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Effective URL: https://rux-werx-here.net/rwh_v3/
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* Rux * Werx * * Advertising * Product Innovation * Thought Leadership * (w)Here * Linkedin © 2016 Werkstatt. All rights reserved. Made by Fuelthemes * Rux * Werx * Advertising * Product Innovation * Thought Leadership * (w)Here RUX I’M A CREATIVE AND TECHNOLOGIST PASSIONATE ABOUT DISEMBEDDING TECHNOLOGY IN PEOPLES’ LIVES TO MAKE THEM BETTER AND HAPPIER. I’ve been collaborating strategically with brands and creative agencies on interactive experiences, research and product innovation. I also teach at the Interactive Telecommunications Program – NYU, lead workshops and speak regularly at Industry events. Resume — LinkedIn WERX * All * Advertising * Product Innovation * Spatial * Thought Leadership TOWER OF FACES SINCE THE FOUNDING OF THE MUSEUM 30 YEARS AGO, VISITORS TO THE UNITED STATES HOLOCAUST MEMORIAL MUSEUM HAVE BEEN CAPTIVATED BY THE PHOTOGRAPHS OF ORDINARY PEOPLE IN THE TOWER OF FACES GALLERY. HUNDREDS OF PORTRAITS DEPICT FAMILY LIFE, CELEBRATIONS, AND FRIENDSHIPS IN A SMALL TOWN. ALMOST ALL OF THE JEWISH TOWNSPEOPLE WERE MURDERED BY NAZI GERMAN PERPETRATORS AND THEIR LOCAL HELPERS IN THE SPAN OF A FEW DAYS. HOW COULD AUGMENTED REALITY HELP GIVE MUSEUM VISITORS INSIGHT INTO THE LIVES AND FATES OF THIS COMMUNITY? MADE AT: TESSELLATE STUDIO CLIENT: UNITED STATES HOLOCAUST MEMORIAL MUSEUM ROLE: LEAD CREATIVE TECHNOLOGIST AWARDS: CORE77 DESIGN AWARDS 2023 - WINNER INTERACTION AWARD AWARDS: CORE77 DESIGN AWARDS 2023 - NOTABLE EMERGING TECHNOLOGIES AWARD YEAR: 2023 ANCIENT OLYMPIA: COMMON GROUNDS A GLOBAL INITIATIVE WITH THE HELLENIC MINISTRY OF CULTURE AND SPORT OF GREECE AND MICROSOFT TO DIGITIZE AND PRESERVE THE ANCIENT SITE OF THE OLYMPICS USING AI, AR TECHNOLOGIES. MADE AT: A_DA CLIENT: MICROSOFT + HELLENIC MINISTRY OF CULTURE AND SPORT YEAR: 2020-21 ROLE: LEAD CREATIVE TECHNOLOGIST, AR/AI TECHNICAL DIRECTION TANGO TERRITORIES A GO-TO DOCUMENT FOR CREATIVE TEAMS TO REVEAL AND DEMONSTRATE ATAP’S PROJECT TANGO AUGMENTED AND MIXED REALITY CAPABILITIES AND ITS CREATIVE POTENTIAL FOR BRANDS. THE GOAL WAS TO DEMYSTIFY THE TECHNOLOGY THROUGH TANGIBLE EXPERIENCES AND INSPIRATIONAL BUILDING BLOCKS FOR CREATIVE IDEATION. MADE AT: GOOGLE / THE ZOO CLIENT: GOOGLE ATAP - PROJECT TANGO YEAR: 2015 ROLE: LEAD, RESEARCH, CREATIVE DIRECTION LAYS’ SMILES FRITO-LAYS ASKED US TO AMPLIFY THEIR SMILES CAMPAIGN IN PARTNERSHIP WITH OPERATION SMILES, WHICH PROVIDES SURGERIES TO CHILDREN SUFFERING FROM CLEFT LIP OR