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Contact

Aegis Threat Protection Platform

Disarm BEC, phishing, ransomware, supply chain threats and more.

Sigma Information Protection Platform

Defend your data from careless, compromised and malicious users.

Identity Threat Defense Platform

Prevent identity risks, detect lateral movement and remediate identity threats
in real time.

Intelligent Compliance Platform

Reduce risk, control costs and improve data visibility to ensure compliance.

Premium Services

Leverage proactive expertise, operational continuity and deeper insights from
our skilled experts.



Overview Email Security and Protection Email Protection Email Fraud Defense
Secure Email Relay Threat Response Auto-Pull Sendmail Open Source Essentials for
Small Business

Advanced Threat Protection Targeted Attack Protection in Email Threat Response
Emerging Threats Intelligence

Security Awareness Training Assess Change Behavior Evaluate
Overview Information Protection Enterprise Data Loss Prevention (DLP) Insider
Threat Management Intelligent Classification and Protection Endpoint Data Loss
Prevention (DLP) Email Data Loss Prevention (DLP) Email Encryption Data Discover

Cloud Security Isolation Cloud App Security Broker Web Security
Overview Identity Threat Detection and Response Spotlight Shadow
Overview Compliance and Archiving Automate Capture Patrol Track Archive Discover
Supervision

Digital Risk Protection Social Media Protection Domain Fraud Monitoring
Executive and Location Threat Monitoring
Overview Premium Services Managed Email Threat Protection Managed Information
Protection Managed Security Awareness Recurring Consultative Services Technical
Account Managers Threat Intelligence Services People-Centric Security Program


New threat protection solution bundles with flexible deployment options

AI-powered protection against BEC, ransomware, phishing, supplier risk and more
with inline+API or MX-based deployment

Learn More


Solutions by Topic
Combat Email and Cloud Threats

Protect your people from email and cloud threats with an intelligent and
holistic approach.

Change User Behavior

Help your employees identify, resist and report attacks before the damage is
done.

Combat Data Loss and Insider Risk

Prevent data loss via negligent, compromised and malicious insiders by
correlating content, behavior and threats.

Modernize Compliance and Archiving

Manage risk and data retention needs with a modern compliance and archiving
solution.

Protect Cloud Apps

Keep your people and their cloud apps secure by eliminating threats, avoiding
data loss and mitigating compliance risk.

Prevent Loss from Ransomware

Learn about this growing threat and stop attacks by securing today’s top
ransomware vector: email.

Secure Microsoft 365

Implement the very best security and compliance solution for your Microsoft 365
collaboration suite.

Defend Your Remote Workforce with Cloud Edge

Secure access to corporate resources and ensure business continuity for your
remote workers.

Why Proofpoint

Today’s cyber attacks target people. Learn about our unique people-centric
approach to protection.

Solutions by Industry
Federal Government State and Local Government Higher Education Financial
Services Healthcare Mobile Operators Internet Service Providers Small and Medium
Businesses
Partner Programs
Channel Partners

Become a channel partner. Deliver Proofpoint solutions to your customers and
grow your business.

Archive Extraction Partners

Learn about the benefits of becoming a Proofpoint Extraction Partner.

Global System Integrator (GSI) and Managed Service Provider (MSP) Partners

Learn about our global consulting and services partners that deliver fully
managed and integrated solutions.

Technology and Alliance Partners

Learn about our relationships with industry-leading firms to help protect your
people, data and brand.

Social Media Protection Partners

Learn about the technology and alliance partners in our Social Media Protection
Partner program.

Proofpoint Essentials Partner Programs

Small Business Solutions for channel partners and MSPs.

Partner Tools
Become a Channel Partner Channel Partner Portal
Resource Library

Find the information you're looking for in our library of videos, data sheets,
white papers and more.

Blog

Keep up with the latest news and happenings in the ever‑evolving cybersecurity
landscape.

Podcasts

Learn about the human side of cybersecurity. Episodes feature insights from
experts and executives.

New Perimeters Magazine

Get the latest cybersecurity insights in your hands – featuring valuable
knowledge from our own industry experts.

Threat Glossary

Learn about the latest security threats and how to protect your people, data,
and brand.

Events

Connect with us at events to learn how to protect your people and data from
ever‑evolving threats.

Customer Stories

Read how Proofpoint customers around the globe solve their most pressing
cybersecurity challenges.

Webinars

Browse our webinar library to learn about the latest threats, trends and issues
in cybersecurity.

Watch now to earn your CPE credits
Security Hubs

Get free research and resources to help you protect against threats, build a
security culture, and stop ransomware in its tracks.

Threat Hub
CISO Hub
Cybersecurity Awareness Hub
Ransomware Hub
Insider Threat Management Hub
About Proofpoint

Proofpoint is a leading cybersecurity company that protects organizations'
greatest assets and biggest risks: their people.

Why Proofpoint

Today’s cyber attacks target people. Learn about our unique people-centric
approach to protection.

