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B2C Commerce
The imperative What you can do What you’ll achieve What’s trending

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The imperative What you can do What you’ll achieve What’s trending
See Sales and commerce / B2C commerce


FORGING THE FUTURE OF COMMERCE


WHY CONNECTED COMMERCE MATTERS MORE TODAY

65%

of consumers find positive experiences with a brand across sales channels to be
more influential than great advertising

94%

of consumers around the world are now purchasing through digital commerce
channels

67%

of global consumers expect companies to address their changing needs in new ways

49%

of Chief Sales Officers plan to increase spending in customer experience

SHOPPING IS MORE COMPETITIVE & FRAGMENTED THAN EVER

Consumers have more choices and expect brands to show up where they shop.
Maximize sales & create long-term value with a seamless shopping experience
across all channels.


WHAT YOU CAN DO


HELP YOU UNDERSTAND AND CONNECT WITH YOUR CUSTOMER



Leverage quantitative and qualitative research to define your target audience
and work to understand their shopping habits. Then, we’ll use their preferences
to improve your physical and digital commerce strategy.





ANALYZE YOUR DATA AND INSIGHTS



Leverage your data and analytics to infer real-time insights, inform smarter
decisions at every touchpoint, and maximize sales opportunities.




STREAMLINE YOUR BRAND EXPERIENCE



Create a consistent brand experience across all channels of commerce — from
brand strategy and identity to packaging to pricing and promotional strategy.





FUTURE-PROOF YOUR DIRECT-TO-CONSUMER CHANNEL



Build and improve your e-commerce website for future growth and conversions with
an intuitive UX experience, flexible design, and scalable technology stack.





CONNECT YOUR RETAIL, MARKETPLACE AND MARKETING CHANNELS SEAMLESSLY



When selling at retail, manage all your channels with efficient and effective
strategies designed to scale and deliver a consistent experience.





DRIVE THE RIGHT TRAFFIC ACROSS THE RIGHT CHANNELS



Once your omnichannel strategy is in place, drive brand awareness and
conversions by finding the right shoppers on the right channels through
affiliate, email, SMS, social, influencer, SEO, PPC, and retail media.





CONTINUOUSLY LEARN AND IMPROVE



We will monitor your analytics and gain insight for ongoing optimizations based
on data across all channels. Then, we will leverage what we learn about your
customers’ behavior to improve your commerce strategy continuously.





WHAT YOU’LL ACHIEVE


FINANCIAL GROWTH

Long-term improvement strategies across all channels will accelerate top- and
bottom-line revenue growth.


NEW CUSTOMERS

Reaching the right consumers on the right channels will expand your audience,
increase online and offline conversions, and grow you customer base.


CUSTOMER AND LOYALTY

A better understanding of your customers will enable strategies that encourage
long-term relationships and brand loyalty to increase lifetime value.


FASTER SPEED-TO-MARKET

Flexible e-commerce technology, low-barrier-to-entry retail, and proven
partnerships with retailers will allow you to launch or change your channel
strategy faster.


OMNICHANNEL EFFICIENCIES

With a more complete view of all your commerce channels, you can refine
processes, manage inventory across channels and streamline operations.


SCALED RETAIL OPPORTUNITIES

Increasing your channels’ performance across the right retailers and
marketplaces will not only drive sales but create long-term customer value.


STRONGER BRAND AWARENESS

A consistent and ownable brand experience across channels will improve brand
awareness, name recognition, and connection with your audience.


IMPROVED CHANNEL PERFORMANCE

With a view of all your strategy’s channels, you will better understand
performance, shift budget across channels, drive revenue, and improve returns.

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WHAT’S TRENDING IN COMMERCE



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Research Report
Commerce without compromise

Accenture's report explains how 20% of companies–called Champions–have what it
takes to win in commerce today.

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Perspective
Shopping without shopping

Imagine a world where shopping is so convenient that people don’t have to do it
themselves—or even think about it. This profound shift in commerce challenges
how customers are defined and what it takes to serve them.

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Close


Research Report
Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive
breakthroughs evolve digital experiences, people naturally adjust their
relationship with technology, affecting the businesses trying to reach them.

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Research Report
Coloring outside the lines

More and more, brand building is happening in commerce—thanks to a convergence
of commerce, content and culture. Explore what it means for business.

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Research Report
The next billion consumers

The next billion consumers will be in 8 developing countries. Accenture
discusses the need for transformative digital commerce solutions to reach these
consumers.

Expand

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PARTNERS IN CHANGE




START NOW

Maximize your brand's potential in a world of endless choices. Take the first
step towards success and connect with us now.

Contact us

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