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where science & emotion collide.
 * Strategy & Creative
 * Medical Content & Education

How do you spark reaction, cause disruption and create positive impact in the
highly regulated world of healthcare?

At Bastion Brands, success starts with our patented STAND/STORY/STRATEGY™
methodology.
We’re dedicated to helping brands stand for something and own a unique and
compelling position in the market.
We’re all about finding the ‘sweet spot’ between the head and the heart,
between rationality and creativity.
‘Where science and emotion collide‘ is about every communication – across every
channel – combining the right amount of rational argument with the right amount
of emotion.


BRAND STRATEGY.


BRAND PLANNING.


CREATIVE AND INNOVATION.


PRINT PRODUCTION.


DIGITAL PRODUCTION.


CAMPAIGN MANAGEMENT.

Strategy & Creative
Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists
“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers
Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K
Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma
Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing
Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists

Insight

Honesty is the best policy, especially when it comes to conversations around the
treatment and management of HIV. A leader in HIV therapies, our client wanted to
launch a clear and honest value proposition that would compel HIV specialists to
consider the progress already made, and the work that still lies ahead.

Action

Bringing together revered portrait photographer Andreas Smetana and
straight-talking drag performer Dolly Diamond, we leveraged the benefits of
conventional media to deliver an unconventional message in a single page ad in
one of Australia’s leading medical journals.

Impact

The combination of striking imagery with a disruptive message provoked thought,
sparked conversation, and promoted a new, ‘no-nonsense’ approach in the
treatment of HIV, winning ‘Dolly’ the title of Best Single Ad of 2016 at the
prestigious Prime Awards.


“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers

Insight

From sleep disruption to sexual dysfunction, moderate-to-severe allergic
rhinitis is no picnic. A leading manufacturer of prescription-only AR treatments
wanted to remind doctors that the human impact of this undertreated condition is
nothing to sneeze at.

Action

Following Bastion Brands’ own ‘Stand, Story, Strategy’ methodology, we
celebrated the rapturous feeling of AR relief in a series of unmissable single
page ads that ran in leading medical journals across Australia.

Impact

Within a clear and compelling proposition, product prescription rates have been
increasing, inspiring a full sales roll-out of sales tools and promotional
materials across Australia.


Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K

Insight

Surgeons rely on their eyesight to perform life-saving operations every day. But
in the case of more invasive laparoscopic surgeries, what they see is only as
good as the surgical imaging tools at their disposal. Olympus Medical needed a
high-impact way to launch its innovative new 4K and 3D surgical imaging products
in the Asia Pacific market, and encourage more of the world’s leading surgeons
to see the difference for themselves.

Action

We partnered with one of Melbourne’s leading film makers to capture the full,
show stopping effect of Olympus Medical’s ‘Big Screen Surgery’ suite in stunning
4K.

Impact

Launched in the Asia Pacific market in 2016, Olympus Medical’s 3D and 4K
surgical imaging suite is on the road to success.


Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma

Insight

Multiple myeloma (MM) is an incurable blood cancer knocking years off the lives
of hundreds of Australians every year. Research revealed that those who had
something to live for, lived longer, with many patients holding out for a
special milestone before succumbing to the invisible opponent within.

Action

Armed with an extraordinary patient insight, Bastion Brands partnered with a
leader in oncology treatments to produce a series of print ads that compelled
specialist doctors to dust off their gloves and continue the fight against MM
for as long as possible. Boxing legend Tony Mundine’s gym in Redfern set the
scene for an atmospheric campaign, which featured in leading medical journals
across Australia.

Impact

Bastion Brands ‘Continue The Fight’ print ads have inspired a full campaign
roll-out launching 2018.


Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing

Insight

Melanoma claims one Australian life every six hours, but our nation of
beach-goers would still rather be catching waves than catching skin cancer
before it’s too late. With preventable skin cancer-related deaths on the rise,
it was time to disrupt our nations’ dangerous lethargy once and for all, and
show people just how quick and easy it is to get checked.

Action

When you can’t get the beach to the skin clinic, get the clinic to the beach!
With the support of a global pharmaceutical company, Bastion Brands partnered
with Beard Season, an ‘insta-famous’ skin cancer awareness charity, to launch
‘The Beard Season Skin Check Tent’ social activation at the Australian Open of
Surfing.

