poinstitute.com Open in urlscan Pro
35.209.128.218  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * Skip to main content
 * Skip to header right navigation
 * Skip to after header navigation
 * Skip to site footer

Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Menu
 * Events
   * Events
   * Webinars
   * Testimonials
   * Become a Sponsor
 * Advisory
   * Advisory
   * Manufacturer Advisory Services
   * Solution Provider Services
 * Certification (CCM)
   * Certified Collaborative Marketer Program
   * Edu Advisory Board
 * Membership
 * 

 * Events Sub Menu
   * Events
   * Webinars
   * Testimonials
   * Become a Sponsor
 * Advisory Sub Menu
   * Advisory
   * Manufacturer Advisory Services
   * Solution Provider Services
 * Certification (CCM) Sub Menu
   * Certified Collaborative Marketer Program
   * Edu Advisory Board
 * Membership
 * 
 * About
 * Sponsors
 * Industry News
 * Contact Us
 * POI Manufacturer Member Portal

 * About
 * Sponsors
 * Industry News
 * Contact Us
 * POI Manufacturer Member Portal

Home » Collaborative Marketing Certification


COLLABORATIVE MARKETING CERTIFICATION

Next Class is June 22, 2023!

View Details
Enroll Now

> “I truly enjoy meeting as a group and learning from the professors and
> colleagues at the POI Certified Collaborative Marketer program at Saint
> Joseph’s University.  Thanks for putting this certification program together,
> it’s fantastic!”
> 
> Veronica Escalante, Customer Development Manager, Sprout Foods, Inc.


PROGRAM OVERVIEW

The Promotion Optimization Institute (POI), in partnership with Dr. John L.
Stanton at St. Joseph’s University in Philadelphia, offers an educational
program leading to a certificate as a Certified Collaborative Marketer (CCM)™.
The Certified Collaborative Marketer – CCM™, Executive Certification Program is
specifically designed to develop the skills of current and future leaders in
food and consumer packaged goods – CPG industries. To succeed in business,
individuals must be able to see beyond their own functional area and understand
how the organization operates as a whole.

During this 16-week self-directed program, expert faculty expose participants to
the key management levers that drive organizational success. The program begins
by exploring how organizations develop and implement strategy. Then, core
functional areas of business are explored – from sales to marketing, to supply
chain and finance –providing candidates with a solid understanding of each
function and how it contributes to trading partner collaboration success.

CCM training will teach you the techniques, tools and approach for analyzing and
building effective TPM-TPO marketing, promotions, sales and merchandising
strategies to propel your organization and your career forward. Throughout the
16-week program, you will discover exceptional opportunities for broadening your
perspective, collaborating with a group of retailer and manufacturer peers, and
analyzing the TPM and TPO activities in your company. Ultimately, you will
attain lasting satisfaction from creating the improved strategies, and approach
for analyzing and building cost-effective marketing, promotions, sales, and
merchandising that you’ll implement for your company.


WHO SHOULD ATTEND

The CCM certificate is right for anyone looking to further pursue their Trading
Partner Collaborative business knowledge and skills on a convenient, flexible
schedule (90% online).

Requirements for Enrollment Include the Following:

 * A minimum of five years experience in a CPG or retail role
 * A Bachelor’s degree, from an accredited university or college
 * An active current job within a major retail or CPG manufacturer

If the above cannot be met exceptions apply…

Specific Roles Recommended as Candidates for the CCM Program Include:

 * CPG Sales/Marketing
 * Category Management
 * Supply Chain Management
 * Trade Marketing
 * Sales Finance
 * Brand Marketing
 * S&OP (Demand Planning)
 * Retail Marketing
 * Retail Advertising
 * Purchasing
 * Retail Category Management
 * Retail Marketing
 * Loyalty and Analytics
 * Retail Merchandising
 * Pricing

Certification Requirements Include the Following:

 * Attendance at the live training events
 * Successful completion of the self-directed course
 * Satisfactory grade on the final course exam
 * Submission of a completed related collaborative price/promotion optimization
   plan.

Benefits of CCM Designation:

Achieving the CCM allows you to gain essential skills sought after by successful
CPG/Retail executive team leaders and their hiring departments.

These skills include:

 * Planning
 * Executing
 * Analysis
 * Evaluating Shopper Insights
 * Leadership Decision Support

Perhaps the most appealing aspect of the CCM program is its convenience and
flexibility. This 16-week program allows busy professionals to take advantage of
the various learning formats both at their desks and at convenient locations.
Certification will be achieved in a blended format using classroom content as
well as online content. Onsite orientation and Collaborative Marketing exercises
are held at St. Joseph’s University in Philadelphia, Pennsylvania. The campus is
only 15 minutes from the Philadelphia International Airport (PHL) or can be
reached via Amtrak.


CURRICULUM

Attendees learn through group projects and simulations with other executives
from leading companies. The program concludes with a leadership simulation
exercise and an interactive session on the POI collaborative approach to
management, in which participants develop a strategy map for an organization in
order to integrate the key takeaways from throughout the program.
Curriculum covered over the course include:

 * Category Management
 * Data, Insights & Analytical Concepts
 * Trade Marketing
 * Planning & Forecasting
 * Modeling – Predictive Analytics
 * Collaborative Culture and Strategies
 * Business Applications
 * Modeling – Optimization
 * Pricing Methodology
 * Shopper Marketing/ Consumer Insights
 * Social Media and Mobile Marketing

Registration is $4,995.00 per candidate (group discounts will apply, plus
prorated for qualified subject exemptions).
Includes:

 1. All curriculum materials, online access to courses, and follow-up materials.
 2. Registration, materials, and data preparation for on-site
    (retailer/manufacturer) pre-curriculum meeting.
 3. Registration materials and data preparation for on-site four-day joint
    business planning session (upon completion of the online portion) and access
    to the POI CCM social network (networking, meeting/exam preparation, etc.)
 4. Complimentary registration for a future POI event.
 5. All meals throughout the program and discount housing at a nearby hotel.

View Details
Enroll Now


QUICK LINKS

Events
Webinars
Testimonials
Sponsors
Become a Sponsor


GENERAL

About POI
CCM Certification
Industry News
Contact
POI Pulse Newsletter


MEMBERSHIP

POI Portal
Team Membership

POI Membership

 * On-Demand Access to Summit Presentations
 * Summit Attendance
 * POI Portal
 * Much more!

Join Now

Copyright © 2023 · Promotion Optimization Institute · All Rights Reserved ·
Heritage Marketing Group