CLEFT PALATE. LAYS DONATE TO OPERATION SMILE THROUGH PROCEEDS FROM SALES OF ITS CAMPAIGN PACKAGING. AND THEN WE DISCOVERED THAT 95% OF SURVEYED LAYS CONSUMERS WOULD SMILE MORE IF THEY KNEW IT COULD BRIGHTEN SOMEONE’S DAY! SO, WE CREATED AN EXPERIENCE THAT WOULD ALLOW EVERYONE TO SHARE THEIR SMILES WITH A LAYS PACKAGE (REAL OR VIRTUAL). AND BECAUSE THEIR SMILES SHOULD ALSO BE CELEBRATED WE REWARDED THEM WITH MOMENTS OF JOY AND HUMOUR ON YOUTUBE TO ENERGIZE THEIR DAY. CLIENT: FRITO LAYS MADE AT: GOOGLE BRANDUNIT ROLE: LEAD CREATIVE TECHNOLOGY YEAR: 2018 RICE KRISPIES TREATS KITCHEN KELLOGS ASKED US TO CREATE MEMORABLE MOMENTS WITH RICE KRISPIE TREATS DURING THE CHRISTMAS HOLIDAYS. WE LOOKED AT USERS’ DATA AND BEHAVIOURS AND REALIZED THAT WE HAD AN OPPORTUNITY TO CREATE A STORYTELLING PLATFORM TO BRING KIDS AND THEIR FAMILIES TOGETHER IN FUN AND EXCITING ACTIVITIES. GOOGLE ASSISTANT REVEALED ITSELF AS A PERFECT PLATFORM, LETTING USERS INTERACT NATURALLY WITH THEIR VOICE AND KEEPING THEIR (HMM.. STICKY!) HANDS-OFF. MADE AT: GOOGLE BRAND UNIT + LEO BURNETT CLIENT: KELLOGS ROLE: LEAD CREATIVE TECHNOLOGY YEAR: 2019 PROTOTAPING WITH JACQUARD JACQUARD IS A SPECIAL TECHNOLOGY FRAMEWORK FROM GOOGLE ATAP THAT ENABLES CONNECTIVITY AND INTERACTIVITY IN APPAREL. ALONGSIDE THE PROJECT JACQUARD TEAM, WE DEVELOPED A SERIES OF WORKSHOPS WITH POTENTIAL PARTNERS TO DEMYSTIFY THE TECHNOLOGY AND REVEAL INSIGHT-DRIVEN OPPORTUNITIES FOR COLLABORATION. MADE AT: GOOGLE / THE ZOO CLIENT: RALPH LAUREN, CINTAS, PVH YEAR: 2017 ROLE: VISION, LEAD CREATIVE TECHNOLOGY, FACILITATION PROJECT SHELF A USER-FIRST MOBILE SHOPPING ASSISTANT THAT LEVERAGES GOOGLE TECHNOLOGIES LIKE MACHINE LEARNING AND PHYSICAL WEB TO ADDRESS CHANGES IN CONSUMER BEHAVIOURS AND PROVIDE A PERSONALIZED AND SEAMLESS EXPERIENCE. CREATED AS INDEPENDENT MODULES EACH COMPONENT CAN WORK INDEPENDENTLY OR LEVERAGED IN A TIGHTLY KNIT AND SYMBIOTIC ECOSYSTEM. MADE AT: GOOGLE / THE ZOO CLIENT: PROCTER & GAMBLE ROLE: PROJECT LEAD, UX, CREATIVE TECHNOLOGY YEAR: 2016 SUPER-* SUPER-* IS A PLATFORM ANSWERING THE CALLS FROM BRANDS AND USERS FOR INTERACTIVITY ON VIDEO PLATFORMS. IT EXPANDS THE INTERACTIVITY POTENTIAL ON YOUTUBE AND VIDEO THROUGH AUGMENTED REALITY AND SECOND SCREEN EXPERIENCES. CLIENT: GOOGLE / YOUTUBE AGENCY: GOOGLE BRANDUNIT YEAR: 2017 ROLE: LEAD STRATEGY, CREATIVE DIRECTION / TECHNOLOGY WHAT’S IN A NAME? WHAT STORIES CAN A NAME TELL? WHAT MEANINGS CAN IT HAVE IN POPULAR CULTURE? WHAT ARE ITS FACT, STATISTICS AND MYTHS? WE DECIDED TO OFFER EACH AND EVERY COCA-COLA DRINKER A MAGIC OPPORTUNITY TO REVEAL WHAT’S IN