blogs.mulesoft.com Open in urlscan Pro
104.109.78.12  Public Scan

Form analysis
3 forms found in the DOM

GET https://blogs.mulesoft.com/search

<form action="https://blogs.mulesoft.com/search" id="search-form" method="get" class="search-form">
  <div class="iconsearch search-btn" aria-hidden="true"></div><span class="input-wrapper"><input class="search-textbox" type="text" name="q" id="s" placeholder="Search"><input type="hidden" value="submit"><input type="hidden" value="submit">
    <div class="closebtn cross-btn" aria-hidden="true"></div>
  </span>
</form>

<form id="mktoForm_5791" novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 172px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
      color: #fff;
      border: 1px solid #75ae4c;
      padding: 0.4em 1em;
      font-size: 1em;
      background-color: #99c47c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
      background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
      background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
      background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
      outline: none;
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
      background-color: #75ae4c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
      background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
      background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
      background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
    }
  </style>
  <div class="mktoFormRow"><input type="hidden" name="Web_Campaign__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Web_Source__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Webmeduim__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Web_Content__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Web_Keyword__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="Web_Audience__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="n/a" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="GCLID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="languageDownloadedMostRecent" class="mktoField mktoFieldDescriptor mktoFormCol" value="EN" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 10px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 10px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 10px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Phone" id="LblPhone" class="mktoLabel mktoHasWidth" style="width: 10px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Phone" name="Phone" placeholder="Phone" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 10px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="preferencesPrivacyPolicyAgreement" id="LblpreferencesPrivacyPolicyAgreement" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>I agree to MuleSoft's <a href="https://www.mulesoft.com/privacy-policy" target="_blank" id="">Privacy Policy</a>.
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth mktoRequired" style="width: 26px;"><input name="preferencesPrivacyPolicyAgreement" id="preferencesPrivacyPolicyAgreement" type="checkbox" value="yes" aria-required="true"
            aria-labelledby="LblpreferencesPrivacyPolicyAgreement InstructpreferencesPrivacyPolicyAgreement" class="mktoField"><label for="preferencesPrivacyPolicyAgreement" id="LblpreferencesPrivacyPolicyAgreement"></label></div><span
          id="InstructpreferencesPrivacyPolicyAgreement" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="5791"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="564-SZS-136">
</form>

<form novalidate="novalidate" class="mktoForm mktoHasWidth mktoLayoutLeft" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;">
</form>

Text Content

Skip to content

 * Products
   Anypoint Platform
   
   Connect using APIs and integrations
   
   Features Studio Exchange API Designer
    API Manager Connectors See all
   Composer
   
   Connect with clicks, not code
   
   Product announcement
   
   Connect your apps and data instantly, using clicks not code, with the new
   MuleSoft Composer.
   
    
   
   Read blog post
   Try for free Sign up for Anypoint Platform Download Studio & Mule
   
   GARTNER MAGIC QUADRANT LEADER
   
   See why Gartner named MuleSoft as a Leader in both Full Life Cycle API
   Management and eiPaaS
   
   Read reports
 * Solutions
   By industry Financial services Government Healthcare Higher education
   Insurance Manufacturing Media and telecom Retail
   By technology API management B2B EDI Data integration DevOps ESB IoT iPaaS
   Microservices SOA
   By integration AWS Microsoft Salesforce SAP ServiceNow By role Architect CDO
   CIO Developer Business teams
   By initiative Business automation eCommerce Legacy system modernization
   Mobile Move to the cloud Omnichannel SaaS integrations Single view of
   customer
   See all solutions
   
   DIGITAL PLATFORMS IN THE API ECONOMY
   
   Learn how companies can build future-proof, agile, and scalable digital
   platforms
   
   Download whitepaper
 * Services
   Customer success Training and certification Support
   
   ANYPOINT PLATFORM FUNDAMENTALS
   
   Get hands-on experience using Anypoint Platform with a free online course
   
   Enroll for free
 * Resources
   Featured Customer stories CIO webcast Developer podcast API strategy
   Explore Webinars Demos Videos Analyst reports eBooks Whitepapers Infographics
   Blog Articles
   Covid-19 MuleSoft resources Work.com COVID-19 data hub Trailhead resources
   See all resources
   
   CIOS UNFILTERED
   
   Hear actionable strategies for today’s digital imperative from top CIOs
   
   Watch webcast
 * Company
   AboutAbout MuleSoft Why MuleSoft Careers Leadership News
   Events MuleSoft CONNECT Developer Meetups All events
   Link to MuleSoft Twitter profile Link to MuleSoft Linkedin profile Link to
   MuleSoft Facebook profile Link to MuleSoft Instagram profile Link to MuleSoft
   Videos platform
   
   DREAMFORCE TO YOU
   
   Get insightful conversations curated for your business and hear from
   inspiring trailblazers
   
   Watch sessions

 * Developers
   Getting started Community Training Tutorials Documentation
 * Partners
   FOR CUSTOMERS Find a partner FOR PARTNERS Partner program Partner calendar
   Become a partner Partner login

 * Contact
   Free trial
 * Login
   Anypoint Platform Training Help Center

 * Products
   Anypoint Platform
   
   Connect using APIs and integrations
   
   Features Studio Exchange API Designer
    API Manager Connectors See all
   Composer
   
   Connect with clicks, not code
   
   Product announcement
   
   Connect your apps and data instantly, using clicks not code, with the new
   MuleSoft Composer.
   
