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Data protection @BASF

DATA PROCESSING IN THE BASF GROUP


ON THIS WEBSITE, WE WOULD LIKE TO EXPLAIN TO YOU HOW PERSONAL DATA IS GENERALLY
PROCESSED IN THE BASF GROUP.

> Data protection is of high priority for BASF. This includes a high level of
> transparency. Here you can find information on how BASF processes personal
> data of contact persons of customers and business partners.

Alexandra Haug

BASF Data Protection Officer



Please find an overview on the EU Data Protection Coordinators here.


CONTACT WITH THE CONTROLLER

The BASF company with which you are in contact is responsible for data
processing unless otherwise stated (hereinafter referred to as "BASF" or
“Controller” or "we"). The Controller can be identified, for example, as
follows:
 

 * If you are a customer, service provider or supplier of ours or have any other
   business relationship with BASF, your BASF contractual partner is the
   Controller.
 * On websites or on social media channels, the BASF company named in the
   privacy policy, imprint or terms of use is the Controller.
 * If you are an attendee at a BASF event, the BASF company carrying out the
   event is the Controller.
 * For digital events, the BASF company inviting to the respective digital event
   is the Controller.
 * If you are a visitor to our factory premises, the BASF company with which you
   have an appointment and whose premises you enter is the Controller.
 * If you book at a BASF hotel or are a guest at a BASF restaurant, the BASF
   company is the Controller which is operating the respective facility.
   


CONTACT WITH THE DATA PROTECTION OFFICER

As an internationally active group, BASF has contact persons for data protection
for each country. For countries of the European Union you will find  here an
overview with the contact addresses.

In addition, you can address questions and concerns about data protection to our
central Data Protection Office at any time:  data-protection.eu@basf.com


BASIC DATA PROCESSING STRUCTURE IN THE BASF GROUP

Within the BASF Group, BASF SE, as a holding company, performs central functions
that require the processing of personal data and may also be performed for other
BASF Group companies. Such central functions can be, for instance:

 * Corporate Communications Department
 * Human Resources Department
 * Centralized management
 * Legal Department, Compliance, Factory Security, Corporate Auditing, Data
   Protection
 * Central Procurement

 

In addition, certain BASF Group companies process personal data as intra-group
service providers, whereby data processing may also be carried out on behalf of
the respective BASF Group companies. These can be, for example:

 * IT Services
 * Shared Service Centers
    

BASF also uses central data processing systems that enable standardized data
processing processes. Such systems can be, for example:

 * Central databases, such as CRM or supplier management systems
 * Central archiving and document management systems
 * Central communication systems


CATEGORIES OF PERSONAL DATA, PURPOSES AND LEGAL BASES OF DATA PROCESSING

BASF processes personal data exclusively for specific purposes. In the course of
our business activities, various processing situations arise, which we shall
generally inform you of within the framework of the respective activity, e.g. in
the form of a data protection declaration on a website.

 

In general, BASF processes your personal data for the following purposes:

 

 * Contract
   If you or the company for which you work have entered into a contract with
   BASF, we process personal data if and to the extent that it is necessary for
   the performance of the contract. The data processing includes master and
   contact data as well as contract-relevant data, which may also contain
   personal data of our customers, sales partners, service providers, suppliers,
   sellers and other business partners.
   The legal basis for this data processing is Art. 6 Sec. 1 lit.b) GDPR and
   lit. f) GDPR, provided that the contract is concluded between BASF and
   another legal entity.

 

 * Communication with contact persons
   If you contact us, we process your personal data provided in the respective
   contact form in order to process your request or to communicate with you. If
   necessary, we will forward your request internally to colleagues responsible
   for supporting your request.
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.

 

 * Collaboration with business partners
   Outside of customer, service provider, and supplier relationships; we also
   work with companies and institutions on projects, joint ventures, and other
   collaborations to advance scientific progress and contribute to topics
   relevant to our business goals. In particular, we process contact data of our
   collaboration partners and data relating to the respective cooperation for
   the purposes of project implementation and networking.
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.

 

 * Public relations and representation of interests in the public and political
   sector
   BASF closely follows current events and public discourses that affect our
   products and corporate goals. In this context, we regularly work with
   newspapers and journals in order to answer inquires from them and to
   coordinate articles. In addition, we use press mailing lists to inform
   selected representatives of the independent media about company-relevant
   developments. For these purposes, we process contact data of journalists and
   press representatives.
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.
   
