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ABOUT THE HCM SUMMIT

Book Summit tickets here! The HCM Summit is a high-end, all-keynote conference
that brings together thought leaders, operators, investors, associations and
suppliers from across the world of fitness, health and wellness to examine
issues critical to the sector. Take a look at our stellar line-up of speakers
here.

Liz Terry, HCM editor and CEO of Leisure Media


WHO'S BEHIND IT

Organised by respected business media outlet Leisure Media and its title HCM,
the event has been designed to balance active networking with insightful
conference sessions with a focus on deepening understanding of the current
landscape for the sector and the opportunities this presents.


DELEGATE PARTICIPATION

Delegates will be offered the opportunity to participate and contribute if they
choose, before and during the event, ensuring that their expertise is also
shared.


TRADE SHOW

An exclusive, invitation-only, curated trade show will run alongside the event,
bringing new and innovative services and equipment to the attention of
delegates, while a series of social events will enable delegates, speakers and
exhibitors to network and deepen relationships.


GLOBAL WEBCAST

In addition to its live audience in London, the summit will also be webcast
globally throughout the day and also available on-demand as a permanent archive,
ensuring that it can be reached by all who are interested in participating.

HCM Summit will take place at The QEII Centre in London


WHO SHOULD ATTEND

If you're a decision maker, influencer or rising star in the fitness, health and
wellness sector and you're interested in hearing from world leaders from across
the sector and networking with your peers, the HCM Summit is for you.

You'll also have the opportunity to be exposed to some of the latest innovations
in the summit exhibition and meet our stellar lineup of speakers.

The live audience will be limited by the capacity of the venue, so we recommend
early booking and for those who are unable to make it to London, the summit will
be live streamed on the day and available on-demand after the event.

Delegate registrations are now open: Book your tickets here


GET INVOLVED

If you would like to get involved with the HCM Summit as a speaker, exhibitor,
sponsor, partner, supplier or exhibitor, we'd love to hear from you on
HCMsummit@leisuremedia.com.

Book Summit tickets here!


HCM SUMMIT 2024 SPEAKERS

JONNY WILKINSON CBE

Jonny Wilkinson is a health and wellbeing ambassador, business founder, public
speaker, sustainability advocate, rugby pundit, coach and philanthropist.

Globally celebrated as one of the best rugby union players in the history of the
game, Jonny was capped 91 times at international level for England. He featured
in two British and Irish Lions tours and has been inducted into the World Rugby
Hall of Fame.

His outstanding service to the game was recognised with a CBE by HM Queen
Elizabeth II. ...read more

Following his retirement from rugby in 2014, Jonny began utilising his insight
and knowledge as a rugby pundit for ITV and Sky Sports. He also launched his own
health drink brand, One Living.

Jonny openly explores the difficulties he faced during his career and also life
to date – for example, the fear of failure.

More recently he's applied his personal experience and followed his passion to
more deeply understand himself and his potential by launching a podcast and in a
series of conversations with thought leaders and inspiring individuals across
the globe, he advocates spiritual self-investigation leading to self-awareness
and a realisation of what's available and possible for us all in life, often
using sporting analogies to articulate and relate his message. He's also sought
after as a motivational speaker.

A deeply passionate health and wellbeing advocate, Jonny initiated NSPiRED, a
charitable foundation that provides mental, emotional support to school teachers
and coaches to help inspire and empower them, as well as the younger generation
that they work with on a daily basis.

He supports many other charities and is a brand ambassador for a number of
companies.

Expertise: Mental health, physical activity and sustainability

DEAN KOWARSKI
GROUP CHIEF EXECUTIVE OFFICER, VIRGIN ACTIVE

Dean Kowarski has built careers in both corporate finance and operational roles
globally.

During his time in the corporate world, he experienced first-hand the benefits
of exercise, recovery, mindfulness and nutritious foods as the essential,
holistic formula for wellbeing.

Kowarski was appointed Group CEO of Virgin Active in March 2022 when the company
refinanced and took over his hospitality business – The Real Foods Group – where
he was founder and CEO. ...read more

Kowarski has also invested in the newly merged business.

Kowarski started the Real Foods Group in 2013 and acquired the Kauai business in
2015, growing the business from 100 to 204 locations with the Nu and Kauai
brands.

