS: Caroline Webb Chief Marketing Officer Growing a Fan Base Around Women’s Rugby * England Women are the number one ranked team in the world, however popular support for women’s rugby is still waning * How England Rugby has developed a unique brand identity around the team, in order to grow the fanbase? * How are England Rugby as a brand working to ensure a sell-out women’s match (82,000 seats) at Twickenham by 2025? SPEAKERS: Ewan Turney Marketing Director 11:00 - 12:00pm 'The Dark Horses of Marketing’ : A compilation of simple but effective must dos in marketing * Using data to make you the pilot of your own content creation lifecycle * Why virtual content creation to drive efficiency, effectiveness and sustainability is a MUST * How to embrace ‘phygital’ strategy to drive true consumer reach * Using Ecommerce to bridge the gap of consumer reach and conversion SPEAKERS: Swagat Choudhury Global Head of Digital Product Monday17 October Tuesday18 October Wednesday19 October Thursday20 October Friday21 October Keynote: Woo, Don’t Pursue: Creating Insanely Great Buying Team Experiences B2B buyers have shifted how they buy. Old-school tactics like scripted sales pitches and cold calls just don’t cut it anymore (and can come across as desperate or, worse, creepy). Arm yourself with the tactics and technology to stop chasing after buyers and start making it easy for them to buy from you. This session will delve into: KEY TAKEAWAYS: * Changes impacting the sales enablement landscape buyer-seller dynamic * What the ideal B2B buying process looks like in today’s hybrid/remote world * Why exceptional buying team experiences are becoming more important * How to upskill your sellers to deliver a high-impact, analytics-driven, and buyer-led journey SPEAKERS: Michael Sadler Senior Solutions Engineer Too Woke or Not Woke Enough? Purpose at the heart of brands & why ESG will drive investment decisions for the next 30years. KEY TAKEAWAYS: * What is ESG & why it’s not WOKE! * Why are brands accused of being ‘too woke’ and why they should stay true to their Purpose * The “say – do gap” * Why is it so hard to make “Purpose” a growth driver? * How to make Purpose a growth driver * Why the future will be purposeful (and the cynics are wrong!) SPEAKERS: Ian Maskell Vice President of Marketing Hybrid Events, More Than Just a Phase The world of events has changed forever, that much is obvious. However, what isn’t always so obvious is what the new future of events will look like for organisations wanting to begin engaging with their audiences. As the Virtual Conference Business Development Manager at ON24, Andy Johnston is one of the few with the experience and expertise which grants him a uniquely insightful perspective. During this session, Andy will share his invaluable thoughts around how events have changed over the last 16 months, from reacting to the new challenges brought about by COVID-19, to how organisations are enhancing their traditionally physical events with industry leading hybrid technology. In a world full of uncertainty, hearing from an expert such as Andy can provide an essential steer on how to keep your events as a success. SPEAKERS: Andy Johnston Business Development Manager EMEA The End of the Customer Journey as We Know It * The industry faces a starkly out-dated customer journey. What comes next and how can marketing leaders prime the sales funnel for the future? * As a result of the pandemic, how have customers and their behaviours changed and why? What can businesses do to stay ahead of the curve? * How have the ways in which industry leaders must interact with customers transformed? SPEAKERS: Sinem Soydar Senior Global Marketing Director To What Extent Does the Marketing Industry Have an Ethical Responsibility in Terms of Societal Thought Leadership? * With an ever -increasing consumer selling being point being sustainability, how can we continue to sell products that don’t align with these values? * Is it possible to have authenticity as a key brand pillar, when selling these products? * To what extent to marketers have a moral duty to disengage with all environmentally damaging products? * Do marketing leaders have an ethical responsibility to drive positive social change? * What actions can industry leaders take on this matter? SPEAKERS: Joel Carpenter Divisional Director, Marketing Managing the Dynamic Between Sales and Marketing The pandemic has caused the sales and marketing roles to re-align and work closer together than ever before. This session explores how to scale globally, during a period of hypergrowth. SPEAKERS: Enrico Gazzano Senior Vice President Marketing and Online Sales Using EQ for Personal and Professional Leadership Emotional Intelligence has been written and talked about by academics, psychologists, coaches, and