   In addition, BASF maintains and operates websites on which we provide
   information to interested parties, customers and other business partners. In
   this context, BASF processes personal data that is necessary for technical
   reasons for the presentation of the website (e.g., IP address and strictly
   necessary cookies). In addition, cookies are also occasionally used to
   measure the performance of the website. Further information on the specific
   use of such services and on the further processing of personal data can be
   found in the privacy policy of the respective website.

 

 * Events
   If BASF conducts events, we process the contact details of the participating
   guests in order to carry out the event. Depending on the event, this may also
   include information relevant to catering, e.g. food intolerances or
   allergies. If photographs, video recordings or other recordings are made at
   the event, we will inform our participating guests separately, in particular
   if a publication of the recordings and recordings is planned, and obtain any
   necessary consents.
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR,
   unless otherwise stated.

 

 * Marketing
   If we have your consent or are otherwise allowed, we will provide you with
   information on products and topics from BASF, including information related
   to events. For the purpose of providing you with this information, we process
   your contact data provided in the respective registration or request forms
   for the purpose of carrying out the respective marketing activity, e.g.,
   sending the newsletter or the customer satisfaction survey. The exact
   information on the communication channel, the processing purposes and the
   processed personal data can be found in the respective request for consent
   and/or the associated data protection statement. If and to the extent that
   you provide us with feedback, we process your information in order to improve
   the quality of our products and services. In this case, we may contact you to
   discuss any follow-up questions that may arise from that feedback.
   The legal basis for this data processing is your consent, Art. 6 Sec. 1 lit.
   a) GDPR or the respective legal basis as communicated otherwise and
   specifically to you.

 

 * Maintaining and protecting the security of our facilities, products and
   services
   For the purpose of preventing and detecting security risks, fraudulent
   procedures, or other criminal or harmful acts; we process master and contact
   data in order to identify data subjects, e.g. in the context of service
   provider onboarding or in the context of granting access to customer portals.
   Data processing also includes compliance with and fulfilment of BASF’s duties
   of care and due diligence. In such cases, we process your contact details to
   inform you about important changes to product formulations or approvals.
   If you visit us in person, we will issue day passes to grant you access to
   our premises and to control access for security reasons through processes
   such as issuing you with a visitor pass. For this purpose, we process
   specific information about you such as your name, your date of birth, the
   persons you visit, your identity card number, your telephone number and your
   visit duration in days. If necessary, you must answer test questions about
   the safe behavior on the factory premises in a safety test; in which case the
   test results shall be saved. For drivers, BASF also processes the license
   plate of the vehicle used. If you as a driver transport dangerous goods, the
   dangerous goods are checked and the control is documented. 
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.

 

 * Compliance with legal requirements
   If and to the extent required by law, we process your personal data in order
   to fulfil legal requirements. These can be, for example, tax and commercial
   retention obligations or regulations for the prevention of white-collar crime
   such as money laundering laws. 
   If you are a shareholder of BASF, we will also process your personal data
   required for your entry in BASF's shareholder register for corporate and
   stock corporation law reasons (e.g. on the basis of § 67 German Share Law -
   Aktiengesetz). We receive your personal data from the bank involved in the
   share purchase.
   If and to the extent necessary, we also work with representatives of the
   authorities to coordinate legally relevant issues with them. In this context,
   we process contact data and data relating to the respective cooperation for
   the purpose of legal coordination.
   The legal basis for this data processing is Art. 6 Sec. 1 lit.c) and f) GDPR.

 

 * Data processing in the context of legal matters
   In the context of legal disputes, we may process personal data within the
   framework of these disputes. We therefore also process personal data if and
   to the extent it is required to settle legal disputes; enforce existing
   contracts; and to assert, exercise and defend legal claims.
   The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.

 


DIGITAL CONFERENCE SYSTEMS AND DIGITAL EVENTS

As an international group, BASF relies on flexible and user-friendly forms of
communication and at the same time has an interest in communicating efficiently
and as needed internally and with external parties.

 

For these reasons, BASF uses digital conference systems for the implementation
of digital events, in particular:


 * Communication with internal and external stakeholders, e.g. in the context of
   meetings and online conferences
 * Implementation of online events (e.g. webinars, training information events)

 

When using digital conference systems, we process the following categories of
personal data for technical reasons when you use one of our digital conference
systems:

 * Communication data (e.g. your email address)
 * Log files, log data (e.g. version of the conference system, IP address, audio
   and video codec)
 * Metadata (e.g., time of participation, indication of the media node, the
   hardware used, version of the operating system, etc.)
 * User profile data (e.g., your username (if you provide it yourself) and your
   profile picture, if and to the extent that it is technically available)
 * BASF account information (when used by BASF employees)

 

Depending on the type and format of the digital event, we process the following
categories of personal data, provided that you voluntarily provide it to us:

 * Audio transmissions, unless you have muted your microphone
 * Text input, if you use the respective chat function
 * Video transmissions, if the camera function is activated by you
 * Attachments, when you upload them during an event

 

We carry out the respective data processing on the basis of a legitimate
interest in accordance with Art. 6 Sec. 1 f) GDPR. Our legitimate interest
arises from the above-mentioned purposes for data processing.

