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THE #1 PROFESSIONAL
NETWORK FOR THE BEST
PRODUCT MARKETERS ON
THE PLANET.


300K+

Community members


40+

Certifications


5K+

Event attendees

Level up your product marketing career, network with product marketing experts,
and gain insights to solve your challenges with our global community of product
marketing leaders

Become a member Get certified


AWARD-WINNING INSTITUTION FOR AWARD-WINNING PRODUCT MARKETERS




WELCOME TO THE COMMUNITY...

Our mission is simple: to elevate the role of product marketing and redefine the
way companies access education and scale. Join our VP of Community, Rose
Johnstone, for a quick tour of the community.

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JOIN THE COMMUNITY

Access product marketing experts, insights, community, networking, courses, and
more. For free.

GET CERTIFIED

Learn today & apply tomorrow. Community-led education designed to fast-track
your career.

BECOME A MEMBER

Develop your knowledge with ideas and resources you can apply to everyday
projects.

ATTEND AN EVENT

Stay up-to-date with the latest trends and expand your product marketing network
overnight.

Join product marketers from world-class companies like:




WHERE ARE YOU ON YOUR JOURNEY?

Need help finding your way around the website? Let us help you get there
quicker.

1. WHAT LEVEL ARE YOU?

Break into Product Marketing
Product Marketing Manager
Senior Product Marketer
Leader of Product Marketing

2. WHAT ARE YOU TRYING TO IMPROVE?

Positioning
Messaging
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Research
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Pricing
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3. HOW WOULD YOU LIKE TO ACHIEVE THAT?

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SO YOU’RE LOOKING FOR EVENTS...

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You no longer have to navigate the world of product marketing alone. Connect
directly with experienced product marketers in our Slack channels and local
meetups - and learn how to navigate your career journey.

Join your peers


GET UPDATED WITH THE LATEST PRODUCT MARKETING RESOURCES

See all resources
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marketing strategy
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WHAT IS A PERSONA IN MARKETING? BUYER AND USER PERSONA GUIDE

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PERCEPTION

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THE GOOD, BAD, AND SPICY OF TRANSPARENT PRICING WITH MADELEINE WORK

November 8, 20241 min
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TAPPING INTO THE EMOTIONS BEHIND B2B BUYING DECISIONS

November 8, 202410 min
Sales Enablement Sponsored


WHAT ARE THE MOST EFFECTIVE SALES ENABLEMENT ASSETS?

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Product Market Fit Sponsored


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November 6, 20247 min
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November 1, 202411 min
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October 31, 20247 min
Leadership Sponsored


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WHAT IS A PERSONA IN MARKETING? BUYER AND USER PERSONA GUIDE

October 29, 202425 min
Positioning & messaging Sponsored


THE 1% POSITIONING SHIFT THAT CAN INCREASE YOUR MARKET SHARE

November 18, 202413 min
Podcasts Sponsored


BRINGING A FORGOTTEN PRODUCT BACK TO LIFE WITH MATT DEPERSIS [VIDEO]

November 15, 20241 min
Membership content Sponsored


IS CATEGORY CREATION WORTH THE HYPE?

November 15, 202410 min
Brand marketing Sponsored


WHAT IS BRAND MARKETING?

November 14, 20245 min
Sponsored


PRODUCT MARKETING AWARDS 2024: YOUR FINALISTS

November 12, 20243 min
B2C Sponsored


THE POWER OF NUTRITIONAL LABELS: HOW EDUCATIONAL CAMPAIGNS SHAPE PRODUCT
PERCEPTION

November 11, 20246 min
Podcasts Sponsored


THE GOOD, BAD, AND SPICY OF TRANSPARENT PRICING WITH MADELEINE WORK

November 8, 20241 min
Membership content Sponsored


TAPPING INTO THE EMOTIONS BEHIND B2B BUYING DECISIONS

November 8, 202410 min
Sales Enablement Sponsored


WHAT ARE THE MOST EFFECTIVE SALES ENABLEMENT ASSETS?

November 7, 20247 min
Product Market Fit Sponsored


ACHIEVING PRODUCT-MARKET FIT IN COMPLEX ECOSYSTEMS: MARKETPLACES AND PLATFORMS

November 6, 20247 min
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November 1, 20241 min
Membership content Sponsored


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November 1, 202411 min
Startup Sponsored


THE GROWING TREND OF PMMS REPORTING DIRECTLY TO THE CEO

October 31, 20247 min
Leadership Sponsored


PRODUCT MARKETING LEADERSHIP RESOURCE PORTAL

October 29, 20248 min
Personas Sponsored


WHAT IS A PERSONA IN MARKETING? BUYER AND USER PERSONA GUIDE

October 29, 202425 min



LEARN FROM THE TOP PEOPLE IN YOUR INDUSTRY...

From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft,
Salesforce,
and IBM, get first-hand insights from some of the best product marketers in the
business.

Emma Stratton Messaging Expert

Watch presentation

April Dunford Positioning Expert

Watch presentation

Chandra Patel Sr. Director of PMM

Watch presentation

Julien Sauvage VP Product Marketing

Watch presentation

Madison Leonard PLG Growth

Watch presentation

Community partners




BENCHMARK YOUR PRODUCT MARKETING SKILLS

Let us know your experience in key product marketing competencies and we'll give
you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.

See full framework Take PMM IQ test



ACCESS PRODUCT MARKETING EXPERTS, INSIGHTS,
COMMUNITY, NETWORKING, COURSES, AND MORE.
FOR FREE.

Become an Insider
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PRODUCT MARKETING CORE FRAMEWORK

From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.

This framework’s designed to help you navigate every step.

Get framework



DISCOVERY

Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.

 * Build business case
 * Customer/market feedbacke
 * Why/loss analysis
 * Market research

 * Competitor intel
 * Market requirements
 * Testing assumptions
 * Review and refine

Get framework



STRATEGIZE

From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.

 * Pricing
 * Objectives
 * Go-to-market
 * Acquisition
 * Onboarding

 * Retention and expansion
 * Internal communication
 * Use Sales enablement
 * Barriers

Get framework



DEFINE

Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.

 * Positioning
 * Narrative design
 * Messaging
 * Storytelling

 * Segmentation
 * User personas
 * Buyer personas
 * Use cases

Get framework



GET SET

If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.

 * Sales assets
 * Training
 * Sales enablement sessions
 * Marketing

Get framework



GROW

A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.

 * Case studies
 * Analysis
 * Optimization
 * Customer feedback
 * Prioritise tickets

Get framework Back to start




ELEMENTS OF PRODUCT MARKETING

Read more Watch video


YOUR RESOURCE LIBRARY

See all resources
Reports Articles Guides eBooks Videos Podcasts Webinars
ReportsArticlesGuideseBooksVideosPodcastsWebinarsTemplates
Leadership Sponsored


STATE OF PRODUCT MARKETING LEADERSHIP 2024 REPORT

September 19, 20242 min
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STATE OF PRODUCT MARKETING 2024

May 30, 20242 min
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STATE OF THE INTERACTIVE PRODUCT DEMO 2024 REPORT

March 28, 20243 min
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2023 PRODUCT MARKETING SALARY SURVEY: RESULTS

December 14, 20233 min

View all reports
Sponsored




November 18, 2024

Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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