development professionals. Research has shown that one of the most critical differentiators for leaders and teams is their emotional intelligence. Few companies have formal programs to help their managers and teams develop their EI strengths and become truly amazing. This conversation will dive into this topic with practices and strategies to do just that. *This presentation was originally filmed for our US sister event CONNECT CMO Virtual Summit. KEY TAKEAWAYS: * Emotional intelligence- what is it and why is it so important for effective leadership? * How to acquire tools for mental resilience * How to navigate challenging situations * How to lead with a coaching mindset SPEAKERS: Steven Bushong Former SVP of Marketing Operations Metaverse: Tomorrow’s World * How might the Metaverse transform the B2B industry? What might E-commerce look like by 2025? * What dangers does the Metaverse present to consumers and businesses alike? * What does the ever-increasing enmeshment of the physical and digital worlds mean for businesses? * What are the key opportunities here? SPEAKERS: Pete Markey Chief Marketing Officer Mcommerce: How rapid growth mobile will transform retail * To what extent is Mcommerce a necessity for all brands (regardless of size)? Why? * Are there any risks associated with Mobile Commerce as a strategy? How can businesses protect themselves from these? * What does best practice in this area look like? * How can leaders personalise this strategy for individual brands? * One quickfire piece of advice to any marketing leader watching today SPEAKERS: Sal Maiorano Director of Marketing/Acquisition Debate: Personalisation: Friend or Foe * Why is industry support for personalisation waning and what effect will this have on strategy going forward? * How sustainable is personalisation as a pivotal strategy, when relying on zero-party data? * What can marketing leaders expect the industry to look like in 2023? * The Privacy Paradox: To what extent is the industry riding on the younger generations’ willingness to trade off personal values surrounding data privacy in exchange for CX/immediacy? SPEAKERS: Simon Morris Senior Director of Digital Marketing What Can Big Business Learn From the Start-Up Marketing Space? * How can start up principles be translated realistically and effectively for a global brand? * What challenges come with taking inspiration from young businesses and do they pose a threat? * How can we ignite internal start-up style energy and dynamism in historic, global brands? * What does dynamism really look like in the industry? SPEAKERS: Xavier Pérez Farrerons Marketing Director Big Business: How to thrive in 2023 * Should start-up principles be translated as strategy for global brands, too? * What is success for businesses riding on over the next 18 months? * How can we ignite internal start-up style energy and dynamism in historic, global brands? * What does dynamism really look like in the industry? SPEAKERS: Sumeet Vermani Global Vice President Marketing Future Proofing Programmatic Revenue Without Third-Party Data * How can marketing leaders source the right non-cookie-based solutions for their companies? * Just how vital is bond-building with publishers before 2023, in terms of industry preservation? * Is procuring data by offering value exchange incentives a realistic strategy on which to secure programmatic? * To what extent does the loss of the cookie threaten the overall existence of the Ecommerce industry? * How can marketing leaders secure their businesses? * What will the programmatic industry to look like by 2023? SPEAKERS: Mazen Mroueh Global Director of Performance Marketing The Benefits of In-House Marketing 2022–23 * With key industry drivers being trust, purpose, value and customer experience, can it be said that external agencies have too much distance from the brand communities marketing leaders have so intricately built? * How important is it for campaign success to have a unified-in house team, with a clear shared vision? * What must in-house best practice look like over the next 12 months? * How to strengthen in-house agencies SPEAKERS: Olya Dyachuk Data Driven Media Director There’s More to Life Than Budget * To what extent does campaign spend dictate success and why? * How can businesses spend most effectively on brand strategy and how can budget be used to directly drive revenue? * How to select the right marketing channels not just for your business, but for specific campaigns? Is omni-channel always necessary * What does best practice with regards to budget, in terms of managing the relationship between in-house and agency use look like? SPEAKERS: Annabell Venner Former Chief Marketing Officer 'The Dark Horses of Marketing’ : A compilation of simple but effective must dos in marketing * Using data to make you the pilot of your own content creation lifecycle * Why virtual content creation to drive efficiency, effectiveness and sustainability is a MUST * How to embrace ‘phygital’ strategy to drive true consumer reach * Using Ecommerce to bridge the gap of consumer reach and conversion SPEAKERS: Swagat Choudhury Global Head of Digital Product B2B Rebranding 101! * What are the top 3 non-negotiable components for a major rebrand? * How can businesses relaunch their brand message, whilst still retaining their original customer base? * Where should brand leaders start, when looking to grow out their marketing function? * What B2B marketing trends are emerging/ will shape 2022/23?How can businesses prepare? * Quick fire number piece of advice for industry leaders watching today SPEAKERS: Jazz Berry Senior B2B Marketing Manager HOW TO: Combatting Reputational Challenges Both Successfully and Sensitively During this session, we hear how Lloyds CMO, Jo Scott, has worked her way through various cultural scandals that have shaken Lloyds’ internal teams to the core. She explains the importance of leaning into issues, as opposed to avoiding them, in order to have uncomfortable conversations that lead to real, pioneering change. SPEAKERS: Jo Scott Chief Marketing Officer Growing a Fan Base Around Women’s Rugby * England women are the No1 ranked team in the world * Talk will cover how England Rugby has developed a unique brand and identity around the team to grow the fanbase * With a vision to sell out a capacity crowd of 82,000 at Twickenham for a women’s match by 2025 SPEAKERS: Ewan Turney Marketing Director Reputation Matters: Managing Brand and Corporate Reputation * The role of strategic communications * Managing reputational risk * How the corporate affairs function can work with marketing * You can’t talk your way out of what you have behaved yourself into SPEAKERS: Mary Whenman Director of Communications Tik Tok: How To * How has digital strategy been forced to evolve throughout the pandemic and what will it look like over the next year? * What digital challenges does any brand face in today’s climate and how can brands combat these difficulties? * Tik Tok Mini Case Study SPEAKERS: Jess Wreford Digital Creative Lead The Fast-Track Global Rebrand Playbook Deep Instinct is unique in applying the Deep Learning (the most advanced form of AI) to stop ransomware and other threats. The challenge was to take hire a team of 28 globally and go beyond the technology story to build a differentiated brand proposition. In parallel, end-to-end marketing capabilities had to be created from a standing start. This session offers useful step-by step-guidance for any CMO tasked with implementing a full-service marketing machine ASAP KEY TAKEAWAYS: * Build the right team culture via consistent hiring criteria * Minimum viable product (MVP) delivery * Multi-layered martech stack with fully integrated ABM SPEAKERS: Justin Vaughan-Brown VP Product Marketing & Strategic Communications KEY THEMES eCommerce adoption and Scalability: Adapting to the Impact of COVID-19 Driving Team Performance through Collaboration, Staying Agile and Innovation Breaking Traditional Marketing Limitations with disruptive Technology Cultivating Loyalty by Prioritising the Customer Experience Hitting Your Profit Goals with Reduced Budgets Through Marketing & Sales Alignment eCommerce adoption and Scalability: Adapting to the Impact of COVID-19 Driving Team Performance through Collaboration, Staying Agile and Innovation Breaking Traditional Marketing Limitations with disruptive Technology Cultivating Loyalty by Prioritising the Customer Experience Hitting Your Profit Goals with Reduced Budgets Through Marketing & Sales Alignment eCommerce adoption and Scalability: Adapting to the Impact of COVID-19 Driving Team Performance through Collaboration, Staying Agile and Innovation Register Now AN EXCLUSIVE COMMUNITY FOR SENIOR EXECUTIVES Connect with the thought leaders of your industry at six different networking events. Register Now MEET OUR SOLUTION PROVIDERS We attract the best in the business. By learning about your projects, we match you for One2One meetings with those best-suited to tackle the challenge. Become a Sponsor See More ACCOMMODATION ON US Enjoy one of rugby's most renowned stadiums, The Cabbage Patch, just a stone's throw from where you'll be staying. Take in the views of the pitch, or venture through the town and along the River Thames in your spare time. INSPIRATION, IN YOUR OWN TIME Customise the ideal experience to fit your busy schedule and connect from the comfort of your own home or office. All presentations are available to watch long after the event has ended. In-Person Virtual Register Now STILL HAVE QUESTIONS? We've answered a few FAQs to get you