 

BASF generally uses the following digital conference systems:



WEBEX (CISCO SYSTEMS)

Cisco Systems' conference program allows us to offer you video/audio
participation in our digital events. Depending on the event, we use the Meeting
Center, Event Center or Training Center mode (hereinafter referred to as
"WebEx").

WebEx is a software of the company

Cisco Systems Inc.
170 West Tasman Dr.
San Jose
CA 95134
UNITED STATES
(hereinafter referred to as "Cisco")

 

Data processing with WebEx takes place on servers in data centers in the
European Union. In this context, we use order processing agreements in
accordance with Art. 28 GDPR to ensure that extensive technical and
organizational measures are implemented that correspond to the currently
applicable state of the art in IT security, e.g. with regard to access
authorization and end-to-end encryption concepts for data lines, databases and
servers.

For the purpose of remote maintenance, Cisco may request access to the servers.
This access will then be checked by us on a case-by-case basis and granted upon
approval. In this case, such access may also be made by Cisco affiliates from
outside the European Union. In the event of access from outside the European
Union, in individual cases approved by us, we have concluded EU standard
contracts (standard contractual clauses) with Cisco. In order to guarantee an
adequate level of data protection when transferring personal data to a third
country, such as the USA as a specific case, we have implemented supplementary
measures in the form of state-of-the-art technical and organizational measures
such as access authorization and encryption concepts for data lines, databases
and servers.


MICROSOFT OFFICE 365, MICROSOFT TEAMS

Microsoft Teams' video conferencing feature allows us to let you participate via
video / audio at our digital events. We use Microsoft Teams to run online
events. At Microsoft Teams, we use the Team Meetings mode.

Microsoft Teams is part of Microsoft Office 365. Microsoft Teams is a
productivity, collaboration and exchange platform for individual users, teams,
communities and networks used in BASF. MS Teams also has a video conferencing
function.

Microsoft Office365 is a software of the company   

Microsoft Ireland Operations Limited
One Microsoft Place
South County Business Park
Leopardstown
Dublin 18
D18 P521
Ireland
(hereinafter referred to as "Microsoft")

 

Microsoft Teams is part of the cloud application Office 365, for which a user
account must be created.

Data processing with Office 365 takes place on servers in data centers in the
European Union (in Ireland and the Netherlands). For this purpose, we have
concluded an order processing agreement with Microsoft in accordance with Art.
28 GDPR. Accordingly, we have agreed extensive technical and organizational
measures with Microsoft for Office 365 that correspond to the currently
applicable state of the art in IT security, e.g. with regard to access
authorization and end-to-end encryption concepts for data lines, databases and
servers.

Furthermore, we have implemented the "Customer Lockbox" functionality in Office
365. The Customer Lockbox ensures that Microsoft cannot access your content in
support cases without the prior permission of a BASF administrator. This ensures
that only authorized requests allow access to your content. The Customer Lockbox
is only used if conventional software solutions for troubleshooting no longer
help in the event of support. 

For the purpose of remote maintenance, Microsoft may request access to the
servers. This access will then be checked by us on a case-by-case basis and
granted upon approval. In this case, such access may also be made by Microsoft
affiliates from outside the European Union. In the event of access from outside
the European Union in the individual case approved by us, we have concluded EU
standard contracts (standard data protection clauses) with Microsoft. In order
to guarantee an adequate level of data protection when transferring personal
data to a third country, such as the USA as a specific case, we have, as
described above, supplementary measures in the form of state-of-the-art
technical and organizational measures such as e.g.  Implemented access
authorization and encryption concepts for data lines, databases and servers.

Microsoft reserves the right to process customer data for its own legitimate
business purposes. We have no influence on this data processing by Microsoft. To
the extent that Microsoft Teams processes personal data in connection with
legitimate business purposes, Microsoft is the independent controller of these
data processing activities and, as such, responsible for compliance with all
applicable data protection regulations. If you need information about the
processing by Microsoft, please consult the corresponding statement from
Microsoft.



ARE ONLINE EVENTS RECORDED?

In principle, online events in BASF are not recorded. However, in justified
individual cases, a recording may exceptionally take place. In these cases, the
participants will be informed separately and expressly in advance of the digital
event and at the beginning of the appointment.