Careers

Stand out and make a difference at one of the world's leading cybersecurity
companies.

News Center

Read the latest press releases, news stories and media highlights about
Proofpoint.

Privacy and Trust

Learn about how we handle data and make commitments to privacy and other
regulations.

Environmental, Social, and Governance

Learn about our people-centric principles and how we implement them to
positively impact our global community.

Support

Access the full range of Proofpoint support services.

Learn More
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Blog
Email and Cloud Threats
Behavioral Analysis and AI/ML for Threat Detection: Going Behind the Scenes on
the Newest Detection Engine from Proofpoint


BEHAVIORAL ANALYSIS AND AI/ML FOR THREAT DETECTION: GOING BEHIND THE SCENES ON
THE NEWEST DETECTION ENGINE FROM PROOFPOINT

Share with your network!

July 19, 2022 Mike Bailey

Terminology like behavioral analysis and AI/ML (artificial intelligence and
machine learning) are so overused in cybersecurity marketing, it’s easy for
information security pros to tune them out. And the truth is, it’s probably a
good thing to take these terms with a grain of salt.

In some respects, these models are nothing new. Proofpoint has been using AI/ML
technology all along to block malicious and unwanted emails. This field is also
advancing at a stratospheric pace, enabling new capabilities and use cases for
organizations to protect themselves. So, it’s not just important to do
behavioral analysis and AI/ML, but also do them well.

Let’s take a deeper dive into the specifics of how Proofpoint uses these
technologies to tackle email threats. (Or feel free to watch our webinar replay,
“Using Behavioral Analysis and AI/ML to Stop Phishing Attacks,” featuring our
data science team.)


NEW SUPERNOVA BEHAVIORAL ENGINE BUILDS ON SUPERNOVA FOR BEC 



Figure 1. The new Supernova Behavioral Engine analysis from Proofpoint uses
language, relationships, cadence, and context to detect anomalies and prevent
threats in real-time using AI/ML.

In Q2 2022, we released our Supernova Behavioral Engine to all email security
customers globally, at no additional cost and with no additional configuration
needed. Supernova Behavioral Engine better detects email patterns that fall
outside of the norm, improving detection of all threat types, from business
email compromise (BEC) to credential phishing and much more. It builds off the
work we did with Supernova as part of Advanced BEC Defense in 2021,
incorporating signals and learnings from that engine.

Here are some of the signals Supernova Behavioral Engine will use to determine
if a message is malicious (as the engine evolves, we’ll add more signals):

 * Unknown sender, i.e. someone who has never communicated with you before
 * Uncommon language or sentiment, such as discussing a financial transaction
   for the first time)
 * Uncommon URL or subdomain
 * Unusual SaaS (software-as-a-service) tenant, which is often a sign of
   supplier account compromise
 * Unusual SMTP infrastructure, which is likewise indicative of possible account
   compromise

Supernova Behavioral Engine doesn’t just include detection, though. It will also
tag messages from uncommon senders using email warning tags with “Report
Suspicious” to give the user a heads up with valuable context, and even allow
them to report the message directly to the incident response team or our
automated abuse mailbox solution. And customers will be able to see behavioral
insights directly in the Proofpoint Targeted Attack Protection (TAP) Dashboard
when messages are condemned.

The new Supernova Behavioral Engine improves our already leading efficacy, while
ensuring low false positives for customers. We’re also committed to
transparency, especially given how much vendor noise there is around the use of
AI/ML: our current false positive rate is 1 in over 4.14 million, which leads
the industry and which we will continue to investing in improving. And this data
science approach is nothing new to Proofpoint.


A LEADING DATA SCIENCE TEAM WITH SOME OF THE LARGEST GLOBAL CYBERSECURITY DATA
SETS 



Figure 2. Proofpoint uses a centralized data science team working with some of
the largest cybersecurity data sets in the world to train our models.

Our centralized data science team has been using advanced techniques for more
than 20 years to detect and stop advanced threats. The team works across
Proofpoint product lines and includes professionals with advanced degrees in
cybersecurity, government, and academia. We partner with Duke University,
Washington State University, and Harvey Mudd College among other institutions to
ensure our skills and technology are cutting edge. 

And with the Proofpoint Nexus Threat Graph, which has access to massive
cybersecurity data sets across email, cloud, networks, domains and more, our
teams can feed and improve our models more effectively. Being the number one
deployed solution of the Fortune 100, Fortune 1000, and Global 2000 and having
more than 200,000 small and midsize (SMB) customers means we can feed our models
with data more quickly and detect threats faster and with greater accuracy. 

Without a substantial corpus of data, these models become ineffective at
identifying threats and sometimes even counterproductive due to excessive false
positives.


