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THE PLATFORM TO GROW YOUR REVENUE

Permutive’s privacy-forward audience platform helps publishers build audiences
and develop insights to win more RFPs, grow re-bookings and build deeper
relationships with advertisers based on data.
Speak to an expert

"PERMUTIVE HAS BEEN IMMENSELY BENEFICIAL IN GROWING OUR BUSINESS, WE'RE SEEING A
LOT MORE LINE ITEMS PER IO WITH AUDIENCE REQUESTS, WHICH MEANS THAT PERMUTIVE IS
HELPING US BRING IN MORE MONEY.”

Paul Likins, VP of Revenue Operations, a360 Media

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MONETIZE 100% OF YOUR AUDIENCE 

Addressability has collapsed to 30% — open marketplace (OMP) revenue is in free
fall.

Publishers are addressing this head-on by building direct-sold businesses on top
of Permutive, monetizing 100% of audiences and building deeper and long-term
relationships with advertisers.

Increase revenue

Permutive enables publishers to increase their ad revenue and advertisers to
increase reach by future-proofing against OMP collapse, user opt-out, and the
deprecation of third-party cookies. 

Permutive advertisers can collaborate with premium publishers to target all
audiences with precision and scale while safeguarding data privacy. No
third-party cookies required.

 * 4X
   
   increase in revenue powered by their audience data (Insider Inc.)

 * 26%
   
   year-on-year growth in direct-sold revenue for 2022 (BuzzFeed)

 * 91%
   
   increase in revenue year-on-year quarterly revenue (Financial Times)

 * 2.1X
   
   increase in impressions served when addressing audiences in all environments,
   including cookie-blocked (Global beverage CPG brand)

"WE SAW A DEPRESSION IN OPEN MARKET CPMS, AND REALISED WE HAD TO LOOK AT
STRATEGIES THAT WOULD HELP US MONETIZE OUR INVENTORY ON A DIRECT BASIS MORE
EFFECTIVELY - THAT'S WHERE PERMUTIVE AND OUR FIRST-PARTY DATA STRATEGY CAME INTO
PLAY.”

Brett Goverman, Associate Vice President of Data Strategy, Penske Media
Corporation

Read the case study


THE WORLD’S LEADING ADS BUSINESSES CHOOSE PERMUTIVE

Take a look at some of the publishers transforming their business with our
patented audience platform.

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PERMUTIVE MAKES IT
POSSIBLE



Empowering publishers to sell audiences via direct deals more effectively

Our publishers are benefitting from using their first-party data to drive direct
deals. Trusted Media Brands (TMB) – home to publishing brands such as Reader’s
Digest, Taste of Home, and The Pet Collective – were experiencing issues with
scale and reaching users on their first visit across all browsers.

Permutive supports TMB to sell more effectively through first-party data. TMB
can now proactively bring their advertising partners insights about their
audience and provide detailed mid- and post-campaign wrap-ups.

 * 140%
   
   increase in revenue from deals using first-party data

 * 31%
   
   increase in RFP win-rate when data is on an IO

 * 2X
   
   increase in deal size when data is present on an IO vs no data

 * 94%
   
   of direct-sold campaigns use first-party data




BUILT FOR SCALE AND SAFETY VIA PATENTED TECHNOLOGY

This confidence in first-party data is made possible by our patented on-device
processing, or edge processing, which sits at the core of Permutive technology.
An astonishing amount of data is produced each day: Only Permutive’s on-device
processing can unlock its value, scale, and reach every user in a
privacy-forward way.


 * PRIVACY BY DESIGN
   
   Edge processing minimizes the data that leaves a user’s device, by processing
   and anonymizing it on the device itself.


 * OPTIMIZED FOR PAGE SPEED
   
   No cloud processing, no cloud limitations. Maximize storage, accelerate
   processing, and minimize latency for immediate insights and audience
   targeting.


 * 100% ADDRESSABILITY
   
   Address every ad impression with data, with millisecond processing times.

 * SOLUTIONS

 * Audience Platform
   * Audience Platform for Publishers
   * Audience Platform for Advertisers

 * COMPANY

 * Our Customers
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 * RESOURCES

 * Resource Library
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 * GET IN TOUCH

 * hello@permutive.com
 * NYC +1 646-712-9383
 * LDN 020 3936 8623
 * * GitHub
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