Further information can be obtained from your respective contact person for the
online event or from the contact person for data protection in BASF.



SURVEILLANCE

As a chemical company that deals with hazardous and harmful substances, among
other things, we are interested in ensuring the safety of our plants and our
employees. For this reason, BASF carries out video surveillance at selected
sites on its premises if and to the extent necessary to ensure safety aspects at
BASF. The public space as well as the private space of individuals (e.g. private
gardens) are not monitored. BASF provides information on site by means of signs
and pictograms placed near the video surveillance system about the specific
video surveillance carried out in each case.

Further information on data protection can be found at the respective video
surveillance system.



SOCIAL MEDIA APPEARANCES AND ACTIVITIES

BASF is interested in presenting itself on as many channels as possible, being
approachable for customers, service providers, other business partners,
applicants and interested parties, and promoting topics and products via social
networks.

We process personal data when you visit BASF on social media channels. With our
various social media channels, we want to offer you a wide range of multimedia
services and exchange ideas with you on topics that are important to you. In
addition to the respective provider of a social network, we also collect and
process personal user data on our social media channels. For the respective data
processing purposes and data categories, we refer to the individual social media
channels, which are explained in more detail below.

In principle, data processing serves the following purposes:


 * Communication with the BASF social media channel visitors;
 * Handling inquiries from our BASF social media channel visitors;
 * Collecting statistical information about the reach of BASF's social media
   channels;
 * Conducting customer surveys, marketing campaigns, market analyses,
   sweepstakes, competitions or similar promotions or events;
 * Resolution of disputes and disputes, establishment, exercise or defense
   against legal claims or litigation, enforcement of existing contracts.

 

The processing of your personal data is necessary for the achievement of these
purposes.


SOCIAL LISTENING

As part of our social media activities, we also use technologies of so-called
social listening or social monitoring (hereinafter referred to as "social
listening") to get an idea of the perception of our products and services and to
identify any potential for improvement. In doing so, we evaluate comments and
contributions of the respective network on social networks according to a search
request. We can only view those contributions that have been freely made
available to an unlimited public by the users of the social network.

The data collected and the scope of data processing are generally determined by
the type and content of the respective search request and the contributions. For
example, a posting in text form or an uploaded image file may be affected.

In principle, we only receive statistical information as the results of our
search requests. In individual cases, however, we may also be shown specific
posts and comments as search results, which can also provide conclusions about
personal data of individual users, for example because the specific posts or
comments contain the user’s username, which can also be the real name of such
user. Such contributions serve exclusively as an exemplary reproduction of the
desired mood picture.

Our overriding legitimate interest in the use of social listening lies in
recognizing any deficits in our products and services as well as the public mood
about BASF as a company and topics relevant to BASF in public discourse in
publicly accessible statements and to be able to react appropriately to them.
The legal basis for the processing of personal data in the context of social
listening is Art. 6 Sec. 1 lit. f) GDPR.


 

When carrying out social listening, we use in particular the services of the
following providers:

Runtime Collective Ltd.
Sovereign House
Church Street, 1st Floor
Brighton
E Sussex
BN1 1UJ
United Kingdom

 

Cision Germany GmbH
Westhafenplatz 1
D-60327 Frankfurt am Main


SOCIAL NETWORKS IN WHICH BASF IS REPRESENTED

BASF is generally represented and active on the following social networks:


BASF ON FACEBOOK

The BASF Facebook fan pages are operated on Facebook, a social network by Meta
Plaforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin,
Ireland ("Facebook"). When you visit our fan pages, Facebook processes your
personal data in accordance with their privacy policy, which you can find  here.

 

We process the following personal data:

 * Your Facebook username as well as comments posted on our fan pages and
   messages you have sent through our fan pages.
 * Your activity on our fan pages via the Facebook Insights service, e.g. visits
   to our website, the number of interactions, visits and average duration of
   video playback, information about which countries and cities our visitors
   come from and statistics about the general relationships of our visitors.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.
   


JOINT CONTROLLERSHIP WITH FACEBOOK

We use the statistical information (the visits to our website, the number of
interactions, the visits and the average duration of video playbacks,
information about which countries and cities our visitors come from, and
statistics about the gender ratios of our visitors) about the use of the fan
pages that Facebook provides in anonymous form via the Facebook "Insights"
service. Conclusions about individual users and access to individual user
profiles by BASF are not possible.

Learn more about Facebook Insights  here.

