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 * Rux
 * Werx
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   * Advertising
   * Product Innovation
   * Thought Leadership
 * (w)Here



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© 2016 Werkstatt. All rights reserved.
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 * Rux
 * Werx
   * Advertising
   * Product Innovation
   * Thought Leadership
 * (w)Here




RUX




I’M A CREATIVE AND TECHNOLOGIST PASSIONATE ABOUT DISEMBEDDING TECHNOLOGY IN
PEOPLES’ LIVES TO MAKE THEM BETTER AND HAPPIER.


I’ve been collaborating strategically with brands and creative agencies on
interactive experiences, research and product innovation.

I also teach at the Interactive Telecommunications Program – NYU, lead workshops
and speak regularly at Industry events.

 Resume — LinkedIn




WERX


 * All
 * Advertising
 * Product Innovation
 * Spatial
 * Thought Leadership


TOWER OF FACES

SINCE THE FOUNDING OF THE MUSEUM 30 YEARS AGO, VISITORS TO THE UNITED STATES
HOLOCAUST MEMORIAL MUSEUM HAVE BEEN CAPTIVATED BY THE PHOTOGRAPHS OF ORDINARY
PEOPLE IN THE TOWER OF FACES GALLERY.
HUNDREDS OF PORTRAITS DEPICT FAMILY LIFE, CELEBRATIONS, AND FRIENDSHIPS IN A
SMALL TOWN. ALMOST ALL OF THE JEWISH TOWNSPEOPLE WERE MURDERED BY NAZI GERMAN
PERPETRATORS AND THEIR LOCAL HELPERS IN THE SPAN OF A FEW DAYS.
HOW COULD AUGMENTED REALITY HELP GIVE MUSEUM VISITORS INSIGHT INTO THE LIVES AND
FATES OF THIS COMMUNITY?





MADE AT: TESSELLATE STUDIO
CLIENT: UNITED STATES HOLOCAUST MEMORIAL MUSEUM
ROLE: LEAD CREATIVE TECHNOLOGIST
AWARDS: CORE77 DESIGN AWARDS 2023 - WINNER INTERACTION AWARD
AWARDS: CORE77 DESIGN AWARDS 2023 - NOTABLE EMERGING TECHNOLOGIES AWARD
YEAR: 2023


ANCIENT OLYMPIA: COMMON GROUNDS

A GLOBAL INITIATIVE WITH THE HELLENIC MINISTRY OF CULTURE AND SPORT OF GREECE
AND MICROSOFT TO DIGITIZE AND PRESERVE THE ANCIENT SITE OF THE OLYMPICS USING
AI, AR TECHNOLOGIES.





MADE AT: A_DA
CLIENT: MICROSOFT + HELLENIC MINISTRY OF CULTURE AND SPORT
YEAR: 2020-21
ROLE: LEAD CREATIVE TECHNOLOGIST, AR/AI TECHNICAL DIRECTION


TANGO TERRITORIES

A GO-TO DOCUMENT FOR CREATIVE TEAMS TO REVEAL AND DEMONSTRATE ATAP’S PROJECT
TANGO AUGMENTED AND MIXED REALITY CAPABILITIES AND ITS CREATIVE POTENTIAL FOR
BRANDS.

 THE GOAL WAS TO DEMYSTIFY 
THE TECHNOLOGY THROUGH TANGIBLE EXPERIENCES
AND INSPIRATIONAL BUILDING BLOCKS FOR CREATIVE IDEATION.





MADE AT: GOOGLE / THE ZOO
CLIENT: GOOGLE ATAP - PROJECT TANGO
YEAR: 2015
ROLE: LEAD, RESEARCH, CREATIVE DIRECTION


LAYS’ SMILES

FRITO-LAYS ASKED US TO AMPLIFY THEIR SMILES CAMPAIGN IN PARTNERSHIP WITH
OPERATION SMILES, WHICH PROVIDES SURGERIES TO CHILDREN SUFFERING FROM CLEFT LIP
OR CLEFT PALATE. LAYS DONATE TO OPERATION SMILE THROUGH PROCEEDS FROM SALES OF
ITS CAMPAIGN PACKAGING.
AND THEN WE DISCOVERED THAT 95% OF SURVEYED LAYS CONSUMERS WOULD SMILE MORE IF
THEY KNEW IT COULD BRIGHTEN SOMEONE’S DAY!

