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Specialist External Affairs Recruitment

24th November 2022

Dear Colleague,

Articles, features and podcasts on broader communications, campaigns and public
affairs.

Best wishes,

Jonathan Dearth

Director




 


REDUCED PRICES UNTIL 16TH DECEMBER


NORMALLY £185 - NOW £95


ADVERTISE WITH THE RIGHT ETHOS

Targetted at a non-profit audience for roles in Communications | Public Affairs
| Campaigns | Policy | Parliamentary | Digital & Social Media | PR, Press &
Media | Marketing

 1. An advert on our website - your copy, logo and weblink
 2. Promotion in this e-newsletter until the deadline reaching 12k
 3. Regularly through our social media channels

Multi-advert packages available with reduced prices

Targetted Advertising for external affairs roles

 

Featured Vacancies


SENIOR PRESS OFFICER


A HEALTH AND SOCIAL WELFARE CAMPAIGN

2 DAYS REMOTE, 3 DAYS LONDON - £33-40K

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CAMPAIGNS AND YOUTH MANAGER


12 MONTHS CONTRACT

SIGNIFICANT DIGITAL EXPERIENCE REQUIRED

HYBRID - 1 DAY IN CENTRAL LONDON - £50,014

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POLICY & PUBLIC AFFAIRS OFFICER

HYBRID/CAMBRIDGE - £35,948 TO £40,980

AN EDUCATION AND INCLUSION CHARITY



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PROJECT WORKER SKILLS X 2 POSITIONS – TUC NORTHERN REGION




Newcastle - £38,892

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CAMPAIGNS AND COMMUNICATION OFFICER




home-based - £33,312

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HEAD OF ADVOCACY & POLICY


HEAD OF CAMPAIGNS & COMMUNICATIONS


AN INTERNATIONAL NGO

CENTRAL LONDON - UP TO £50K


ADMINISTRATOR

Central London - £25k

More Details

For the details of other External Affairs roles click Latest Vacancies

 


CHARITY CAMPAIGNING IS CRITICAL AMIDST GOVERNMENT CHAOS


BY HARRIET WHITEHEAD, CIVIL SOCIETY

In these shambolic times it seems only right that those working with the
communities most impacted by the cost-of-living crisis, and Westminster
instability, should be able to stand up and speak. Though charitable
organisations are often reminded not to be party-political, of course
anti-poverty charities want to see benefits uprated in line with inflation,
while environmental charities want our rivers clear of sewage – it would be
wrong to suggest they stay quiet on these issues.

To read this article in full: 

Campaigning is critical amidst government chaos

 


4 TIPS & TRICKS TO STAY AHEAD OF THE CURVE ON SOCIAL MEDIA


BY BEN ROBERTS, NFPRESEARCH

In the charity sphere the main concern has been the potential rise of fake
accounts posing as legitimate organisations, as well as the need to cough up the
monthly fee. Many users have been considering jumping ship from Twitter as a
result, and several alternative social media sites have been vying to become the
new platform of choice for the sector.

In the wake of this potential upset to the established social media hierarchy,
we’ve decided to share some of our best tips and practices for futureproofing
your online presence, and maximising your online engagement – particularly if we
might all be starting from scratch on a new site soon.

To read this article in full: 

Stay Ahead of the Curve on Social Media

 


PODCAST: HOW CAN CHARITIES USE TIKTOK?MARTIN & LUCINDA ROUSE, THIRD SECTOR WITH
SHELTER'S REBS CURTIS-MOSS

Highlights the importance of TikTok for raising awareness of charity causes
among younger audiences, but stresses the need for a clear strategy prior to
posting, including defining success and allocating sufficient staff resources to
produce regular, high-quality content.  

Providing practical tips for tracking algorithms and jumping on the latest
trends to maximise audience numbers while ensuring the tone remains consistent
with charities’ wider messaging. 

Listen:

Podcast: How can charities use TikTok?

 


PODCASTING FOR CHARITIES

By Russ Hargrave and Lucinda Rouse, Third Sector

Podcasting for charities


LEARNINGS FROM MAKING A SMALL CHARITY PODCAST ON A BUDGET

By Anastasia McDevitt, Anna Eddleston for CharityComms

Learnings from making a small charity podcast on a budget

 

Can the sector still enact change?