For this reason, BASF and Facebook are considered "joint controllers" within the
meaning of the GDPR and have therefore concluded a so-called joint
responsibility agreement in order to meet the requirements of the GDPR. This
joint responsibility agreement can be found  here. Here you will find all
information that is relevant to you as a data subject, in particular with regard
to the exercise of your data protection rights.


FACEBOOK ADS MANAGER

For the purpose of drawing the attention of our corporate presence on Facebook
and its content (posts) to users and to gain new followers, we use the Facebook
Ads Manager. With this service, we can display our content and our channel as a
recommendation to Facebook users who may not have subscribed to our channel
based on their interests and interactions. The groups of persons can be defined
on the basis of the general characteristics of place of residence, age, gender,
language and interests. A selection of individual users is not possible. The
legal basis for this data processing is our overriding legitimate interest in
improving our reach on Facebook, Art. 6 Sec. 1 lit. f) GDPR.

Beyond the processing of personal data mentioned in this privacy policy, BASF
has no influence on the processing of personal data in connection with your use
of the fan pages.


BASF ON INSTAGRAM

The BASF Instagram pages are operated on Instagram by Meta Platforms Ireland
Limited, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland. When you
visit the BASF Instagram pages, Instagram processes your personal data in
accordance with its privacy policy, which you can find  here.

We use the statistical information (the visits to our website, the number of
interactions, information about which countries and cities our visitors come
from and statistics about the gender of our visitors) about the use of the BASF
Instagram pages, which Instagram makes available in anonymous form via the
Instagram service "Insights". Conclusions about individual users and access to
individual user profiles by BASF are not possible.

 

We process the following personal data:


 * Your Instagram username as well as comments on our BASF Instagram pages and
   messages that you send us via our BASF Instagram pages.
 * Your activity on our BASF Instagram pages via the Instagram Insights service,
   e.g., visits to our website, the range of posts, information about which
   countries and cities our visitors come from and statistics on the gender
   ratio of our visitors.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.
   


FACEBOOK ADS MANAGER

For the purpose of drawing the attention of our corporate presence on Instagram
and its content (posts) to users and gaining new followers, we use the Facebook
Ads Manager, which is also provided by the Meta Group for Instagram under the
same product name. With this service, we can display our content and our channel
as a recommendation to Instagram users who may not have subscribed to our
channel based on their interests and interactions. The groups of persons can be
defined on the basis of the general characteristics of place of residence, age,
gender, language and interests. A selection of individual users is not possible.
The legal basis for this data processing is our overriding legitimate interest
in improving our reach on Instagram, Art. 6 Sec. 1 lit. f) GDPR.


BASF ON TWITTER

The BASF Twitter pages are operated on Twitter, a social network by by Twitter
Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.  When you
visit the BASF Twitter pages, personal data will be collected and processed to
the extent described in its privacy policy. The privacy policy can be
found  here. 

We use the statistical information (the visits to our website, the number of
interactions, information about the countries and cities from which our visitors
come and statistics about the gender ratio of our visitors) about the use of the
BASF Twitter pages, which Twitter makes available in anonymous form via the
"Analytics" service. It is not possible to draw conclusions about individual
users and access to individual user profiles by BASF.

 

We process the following personal data:


 * Your Twitter username and comments on our BASF Twitter pages and messages you
   send us via our BASF Twitter pages.
 * Your activity on our BASF Twitter pages via the Twitter Analytics service,
   e.g. visits to our website, the number of interactions, information about
   which countries and cities our visitors come from and statistics on the
   gender ratio of our visitors.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.

 

We do not store or process any of your personal data other than your Twitter
username or your message when you write to us directly.


TWITTER AD MANAGER

As part of our corporate presence on Twitter, Twitter also provides us with the
Twitter Ad Manager, by means of which we can draw attention to our corporate
identity and its content in a target group-oriented manner.  The target groups
can be defined on the basis of the general characteristics of place of
residence, age, gender, language and interests. A selection of individual users
is not possible. The legal basis for this data processing is our overriding
legitimate interest in improving our reach on Instagram, Art. 6 Sec. 1 lit. f)
GDPR.


BASF ON LINKEDIN

The BASF LinkedIn Pages are operated by on LinkedIn, a social network by
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
("LinkedIn"). When you visit the BASF LinkedIn pages, LinkedIn processes your
personal data in accordance with their privacy policy, which you can find  here.

 

We process the following personal data:

 * Your LinkedIn username as well as comments on our BASF LinkedIn pages and
   messages you send us via our BASF LinkedIn pages.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.