THEIR NAME. MADE AT: GOOGLE / THE ZOO CLIENT: COCA-COLA ROLE: CREATIVE TECHNOLOGY LEAD YEAR: 2015 HOUSE OF WALKER TASTING TABLES FOR ITS 2014 HOUSE OF WALKER EVENTS, JONNHIE WALKER TASKED THE LAB WITH AUGMENTING THE TASTING EXPERIENCES AT THE HOUSE OF WALKER EVENTS. WE CREATED A MULTISENSORIAL ENVIRONMENT AUGMENTING THE TASTING CEREMONY FROM WITHIN ITS MOST BASIC ELEMENT: THE TASTING TABLE. MADE AT: HAVAS WORLDWIDE CLIENT: JOHNNIE WALKER ROLE: LEAD CREATIVE TECHNOLOGIST YEAR: 2014 : MOVING WORDS FOR THE 2014 CHICAGO MARATHON, MUTUAL LIBERTY TASKED HAVAS WITH MAKING SURE THAT EVERY RUNNER WOULD FEEL SUPPORTED. THROUGH RFID, SOCIAL MEDIA AND LARGE DISPLAYS WE WERE ABLE TO CREATE A REALTIME DIALOGUE AND LETTING FRIENDS AND FAMILY BE CLOSER AND ENCOURAGE THE RUNNERS WHEN THEY MOST NEEDED. CLIENT: MUTUAL LIBERTY ROLE: LEAD CREATIVE TECHNOLOGY AGENCY: HAVAS WORLDWIDE YEAR: 2014 AWARDS: CANNES LIONS 2015, BRONZE CREATIVE DATA - SOCIAL DATA TACTONIC DRUMPADS DRUMPADS IS AN IMMERSIVE GESTURAL INTERFACE LEVERAGING MULTI-TOUCH AND PRESSURE SENSING TECHNOLOGIES. IT IS ALSO A STUDY IN EXPRESSIVE, INTUITIVE, YET, EFFECTIVE GESTURES FOR PRESSURE SENSING SURFACES. DRUMPADS IS THE PRODUCT OF A PARTNERSHIP WITH TACTONIC TECHNOLOGIES. AGENCY: HAVAS WORLDWIDE PARTNER: TACTONICS ROLE: LEAD CREATIVE TECHNOLOGIST YEAR: 2013 HAVAS X INTEL PART OF THE HAVAS INNOVATION LAB’S ROLE IS TO SPARK CHANGE AND FOSTER CULTURAL CHANGE. AS PART OF THAT REMIT, THE LAB ESTABLISHED A COLLABORATION PROTOCOL WITH INTEL’S PERCEPTUAL COMPUTING GROUP: WE WERE EARLY IN THE ACCESS AND EXPERIMENTATION WITH THEIR MULTIMODAL SDK INCLUSIVE OF HAND AND FACE TRACKING, VOICE RECOGNITION AND DEPTH-SENSING. ONE HIGH POINT OF OUR COLLABORATION WAS THE PERCEPTUAL COMPUTING HACKATHON: FOR TWO DAYS INTEL’S PERCEPTUAL COMPUTING TEAM JOINED THE AGENCY CREATIVE TECHNOLOGY TEAM AND GUESTS IN A HACKATHON TO EXPLORE REALSENSE TECHNOLOGY AND CREATE NEW INTERACTIVE EXPERIENCES USING NATURAL USER INTERFACES. AGENCY: HAVAS WORLDWIDE PARTNER: INTEL ROLE: THOUGHT LEADERSHIP, EVENT ORGANIZATION AND PRODUCTION YEAR: 2012 HAVAS X LITTLEBITS PART OF THE HAVAS INNOVATION LAB’S ROLE IS TO SPARK CHANGE AND FOSTER CULTURAL CHANGE AT THE AGENCY BY PUSHING FOR INNOVATION AND CREATIVITY. THE LAB COLLABORATED WITH LITTLEBITS AND CREATED A UNIQUE WORKSHOP USING THEIR TECHNOLOGY AS TOOLS AND TOYS TO DEMYSTIFY TECHNOLOGY, INSPIRE AND – MORE IMPORTANTLY!