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COST OF A DATA BREACH REPORT 2024


Download the report Register for the webinar



DON’T LET A DATA BREACH DISRUPT YOUR BUSINESS

Be prepared for breaches by understanding how they happen and learning about the
factors that increase or reduce your costs. New research from IBM and Ponemon
Institute provides insights from the experiences of 604 organizations and 3,556
cybersecurity and business leaders hit by a breach. Empower yourself
with real-world examples and expert recommendations on how to mitigate the
risks.





ADOPTING SECURITY AI AND AUTOMATION CAN CUT BREACH COSTS

USD 4.88M

The global average cost of a data breach in 2024—a 10% increase over last
year and the highest total ever.

1 in 3

Share of breaches that involved shadow data, showing the proliferation of data
is making it harder to track and safeguard.

USD 2.22M

The average cost savings in million for organizations that used security AI and
automation extensively in prevention versus those that didn’t.


GAIN RESEARCH INSIGHTS FROM IBM EXPERTS

Get the most up-to-date information on the financial impact of data
breaches. Safeguard your data, people, infrastructure and your organization’s
bottom line.

13 August 2024, 11 AM EDT Webinar—Cost of a Data Breach 2024: Top insights, AI
impact and risk reduction best practices Register for the webinar




TAKE ACTION TO PREVENT BREACHES

Check out the recommendations based on the findings of the Cost of a Data
Breach Report and learn how to better secure your organization.


KNOW YOUR INFORMATION LANDSCAPE

 

40% of data breaches involved data stored across multiple environments.
Breached data stored in public clouds incurred the highest average breach cost
at USD 5.17 million.

Innovative technologies, such as IBM® Guardium® software, provide a solution
that can help you strengthen your data security programs by uncovering shadow
data and protecting sensitive information across hybrid clouds. IBM Verify
provides deep, AI-infused context for both consumer and workforce identity
access management (IAM).

You can also streamline this undertaking further with identity and security
experts who can help you define and manage solutions across hybrid cloud
environments, transform governance workflows and demonstrate compliance.

Discover more about IBM Guardium

Find data security programs for all environments


STRENGTHEN PREVENTION STRATEGIES WITH AI AND AUTOMATION

 

The adoption of generative AI (gen AI) models and third-party applications
across the organization, as well as the ongoing use of Internet of Things (IoT)
devices and SaaS applications, are expanding the attack surface, putting
pressure on security teams.

Applying AI and automation that support security prevention strategies,
including in the areas of attack surface management, red-teaming and posture
management, can help. These solutions can be adopted through fully managed
security services.

Organizations that applied AI and automation to security prevention saw the
biggest impact in reducing the cost of a breach, saving an average of USD 2.22
million over those organizations that didn’t deploy these technologies.

Explore the IBM Managed Security Services demo

Read about IBM X-Force® Red Testing Services for AI


TAKE A SECURITY-FIRST APPROACH TO GEN AI ADOPTION

 

While organizations are moving quickly ahead with gen AI, only 24% of gen
AI initiatives are secured. The lack of security threatens to expose data and
data models to breaches, potentially undermining the benefits gen AI projects
are intended to deliver.

As gen AI adoption scales, organizations should look to IBM’s framework
for securing gen AI data, models and use, along with establishing AI
governance controls. IBM Guardium® Data Protection can extend data security to
vector databases that power AI models. It can help protect sensitive AI training
data and extend visibility into AI misuse or data leakage. Meanwhile,
organizations can securely innovate, adapt and stay competitive with the help of
IBM’s data and AI security services.

Book a live demo on Guardium

Learn more about cybersecurity and gen AI


LEVEL UP YOUR CYBER RESPONSE TRAINING

 

75% of the increase in average breach costs in this year’s study was due to the
cost of lost business and post-breach response activities. The lesson: investing
in post-breach response preparedness can help dramatically lower breach costs.

Organizations can build muscle memory for breach responses by taking part in
IBM X-Force® Cyber Range crisis simulation exercises. These exercises can
include security teams as well as business leaders, so the entire organization
can improve its ability to detect, contain and respond to breaches. IBM X-Force®
Incident Response Services can also give you access to a team of experienced
threat hunters, responders and investigators who specialize in preparedness,
detection, response and recovery.

Inquire about a cyber range experience

Schedule an X-Force briefing







READY TO TEST YOUR KNOWLEDGE ABOUT DATA BREACHES? LET’S GET STARTED.

Play the game

Learn about security products and services

IBM helps protect enterprises with an integrated portfolio of products and
services, infused with security AI and automation capabilities. Using this
portfolio of offerings, organizations can predict threats, protect data as it
moves, and respond with speed and precision while allowing for innovation.

Download the report Register for the webinar
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