By Ben Roberts, nfp Synergy

Following criticisms of the charity sector which claim that it has lost its
ability to bring about real policy and social change, we look at the context in
which these comments have been made and ask how we as a sector can overcome the
barriers that prevent effective campaigning.

To read this article in full: 

Can the sector still enact change?

 

Charity campaigning is critical amidst government chaos

By Harriet Whitehead, Civil Society

In these shambolic times it seems only right that those working with the
communities most impacted by the cost-of-living crisis, and Westminster
instability, should be able to stand up and speak. Though charitable
organisations are often reminded not to be party-political, of course
anti-poverty charities want to see benefits uprated in line with inflation,
while environmental charities want our rivers clear of sewage – it would be
wrong to suggest they stay quiet on these issues.

To read this article in full: 

Charity campaigning is critical

 


FURTHER CURBS TO PROTEST RIGHTS IN THE UK ARE ON THEIR WAY

By Rosemary Forest, BOND

After all the recent political upheaval you may have missed that the Public
Order Bill is back, which places yet more restrictions on protest rights in the
UK. So, what is changing and what can you do about it?

To read this article in full: 

Further curbs to protest rights

 


‘CHARITIES HAVE NEVER JUST STUCK TO THEIR KNITTING’

By Sam Wait, Civil Society

Associate director of Joseph Rowntree Foundation, Helen Barnard, explains how
charities can effectively engage with the state to create real social change.

“It’s part of a charity’s mission to bring about social change and it always has
been. Charities have never just stuck to their knitting, they’ve also talked
about why people need more jumpers.”

To read this article in full: 

Charities have never just stuck to their knitting

 


PODCAST: CHARITY CAMPAIGNING IN TIMES OF POLITICAL UNCERTAINTY

From ThirdSector

ThirdSector talks to Sue Tibballs, chief executive of the Sheila McKechnie
Foundation, about attitudes towards campaigning by charities in the current
political climate. This follows the recent release of the Charity Commission's
"Politcal Activity & Campaigning by Charties" guide, the timing of which she
questions in the context of a backlash to recent campaigns.

To listen to the podcast: 

Podcast: Charity Campaigning

 


THE PROUD HISTORY OF CHARITABLE CAMPAIGNING

By Andrew Purkiss

Jonathan Dearth, Director writes: "This is a brilliant article that sums up how
we got to where we are today in terms of charity campaigning. I'd recommend all
campaigners to read it, to understand whose shoulders that they are standing on.
I will be plagiarising...rather, making references to this article for years
ahead.




The Good News: We Can Engage in Political Activity section describes the decade
around the turn of the century when the charity law was clarified and
liberalised which led to mainstream charities starting to campaign. This led to
the formation of The Right Ethos, the SMK Foundation and the now defunct NCVO’s
Campaigning Effectiveness Unit around 2006.




Andrew Purkis wrote this as an address to the recent DSC event. Andrew was the
Chief Executive of Council for the Protection of Rural England and is has been a
long term board member of ActionAid. 




Please read it and reference it to explain to colleagues and trustees why it’s
not only fine to campaign, it’s essential.”

To read the Andrew Purkis's article in full: 

The Proud History of Charitable Campaigning

 

Head of a leading Scottish charity sacked for wanting to stand for election to
Westminster.

by Kathleen Nutt, The Herald

THE head of a leading charity was sacked from a senior role by email after she
told her former boss she wanted to stand for election to Westminster.




Polly Jones, picured above, has broken her silence to reveal her long legal
battle after being dismissed from her £50,000 post as head of membership and
policy at the Scottish Federation of Housing Associations (SFHA).




Ms Jones decided to speak out publicly in a bid to highlight workplace barriers
which can face people who hope to become MPs or MSPs and underline a key ruling
by the tribunal that 'participation in democracy' is a right under equality
legislation.