Since its acquisition, healthy food brand Kauai has grown from 100 to 217 stores
– many located within Virgin Active health clubs.

Kauai's purpose is to serve fresh, natural, delicious whole foods with plenty of
fruit and veggies that support the immune system and improve overall health.
Kauai's focus on food that's fresh and natural keeps them ahead of the global
shift towards leading a healthier lifestyle.

Kowarski believes true wellness lives at the intersection of fitness and
nutrition and that both are essential in guarding against preventable diseases
and creating a healthier, happier society.

Through consciously designed spaces and experiences that blend movement,
wellness, nourishment, work and social programming, Kowarski's vision is for
Virgin Active to support every member's personal wellness journey.

New, holistic physical and emotional offerings such as SoundBath, Reformer
Recovery, Hot Yoga, breathwork and Hyperice Recovery Zones radically transcend
traditional fitness club propositions, and are transforming Virgin Active from
being recognised as 'just a gym' to a leading global social wellness club.

Kowarski wants to inspire members and Kauai customers to immerse themselves in
the full Virgin Active experience and draw insights from these multiple
engagements to better understand individual member goals and progress and build
increasingly personalised solutions to meet their needs.

Kowarski has a deep understanding of the modern wellness space and has been
instrumental in merging Virgin Active Global with Kauai and NU Health Food
Brands to form a Global Wellness Company fit for the future.

Expertise: Prevention and the intersection of fitness and nutrition

FAHAD ALHAGBANI
CEO, ARMAH SPORTS

Alhagbani is a 25-year veteran of the fitness industry. He has co-founded two of
the largest fitness businesses in the Middle East.

After a successful IPO for the first business – Fitness Time – on the Saudi
Stock Exchange in September 2018, Alhagbani moved on with his family to launch
Armah Sports Company, where he serves as vice chair and CEO.

He reinvented fitness with the concept of 'Smart Clubs', which will transform
the market, with plans to invest more than US$250m in the health and fitness
sector over the next five years. ...read more

In November 2023 Alhagbani led the IPO for Armah Sports and shortly afterwards,
he and his team won the IPO of the year award.

This set a precedent in the fitness industry of launching two different fitness
chains and taking them public with only a five year window between the two IPOs.

Alhagbani has also been a member of REX (Roundtables for Executives) since 2017,
a worldwide group of 17 fitness club owners/CEOs who meet regularly to exchange
insights, critique business performance, and discuss future industry
disruptions.

He also serves as board member at Al Hilal Football Club and is a Member of the
Saudi Olympic Committee for Women.

Expertise: Health club entrepreneurship and leadership

ERIC FALARDEAU
HEAD OF FITNESS AND HEALTH GROUP, MCKINSEY

Falardeau is the leader of McKinsey's fitness and wellness group globally and
one of the leaders of McKinsey's Consumer Insights capability.

A partner in the company's Montreal office, he brings varied experience helping
consumer-facing companies build strategies – including branding and innovation –
or strengthen their value propositions to accelerate growth. This work includes
delivering advanced analytics.

Falardeau has also built new businesses from scratch, acting as initial GM, both
with clients and prior to McKinsey and has led enterprise-wide transformations
across industries, including fitness and wellness, food, consumer goods and
financial services.

Expertise: Building new businesses, developing growth strategies, delivering
strategic and performance transformations and refreshing brand propositions

PIETERJAN (PJ) NUITTEN
MD, JIMS FITNESS

Pieterjan (PJ) Nuitten has an MBA from IESE Business School and began his career
at McKinsey, where he specialised in the consumer and retail industries.

Transitioning to Colruyt Group, Belgium's largest grocery retailer, he played a
pivotal role in shaping strategic wellness initiatives before assuming the helm
as CEO of Jims, a leading fitness chain in Belgium and Luxembourg which was
acquired by Colruyt Group as part of its move to deliver an holistic wellness
offering to its customers.

At Jims, Nuitten is leveraging the synergies between retail and fitness, as well
as being part of the board of directors of the Health Vertical of Colruyt Group,
working with health brands such as NewPharma.

Nuitten has been recognized as one of Belgium's "40 under 40" for his impactful
contributions to leadership and society.

