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An article from
Dive Brief


PLANT-BASED MEAT COMPANY SUES MISSISSIPPI OVER STATE LABELING LAW

Published July 3, 2019
By
Cathy Siegner Contributing Reporter
 * 
 * 
 * 
 * 
 * 


Upton's Naturals


DIVE BRIEF:

 * Upton's Naturals, a Chicago-based maker of plant-based meat alternatives, and
   the Plant Based Foods Association have sued Mississippi Gov. Phil Bryant and
   the Commissioner of Agriculture and Commerce Andy Gipson over the state's new
   law banning plant-based or cell-cultured products from being labeled as meat
   or a meat food product. The complaint was filed in federal court on July 1,
   the same day the law went into effect.

 * The plaintiffs claim the law violates their First Amendment rights "to engage
   in non-misleading speech, so that they may continue to use the labels that
   are best understood by their customers." The complaint noted Upton's uses
   "vegan burgers," "vegan bacon" and "vegan chorizo" on its labels, but that
   "[N]o reasonable consumer would be misled by the way Upton's uses these
   terms." According to Food Navigator, the Mississippi law has no exceptions
   for label terms such as "meatless meatballs" or "plant-based jerky."

 * The plaintiffs said the law passed the 2019 legislative session because
   industry lobbying groups — the North American Meat Association, Mississippi
   Cattlemen's Association and Mississippi Farm Bureau — asked lawmakers to make
   it harder for companies selling plant-based alternatives to compete with
   them. The complaint claims representatives of those groups publicly stated
   they wanted to avoid losing revenue like the dairy industry did because of
   competition from plant-based beverages.





DIVE INSIGHT:



Manufacturers of plant-based meat alternatives and others have now taken legal
action against two restrictive state labeling laws. The Good Food Institute,
Animal Legal Defense Fund, American Civil Liberties Union of Missouri and the
plant-based brand Tofurky sued over a similar Missouri law that went into effect
last year. The parties have reportedly been in settlement talks in that dispute.

It's not surprising makers and supporters of plant-based products are
challenging the Mississippi law. They don't want to have to redesign product
labels, which takes time and money. It would also be a logistics hassle to have
one type of label on products sold in a certain state and others elsewhere.
Plant-based manufacturers also say consumers are aware their products don't
contain real meat, and changing labels to conform to the Mississippi law would
create confusion where none exists.

In a statement issued after the lawsuit was filed this week, Jessica Almy of the
Good Food Institute called the Mississippi law "a tremendous overstep of state
powers" and predicted it would be overturned.

"We are optimistic that the federal court, which is required to uphold the U.S.
Constitution, will agree with the plaintiffs that this law is an
unconstitutional attempt to censor commercial speech and harm the free market,"
she said.

Mississippi state officials said they plan to defend the new law. Bloomberg
reported the Department of Agriculture and Commerce said it has a duty and
obligation to enforce it so consumers have information on the products they
purchase.

Defendant Andy Gipson, Mississippi's commissioner of agriculture and commerce,
expressed a similar view, according to the Associated Press.

"A food product made of insect protein should not be deceptively labeled as
beef," Gipson told the wire service. "Someone looking to purchase tofu should
not be tricked into buying lab-grown animal protein."

However, it's not clear how Mississippi will be enforcing the labeling law and
how sales of plant-based meat alternatives will be handled there now.

A number of states have passed laws restricting use of the term "meat" on
plant-based or cell-cultured food products, according to the Good Food
Institute. They include Alabama, Arkansas, Colorado, Indiana, Mississippi,
Missouri, Montana, North Dakota, South Dakota, Virginia and Wyoming.

While these state-level laws and legal challenges play out, there may be
increased pressure on the U.S. Food and Drug Administration and Congress to
establish nationwide labeling rules regarding plant-based meat alternatives.
Some legal analysts maintain that's where the discussion rightfully belongs.
After all, state-based requirements to label genetically modified organisms
started in Vermont, and similar laws were being considered by other states
before Congress stepped in and passed a national disclosure law in 2016.

The FDA has already waded into the debate over what the term "milk" means and
may do something similar with the term "meat." But if it's anything like the
debate over regulating cell-cultured meat, it could end up being a lengthy and
contentious process.


RECOMMENDED READING

 * Vegan ‘Meat’ Makers Sue Mississippi Over What to Call It Bloomberg
 * PBFA and Upton’s Naturals challenge Mississippi law restricting plant-based
   and cell-cultured ‘meat’ labeling Food Navigator

 * post
 * share
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 * email

Filed Under: Ingredients, Packaging / Labeling, Policy, Meat / Protein


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   By Chris Casey • Feb. 28, 2023
 * Permission granted by Daiya Foods
   
   
   DAIYA’S NEW FERMENTATION TECHNOLOGY PROMISES IMPROVED PLANT-BASED CHEESE
   
   CEO Michael Watt said items made using the new method will have a taste, melt
   and mouthfeel more like their dairy counterparts.
   
   By Megan Poinski • Updated March 1, 2023


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Organic Valley Unveils New Product Packaging with a Bold, Refreshed Design
From Organic Valley
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Plant-Based, and DASH Die…
From The Paleo Diet
March 07, 2023
ISA Joins Industry Leaders at World Halal Food Council in Dubai
From Islamic Services of America (ISA)
March 06, 2023
Artificial Intelligence Discovers Plant-Sourced Peptides with Dramatic Effects
on Muscle Stren…
From Nuritas
March 24, 2023
Editors' picks
 * David Silverman via Getty Images
   Deep Dive
   
   
   WHY CAGE-FREE EGGS COULD BE ON SHAKY GROUND
   
   Industry leaders are still on a path to wider adoption of cage-free systems,
   but consumer expectations, bird flu and an upcoming Supreme Court decision
   could impact whether they continue to invest in the practice.
   
   By Chris Casey • Feb. 28, 2023
 * Permission granted by Daiya Foods
   
   
   DAIYA’S NEW FERMENTATION TECHNOLOGY PROMISES IMPROVED PLANT-BASED CHEESE
   
   CEO Michael Watt said items made using the new method will have a taste, melt
   and mouthfeel more like their dairy counterparts.
   
   By Megan Poinski • Updated March 1, 2023

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