To read the rest of this article:

'I was sacked as I wanted to become a Scottish Labour MP'

 

Charity Commission rejects concerns that it has changed campaigning rules

By Rob Preston and Sam Wait, Civil Society

Campaigning guidance for charities has not changed, the regulator has said,
after some in the sector expressed concern over new advice it has issued. One
sector lawyer said the Charity Commission’s five-minute guide, published
yesterday, “appears to be sowing the seeds of confusion by providing
contradictory advice” to the longstanding guidance on which it is based.

Meanwhile, charities and umbrella bodies have reaffirmed their right to engage
in political activity following the guide's publication and Commission chair
Orlando Fraser's speech yesterday.

To read the rest of this article: 

Charity Commission rejects concerns that it has changed campaigning rules

 

Top tips for lobbying your local MP

    By Jay Kennedy, Director of Policy and Research & Gabriella Poznansky,
Digital Content and Communications Officer, DSC



Are you thinking about contacting your local MP about an issue or cause? Here's
some information on how they can help and how you can reach them.

Gaining support from your local MP could potentially add a lot of weight to your
charity’s campaign or cause. Because of their political standing, they can help
you gain more media coverage and influence the right Ministers to take on
policies, or even change the law.

To read the rest of this article:

Lobbying your local MP

 

Taking on the trolls: How charities can protect their reputations and people

By Tania Mason, Civil Society



Social media has become a key component of any charity’s communications
strategy. But what can charities do to protect their reputations and their
people when social is used as a weapon of hostility and abuse?

To read the rest of this article:

Taking On The Trolls

 

Dealing with news that shakes the world

By Helen Deakin, CharityComms



When a major event or tragedy happens, and dominates the news, charity
communicators have an important role to swiftly steer and articulate our
organisation’s response.




We know that we need to act quickly so that our charity can make a positive
contribution. We know that a wrong-footed response could impact our reputation.
We know that our staff and supporters need to feel informed and valued in tough
and uncertain times.

To read the rest of this article:

Dealing with news that shakes the world

 

How to get the most out of TikTok



If you’re a brand wanting to reach as many fans as possible, TikTok should be a
healthy part of your social media strategy. There are a variety of account
levels you can create; however you’ll need a public, business account if you
want anyone to interact fully with your content; and it goes without saying your
moderation team will require specific training in order to understand how to
monitor your content.

To read this article:

How to get the most out of TikTok

 

Why is people-led storytelling now more important than ever?

By Clare Keily/BOND

Nobody likes someone else speaking on their behalf and putting words in their
mouth. However, this is exactly what happens every time we talk about community
needs and experiences. Why do "professionals" feel they are better placed to
tell someone else's story than they are themselves? And why do we so often tell
these stories seeking pity rather than justice?

To read this article in full:

People-led storytelling

 

Charities using their social media voice to address big social issues

By Christine Fleming, Charitycomms

As a society we are facing a wide range of challenges right now. Challenges that
include everything from the cost of living and energy crises to health and
housing emergencies, and the refugee crisis, all while dealing with the
aftermath of the Covid-19 pandemic. For charities this means there is an
opportunity to use their voice across all their platforms in a way that helps
people make sense of the big issues they are facing and push for change at the
same time.

Here are just a few great examples of charities using their social media voice
to lead the charge and push for change:

Charities using their social media voice

 

Lobbying and Advocacy: Start Here

The Commons Social Change Library have gathered a wide range of materials to
inform the public in relation to lobbying, advocacy and policy-making. 

A comprehensive selection of resources for those interested in policy and public
affairs:

Lobbying and Advocacy: Start Here

 


WHAT IS THE ROLE OF COMMUNICATIONS IN UNITING RATHER THAN DIVIDING?

By Adeela Warley, Chief Executive of CharityComms

"Inclusive conversations move us beyond argument to establish new social norms
and drive change" writes Adeela Warley in Thirdsector.co.uk.

To read this article in full:

Communications - uniting rather than dividing

 


MOST CHARITIES NOW HAVE A DIGITAL STRATEGY, REPORT FINDS


BY SAM WAIT, CIVILSOCIETY NEWS

More than half (56%) of charities now have a digital strategy, according to a
new report.

It found demand for digital services is also high, with 48% of charities seeing
an increase in demand. A total of 73% charities were delivering services on
platforms such as Zoom, Facebook or Slack.