    
   
   Read blog post
   Try for free Sign up for Anypoint Platform Download Studio & Mule
   
   GARTNER MAGIC QUADRANT LEADER
   
   See why Gartner named MuleSoft as a Leader in both Full Life Cycle API
   Management and eiPaaS
   
   Read reports
 * Solutions
   By industry Financial services Government Healthcare Higher education
   Insurance Manufacturing Media and telecom Retail
   By technology API management B2B EDI Data integration DevOps ESB IoT iPaaS
   Microservices SOA
   By integration AWS Microsoft Salesforce SAP ServiceNow By role Architect CDO
   CIO Developer Business teams
   By initiative Business automation eCommerce Legacy system modernization
   Mobile Move to the cloud Omnichannel SaaS integrations Single view of
   customer
   See all solutions
   
   DIGITAL PLATFORMS IN THE API ECONOMY
   
   Learn how companies can build future-proof, agile, and scalable digital
   platforms
   
   Download whitepaper
 * Services
   Customer success Training and certification Support
   
   ANYPOINT PLATFORM FUNDAMENTALS
   
   Get hands-on experience using Anypoint Platform with a free online course
   
   Enroll for free
 * Resources
   Featured Customer stories CIO webcast Developer podcast API strategy
   Explore Webinars Demos Videos Analyst reports eBooks Whitepapers Infographics
   Blog Articles
   Covid-19 MuleSoft resources Work.com COVID-19 data hub Trailhead resources
   See all resources
   
   CIOS UNFILTERED
   
   Hear actionable strategies for today’s digital imperative from top CIOs
   
   Watch webcast
 * Company
   AboutAbout MuleSoft Why MuleSoft Careers Leadership News
   Events MuleSoft CONNECT Developer Meetups All events
   Link to MuleSoft Twitter profile Link to MuleSoft Linkedin profile Link to
   MuleSoft Facebook profile Link to MuleSoft Instagram profile Link to MuleSoft
   Videos platform
   
   DREAMFORCE TO YOU
   
   Get insightful conversations curated for your business and hear from
   inspiring trailblazers
   
   Watch sessions

 * Developers
   Getting started Community Training Tutorials Documentation
 * Partners
   FOR CUSTOMERS Find a partner FOR PARTNERS Partner program Partner calendar
   Become a partner Partner login

Contact Free trial
 * Login
   Anypoint Platform Training Help Center

©2021 MuleSoft, LLC

MuleSoft Blog
 * 
 * Learn APIs
 * Integration strategy
 * Dev guides
 * Digital transformation
 * News
 * Series

Home > Digital transformation > Business > 5 ways energy and utilities providers
are improving customer experiences
Business


5 WAYS ENERGY AND UTILITIES PROVIDERS ARE IMPROVING CUSTOMER EXPERIENCES

Matt Serna
December 27, 2019
| 5 mins read

SHARE POST

 * 
 * 
 * 

Reading Time: 5 minutes

My first blog post in this series gave an overview of why energy and utilities
firms like Siemens are undergoing digital transformation to remain competitive.
One common digital initiative for energy and utility providers is improving
customer satisfaction; conditioned by other high-tech industries, consumers
increasingly expect personalized, omnichannel experiences — leading utilities to
tap into new technologies.


THE CASE FOR CUSTOMER-CENTRICITY

A central pillar of the world’s most successful companies and organizations
includes some version of “the customer comes first.” This customer-centric
philosophy has completely transformed what it means to provide customer service
in the last decade. The energy and utilities industries is no exception to this
philosophy as customer and stakeholder expectations are rapidly evolving.
Customers expect to be heard, understood, and served with phenomenal speed and
personalized service. 

latest report
Learn why we are the Leaders in API management and iPaaS
Read reports

For example, within the utilities industry, customer satisfaction has taken a
much more powerful role in the success of the entire organization compared to
years before. According to a Deloitte study, customers have a growing appetite
and expectation for higher engagement with their utilities providers. In turn,
high customer satisfaction gives utilities the upper hand in rate case
negotiations, eliminates the possibility of fines, reduces the threat of
deregulation, and builds goodwill among both regulators and consumers. As a
result of these changing expectations, leadership has placed increasing pressure
on IT to improve the customer journey through easier data access, personalized
services, and higher engagement.


IMPROVING CUSTOMER SATISFACTION THROUGH DIGITAL CAPABILITIES

So what are some real examples of how utilities are delivering such engagement?

 1. Sending outage alerts to keep customers updated on restoration time for
    repairs and planned maintenance.
 2. Delivering omnichannel experiences where customers can log in through a
    mobile application or a single sign-on web portal and immediately have
    access to personalized dashboards and tools to manage and view their data.
 3. Enabling consumers to handle billing, monitor consumption, and control usage
    online. 

