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Home » New Agile Brand Guide provides framework for marketers to utilize KPIs
and metrics for improved results


NEW AGILE BRAND GUIDE PROVIDES FRAMEWORK FOR MARKETERS TO UTILIZE KPIS AND
METRICS FOR IMPROVED RESULTS

by Greg Kihlström | Oct 10, 2023

By Greg Kihlström

The Agile Brand released the latest book in its Agile Brand Guides series to
educate marketers on how to utilize a proven framework for marketing measurement
success.

Data and measurement are critical aspects of any marketing strategy, and how
this is approached can make the difference between category leaders and those
that are left behind. The performance of each individual channel in a brand’s
portfolio is important as they contribute to the whole. This means that brands
who are able to have the best insights about their customers, their products and
services, and their business will pull ahead.

In this latest book in the best selling Agile Brand Guide series, the successful
measurement of single and multi-channel marketing efforts is explored. The 
Agile Brand Guide: Marketing Measurement & Analytics by international
bestselling author Greg Kihlström gives marketing professionals a solid overview
of marketing measurement and a winning framework to do it successfully, and will
be available in print, digital, and audio formats.

This book gives marketers of all skill levels the knowledge and understanding to
meaningfully measure the performance of their work while supporting the needs of
the business and incorporating omnichannel customer behaviors into their view of
marketing success. It also features a foreword by JR Sherman, CEO of RainFocus,
an influential leader in the experiential technology space and named one of the
25 Most Influential Executives by Business Travel News.

Drawing on Kihlström’s experience working with top organizations, and his
ongoing conversations with leaders in marketing and customer experience as part
of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide
provides insights and ideas that both beginning and seasoned leaders can utilize
to be successful.

The Agile Brand Guide: Marketing Measurement & Analytics is available now in
print and as an ebook from Amazon and directly from The Agile Brand website at:
https://www.agilebrandguides.com

About Agile Brand Guides
Providing marketing leaders and aspiring leaders an overview of key marketing
concepts, platforms, and trends in three hours or less.

The current marketing technology landscape has thousands of platforms, with a
continually growing set of feature sets, functionality, and potential. It is
becoming increasingly difficult to determine how to approach marketing
technology growth in the best and most relevant way.

Agile Brand Guides are created to help marketers evaluate, buy, and implement
critical pieces of marketing technology infrastructure most effectively, and to
understand the principles and concepts that support a successful digital
strategy.

Previous Agile Brand Guides explore Customer Data Platforms (CDPs), Customer
Journey Orchestration (CJO), Marketing Technology stack evaluation, and the
fundamentals of Agile Marketing. https://www.agilebrandguide.com

 


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About the Author

GREG KIHLSTRÖM

Greg is a best-selling author, speaker, and entrepreneur, currently an advisor
and consultant to top companies on customer experience, employee experience, and
digital transformation initiatives as Principal and Chief Strategist at GK5A. He
is also the host of The Agile Brand with Greg Kihlström podcast.


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