Expertise: Leveraging synergies between retail and fitness

BAZ MOFFAT
FOUNDER, THE WELL HQ

Former Team GB rower Baz Moffat retired from elite sport to launch a successful
international consulting and coaching business called The Well HQ.

She has a BSc in Sports Science from the University of Birmingham and an MSc in
health-related behaviour change from the University of Bristol.

A prominent voice in the women's health movement, Moffatt specialises in the
pelvic floor – a pivotal yet vastly under-appreciated nucleus in the female
body. ...read more

The Well HQ is working with Adidas to deliver free training to support women
around exercise and menstruation and with The Gym Group, which is investing in
upskilling 200 trainers across the company in female health – specifically the
menopause – so they can better serve mid-life women.

Once trained, they can then deliver pelvic floor workshops and female-specific
fitness classes.

The Well HQ is also writing professional standards for women and girls for
CIMSPA and providing training to trainers on the menopause as part of the
organisation's Retrain to Retail initiative. This online learning is mapped to
the latest standards.

A qualified personal trainer and holistic core restore coach, Moffatt has
coached hundreds of women around the world to improve their pelvic health.

Expertise: Delivering transformational change in women's health

WILL ORR
CEO, THE GYM GROUP

Orr joined The Gym Group in September 2023. He was formerly MD of Times Media
Limited, publisher of The Times and The Sunday Times.

Orr has also held MD roles at RAC and British Gas (Centrica Plc), developing and
delivering sustainable customer growth strategies and operational excellence in
people-intensive businesses.

He now proudly leads The Gym Group on its mission to break down barriers to
fitness across its 230+ gyms nationwide and 850,000+ members, with its low-cost
high-value offer.

Expertise: Driving growth in subscription-based businesses

PHILLIP MILLS
FOUNDER, LES MILLS INTERNATIONAL

Mills is one of the most experienced players in the global fitness industry.

Throughout the 80s he transformed fitness for a generation of New Zealanders
with the introduction of exercise to music and developed the Auckland gym
established by his parents into a leading health club chain in New Zealand and
Australia.

In 1990 he created Bodypump, a weight training class that became the world's
most popular group workout. Since then he has built Les Mills International into
the world's leading distributor of fitness classes, with 105,000 instructors in
21,700 gyms across 120 countries. Millions of people improve their health every
day with Les Mills classes, both in gyms and online. ...read more

Mills has been a 40-year campaigner for the environment. Together with his wife
Dr Jackie Mills, he wrote Fighting Globesity – A Guide to Personal Health and
Global Sustainability (Random House). He founded The 100% Plan in 2008, which in
2011 became Pure Advantage; a charity run by New Zealand business leaders to
fight climate change.

Through the Les Mills companies and personally he and Jackie have provided more
than NZ$20 million dollars of support for a wide range of charitable causes and
organisations, from environmental and social initiatives to sports groups. They
are planting a million trees a year in Africa and have worked with UNICEF to
provide water for communities in the poorest parts of the world.

He represented New Zealand in the 110m and 400m hurdles, reaching the
Commonwealth Games finals in 1978 and achieving All-American status during a
sports scholarship at UCLA.

AWARDS
• New Zealand Business Hall Of Fame, 2022
• World Fitness & Wellness Summit, Lifetime Achievement, 2020
• NZ Marketing Awards – Marketing Hall of Fame Award 2020
• Kea New Zealand, World Class New Zealander Award, 2009
• Ernst & Young, NZ Entrepreneur of the Year, 2004

Expertise: Transforming consumers' lives through exercise

JUSTIN MUSGROVE
CEO, FITNESS FIRST UK

With over 35 years' experience working across the leisure industry, Musgrove is
a creative and strategic operator.

His 20 years overseeing the spa, wellness and leisure business at Center Parcs,
led him to join The Bannatyne Group in 2007, where he acted as CEO between 2014
and 2019.

Musgrove oversaw a successful IPO Roadshow, with a book built for a £100m
transaction, only for it to be curtailed by Brexit.

In September 2019, he joined the largest health club operator in the MENA
region, Leejam Sports company as CEO. Leejam, a listed health club operator
since its IPO in 2018, operates 135 health clubs under the Fitness Time brand.
...read more

In June 2021, Musgrove joined Kun Investment Holding in Saudi Arabia, as CEO of
a new subsidiary, Kun Sports, responsible for the roll-out of a new budget gym
chain, as well as its international luxury social wellness club business, CORE
Life.