 

In addition, we use the following services offered by LinkedIn:


LINKEDIN CAMPAIGN MANAGER

To draw attention to our products, we use the LinkedIn Campaign Manager provided
by LinkedIn. By using LinkedIn Campaign Manager, we define target groups based
on the following criteria:

 * Location (e.g., country, region, city)
 * Companies (e.g., business sectors, names, size)
 * Interests (e.g., member groups, interests)
 * Professional experience (e.g. job titles, functions, seniority, skills)
 * Education (e.g., degrees, schools, fields of study)
 * Demographic data (e.g., gender, age)

 

Based on its algorithm, LinkedIn displays our content on its platform to users
who fit the defined target group. The legal basis for this type of processing is
Art. 6 Sec. 1 lit. f) GDPR.



LINKEDIN LEAD GENERATION

We display content on our LinkedIn business account that is presented to you on
the basis of the processing described in No. 4a of this Privacy Policy. If you
interact with the said content, e.g. by subscribing to download or stream a
video or other offered asset such as a white paper, we process your entered
contact information (e.g name, e-mail-address and company) for the purpose of
providing you with information about the products and services related to the
respective content by sending you private messages or posts.

We store your personal data in the LinkedIn Campaign Manager. In the case of
technical support, teams of LinkedIn Inc., located at 1000 W Maude, Sunnyvale,
CA 94085, USA, may access your personal data. The USA is a country in which the
level of data protection is not comparable to that of the EU. By subscribing to
our content, you expressly consent to the transfer of your personal data to the
USA.

The legal basis for the aforementioned processing is your consent, Art. 6 Sec. 1
lit. a) GDPR. You can withdraw your consent at any time by sending a message to
the BASF representative who can contact you.


JOINT CONTROLLERSHIP WITH LINKEDIN

We use the statistical information (the visits to our website, the number of
interactions, information about which countries and cities our visitors come
from, and statistics about the field of work of our visitors) in connection with
the use of our LinkedIn company page, which LinkedIn provides in anonymous form
via the LinkedIn "Analytics" service. Conclusions about individual users and
access to individual user profiles by BASF are not possible.

Because BASF processes and stores your personal data as described in the
preceding paragraph, BASF and LinkedIn are considered "joint controllers" within
the meaning of the GDPR and have therefore concluded a so-called joint
responsibility agreement to meet the requirements of the GDPR. This agreement on
the joint controller can be found  here. Here you will find all information that
is relevant to you as a data subject, in particular with regard to the exercise
of your data protection rights.

Beyond the processing of personal data mentioned in this privacy policy, BASF
has no influence on the processing of personal data in connection with your use
of our LinkedIn company page.


BASF ON XING

The BASF XING pages are operated on XING, a social network by by XING SE,
Dammtorstraße 30, 20354 Hamburg, Germany ("XING"). When you visit the BASF XING
pages, XING processes your personal data in accordance with its privacy policy,
which you can view  here.

We use the statistical information (the number of interactions, statistics on
the age composition and the working relationships of our visitors) about the use
of the BASF XING pages, which XING makes available in anonymous form via its
statistical service. Conclusions about individual users and access to individual
user profiles by BASF are not possible.

 

We process the following personal data:


 * Your XING username as well as comments on our BASF XING pages and messages
   that you send us via our BASF XING pages.
 * Your activity on our BASF XING pages via the XING statistics service, e.g.,
   the volume of interactions, statistics on age composition and the working
   relationships of our visitors.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.


BASF ON YOUTUBE

The BASF YouTube channel is operated on YouTube, a video platform by Google
Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.  When you visit
the BASF YouTube channel, YouTube collects and processes personal data insofar
as this is provided for in their privacy policy. The privacy policy can be
found  here. 

We use the statistical information (the visits to our website, the number of
interactions, the average duration of video playback, information about the
countries and cities from which our visitors come and statistics about the
gender ratio of our visitors) about the use of the BASF YouTube channel, which
YouTube provides in anonymous form via the "Analytics" service. Conclusions
about individual users and access to individual user profiles by BASF are not
possible.

 

We process the following personal data:


 * Your YouTube username and comments posted on our BASF YouTube channel.
 * Your activity on our BASF YouTube channel via the YouTube Analytics service,
   e.g., visits to our website, the volume of interactions, the average duration
   of video playback, information about which countries and cities our visitors
   come from and statistics on the gender ratio of our visitors.
 * Other information necessary to respond to requests from our visitors or to
   uniquely identify our visitors in our systems.

We do not store or process any of your personal data other than your YouTube
username and your comment when you comment on our video or otherwise get in
touch.


YOUTUBE RETARGETING

On our YouTube channels, we use Google Ads, a service of Google LLC, D/B/A
YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter "Google").
Google Ads allows us to run ads on YouTube by defining audiences. We use various
criteria offered by Google, such as location, age and interests, to determine
who sees our videos.