Impact

In just three days, over 115 beach-loving Aussies received a free skin check,
resulting in the detection of over 30 suspicious lesions and four potentially
life-threatening melanomas. A timely shout-out from surf champ Tommy Carroll and
a retweet from Richard Branson helped spread the word about our nation’s skin
cancer problem, scoring us over 730,000 media impressions, an organic reach of
100,000 and a nomination at the 2016 Prime Awards. Stoked!


How do you lift your education to the next level? Turn the traditional on its
head and overcome entrenched habits and mindsets?

At Bastion Brands, we are always looking for that magic combination of science
and emotion.
We’re committed to raising the quality and performance of medical content and
education by looking for the human truths, the emotional insights and the ‘whys’
not just the ‘hows’.
We know how to use technology to create a platform that your organisation can
use to reach for change and make a difference to patients lives.


MEDICAL WRITING.


MEDICAL EDUCATION.


EVENT PLANNING.


ADVISORY BOARDS AND KOL ENGAGEMENT.


PATIENT SUPPORT.


DISEASE AWARENESS.

Medical Content & Education
HIV: In Context
Medical Education Reimagined
No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience
“Meet Meningococcal B”
Coming Face to Face with The Risks
Product Familiarisation
Offering ‘Early Experience’ to the right people
The Challenge of Getting Good Advice
Lean-sigma advisory board process
HIV: In Context
Medical Education Reimagined

Insight

We know through trial and error that the best education is self-education, where
members of an audience are encouraged to debate, deliberate and disagree with
their peers. This peer-to-peer learning is a powerful way

to strip back complex issues and encourage learnings that ultimately impact the
way healthcare professionals are looking after people with HIV now and into the
future.

Action

A first in the Australian market, Bastion Brands collaborated with global
opinion leaders in HIV to produce a series of interactive patient case studies,
using virtual mannequins and cutting-edge projection technology to put the
patient in the room.

Impact

Of the 150 HIV specialist delegates attendees, over 80% reported that HIV: In
Context was ‘highly likely to change my clinical management of patients.’ HIV:
In Context 2018 is currently in production.


No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience

Insight

Thanks to rapid advancements in medical science, the treatment of HIV is now
practically drama-free. Our client wanted to celebrate how far we’ve come in the
Australian launch of their new HIV portfolio with a suite of treatment booklets
that would communicate all of the serious, sciencey stuff in a patient-friendly
way.

Action

Bastion Brands gave conventional patient information booklets an edge with a new
creative platform, ‘Everyday Dramas We Could All Do Without’, featuring 24
bespoke scenarios depicting the little ‘dramas’ any Aussie can relate to, from
Melbourne’s inclement weather to the horror of an overripe avocado.

Impact

Our ‘Everyday Dramas We Could All Do Without’ booklets are in constant demand
from Australian HIV specialists, who have praised them for their effective use
of humour to humanise the treatment experience and ultimately, encourage
adherence.


“Meet Meningococcal B”
Coming Face to Face with The Risks

Insight

Parents are often too worried about their teen falling in with the wrong crowd
to worry about them catching meningococcal B. All it takes is ‘one’ shared kiss
to share a potentially deadly strain.

Action

Bastion Brands partnered with a leader in meningococcal B vaccination to create
a suite of educational resources offered to GP clinics in areas with a high
percentage of teenagers. These resources, aimed at educating parents, teens and
their GPs have created new conversations about meningococcal B across Australia
and helped shape the way this disease is managed.

Impact

To date, more than 2,000 educational packs have been provided free of charge to
Aussie GP clinics. Now that’s how you start a conversation.


Product Familiarisation
Offering ‘Early Experience’ to the right people

Insight

As a provider of revolutionary products for diabetes, our client wanted a way to
provide a new product to specialists across Australia that would allow them to
gain crucial early experience.

Action

We built a product familiarisation programme (PFP) with a difference. Offering a
suite of high-quality resources to Australian endocrinologists, we allowed them
to experience the difference this new product could make with control and
confidence.