Musgrove returned to the UK in October 2023 to become CEO of Fitness First UK,
charged with turning around the business.

Expertise: Health club operations, turnarounds, multicultural operations

BELINDA STEWARD
MD OF LEISURE, HEALTH AND WELLBEING, PLACES LEISURE

Steward was appointed managing director of leisure, health and wellbeing at
Places Leisure, part of the Places for People Group (PFP), in 2024.

She was previously MD at Derwent FM, which is also part of PFP.

Before joining PFP, Steward held a number of leadership roles, including for
hospitality brands such as Greene King, Wyndham Hotel Group and Häagen-Dazs and
has a history of embedding excellent customer service, building teams and
cultural transformation.

Upon being appointed to her current role, Steward said: "There are many
parallels between the leisure and hospitality industry, and I'm looking forward
to exploring these synergies and strengthening our culture in a way that
promotes outstanding customer service throughout and ultimately continues to put
our customers at the heart of everything we do. Through doing this we help to
create and support healthy communities." ...read more

Places Leisure manages 101 leisure facilities on behalf of its local authority
partners, receiving 30 million visits a year and won the outstanding operator of
the year award at the 2023 UK Active Awards.

Expertise: Public private partnerships

COLIN WAGGETT
CEO, THIRD SPACE

Waggett has been CEO of Third Space, 'London's Luxury Health Clubs', since 2015,
growing the brand from two clubs to 11, with plans in place to double the
portfolio over the next three years following investment from KSL Capital
Partners.

He has varied experience in the sector, having run a £500m company across over
20 countries and also set up a new concept from scratch. This has resulted in a
deep understanding of how to take companies through the opportunities and
challenges that are present at different stages of the growth cycle.

Skilled in leadership and strategy, corporate finance, operations and commercial
management, Waggett is naturally numerate and analytical, having spent the early
stages of his career in finance and equally adept at building teams and
providing leadership and direction to turn plans and ideas into performance and
profit.

Expertise: Scaling a luxury health club business

EMLYN BROWN
SENIOR VP WELLBEING, STRATEGY DESIGN & DEVELOPMENT, ACCOR

Brown started his career in the fitness industry with Holmes Place, holding
director-level roles in Switzerland and Germany before moving into the wellness
and hospitality sector in 1996.

Throughout his 22-year career, he has occupied various pivotal leadership roles,
traversing the globe from Europe to the Middle East, Asia and the vibrant
landscapes of China and helming group operations for a number of luxury spa and
fitness companies

Prior to joining Accor, he was a senior lead at Resense Spas as global design
director and MD of Asia, accountable for the growth of the Resense portfolio in
China and Southeast Asia. ...read more

Brown was also wellness director at award-winning consultancy, GOCO Hospitality
and has held senior positions at Six Senses Resorts & Spas where he was the
regional director for Europe and later operations director for Asia.

Today he is responsible for driving the strategic development and design
strategy for wellness at Accor, seamlessly integrating the ethos of wellbeing
into every facet of the customer journey.

Expertise: Delivering health, fitness and wellness at the cutting edge

OLIVER PATRICK
CO-FOUNDER, FUTURE PRACTICE

Oliver Patrick is co-founder of fitness education business Future Practice,
wellbeing director of medical business Latus Health and clinical director of
luxury hotel business, Pillar Wellbeing.

A physiologist and health assessment expert, focussed on the measurable health
and performance outputs of lifestyle, he consults on wellbeing strategy directly
with organisations globally, including Nike, League Managers' Association,
PureGym and UK Coaching.

In his earlier career Patrick formed the largest team of physiologists and
nutritionists in the UK as head of physiology at Nuffield Health, before
co-founding Viavi, the world's most advanced health assessment clinic on
London's Harley Street. ...read more

At Nuffield, Patrick designed and delivered some of the largest corporate
wellbeing initiatives across the UK.

He is host of the popular Energy Equation Podcast from High Performance, where
he uses advanced heart rate variability technology to run personalised stress,
sleep, and fitness assessments on well-known guests.