SO, WE CREATED AN EXPERIENCE THAT WOULD ALLOW EVERYONE TO SHARE THEIR SMILES
WITH A LAYS PACKAGE (REAL OR VIRTUAL). AND BECAUSE THEIR SMILES SHOULD ALSO BE
CELEBRATED WE REWARDED THEM WITH MOMENTS OF JOY AND HUMOUR ON YOUTUBE TO
ENERGIZE THEIR DAY.





CLIENT: FRITO LAYS
MADE AT: GOOGLE BRANDUNIT
ROLE: LEAD CREATIVE TECHNOLOGY
YEAR: 2018


RICE KRISPIES TREATS KITCHEN

KELLOGS ASKED US TO CREATE MEMORABLE MOMENTS WITH RICE KRISPIE TREATS DURING THE
CHRISTMAS HOLIDAYS.

WE LOOKED AT USERS’ DATA AND BEHAVIOURS AND REALIZED THAT WE HAD AN OPPORTUNITY
TO CREATE A STORYTELLING PLATFORM TO BRING KIDS AND THEIR FAMILIES TOGETHER IN
FUN AND EXCITING ACTIVITIES.
GOOGLE ASSISTANT REVEALED ITSELF AS A PERFECT PLATFORM, LETTING USERS INTERACT
NATURALLY WITH THEIR VOICE AND KEEPING THEIR (HMM.. STICKY!) HANDS-OFF.





MADE AT: GOOGLE BRAND UNIT + LEO BURNETT
CLIENT: KELLOGS
ROLE: LEAD CREATIVE TECHNOLOGY
YEAR: 2019


PROTOTAPING WITH JACQUARD

JACQUARD IS A SPECIAL TECHNOLOGY FRAMEWORK FROM GOOGLE ATAP THAT ENABLES
CONNECTIVITY AND INTERACTIVITY IN APPAREL.

ALONGSIDE THE PROJECT JACQUARD TEAM, WE DEVELOPED A SERIES OF WORKSHOPS WITH
POTENTIAL PARTNERS TO DEMYSTIFY THE TECHNOLOGY AND REVEAL INSIGHT-DRIVEN
OPPORTUNITIES FOR COLLABORATION.





MADE AT: GOOGLE / THE ZOO
CLIENT: RALPH LAUREN, CINTAS, PVH
YEAR: 2017
ROLE: VISION, LEAD CREATIVE TECHNOLOGY, FACILITATION


PROJECT SHELF

A USER-FIRST MOBILE SHOPPING ASSISTANT THAT LEVERAGES GOOGLE TECHNOLOGIES LIKE
MACHINE LEARNING AND PHYSICAL WEB TO ADDRESS CHANGES IN CONSUMER BEHAVIOURS AND
PROVIDE A PERSONALIZED AND SEAMLESS EXPERIENCE.

CREATED AS INDEPENDENT MODULES EACH COMPONENT CAN WORK INDEPENDENTLY OR
LEVERAGED IN A TIGHTLY KNIT AND SYMBIOTIC ECOSYSTEM.






MADE AT: GOOGLE / THE ZOO
CLIENT: PROCTER & GAMBLE
ROLE: PROJECT LEAD, UX, CREATIVE TECHNOLOGY
YEAR: 2016


SUPER-*

SUPER-* IS A PLATFORM ANSWERING THE CALLS FROM BRANDS AND USERS FOR
INTERACTIVITY ON VIDEO PLATFORMS.
IT EXPANDS THE INTERACTIVITY POTENTIAL ON YOUTUBE AND VIDEO THROUGH AUGMENTED
REALITY AND SECOND SCREEN EXPERIENCES.





CLIENT: GOOGLE / YOUTUBE
AGENCY: GOOGLE BRANDUNIT
YEAR: 2017
ROLE: LEAD STRATEGY, CREATIVE DIRECTION / TECHNOLOGY


WHAT’S IN A NAME?