Impact

This PFP was fully subscribed shortly after its launch and has paved the way for
a smooth and successful launch.


The Challenge of Getting Good Advice
Lean-sigma advisory board process

Insight

The medical team of a long-standing client shared a challenge with us, they
didn’t feel they were getting enough from their advisory boards and they wanted
to do something new for the next batch of these crucial meetings.

Action

By closely collaborating with our client, we produced a bespoke meeting process,
based on a lean-sigma model that allowed them to get to the core root of their
questions. All in a way that enabled them to act on their insights.

Impact

A great success, this process was rolled out across a series of state-by-state
meetings and resulted in a consolidated report that delivered clear insights
which ultimately supported actions.


WORK
Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists
HIV: In Context
Medical Education Reimagined
“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers
No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience
Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K
Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma
Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing
“Meet Meningococcal B”
Coming Face to Face with The Risks
Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists

Insight

Honesty is the best policy, especially when it comes to conversations around the
treatment and management of HIV. A leader in HIV therapies, our client wanted to
launch a clear and honest value proposition that would compel HIV specialists to
consider the progress already made, and the work that still lies ahead.

Action

Bringing together revered portrait photographer Andreas Smetana and
straight-talking drag performer Dolly Diamond, we leveraged the benefits of
conventional media to deliver an unconventional message in a single page ad in
one of Australia’s leading medical journals.

Impact

The combination of striking imagery with a disruptive message provoked thought,
sparked conversation, and promoted a new, ‘no-nonsense’ approach in the
treatment of HIV, winning ‘Dolly’ the title of Best Single Ad of 2016 at the
prestigious Prime Awards.


HIV: In Context
Medical Education Reimagined

Insight

We know through trial and error that the best education is self-education, where
members of an audience are encouraged to debate, deliberate and disagree with
their peers. This peer-to-peer learning is a powerful way

to strip back complex issues and encourage learnings that ultimately impact the
way healthcare professionals are looking after people with HIV now and into the
future.

Action

A first in the Australian market, Bastion Brands collaborated with global
opinion leaders in HIV to produce a series of interactive patient case studies,
using virtual mannequins and cutting-edge projection technology to put the
patient in the room.

Impact

Of the 150 HIV specialist delegates attendees, over 80% reported that HIV: In
Context was ‘highly likely to change my clinical management of patients.’ HIV:
In Context 2018 is currently in production.


“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers

Insight

From sleep disruption to sexual dysfunction, moderate-to-severe allergic
rhinitis is no picnic. A leading manufacturer of prescription-only AR treatments
wanted to remind doctors that the human impact of this undertreated condition is
nothing to sneeze at.

Action

Following Bastion Brands’ own ‘Stand, Story, Strategy’ methodology, we
celebrated the rapturous feeling of AR relief in a series of unmissable single
page ads that ran in leading medical journals across Australia.

Impact

Within a clear and compelling proposition, product prescription rates have been
increasing, inspiring a full sales roll-out of sales tools and promotional
materials across Australia.


No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience

Insight

Thanks to rapid advancements in medical science, the treatment of HIV is now
practically drama-free. Our client wanted to celebrate how far we’ve come in the
Australian launch of their new HIV portfolio with a suite of treatment booklets
that would communicate all of the serious, sciencey stuff in a patient-friendly
way.

Action

Bastion Brands gave conventional patient information booklets an edge with a new
creative platform, ‘Everyday Dramas We Could All Do Without’, featuring 24
bespoke scenarios depicting the little ‘dramas’ any Aussie can relate to, from
Melbourne’s inclement weather to the horror of an overripe avocado.

Impact

Our ‘Everyday Dramas We Could All Do Without’ booklets are in constant demand
from Australian HIV specialists, who have praised them for their effective use
of humour to humanise the treatment experience and ultimately, encourage
adherence.


Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K

Insight

Surgeons rely on their eyesight to perform life-saving operations every day. But
in the case of more invasive laparoscopic surgeries, what they see is only as
good as the surgical imaging tools at their disposal. Olympus Medical needed a
high-impact way to launch its innovative new 4K and 3D surgical imaging products
in the Asia Pacific market, and encourage more of the world’s leading surgeons
to see the difference for themselves.