Expertise: Designing life-changing wellness interventions

KEITH BURNET
CEO, ALCHEMIST & ADVENTURER

Keith is co-founder of The Alchemist & Adventurer, who provide business and
leadership consultancy services to ignite individual, team and organisational
growth by helping people to maximise their impact and 'do life' better through
transformative experiences.

They combine the physical, mental, emotional and spiritual dimensions of peak
human impact to inspire and empower clients to live more fulfilling and
adventurous lives for business growth and a better world.

As an Adventurer Burnet is crazy about exploring our planet through multi-day
endurance experiences which include: The Talisker Atlantic Rowing Challenge,
Trans America Bike Race and Marathon des Sables. ...read more

In 2024, he is kayaking the Yukon River with his son in the Yukon1000.

Prior to co-founding The Alchemist & Adventurer, Keith was CEO-Global Markets at
Les Mills, overseeing the growth and expansion of the world's leading provider
of group fitness programme. He led the strategy, sales operations and
partnerships across the Americas, Asia, Europe, Middle East and Africa, and
launched and scaled new products and services, such as Les Mills+ and SmartTech.

At Hilton Worldwide he was responsible for a global network of over 400 spas and
grew the LivingWell Health Club chain and sold the business to Bannatyne
Fitness.

He has a track record in people leadership, team and culture building,
cultivating sales success and strategy. He loves collaborating with talented
people who have a shared vision of making the world a healthier and happier
place.

Expertise: People leadership, team and culture building


SPONSORSHIP OPTIONS

HCM has been committed to supporting innovative companies in bringing products
to market for over 40 years and has collaborated with all the major players
across the industry in raising their profile, generating sales leads, launching
new products and building their reputation.

The HCM summit gives suppliers of products and services to the fitness, health
and wellnes sector the chance to meet and network with buyers while showing and
demonstrating their latest offerings.



Take a look at our sponsorship packages which have been designed to suit every
budget and marketing need and if you have something additional in mind, give us
a call and we'd be happy to customise a special activation that will deliver
against your objectives.


BOOK NOW

For sponsorship bookings in health and fitness, call Jan Williams on +44 (0)1462
471909 or email janwilliams@leisuremedia.com

For sponsorship bookings in wellness, call Astrid Ros on +44 (0)1462 471911 or
email astridros@leisuremedia.com

Book Summit tickets here!


VENUE: QUEEN ELIZABETH II CENTRE

The venue for the HCM Summit will be The QEII Centre. Located opposite
Westminster Abbey, the QEII Centre is less than a five minute walk from the
Thames, and a two-minute walk from a royal park.

The Centre is served by exceptional transport links providing easy access to
everything the city has to offer, from world-class restaurants and nightlife to
shopping and culture. Within an hour's transfer from five international
airports, you will have an effortless journey to the Centre.

Queen Elizabeth II Centre
Broad Sanctuary
London SW1P 3EE

Queen Elizabeth II Centre, London. Credit: Shutterstock.com / William Barton


CONFERENCE HOTEL

HCM Summit has chosen the Park Plaza Westminster Bridge as official conference
hotel.

The hotel is a 15 minute walk to the QEII Centre across Westminster Bridge.

We have negotiated a 20 per cent discount at the hotel all of which is being
passed to delegates.

The discount applies to the nights of 23 and 24 October and all bookings will
include breakfast.

If the Park Plaza Westminster Bridge is full, there are three more Park Plaza
hotels in the immediate vicinity, all of which can be booked using the special
HCM Summit booking code.

Your hotel booking code will be emailed to you as part of your conference
booking confirmation.

Click here for more information and to book



Park Plaza Westminster Bridge


PARTNERS


PLATINUM PARTNER


GOLD PARTNERS




INNOVATION PARTNER




SILVER PARTNER




BRONZE PARTNERS





Book Summit tickets here!


CONTACT US


SPONSORSHIP SALES

For sponsorship bookings in health and fitness, call Jan Williams on +44 (0)1462
471909 or email janwilliams@leisuremedia.com

For sponsorship bookings in wellness, call Astrid Ros on +44 (0)1462 471911 or
email astridros@leisuremedia.com


CONTACT THE ORGANISER

Head office: +44 1462 431385

Email: HCMSummit@leisuremedia.com

WhatsApp: +44 7818 401 401

HCM Summit, 24 October 2024, Queen Elizabeth II Centre, London

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