Not only does the digital experience drastically improve the customer journey,
but it also leads to a reduction of costs through paperless billing, reduced
average handling time, and fewer field maintenance calls. 

Similar to utilities providers, forward-leaning energy providers have embraced
digital transformation as a means of improving the experiences of the
constituents that they serve — from customers to regulators to suppliers and
distributors. Examples include:

 1. Allowing a midstream partner transparency to distributor inventory levels
    through a mobile application, optimizing delivery schedules to ensure a
    continuous supply of resources. 
 2. Providing digital loyalty programs or in-app payments for customers.

As organizations within the industry expand, so do their network of
stakeholders, raising the value of such investments in digital capabilities.
Increasingly, such digital investments are also used to improve customer
engagement within downstream lines of business. In an industry with low
switching costs and lack of brand affinity, digital capabilities enable
differentiation outside of price. 

For more examples on how leading energy and utilities providers are effectively
implementing digital transformation strategies, check out our energy and
utilities digital transformation whitepaper.

--------------------------------------------------------------------------------


TAGS

customer experience


RELATED ARTICLES

Business


3 WAYS TO UNLOCK CORE BANKING SYSTEMS IN CREDIT UNIONS

We sat down with three credit union IT leaders to learn from their unique
experiences driving digital transformation. How did they unlock their core…
 * Laura Shores
 * 12 mins read

Business


HOW TO REIMAGINE THE PUBLIC SECTOR WITH MODERN APIS

In this blog, we'll show how governments can provide this same type of
experience for citizens and keep up with the changes in the…
 * Yared Gudeta
 * 15 mins read

Business


3 WAYS MODERN APIS ARE CHANGING THE HEALTHCARE LANDSCAPE

Review the top takeaways from HIMSS on how tech is facilitating patient
connections outside of the hospital and 3 ways connected care helps patients,…
 * Alexa Cushman
 * 7 mins read


NEWSLETTER

Get the latest news delivered to your inbox

Subscribe


MAINFOOTER

 * Related resources
   * The value of APIs for business
   * What is REST API design?
   * API development best practices
 * Recommended for you
   * Connectivity benchmark report
   * The application network
   * How to design and manage APIs
 * Watch now on demand
   * Best practices for microservices
   * API security best practices
   * Anypoint Platform overview

Sign up for our newsletter Developers Blog Terms Privacy Privacy Shield Cookie
Consent Manager Contact 1-415-229-2009

MuleSoft provides a widely used integration platform for connecting
applications, data, and devices in the cloud and on-premises. MuleSoft’s
Anypoint Platform™ is a unified, single solution for iPaaS and full lifecycle
API management. Anypoint Platform, including CloudHub™ and Mule ESB™, is built
on proven open-source software for fast and reliable on-premises and cloud
integration without vendor lock-in.

©2021 MuleSoft LLC, a Salesforce company


 * Deutsch
 * English Full site
 * French
 * Japanese
 * Portuguese

 * Deutsch
 * French
 * Japanese
 * Portuguese
 * English Full site




×


SUBSCRIBE AND GET NOTIFIED EACH TIME A NEW EPISODE IS PUBLISHED


*




*




*




*




*




*
I agree to MuleSoft's Privacy Policy.





Subscribe








COOKIE CONSENT MANAGER




 * GENERAL INFORMATION


 * REQUIRED COOKIES


 * FUNCTIONAL COOKIES


 * ADVERTISING COOKIES


GENERAL INFORMATION

We use three kinds of cookies on our websites: required, functional, and
advertising. You can choose whether functional and advertising cookies apply.
Click on the different cookie categories to find out more about each category
and to change the default settings.
Privacy Statement


REQUIRED COOKIES

Always Active

Required cookies are necessary for basic website functionality. Some examples
include: session cookies needed to transmit the website, authentication cookies,
and security cookies.

Cookies Details‎


FUNCTIONAL COOKIES

Functional Cookies


Functional cookies enhance functions, performance, and services on the website.
Some examples include: cookies used to analyze site traffic, cookies used for
market research, and cookies used to display advertising that is not directed to
a particular individual.

Cookies Details‎


ADVERTISING COOKIES

Advertising Cookies


Advertising cookies track activity across websites in order to understand a
viewer’s interests, and direct them specific marketing. Some examples include:
cookies used for remarketing, or interest-based advertising.

Cookies Details‎


BACK BUTTON BACK



Vendor Search
Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

 * View Third Party Cookies
    * Name
      cookie name


Clear
checkbox label label
Apply Cancel
Save Settings
Accept All Cookies


We use cookies to make your interactions with our website more meaningful. They
help us better understand how our websites are used, so we can tailor content
for you. For more information about the different cookies we are using, read the
Privacy Statement. To change your cookie settings and preferences, click the
Cookie Consent Manager button.

Reject All Cookies Accept All Cookies
Cookie Consent Manager