started. But please don't hesitate to reach out with more. Message us * Attendees * Speakers * Solution Providers +44 800 368 5470 IN-PERSON EVENT QUESTIONS Why is my conference pass free? The cost of producing CONNECT CMO is underwritten by our solution providers, who are more than willing to make the investment in such an exclusive audience. Your pass includes: * Dedicated Attendee Relations Manager and custom schedule * Access to speaker content * Face-to-face industry networking opportunities * One2One meetings with vetted solution providers, specifically matched to your business needs * One night accommodation, travel reimbursement, incredible catering throughout the event, and an open bar. What are the One2One meetings? Based on the details of your registration, we carefully select only the most suitable solution providers for you to meet with. Each meeting is 30 minutes and focused on solving a specific priority you have listed. Who attends? We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Senior Managers within all Marketing functions. Why should I attend? There are many reasons to attend! For starters, CONNECT CMO is the only event tailored to help you with your current challenges. You’ll learn from the experts and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for the best possible results. VIRTUAL EVENT QUESTIONS Why is the event free? CONNECT CMO Virtual Summit is unique in its ability to connect you to qualified solution providers. They’re more than willing to underwrite the cost of your attendance in exchange for access to such an exclusive audience. Your virtual pass includes: * All sessions and recordings * Six or eight One2One meetings with vetted solution providers, specifically matched to you * £200 or £300 in rewards upon completing all meetings What are the One2One meetings? Based on the details of your registration, we carefully select solution providers for you to meet with. Each meeting is 30 minutes and focused on solving a specific priority you have listed. Once completed, you’re eligible to receive a rewards package. All meetings will take place on Zoom and we handle the logistics. Who attends? We are looking for executives with genuine needs for new solutions and buying influence or authority. Invitations are extended to C-level executives, SVPs, VPs, Directors and Senior Managers within all Marketing Functions. Do I have to be online at a specific time or day? Yes, but only for your One2One meetings, which are scheduled for a date and time you prefer. The presentations do not expire and will all be available on-demand to watch at your leisure—anytime, any place. Why should I attend? There are many reasons to attend! CONNECT CMO Virtual Summit is the only online event customised to help you with your current challenges. You’ll learn from the industry and connect to the solutions you need. Your time is valuable, and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximise your time and money for the best possible results. BECOME AN EXHIBITOR Tell us a little about yourself First Name required , First Name is required. First Name is required. Last Name required , Last Name is required. Last Name is required. Title required , Title is required. Title is required. Email required , Email is required. Email is required. Phone required , Phone is required. Phone is required. Select all that apply required , Cybersecurity Energy Finance Gaming Human Resources Information Technology Logistics Manufacturing Marketing Mobile Procurement Research & Development Supply Chain Company Name required , Company Name is required. Company Name is required. Industry required , Website URL required , By submitting this form, you agree to our Privacy Policy. SUBMIT * B2B Solutions for Buyers * Education * Events * For Solution Providers * About * Become a Speaker * Speaker Resources * Executive Interview * Careers * Contact © 2022 QUARTZ EVENTS. ALL RIGHTS RESERVED * Privacy Policy * Terms of Service ILLUSTRATION BY FREEPIK STORYSET * * * * * * Copy to clipboard We use cookies on our website to give you the most relevant experience by collecting data to remember your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL cookies. Do not remember my preferences. Cookie Settings Accept Manage consent Close PRIVACY OVERVIEW This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. Necessary Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. CookieDurationDescriptioncookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Functional functional Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Analytics analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Advertisement advertisement Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. Others others Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Save & Accept