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Published Aug. 14, 2023


EGO IS THE ENEMY OF UX, YOU ARE NOT YOUR IDEAS

Ego is the enemy! This is hands down one of the hardest pills to swallow for
every designer but the sooner you can understand this and the sooner you can
learn to notice when you're letting your ego dictate your actions, the better.
By Jamie Goodson in Guides
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LETTING YOUR EGO GET IN THE WAY OF GOOD UX

One of the best books I ever read that helped me grow as a designer just so
happened to not be a design book at all, it was a self-help book called "Ego is
the Enemy" by Ryan Holiday.

I'm sure we all know what an ego is but just to be super clear here is the
Google definition - "Ego - a person's sense of self-esteem or self-importance."

As UX and product designers, we bang on so much about the user. The user this,
the user that. It's the basis of every decision we ever make and we often claim
to put the user at the heart of every decision that we ever make. Deep down we
all believe and to some extent, we know, that it is absolutely best to put the
user front and center in everything that we do. However, very often in
real-world scenarios we unknowingly put ourselves first due to the fact that we
hold our ideas way too close to our egos than necessary. 


REAL-LIFE EXAMPLE #1

Picture the scene... It's a Wednesday morning on day three of a design sprint
week. The task at hand is to decide on the best ideas that were brainstormed the
day before. A few of your ideas are in there and you absolutely believe that one
of your ideas is the best and that it will be the one that pushes the business
strategy to the next level and generate that extra 100k users that your boss is
pushing for. Your team all begin to vote and it comes down to the final two
ideas, yours and somebody else's. The ego will most likely step in and start
convincing you why you need to fight till death (subtly) until everybody is
convinced on the team, that yours is the idea the team should work on. 




REAL-LIFE EXAMPLE #2

Here's another example, you've been working on developing some new functionality
for your website or app, the project has taken you nearly 3 months to complete.
You've explored all different variations of the designs, you've applied every
gestalt principles under the sun you can think of to ensure that the I/A, the
hierarchy and all of the interactions are as close to 'perfect' as humanly
possible. Then the moment comes, you take it to the head of the product team for
review and she explains why, based on new business needs the team may need to
pivot onto a new bit of functionality and this may have to be reviewed at some
point in the future (potentially never again) Admittedly, this is extremely
frustrating to hear. Why was I not told earlier? Don't they want to at least
test my idea out? What if my design is actually the thing we should be testing?


THE EMOTIONAL ATTACHMENT AND KNOWING WHEN TO SWITCH IT OFF

Do you see the pattern forming? We very often build an emotional attachment to
our work - understandably right? We care about it, we want it to be a success,
and we want to see results. The problem with this approach and letting our egos
play too much of a role in this process is that we're not truly the best
designers that we know we can be. We might get too offended at the actual
results of a testing session or maybe we struggle to pivot onto the next project
because we're too attached. Whatever it may be, the more you learn how and when
to disconnect yourself from your ideas or your designs, that you hold so dearly
close to you, the better. 


EGO IS THE ENEMY BY DEFINITION

  "Ego Is the Enemy puts forth the argument that often our biggest problems are
not caused by external factors such as other people or circumstances. Instead,
our problems stem from our own attitude, selfishness and self-absorption." One
of the main takeaways UX has taught us is that our assumptions are often wrong.




SELF-HELP OR DESIGN-HELP

The same applies in the self-help world as it does to the design world. Only we
really create the majority of issues that we claim to be unfair. Is it the
situation that is the problem or is it your attitude towards the situation? Is
it the fact the company wants to pivot and that your design performed the
'worst' in the testing session or is it the fact that your attitude towards your
design was never right in the first place? Ideas are there to be tested, your'e
simply the one who needs to come up with the ideas and then mock them up ready
to gain insights, however emotionally, that's where it needs to end. Try not to
become attached to them. Try not to care what anybody may say or think about
them (unless you believe they're genuinely misunderstanding something) and most
of all try not to let your ego get the better of you.



CAPTAIN OF YOUR SHIP

Think about it like this: you're the captain of a ship, steering and guiding,
but the passengers—the users—are the ones who decide where the ship goes. No
bias, no ego, just what's best for them. So, now that you've read this, there's
no excuse. It's time to let go of the "me vs. my ideas" struggle and embrace the
awesome power of user-centered design.


CONCLUSION

What separates a good designer from a great designer can be many things but I
can absolutely tell you for sure, from past experience, that one of the top
things I see time and time again, that people really struggle to learn, is the
sheer fact that you are not your ideas. You are not your designs and no amount
of task failures or opposing opinions should ever truly bother you if you master
the art of detaching yourself from your ideas. Not only will this cause less
stress and will people admire you, but you will also eventually see the results
cascade down into the product knowing that your users are truly the ones making
all of the final decisions. You're purely connecting the dots, coming up with
the ideas, and implementing them when the time comes but it's the user time and
time again that should be dictating what needs to happen with zero bias or ego
input from anyone in your team, especially you because you've now read this
article and have no excuse.


P.S. CHECK RYAN'S BOOK OUT - IT'S AMAZING!

https://www.amazon.co.uk/Ego-Enemy-Ryan-Holiday/dp/1591847818

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SIDEBAR

Jamie Goodson
Senior UX Designer @ BBC

👋🏻 I am a super friendly and easy to talk to full-stack designer with 10+
years of industry experience!

Skills
User Experience User Interface User Experience Design Mobile Design UI Design
Get in touch

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