In addition, we use remarketing on YouTube to show viewers on YouTube and video
partner sites personalized ads based on their previous interactions with our
videos or our YouTube channel. For this purpose, we create remarketing campaigns
that reach people who have carried out actions on YouTube such as:


- Watched any video of a BASF channel

- Watched certain BASF videos

- Viewed any video or its preview of a BASF channel

- Certain videos viewed (as advertisements)

- Subscribed to a BASF channel

- Visit the homepage of a BASF channel

- Liked any video of a BASF channel

- Added any video of a BASF channel to a playlist

- Shared any video of a BASF channel

 



We are never able to identify an individual user when using Google Ads on
YouTube. The legal basis for this processing is Art. 6 Sec. 1 lit. f) GDPR.

You can view Google's privacy policy  here.



DATA SHARING

Within our company, only persons and entities receive access to your
aforementioned personal data insofar as they need it to fulfil the
above-mentioned purposes.

We also work with service providers. These service providers only act in
accordance with our instructions and are contractually obliged to comply with
the applicable data protection requirements.

Otherwise, we will only pass on your data to third parties if:


 * you have given your express consent in accordance with Art. 6 Sec. 1 sentence
   1 lit. a GDPR,
 * the disclosure is necessary in accordance with Art. 6 Sec. 1 sentence 1 lit.
   f GDPR for the assertion, exercise or defense of legal claims and there is no
   reason to assume that you have an overriding legitimate interest in not
   disclosing your data,
 * there is a legal obligation for the transfer pursuant to Art. 6 Sec. 1
   sentence 1 lit. c GDPR, or
 * this is legally permissible and is necessary for the fulfilment of
   contractual relationships with you in accordance with Article 6 (1) sentence
   1 lit. b GDPR.
   

 

Your personal data will only be passed on to service providers in a third
country if the special requirements of Art. 44 et seq. GDPR are met. If and to
the extent that the service providers are located in a third country, it is
possible that either the servers of the respective service provider are located
in the third country or that the servers are located in the EU, but in support
cases they are accessed from a third country. Some third countries do not have a
level of data protection equivalent to that of the EU, as authorities may have
simplified access to personal data or that there are limited rights against such
measures. If and to the extent that you give your consent, you expressly agree
to the transfer of personal data to the respective third country.


DATA DELETION

Insofar as no express declaration of consent during the collection (e.g., in the
context of a declaration of consent) storage period, the personal data of data
subjects will be deleted insofar as they are no longer required to fulfil the
purpose of storage, unless statutory retention obligations (e.g. commercial and
tax retention obligations) preclude deletion.


RIGHTS OF DATA SUBJECTS

You have the rights described below under the General Data Protection
Regulation,. The exercise of these rights is free of charge for you. However,
you may need to prove your identity with two factors. We will use reasonable
efforts in accordance with our legal obligations to enforce your rights.

To exercise your rights, please contact us by any method The contact details can
be found in the section "Contact with the Data Protection Officer" and the
Imprint or Disclaimer page.

Right of access: You can request information from the controller about the
personal data stored about you (Art. 15 GDPR). If you have direct access to your
data via portals/self-service, the right to information is deemed to have been
fulfilled.

Right to rectification: If your personal data is incorrect, you have the right
to request its correction (Art. 16 GDPR).

Right to revoke the declaration of consent: If the processing of your data is
based on your consent, you have the right to revoke it at any time in accordance
with Article 7 (3) GDPR. The revocation does not affect the lawfulness of the
processing carried out until then. You can declare a revocation in writing, by
e-mail and, if necessary, within the scope of the service offered.

Right to object in the case of processing to safeguard legitimate interests: If
we process your data to safeguard legitimate interests, you can object to this
processing in accordance with Article 21 GDPR for reasons arising from your
particular situation. We will then no longer process your personal data unless
we can demonstrate compelling legitimate grounds for the processing which
override your interests, rights and freedoms or for the establishment, exercise
or defence of legal claims.

Right to erasure: Under the conditions set out in Article 17 GDPR, you have the
right to request the deletion of your personal data. This is e.g., the case if
you revoke a given consent or the data is no longer required for the purposes
for which it was collected.

Right to restriction of processing: Under the conditions of Article 18 GDPR, you
have the right to request a restriction of the processing of data concerning
you.

Right to data portability: If you have provided us with personal data yourself,
you have the right, in accordance with Article 20 GDPR, to request a transfer
from us directly to another controller or to another organisation.
Alternatively, you have the right to request that we ourselves provide you with
the data in a machine-readable format. However, this only applies if we process
your personal data on the basis of your consent or on the basis of a contract or
in the context of contract negotiations and the processing is carried out using
automated procedures.