To read this article in full:

Digital strategy

There is also now a podcast that discusses the Charity Digital Skills Report:

Third Sector Podcast

 


HOW TO LAND MEDIA COVERAGE:


A GUIDE FOR SMALL NGOS

By Juliet Conway, BOND

Landing media coverage for your organisation can help expand your influence,
raise awareness of your work with the public and donors, highlight success or
pressing issues and campaign for change.




It can also be hard to get. Whether you’re trying to amplify your voice via
national, local or sector press, smaller organisations face the additional
challenge of having fewer resources – such as time and staff – to implement a
proper media strategy. So, here are a few tips to help you along the way. 




To read the rest of this article:

How to land media coverage

 


FAIRER RECRUITMENT - THE “ROONEY RULE” WITHIN THE RIGHT ETHOS 


BY JONATHAN DEARTH, DIRECTOR



In response to the Black Lives Matters words:

“Stand with us when words are not enough”

– The Right Ethos has introduced a policy of affirmative action to increase the
opportunities for BAME candidates and to support the charity sector to fulfil
their desire to reflect society more accurately.




The "Rooney Rule" is a policy that was introduced in the USA which requires
American Football league teams to interview BAME candidates for head coaching
and senior football operation jobs.

The Right Ethos is now to applying it to all the candidate shortlists that we
present our clients.

Our version of The Rooney Rule

 


#CHARITYSOWHITE HELPING SUPPORT OUR FREE CAREER COACHING FOR YOUNG WORKING CLASS
PEOPLE



We are grateful for Charity So White in helping promote this scheme.

Our Director started this scheme in January 2020 as he came from a working class
background – initially living on the Bettws council estate in Newport and
receiving free school dinners during the steelworkers strike in 1980. It is for
any working-class people, not only those from a BAME background. However,
disproportionally black and ethnic minority people are working class and this
has been reflected in the young people who we have given free coaching to so
far, the majority of them are black or from an ethnic minority.

The Right Ethos is offering 26 free Career Coaching sessions for working class
individuals right at the start of their career – under 26 and who have never had
paid work in the sector. Recently, we gave a free session to Natasha Mpofu from
Manchester (pictured above) who said:

"I would like to say I truly appreciate the opportunity to gain free coaching
from yourself, as coming from a working class background, I don’t have a lot of
people to seek career advice to so this experience was invaluable. I will make
sure to implement all of the recommendations we spoke about today.”

To find out more click: Free Career Coaching applications

 

Career Coaching

We can offer guidance on a range of areas including career development and
career changes as well as highly practical advice on job hunting. Our Career
Coach could help you to reshape your CV, so that while it remains truthful about
your experience and skills, it presents you in the best light to potential
employers. As a result you’ll have a CV that best articulates your skills to
employers.

Our Career Coach aims to help people understand their transferable skills,
knowledge, abilities and personal strengths. Some clients have the right skills,
experience and ethos but require help in convincing employers to hire them. 

To find out more click here.

Scroll down further for free coaching for young, working class people

Recent Career Coaching quotes:

“I got the job! And I think our session really helped me to
focus.”            Alison Meston

“…thanks for your support today. I finished an application as soon as we got off
the phone … That I would not have done if I had not spoken with
you.”            Dr. Tallyn Gray

 


REACH OUR HIGHLY TARGETED CANDIDATES


ADVERTISE YOUR JOB FOR £185



The Right Ethos has the largest database of external affairs candidates in the
UK. If you don’t feel you want to use our full services as recruitment
consultants – then advertising your role gives you a chance to get your job
advert in front of a highly targeted and relevant audience.

As The Right Ethos are highly specialist, only advertise the following types of
roles with us

COMMUNICATIONS | PUBLIC AFFAIRS | CAMPAIGNS | POLICY | PARLIAMENTARY | DIGITAL &
SOCIAL MEDIA | PR, PRESS & MEDIA | MARKETING

This way you will be assured of the two things you want from applicants -
Quality and Quantity

For full details - click Advertise with The Right Ethos

 

Contact Us

The Right Ethos

Email: contact@therightethos.co.uk