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 * English
   
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   * Portuguese

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CUSTOMER EXPERIENCE AND deep linking


DRIVE AWESOME CUSTOMER EXPERIENCES

Our customer experience and deep linking suite lets you create personalized,
contextual journeys straight to your app to increase conversions and revenue
while preserving customer privacy.

Sign up freeWatch the video


SEAMLESS CUSTOMER JOURNEYS THAT DRIVE USER ACQUISITION AND RETENTION


INCREASE CONVERSIONS WITH ENGAGING CUSTOMER JOURNEYS

Smooth end user experiences have a direct impact on revenue, loyalty, and LTV.
That’s why we developed our suite of engagement tools that let you create
exceptional experiences and deliver 2-5X more conversions for true return on
experience (ROX).


CX AND DEEP LINKING BY APPSFLYER: CREATE AND MANAGE DIGITAL EXPERIENCES WITH
EASE

Your customers interact with your brand across numerous online and offline
touchpoints. Our engagement suite allows you to create, manage, and measure
mobile marketing campaigns across every major channel, including email, social
media, mobile web, QR codes, and more.


MAXIMIZE PERFORMANCE IN THE ERA OF PRIVACY WITH OWNED MEDIA

Owned media has always been instrumental for customer acquisition and
remarketing, and as the industry continues to change it’s becoming even more
important. Running owned media campaigns with our engagement suite enables you
to ensure user privacy and security while supporting your growth goals.




DON’T JUST TAKE OUR WORD FOR IT

44%
Higher first payment rate
50%
Higher eligible user rate
“Considering that we are built on user trust, user referrals form the bedrock of
CRED’s growth strategy. AppsFlyer’s OneLink and real-time APIs have provided us
with a seamless way to orchestrate the entire user referral and rewards program.
It has also enabled us to customize and create positive user experiences and
improve business outcomes.”
Learn more
60%
Increase in
user acquisition
67%
Increase in
conversions
“Smart Banners doubled our installs, and because they leverage existing web
traffic, it effectively cost us nothing. We’ve basically created a new market
from the website thanks to AppsFlyer.”
Learn more
“OneLink was simple, powerful, and ready to go out of the box – everything we
needed to run a bold offline campaign with full confidence we could attribute
key in-app events with the same granularity as online campaigns.”
Learn more
1 1 / 3


CUSTOMER EXPERIENCES

Better experiences are the key to better marketing. Discover how our customer
experience and engagement suite lets you create exceptional experiences that
convert across channels and operating systems.

WEB-TO-APP

Boost UA and engagement with frictionless digital journeys from your mobile
website to in-app content.

EMAIL-TO-APP

Ensure smooth, contextually relevant email-to-app experiences, even when ESPs
wrap your links.

TEXT-TO-APP

Engage users with discounts, limited-time offers, and more using dynamically
generated short links.

QR-TO-APP

Route users seamlessly into their app from QR code scans taken at key engagement
points such as in-store displays, CTV, and packaging.

SOCIAL-TO-APP

Deliver customer experiences that convert while measuring engagement, installs,
and loyalty through your social media platforms.

REFERRAL-TO-APP

Build on the trust that already exists between friends to drive new users to
your app through direct referrals, user invites, and content sharing.


OUR DEEP LINKING ENGINE DOES THE HARD WORK SO YOU DON’T HAVE TO

OneLink, our deep linking technology, automatically sends the user either
directly to the chosen in-app content, or to download the app in the right app
store.






FREQUENTLY ASKED QUESTIONS


I’M A MARKETER. I WANT TO LEARN MORE ABOUT DEEP LINKING, WHERE SHOULD I LOOK?

We have a few resources ready-made for you. For some in-depth reading, take a
look at Deep linking 101.


I’M A DEVELOPER. WHERE CAN I FIND TECHNICAL INFORMATION AND DOCUMENTATION?

You can head over to our Developer Hub or learn more about deep linking in
Everything a developer needs to know about deep linking.


DOES APPSFLYER OFFER DEFERRED DEEP LINKING?

Yes, our OneLink technology understands where to direct a user regardless of
whether an app is installed or not. If the app is not installed, deferred deep
linking occurs: users are directed to the right app store, after which they are
routed to the desired in-app content.


DO I NEED ONELINK IF I USE IOS UNIVERSAL LINKS OR ANDROID APP LINKS?

Yes, otherwise you’ll still have to create links for each platform. OneLink
leverages Apple and Android’s deep linking mechanisms (iOS Universal Links and
Android App Links, respectively), allowing you to create a single link that
automatically determines the best way to route your users so that they always
arrive at their destination regardless of channel, platform, or OS.


CAN I USE DEEP LINKS WITHOUT BEING A PAID, APPSFLYER CUSTOMER?

Yes! You start using deep linking today, along with attribution and other core
capabilities. Check out of our “Zero budget marketing plan” for more info.


WHAT ATTRIBUTION DATA CAN I GET FROM ONELINK DEEP LINKS?

Our deep links contain rich attribution data about user journeys including what
campaign they came from, who referred them, what content they saw when clicking
on the link, and more. This contextual information helps you deliver a smooth,
relevant experience from the click to when the app is opened.


EXPLORE MORE APPSFLYER PRODUCTS

Attribution
Cost aggregation
Marketing analytics
Incrementality
Audience segmentation
Fraud protection


READY TO BOOST YOUR REVENUE WITH EXCEPTIONAL USER EXPERIENCES?

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COOKIE PREFERENCE CENTER

AppsFlyer uses Cookies to provide, maintain, and improve our websites, to
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monitor and improve the overall performance of our websites.
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Necessary Cookies are enabled for the assurance and function of a properly run
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These Cookies provide us with aggregated (anonymous) insights into website
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These Cookies enable us to provide enhanced functionality and personalization
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