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Business News›Tech›Funding›SaaS-focused agentic AI platform Pulse raises $1.4
million from Endiya Partners, others



THE ECONOMIC TIMES DAILY NEWSPAPER IS AVAILABLE ONLINE NOW.

Read Today's Paper


SAAS-FOCUSED AGENTIC AI PLATFORM PULSE RAISES $1.4 MILLION FROM ENDIYA PARTNERS,
OTHERS

SECTIONS
SaaS-focused agentic AI platform Pulse raises $1.4 million from Endiya Partners,
others
ETtechLast Updated: Nov 07, 2024, 10:00:00 AM IST
Synopsis


THE FUNDS WILL BE USED TO BOLSTER THE COMPANY’S CORE TEAM, DEVELOP THE PLATFORM
FURTHER AND ADVANCE ITS PURPOSE-BUILT LLMS AND AI AGENTIC CAPABILITIES.

ETtechL-R: Vatsal Singhal, Haren Chelle, and Alok Thatikunta, founders, Pulse
Software-as-a-service (SaaS)-focused agentic artificial intelligence (AI)
platform Pulse has raised $1.4 million in a seed funding round led by Endiya
Partners, with participation from a group of angel investors, including the
founders of software-as-a-service (SaaS) platform Zluri and customer service
startup Yellow.ai, along with other entrepreneurs.


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The funding will be primarily used to strengthen Pulse’s core team, focusing on
platform development and advancing its purpose-built large language models
(LLMs) and agentic AI capabilities, according to cofounder and CEO Haren Chelle.



The company also plans to invest in early go-to-market initiatives to establish
a foothold in both India and the US.


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“Pulse (aims) to solve a decade-old problem in SaaS, which was to address the
gap between the voice of customers and overall product development,” Chelle told
ET.

Founded in June 2024, Pulse helps product managers at global SaaS companies
streamline their product development processes. The platform leverages agentic
AI to capture customer feedback from multiple touchpoints, analyse structured
and unstructured data, and automate processes such as feature extraction,
prioritisation, and product hierarchy creation.


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This enables product teams to make faster, data-driven decisions, boosting key
metrics like net revenue retention, net promoter score, and annual recurring
revenue.



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Currently, Pulse is conducting pilots with three companies and plans to go live
with them by the end of the month.



“Product managers today face the challenge of driving data-informed feature
prioritisation, cross-functional alignment, and competitiveness, all while
ensuring their products stay impactful and scalable. Pulse’s agentic AI platform
tackles these challenges by consolidating customer data from sources like CRMs
(customer relationship managers), support desks, and other collaboration tools
into a centralised intelligence hub,” said Medha Kannapally, associate at Endiya
Partners.

In the April-June quarter, funding for AI startups in India reached $8.2
million, marking a 91% sequential decline and an 82% year-over-year drop, as
reported by ET, citing data from market intelligence firm Tracxn.




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READ MORE NEWS ON

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   interests and personal aspects. This can for example be used to adapt the
   order in which content is shown to you, so that it is even easier for you to
   find (non-advertising) content that matches your interests.
   
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 * MEASURE ADVERTISING PERFORMANCE 658 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which advertising is presented to you and how you
   interact with it can be used to determine how well an advert has worked for
   you or other users and whether the goals of the advertising were reached. For
   instance, whether you saw an ad, whether you clicked on it, whether it led
   you to buy a product or visit a website, etc. This is very helpful to
   understand the relevance of advertising campaigns.
   
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 * MEASURE CONTENT PERFORMANCE 327 PARTNERS CAN USE THIS PURPOSE
   
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   Information regarding which content is presented to you and how you interact
   with it can be used to determine whether the (non-advertising) content e.g.
   reached its intended audience and matched your interests. For instance,
   whether you read an article, watch a video, listen to a podcast or look at a
   product description, how long you spent on this service and the web pages you
   visit etc. This is very helpful to understand the relevance of
   (non-advertising) content that is shown to you.
   
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 * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
   DIFFERENT SOURCES 413 PARTNERS CAN USE THIS PURPOSE
   
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   Reports can be generated based on the combination of data sets (like user
   profiles, statistics, market research, analytics data) regarding your
   interactions and those of other users with advertising or (non-advertising)
   content to identify common characteristics (for instance, to determine which
   target audiences are more receptive to an ad campaign or to certain
   contents).
   
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 * DEVELOP AND IMPROVE SERVICES 501 PARTNERS CAN USE THIS PURPOSE
   
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   Information about your activity on this service, such as your interaction
   with ads or content, can be very helpful to improve products and services and
   to build new products and services based on user interactions, the type of
   audience, etc. This specific purpose does not include the development or
   improvement of user profiles and identifiers.
   
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 * USE LIMITED DATA TO SELECT CONTENT 109 PARTNERS CAN USE THIS PURPOSE
   
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   Content presented to you on this service can be based on limited data, such
   as the website or app you are using, your non-precise location, your device
   type, or which content you are (or have been) interacting with (for example,
   to limit the number of times a video or an article is presented to you).
   
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USE PRECISE GEOLOCATION DATA 234 PARTNERS CAN USE THIS SPECIAL FEATURE

Use precise geolocation data


With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.

List of IAB Vendors‎

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 114 PARTNERS CAN USE
THIS SPECIAL FEATURE

Actively scan device characteristics for identification


With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.

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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 475 PARTNERS CAN USE
THIS SPECIAL PURPOSE

Always Active

Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.

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DELIVER AND PRESENT ADVERTISING AND CONTENT 471 PARTNERS CAN USE THIS SPECIAL
PURPOSE

Always Active

Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.

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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 329 PARTNERS CAN USE THIS FEATURE

Always Active

Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.

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LINK DIFFERENT DEVICES 302 PARTNERS CAN USE THIS FEATURE

Always Active

In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).

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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 444 PARTNERS CAN
USE THIS FEATURE

Always Active

Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.

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SAVE AND COMMUNICATE PRIVACY CHOICES 306 PARTNERS CAN USE THIS SPECIAL PURPOSE

Always Active

The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.

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