Action

We partnered with one of Melbourne’s leading film makers to capture the full,
show stopping effect of Olympus Medical’s ‘Big Screen Surgery’ suite in stunning
4K.

Impact

Launched in the Asia Pacific market in 2016, Olympus Medical’s 3D and 4K
surgical imaging suite is on the road to success.


Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma

Insight

Multiple myeloma (MM) is an incurable blood cancer knocking years off the lives
of hundreds of Australians every year. Research revealed that those who had
something to live for, lived longer, with many patients holding out for a
special milestone before succumbing to the invisible opponent within.

Action

Armed with an extraordinary patient insight, Bastion Brands partnered with a
leader in oncology treatments to produce a series of print ads that compelled
specialist doctors to dust off their gloves and continue the fight against MM
for as long as possible. Boxing legend Tony Mundine’s gym in Redfern set the
scene for an atmospheric campaign, which featured in leading medical journals
across Australia.

Impact

Bastion Brands ‘Continue The Fight’ print ads have inspired a full campaign
roll-out launching 2018.


Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing

Insight

Melanoma claims one Australian life every six hours, but our nation of
beach-goers would still rather be catching waves than catching skin cancer
before it’s too late. With preventable skin cancer-related deaths on the rise,
it was time to disrupt our nations’ dangerous lethargy once and for all, and
show people just how quick and easy it is to get checked.

Action

When you can’t get the beach to the skin clinic, get the clinic to the beach!
With the support of a global pharmaceutical company, Bastion Brands partnered
with Beard Season, an ‘insta-famous’ skin cancer awareness charity, to launch
‘The Beard Season Skin Check Tent’ social activation at the Australian Open of
Surfing.

Impact

In just three days, over 115 beach-loving Aussies received a free skin check,
resulting in the detection of over 30 suspicious lesions and four potentially
life-threatening melanomas. A timely shout-out from surf champ Tommy Carroll and
a retweet from Richard Branson helped spread the word about our nation’s skin
cancer problem, scoring us over 730,000 media impressions, an organic reach of
100,000 and a nomination at the 2016 Prime Awards. Stoked!


“Meet Meningococcal B”
Coming Face to Face with The Risks

Insight

Parents are often too worried about their teen falling in with the wrong crowd
to worry about them catching meningococcal B. All it takes is ‘one’ shared kiss
to share a potentially deadly strain.

Action

Bastion Brands partnered with a leader in meningococcal B vaccination to create
a suite of educational resources offered to GP clinics in areas with a high
percentage of teenagers. These resources, aimed at educating parents, teens and
their GPs have created new conversations about meningococcal B across Australia
and helped shape the way this disease is managed.

Impact

To date, more than 2,000 educational packs have been provided free of charge to
Aussie GP clinics. Now that’s how you start a conversation.


CLIENTS
LEADERSHIP
JENNA CARRIGAN GROUP ACCOUNT DIRECTOR
ZARA MAHONEY PEOPLE & CULTURE

BRUCE WILLIAMS CREATIVE DIRECTOR

CHRIS SAVAGE CHAIRMAN
SIMON DAVIES MANAGING DIRECTOR, MBA

DAN KING EXECUTIVE DIRECTOR

JENNA CARRIGAN GROUP ACCOUNT DIRECTOR
ZARA MAHONEY PEOPLE & CULTURE

BRUCE WILLIAMS CREATIVE DIRECTOR

CHRIS SAVAGE CHAIRMAN
SIMON DAVIES MANAGING DIRECTOR, MBA

DAN KING EXECUTIVE DIRECTOR

JENNA CARRIGAN GROUP ACCOUNT DIRECTOR
ZARA MAHONEY PEOPLE & CULTURE




Bastion Brands values Brilliance Bravery Passion Ownership Determination

Contact Bastion Brands


MELBOURNE

contact@bastionbrands.com.au

+61 (3) 8592 1234

115 Green Street, Cremorne VIC 3121

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SYDNEY

contact@bastionbrands.com.au

+61 (3) 8592 1234

121 Harrington Street, Sydney, NSW, 2000

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Map
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Satellite
 * Labels












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Map data ©2023 Google

500 m 

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Terms
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