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WELCOME TO VANTIVA
COMPETITIVE ASSESSMENT FOR A SOFTWARE AUTOMATING VIDEO PRODUCTION.


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Vantiva:

Vantiva SA is a €2.9B French multinational corporation that provides creative
services and technology products for the communication, media and entertainment
industries. Vantiva's headquarters are located in Paris, France with office
locations including Norcross (USA), Rennes (France) Edegem (Belgium) Seoul
(South Korea), Beijing (China), Chennai (India), Memphis (USA).

Problem statement:

Vantiva SA aims to automate video creation in various format from available
pieces of contents such as audio, podcast, text and other videos.

They are seeking a software solution that encompasses various media formats,
supports multilingual capabilities, and seamlessly integrates with their
marketing stack, ensuring efficient content production, optimization, and
scalability.

The quality of generated content should produce coherent, contextually relevant,
and grammatically accurate text that aligns with Vantiva’s brand voice and
messaging.

The tool should offer customization options, allowing to tailor the output to
our content requirements and objectives.

Finally the tool should offer the flexibility to adapt to new content demands
and strategies.

Business needs

Create and edit marketing video scripts from a ppt, a word document

Create & Edit Videos for website, social media, email marketing based on one
single script or an a longer video (content snacking) or podcast

For product training videos:
- Creates realistic human avatar (who will present the new product)
- Uses text to speech with a human tone of voice + lip sync
- Automatically translates this text to other languages and generates the
alternative language versions
- Allows for integration of the product video while the avatar is visible &
speaking
- Allows for several viewing angles and levels of zoom in/out of the Avatar

What would success look like (KPIs) ?

- Productivity : Increase the number of videos produced / years for the sales
teams

Scope:

- 10 marketing users worldwide