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Effective URL: https://www.anderson-vines.com/ruth-benefits-of-display-advertising/
Submission: On September 01 via manual from US
Effective URL: https://www.anderson-vines.com/ruth-benefits-of-display-advertising/
Submission: On September 01 via manual from US
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* What we do
* How we do it
* Client list
* Meet the team
* Contact
* 1 718 407 2081
* What we do
* How we do it
* Client list
* Meet the team
* Contact
* 1 718 407 2081
THE BENEFITS OF DISPLAY ADVERTISING ON NEWS WEBSITES
BY RUTH COWLEY, ACCOUNT MANAGER
SEPTEMBER 2021
Effective display advertising is all about targeting the right consumers with
messages that are timely and relevant to them. One of the best ways to do this
is to advertise on a news website. Below are five good reasons to consider
allocating part of your advertising budget to marketing on newspaper websites.
1. News Website Readers Spend More Time Online
News website readers spend more time-consuming content about entertainment,
finance, and sports than readers of other websites. 40 percent of news website
readers it is estimated is more likely to spend at least ten hours a week online
— more than twice as many hours as general Internet users. And since news
website users are more likely than typical internet users to own a mobile device
like a smartphone or tablet, display advertisements on news sites have greater
reach than ads on non-news websites.
2. News Website Readers Have Greater Purchasing Power
According to a report by the National Advertising Association, news website
readers have more spending power than general Internet users. The report found
that 40 percent of news website users earn more than $75,000 annually, and 69
percent of news site readers own a home. These consumers are 60 percent more
likely to spend at least $2,000 on an online purchase.
3. Consumers Trust Ads on News Websites
Studies show that consumers are more likely to act on ads displayed on news
portals than they are to respond to ads on other types of websites. This
increased responsiveness is because news sites are considered more credible and
trustworthy than other sources. A recent comScore study found that four in 10
adults agree that the website an ad is displayed on influences how the
advertising is received. Seventy-eight percent of consumers believe that
newspapers have the most relevant ads, and nearly half of the respondents said
that ads on news websites are more likely to credible.
4. News Website Have More Visitors
News website audiences are growing faster than the visitors of other types of
websites. In fact, an in-depth Nielsen Online study found that more than 74
million people visited a news website during a three month period — more than 37
percent of the entire population of Internet users.
5. News Website Display Ads Allow You to Reach Niche Markets
Studies show that consumers are more likely to act on information that pertains
directly to their experiences and needs. Placing your display ad on a news
website allows you to offer more relevant content to your target audience. Not
only are many online newspapers local, allowing advertisers to focus on a
geographical market, but many news sites publish content for kids, teens, women,
gamers, and any other demographic an advertiser might want to reach.
The credibility of the website you advertise on can make or break your
advertising campaign. News websites allow you to target your niche market, earn
consumers’ trust, and reach a much more comprehensive audience than you would by
advertising on general sites. Contact me today for more information about
crafting effective display ads for newspaper websites.
FOUR WEEK AD BANNER CAMPAIGN ON
THE WALL STREET JOURNAL WEBSITE
LATE AVAILABILITY PRICES STARTING FROM $795
PRICES FOR UNSOLD BANNER INVENTORY: SEPTEMBER 2021
* 50,000 Banner Ads
$695/ 28 days
* Range of Banner Sizes
* Weekly Reporting
* 28 Day Campaign
* Free Artwork Design
Reserve
* 80,000 Banner Ads
$1,027/ 28 days
* Range of Banner Sizes
* Weekly Reporting
* 28 Day Campaign
* Free Artwork Design
Reserve
* 120,000 Banner Ads
$1,450/ 28 days
* Range of Banner Sizes
* Weekly Reporting
* 28 Day Campaign
* Free Artwork Design
Reserve
ADVERTISING ON WSJ WILL REACH A HIGHLY DESIRABLE AUDIENCE
0 %
Top Management
$ 0 ,000
Average income
$ 0 M
Household net worth
0
Average age
[Source: Poynter Institute]
THE WSJ IS THE LARGEST ONLINE PUBLISHER OF ORIGINAL BUSINESS NEWS AND FINANCIAL
INFORMATION.
WSJ.com reaches a global audience of 20 million digital readers per month who
seek the news and information critical to their business and personal lives. Not
surprisingly it reaches an audience who are high income earners, well educated
and digitally savvy. Edited locally in nine languages and available across
mobile and tablet devices, WSJ.com delivers breaking news streams, interactive
features, videos and blogs.
Gender Male/Female
71%
Average age
45%
Millionaire
40%
Graduated College+
87%
Is Anderson & Vines an authorised reseller?
No. We have no allegiances with any publisher and are 100% commercially
independent.
How long will the campaign run?
We normally set campaigns for a 28 day period, but we are entirely flexible to
your requirements.
Are alternative banner sizes available?
Yes. Our banner designers can produce virtually any format of creative you wish.
How much response will I get?
Unfortunately we don’t have crystal balls. There are so many variables
influencing response it is an impossible question to answer. That said, you are
in the hands of experts and we’ll do everything in our power to ensure you get
maximum ROI.
Are you the Wall Street Journal?
Although this is a question we’ve never been asked, we’d like to make it clear
beyond any doubt that we are not the Wall Street Journal. We are an incorporated
business called Anderson & Vines and are staunchly proud of our independence.
Where will my banner appear?
Your advertisement will be booked “Run-of-Site” which means that it is not
restricted to any single part of the Wall Street Journal website.
FOUR STAGE ONLINE PROCESS
* PUBLISHERS PLACE UNSOLD INVENTORY ON AD EXCHANGES
* AD AGENCIES LIKE ANDERSON & VINES PURCHASE AT LAST MINUTE PRICES
* PRE-APPROVED BANNER COPY IS PLACES AND THE CAMPAIGN TAKES OFF
* ONCE A WEEK WE WILL EMAIL A DETAILED CAMPAIGN REPORT FULL OF STATS
ABOUT US
CLEVER DIGITAL IS AN ADVERTISING AGENCY WHICH IS PROUD OF ITS INDEPENDENCE AND
THE IMPARTIAL ADVICE IT OFFERS CLIENTS. WE ARE FREE OF COMMERCIAL TIES TO ANY
BUSINESSES WHICH COULD INFLUENCE THE GUIDANCE AND ASSISTANCE WE PROVIDE OUR
CUSTOMERS. WE ARE DEDICATED TO PROVIDING A FIRST-RATE CLIENT EXPERIENCE.
EMPHASIS IS PLACED ON BUILDING RELATIONSHIPS AND GAINING A THOROUGH
UNDERSTANDING OF EACH AND EVERY CLIENT’S BUSINESS AND THEIR MARKETING AIMS.
PRIVACY POLICY
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