WHAT STORIES CAN A NAME TELL? WHAT MEANINGS CAN IT HAVE IN POPULAR CULTURE? WHAT
ARE ITS FACT, STATISTICS AND MYTHS? WE DECIDED TO OFFER EACH AND EVERY COCA-COLA
DRINKER A MAGIC OPPORTUNITY TO REVEAL WHAT’S IN THEIR NAME.





MADE AT: GOOGLE / THE ZOO
CLIENT: COCA-COLA
ROLE: CREATIVE TECHNOLOGY LEAD
YEAR: 2015


HOUSE OF WALKER TASTING TABLES

FOR ITS 2014 HOUSE OF WALKER EVENTS, JONNHIE WALKER TASKED THE LAB WITH
AUGMENTING THE TASTING EXPERIENCES AT THE HOUSE OF WALKER EVENTS.
WE CREATED A MULTISENSORIAL ENVIRONMENT AUGMENTING THE TASTING CEREMONY FROM
WITHIN ITS MOST BASIC ELEMENT: THE TASTING TABLE.





MADE AT: HAVAS WORLDWIDE
CLIENT: JOHNNIE WALKER
ROLE: LEAD CREATIVE TECHNOLOGIST
YEAR: 2014
:


MOVING WORDS

FOR THE 2014 CHICAGO MARATHON, MUTUAL LIBERTY TASKED HAVAS WITH MAKING SURE THAT
EVERY RUNNER WOULD FEEL SUPPORTED.
THROUGH RFID, SOCIAL MEDIA AND LARGE DISPLAYS WE WERE ABLE TO CREATE A REALTIME
DIALOGUE AND LETTING FRIENDS AND FAMILY BE CLOSER AND ENCOURAGE THE RUNNERS WHEN
THEY MOST NEEDED.





CLIENT: MUTUAL LIBERTY
ROLE: LEAD CREATIVE TECHNOLOGY
AGENCY: HAVAS WORLDWIDE
YEAR: 2014
AWARDS: CANNES LIONS 2015, BRONZE CREATIVE DATA - SOCIAL DATA 



TACTONIC DRUMPADS

DRUMPADS IS AN IMMERSIVE GESTURAL INTERFACE LEVERAGING MULTI-TOUCH AND PRESSURE
SENSING TECHNOLOGIES.
IT IS ALSO A STUDY IN EXPRESSIVE, INTUITIVE, YET, EFFECTIVE GESTURES FOR
PRESSURE SENSING SURFACES.
DRUMPADS IS THE PRODUCT OF A PARTNERSHIP WITH TACTONIC TECHNOLOGIES.





AGENCY: HAVAS WORLDWIDE
PARTNER: TACTONICS
ROLE: LEAD CREATIVE TECHNOLOGIST
YEAR: 2013


HAVAS X INTEL

PART OF THE HAVAS INNOVATION LAB’S ROLE IS TO SPARK CHANGE AND FOSTER CULTURAL
CHANGE.
AS PART OF THAT REMIT, THE LAB ESTABLISHED A COLLABORATION PROTOCOL WITH INTEL’S
PERCEPTUAL COMPUTING GROUP:
WE WERE EARLY IN THE ACCESS AND EXPERIMENTATION WITH THEIR MULTIMODAL SDK
INCLUSIVE OF HAND AND FACE TRACKING, VOICE RECOGNITION AND DEPTH-SENSING.
ONE HIGH POINT OF OUR COLLABORATION WAS THE PERCEPTUAL COMPUTING HACKATHON:
FOR TWO DAYS INTEL’S PERCEPTUAL COMPUTING TEAM JOINED THE AGENCY CREATIVE
TECHNOLOGY TEAM AND GUESTS IN A HACKATHON TO EXPLORE REALSENSE TECHNOLOGY AND
CREATE NEW INTERACTIVE EXPERIENCES USING NATURAL USER INTERFACES.





