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Sonja Gusenbauer, Raphael Lechner | Asana Germany
Mammut Sports: reaching new heights with Asana
10:30 AM-12:00 PM
05/07/2024
Track 22, B1
German

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SPEAKERS

Sonja GusenbauerAsana
Raphael LechnerMammut

COMPANIES

Asana Germany

DESCRIPTION

#AI & Innovation | #B2B | #Fashion | #New Work

The Mammut Sports Group AG equips athletes with performance apparel for hiking,
climbing, mountaineering and winter sports that's suitable for any weather. To
ensure Mammut delivers performance clothing, office employees receive their
performance boost with Asana. Currently, about 100 Mammut employees use Asana,
including marketing, as well as our product development, retail, sales promotion
and customer retention teams. In this Masterclass, we'll showcase the latest
Asana features related to AI, automation and marketing project management based
on the use cases from Mammut Sports. Raphael Lechner from Mammut and Sonja
Gusenbauer from Asana demonstrate Asana helps you elevate your efficiency.

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