Right to lodge a complaint: You have the possibility to lodge a complaint with
the data protection officer referred to in this data protection declaration
(contact details see above) or with a supervisory authority, in particular in
the Member State of your habitual residence, place of work or place of the
alleged infringement.

 

In any case, you can contact:


The State Commissioner for Data Protection and Freedom of Information
Rhineland-Palatinate



THE STATE COMMISSIONER FOR DATA PROTECTION AND FREEDOM OF INFORMATION
RHINELAND-PALATINATE


Hintere Bleiche 34

D-55116 Mainz

 1. The State Commissioner for Data Protection and Freedom of Information
    Rhineland-Palatinate
 2. E-mail: poststelle@datenschutz.rlp.de



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YOUR PRIVACY

When you visit any website, it may store or retrieve information on your
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your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
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different category headings to find out more and change our default settings.
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STRICTLY NECESSARY COOKIES

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These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

 * TEALIUM
   
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   Through our service provider Tealium Inc, 11085 Torreyana Road, San Diego,
   CA, 92121 USA, we use Tealium iQ Tag Management to assign tags to our
   websites and manage them. The tag manager can use the tags to specifically
   apply analysis and tracking tools for us. The tag management system as such
   does not store any personal data about you. Only anonymous data is generated,
   which is stored locally in the browser in the cookie "utag_main".
   
   For further information about Tealium, go to
   https://community.tealiumiq.com/t5/iQ-Tag-Management/Tealium-Cookies/ta-p/138/
   
   

 * ONETRUST
   
   Always Active
   
   
   
   As part of the cookie compliance module of our service provider, OneTrust
   Technology Limited, Dixon House 1 Lloyd´s Avenue, London EC3N3DQ, UK, we use
   cookies to manage your preferences in the cookie settings.
   
   For further information on OneTrust, go to
   https://community.cookiepro.com/s/article/UUID-1e75fb0d-bb79-2af8-cb85-f905d16f1220
   
   
   

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PERFORMANCE COOKIES

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These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

 * AT INTERNET®
   
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   We use cookies in connection with the analysis of the usage behavior of
   visitors of our website by our service provider AT INTERNET, Applied
   Technologies Internet GmbH Leonrodstrasse 52-58, 80636 Munich. This enables
   us to improve user-friendliness and quality of our website. To do so, we
   statistically record and analyze your usage patterns on our website in the
   following manner: implementation of performance or profitability comparisons
   of our website, counting visitors, tracing the level of perception of our
   website content, rich media content or special campaigns, gauging the website
   areas that are particularly compelling to you, evaluating the origin of
   online users in order to optimize our offer locally.
   
   Your IP address is only stored in anonymous form by irreversibly deleting the
   last eight bits of it. The cookie identifiers / mobile identifiers are
   rendered anonymous by converting them into a unique visitor ID that can no
   longer be traced back to the original cookie.
   
   For further information about AT INTERNET, go to:
   https://www.atinternet.com/en/data-protection/
   
   

 * VONQ
   
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   On this website, we partially use VONQ, a web analysis service of VONQ GmbH,
   Georg-Glock-Strasse 8, 40474 Düsseldorf, kontakt@vonq.com. VONQ’s external
   content is incorporated when you access our global job search or our career
   pages. A pixel is also set in order to recognize recurring visitors through
   different pages. This does not create a behavioral profile about you as a
   user; the data is only used to evaluate our channels for job postings. In
   this context, this means that we can recognize the channels on which our job
   advertisements are seen, thus leading to applications. By using VONQ, we can
   find out on which channels our job offers generate a response or how
   successful our recruitment is.
   
   

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FUNCTIONAL COOKIES

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These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

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YOUTUBE VIDEOS

YouTube Videos Inactive




We have integrated YouTube videos into our online offering, which are stored on
the YouTube platform and can be played directly from our website. YouTube is a
service of Google LLC, D/B/A YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA
(hereinafter as ‘Google’). The videos are all embedded in the so-called
‘2-click-mode’, which means that no data about you as a user is being
transferred to Google if you do not activate the video function. Before the
video function’s activation, only a preview image loaded from our own web server
is being displayed.

Data will only be transferred to Google if you activate such video functions.
Once being activated, we have no influence on this data transfer. The data
transfer is carried out regardless of whether Google provides a user account
through which you are logged in or whether no user account exists. If you are
logged in at Google, your data will be assigned directly to your account.



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