SUPERNOVA FOR BEC AND SUPERNOVA BEHAVIORAL ENGINE CAN IMPROVE DETECTION ACROSS
THE BOARD



Figure 3. Supernova, released by Proofpoint in 2021 as part of our Advanced BEC
Defense capability, now condemns more than just BEC threats; it also effectively
stops credential phishing, deceptions (many of which are commodity “scams”, like
advanced fee fraud or romance scams), malware, and even TOADs.

The results of both engines have been astonishing. Supernova, as part of the
Advanced BEC Defense capability that Proofpoint released in 2021, condemns
mostly BEC attacks. However, because we’ve been able to feed the engine so much
data, it’s been able to learn, adapt and detect much more—including credential
phishing, malware attacks and even spam threats.

Supernova Behavioral Engine will similarly be able to better detect and prevent
all threat types. In early Q1, Proofpoint released the engine in shadow mode and
discovered—in less than four weeks—that it improved detection efficacy against
invoicing threats by 6x. Now that the new engine is live for all of our global
customers, we can’t wait to see how it learns and improves detection for
different advanced threats. 


SAMPLES OF HOW SUPERNOVA BEHAVIORAL ENGINE IMPROVES DETECTION

Here are some samples of where Supernova Behavioral Engine signals can improve
detection.

SAMPLE: LOOKALIKE BEC THREAT: IMPROVED LIKELIHOOD OF DETECTION

Proofpoint effectively stops millions of BEC attacks every month. But we’re
always aiming to raise the bar on detection. In this sample, our existing
Supernova for BEC detection engine would have detected the potential lookalike
domain and payment language.



Figure 4. Supernova Behavioral Engine from Proofpoint will add additional
detection capabilities for BEC attacks, determining the relationship between two
parties dynamically.

Our new Supernova Behavioral Engine will now detect that this is an unknown
sender to the recipient, improving the likelihood of Proofpoint detecting and
condemning this attack pre-delivery. It does advanced relationship mapping by
looking at inputs like cadence, language and context of inbound and outbound
messages to determine the relationship status dynamically over time between the
two parties. 

Even if a dormant, previous sender was compromised and started a fresh attack,
Supernova Behavioral Engine would view that communication as anomalous and take
a closer look.

SAMPLE: COMPROMISED SUPPLIER USING A URL-BASED FILE-SHARING THREAT



Figure 5. The Supernova Behavioral Engine will better detect compromised
suppliers, even if attackers are using a file-sharing site in their attempts to
defraud victims.

Let’s say one of your supplier has a compromised Microsoft 365 account. A threat
actor takes over the account, does some research on the specifics of your
relationship with the supplier and then sets up a lookalike OneDrive SaaS tenant
in an attempt to commit fraud. 

The email the threat actor sends comes from a legitimate, common sender,
SharePoint, and passes DMARC. In terms of reputation, this email seems
legitimate. And the language, a contract, is not unusual given past OneDrive
correspondence with this supplier. But there are some tells here that Supernova
Behavioral Engine will pick up on.

Supernova Behavioral Engine will notice the subdomain of the file-sharing URL is
different and anomalous, and it will sandbox the file-sharing URL to inspect the
content. That means Proofpoint can better detect and stop attackers compromising
supplier accounts and using lookalike domains or even new subdomains of
file-sharing tenants.


AI/ML AND BEHAVIORAL ANALYSIS: PART OF A BROADER DETECTION ENSEMBLE

Using AI/ML for content inspection and behavioral analysis can improve detection
efficacy. Alone, however, we’ve seen these engines create a lot of noise. That’s
why they’re just a few of the engines Proofpoint uses in our 26 layer detection
ensemble. 



Figure 6. The Proofpoint detection ensemble includes more than 26 layers,
improving the likelihood of condemning malicious messages while not creating
false positives

Broad reputation classifiers combined with our Nexus Threat Graph intelligence
frequently stop more than 80% of all malicious and spam messages from ever
reaching end users. For some customers, that can be tens of millions of
messages. 

We build our attachment and URL sandboxing in-house and use ML models to
determine malicious URLs, HTML, files and memory left from potential malware or
tampering. 

Proofpoint Emerging Threat (ET) Intelligence feeds can quickly identify
high-risk IP addresses even if they’ve only recently become malicious. Our cloud
threat data can identify malicious third-party applications or compromised
accounts and stop those threats from activating. And our threat intelligence
team ties it all together, extracting 7,000+ campaigns annually for a deep dive
into emerging, advanced threats to see the latest trends.


PUT THE TECH TO THE TEST WITH OUR EMAIL RAPID RISK ASSESSMENT

Ultimately, what matters most is how well these technologies translate to your
organization’s risk reduction. If you want to understand your organization’s
current risk posture, quickly, the Proofpoint Email Rapid Risk Assessment will
allow you to:

 * Understand your risk posture and uncover threats your email security solution
   is missing
 * Gain visibility into who in your organization is being targeted by threats
 * Discover how Proofpoint can provide the best, integrated protection against
   evolving threats

To learn more about this free risk assessment and schedule one for your
organization, see this page. 

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