- TO CREATE. MADE AT: HAVAS WORLDWIDE PARTNER: LITTLEBITS ROLE: THOUGHT LEADERSHIP, EVENT ORGANIZATION AND PRODUCTION YEAR: 2013 WHEREVER SHIPS COULD SAIL AS A DIGITAL EXTENSION OF THE “KEEP WALKING” CAMPAIGN FOR JOHNNIE WALKER, WE CREATED AN INTERACTIVE EXPERIENCE ALLOWING USERS TO NAVIGATE A STORY USING EXPRESSIVE AND RELEVANT GESTURES. WE IMMERSED THE USER IN THE NARRATIVE AND EMPOWERED THEIR GESTURES TO CONTROL AND TRIGGER JOHNNIE WALKER’S REASONS TO BELIEVE THAT MADE THE HISTORY OF THE BRAND. MADE AT: HAVAS WORLDWIDE CLIENT: JONNHIE WALKER ROLE: LEAD CREATIVE TECHNOLOGY YEAR: 2013 / Awards 2023 Core77 Design Awards 2023: Winner Interaction Award Tower of Faces United States Holocaust Memorial Museum 2023 Core77 Design Awards 2023: Notable Emerging Technologies Award Tower of Faces United States Holocaust Memorial Museum 2015 Cannes Lions 2015, Bronze Creative Data - Social Data Moving Words Mutual Liberty, Havas Worldwide (W)HERE / Experience Oct 2019 - today Creative Technology Lead / Spatial Computing Consultant @humanos.xyz Clients include: Google Cerebra, Meta Reality Labs Research, Microsoft, RLab, Listen, Tessellate Studio, USHMM New York City, United States Jan 2016 - today Adjunct Faculty at Interactive Telecommunications Program - NYU New York City, United States Oct 2014 - Oct 2019 Creative Technology Lead at Google New York City, United States Sep 2012 - Oct 2014 Lead Interaction and R&D Designer at Havas' Innovation Lab New York City, United States Apr 2010 - Jan 2011 Creative Technologist and Researcher at T-Mema / EyeWriter Brooklyn, United States Oct 2009 - Aug 2010 Interaction Designer at IDEO Chicago, United States / Talks 2024 Augmented is the new diminished PICO XR Hangout - Remote, CN 2023 MIT Reality Hack - Mentorship MIT, Boston, US 2021-22 Augmenting the World Masterclass - Remote 2021 Hack the Hospital 1st Edition (Mentorship) 5G Transatlantic Lab, Boston - Barcelona 2019 Experimenting Interactions ATA Creativity Global, multiple locations, China From Screen to Scene Workshop ATA Creativity Global, multiple locations, China More than Stories in a Box Luxe Pack New York, New York, US 2018 Augmented is the new Diminished AR In Action, Boston, US Magic Windows and Mixed-Up Realities AR In Action, Boston, US Augmented is the new Diminished Creative Technology Week, New York City, US 2017 Keynote Speaker Heroes 2017, Maratea, Italy Building Blocks of Innovation GMDC Executive Summit, Mountain View, US Blending Retail Experiences Coca-Cola Executive Summit, Atlanta, US 2016 From Collanders to Pixels Creative Technology Week, New York, US 2014 Experimenting Interactions XI Dia C - Club de Creativos, Pamplona, Spain I’M CURRENTLY AVAILABLE FOR FREELANCE! 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