AGENCY: HAVAS WORLDWIDE
PARTNER: INTEL
ROLE: THOUGHT LEADERSHIP, EVENT ORGANIZATION AND PRODUCTION
YEAR: 2012


HAVAS X LITTLEBITS

PART OF THE HAVAS INNOVATION LAB’S ROLE IS TO SPARK CHANGE AND FOSTER CULTURAL
CHANGE AT THE AGENCY BY PUSHING FOR INNOVATION AND CREATIVITY.
THE LAB COLLABORATED WITH LITTLEBITS AND CREATED A UNIQUE WORKSHOP USING THEIR
TECHNOLOGY AS TOOLS AND TOYS TO DEMYSTIFY TECHNOLOGY, INSPIRE AND – MORE
IMPORTANTLY!- TO CREATE.





MADE AT: HAVAS WORLDWIDE
PARTNER: LITTLEBITS
ROLE: THOUGHT LEADERSHIP, EVENT ORGANIZATION AND PRODUCTION
YEAR: 2013


WHEREVER SHIPS COULD SAIL

AS A DIGITAL EXTENSION OF THE “KEEP WALKING” CAMPAIGN FOR JOHNNIE WALKER, WE
CREATED AN INTERACTIVE EXPERIENCE ALLOWING USERS TO NAVIGATE A STORY USING
EXPRESSIVE AND RELEVANT GESTURES.
 WE IMMERSED THE USER IN THE NARRATIVE AND
EMPOWERED THEIR GESTURES TO CONTROL AND TRIGGER JOHNNIE WALKER’S REASONS TO
BELIEVE THAT MADE THE HISTORY OF THE BRAND.





MADE AT: HAVAS WORLDWIDE
CLIENT: JONNHIE WALKER
ROLE: LEAD CREATIVE TECHNOLOGY
YEAR: 2013



/ Awards


2023
Core77 Design Awards 2023: Winner Interaction Award
Tower of Faces United States Holocaust Memorial Museum
2023
Core77 Design Awards 2023: Notable Emerging Technologies Award
Tower of Faces United States Holocaust Memorial Museum
2015
Cannes Lions 2015, Bronze Creative Data - Social Data
Moving Words Mutual Liberty, Havas Worldwide


(W)HERE

/ Experience


Oct 2019 - today
Creative Technology Lead / Spatial Computing Consultant @humanos.xyz
Clients include: Google Cerebra, Meta Reality Labs Research, Microsoft, RLab,
Listen, Tessellate Studio, USHMM
New York City, United States
Jan 2016 - today
Adjunct Faculty at Interactive Telecommunications Program - NYU
New York City, United States
Oct 2014 - Oct 2019
Creative Technology Lead at Google
New York City, United States
Sep 2012 - Oct 2014
Lead Interaction and R&D Designer at Havas' Innovation Lab
New York City, United States
Apr 2010 - Jan 2011
Creative Technologist and Researcher at T-Mema / EyeWriter
Brooklyn, United States
Oct 2009 - Aug 2010
Interaction Designer at IDEO
Chicago, United States

/ Talks


2024
Augmented is the new diminished
PICO XR Hangout - Remote, CN
2023
MIT Reality Hack - Mentorship
MIT, Boston, US
2021-22
Augmenting the World
Masterclass - Remote
2021
Hack the Hospital 1st Edition (Mentorship)
5G Transatlantic Lab, Boston - Barcelona
2019
Experimenting Interactions
ATA Creativity Global, multiple locations, China
From Screen to Scene Workshop
ATA Creativity Global, multiple locations, China
More than Stories in a Box
Luxe Pack New York, New York, US
2018
Augmented is the new Diminished
AR In Action, Boston, US
Magic Windows and Mixed-Up Realities
AR In Action, Boston, US
Augmented is the new Diminished
Creative Technology Week, New York City, US
2017
Keynote Speaker
Heroes 2017, Maratea, Italy
Building Blocks of Innovation
GMDC Executive Summit, Mountain View, US
Blending Retail Experiences
Coca-Cola Executive Summit, Atlanta, US
2016
From Collanders to Pixels
Creative Technology Week, New York, US
2014
Experimenting Interactions
XI Dia C - Club de Creativos, Pamplona, Spain


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