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Nov 16


BUILDING BRAND FAME THROUGH SOCIAL

Yorkshire Tea, On the Beach & The social team behind Aldi (LIVE) discuss
building brand fame on Social

By McCann Live
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WHEN AND WHERE


DATE AND TIME

Wed, 16 November 2022, 11:00 – 12:00 GMT


LOCATION

Online


ABOUT THIS EVENT

 * 1 hour
 * Mobile eTicket

Social heavyweights Yorkshire Tea, Aldi & On the Beach come together for a panel
discussion on Social media and how to drive brand fame.

Tone of voice underlines every interaction that a brand has with a user across
social. As marketers are blinded with new and innovative ways to communicate
with prospective shoppers, the importance of bringing the brand to life through
social remains the overarching driver.

To discuss the importance of nailing social to gain and retain new fans LIVE are
joined by:

Ollie Ratcliffe - Yorkshire Tea - Digital Communications Specialist

Calum Macdonald-Ball - LIVE/Aldi - Head of Social Media

Rob Brooks - On the Beach - Social Media Manager

Luke Taylor - LIVE/Aldi - Head of Social

Together we'll discuss:

 * How to build the right tone of voice for your brand
 * Maximising your channels
 * Engaging with the right audiences and building fame
 * How to do Reactive well
 * Jumping onto trends and when not to
 * Social in 2023
 * The rise of Social Commerce

We hope to see you there on Wednesday 16th Nov at 11am - sign up here!


MEET THE SPEAKERS








MCCANN LIVE

Organiser of Building Brand Fame through Social
Organiser website
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