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Submission: On November 28 via api from US — Scanned from DE
Effective URL: https://apptopia.com/
Submission: On November 28 via api from US — Scanned from DE
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Apptopia Logo View Demo Product USE CASES * Investors Quantitative, Fundamental, or Quantamental investors * Brands & Publishers Product, marketing, or strategy lead for a mobile app * Sales Teams Sales and revenue leads for mobile service providers * Private Equity Private equity and venture capital investors PRODUCTS * Consumer Insights Customer activity for top tickers * App Store Intelligence App growth & usage trends * Radar Track your competitors' every move * Sales Prospector Find targeted leads quickly DATA SPOTLIGHT * Industry-leading estimatesnew Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research. Data OUR DATA * Performance Demographics, customer segmentation, and granular usage insights * Advertising Learn which creatives and strategies perform the best. * SDKs Track which apps install or uninstall over 2,900 SDKs. * Audience Demographic and cross-app usage insights * Features (X-Ray) See app classification insights for every app and mobile game * Reviews Get actionable insights from user reviews * Search Insights on paid and organic search results for over 75k keywords. DATA SPOTLIGHT * Nightingale Modelnew Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research. Pricing Download free report View Demo Log In INDUSTRY-LEADING MOBILE DATA DIGITAL SIGNAL FOR COMPANY HEALTH. APPTOPIA IS THE LEADING PROVIDER OF INSIGHTFUL MOBILE DATA, POWERED BY AN INDUSTRY-LEADING MODEL, BACKED BY YEARS OF TESTING AND RESEARCH. Learn more THE MOST POWERFUL MODELS FOR MOBILE CONSUMER USAGE BEHAVIOR. FOR INVESTORS Get an edge on the market. FOR INVESTORS Get an edge on the market. With the most advanced app store and consumer usage models at your fingertips, determining true company performance has never been easier. Learn more FOR BRANDS Keep an eye on your competition. FOR BRANDS Keep an eye on your competition. There’s never been an easier way to keep track of your competitors’ activity. With access to millions of apps, you have access to key data that will keep you ahead of the curve. Learn more WORLD-CLASS, INDUSTRY-LEADING MOBILE USAGE DATA. Capture the widest view of the market with growth and usage signals for any digitally focused company. Dig deep into the data and explore behaviors of key user segments over time. 3-4 million devices new Our models now include panel data which allows us to track real user behavior trends 100k+ consenting apps Analytics from more than 100k consenting apps are fed into our algorithm daily. Collected metadata We collect metadata such as category, ratings, reviews, release notes, and tags. Proprietary derivatives Derived metrics from our core data sources. LEARN MORE ABOUT YOUR MOST VALUABLE CUSTOMERS Catch market-moving results by understanding the behavior of your highest value customers. Find out who is driving real growth Gain a deeper understanding of who your most engaged users are, and who is driving your business forward. Learn more about your power users Narrow focus on the customer cohort that drives the company KPI. LEVEL UP YOUR COMPETITIVE ANALYSIS WITH CUSTOMER SEGMENTATION See where competitors' customers overlap and track for changed behaviors. Dig into cross-app usage Find out what happens to engagement when users download competing apps. Break down data by key demographics Track the behavior changes when a company's most loyal users download competing apps. WORLD-CLASS, INDUSTRY-LEADING MOBILE USAGE DATA. Capture the widest view of the market with growth and usage signals for any digitally focused company. Dig deep into the data and explore behaviors of key user segments over time. 3-4 million devices new Our models now include panel data which allows us to track real user behavior trends 100k+ consenting apps Analytics from more than 100k consenting apps are fed into our algorithm daily. Collected metadata We collect metadata such as category, ratings, reviews, release notes, and tags. Proprietary derivatives Derived metrics from our core data sources. LEARN MORE ABOUT YOUR MOST VALUABLE CUSTOMERS Catch market-moving results by understanding the behavior of your highest value customers. Find out who is driving real growth Gain a deeper understanding of who your most engaged users are, and who is driving your business forward. Learn more about your power users Narrow focus on the customer cohort that drives the company KPI. LEVEL UP YOUR COMPETITIVE ANALYSIS WITH CUSTOMER SEGMENTATION See where competitors' customers overlap and track for changed behaviors. Dig into cross-app usage Find out what happens to engagement when users download competing apps. Break down data by key demographics Track the behavior changes when a company's most loyal users download competing apps. OUR DATA IN ACTION MOBILE DATA SHOULD BE A PART OF YOUR MOSAIC $SNAP is deepening engagement with its users. How do we know? By tracking Minutes per user per day, we see usage went from 27 to 32 mins. This avg time spent per DAU aligns to what $SNAP said during Q2 earnings about deepening content engagement and 3Xing time spent on Spotlight. Learn more Previous Tom Grant @ApptopiaInsight Why am I contrarian on $SNAP? It’s because the value of their users continue to rise. Here are the 3 key engagement metrics to note this quarter, per @Apptopia device-level data. 4:25pm · July 27, 2023 Tom Grant @ApptopiaInsight 1/3 Snap is deepening engagement with its users. How do we know? By tracking Minutes per user per day, we see usage went from 27 to 32 mins. This avg time spent per DAU aligns to what $SNAP said during earnings about deepening content engagement & 3Xing time spent on Spotlight. 4:27m · July 27, 2023 Tom Grant @ApptopiaInsight 2/3 Not only did $SNAP deepen engagement with users, it also leads in increasing ‘screen share.’ Share of screen time = an increase in DAUs and/or an increase in engagement per DAU. WE saw the share of screen time was up solidly in 2Q, with time spent penetration up sequentially 4:30pm · July 27, 2023 Tom Grant @ApptopiaInsight 3/3 The last thing to look at is: wo is the new DAU? New users? Younger? Each cohort has variable value. We saw older user time spent growth is outpacing younger user growth in 2Qs. A sign that $SNAP is hanging onto the people that started using it in college that are now 30+ 4:33pm · July 27, 2023 Next * 1 * 2 * 3 * 4 PRODUCT SPOTLIGHT ADVERTISING INTELLIGENCE Ad intel is your “cheat code’ for mobile ad success. Develop winning ad strategies and differentiate from competitors by leveraging intel on the most current mobile advertising trends and competitive paid campaigns. CREATIVE GALLERY View top performing creatives. PERFORMANCE METRICS Assess what events drive value. AD NETWORK DISTRIBUTION See where creatives are performing the best. “Apptopia plays an important role in our entire investment process. Their alternative data, correlations, and willingness to discuss the data give us a bigger picture of the market.” Chirayu Patel, Founder, Rakani Capital “Evaluating apps for the potential to be the next Instagram requires measuring KPIs like engagement, and retention across leading and emerging social apps. This firm partnered with Apptopia to access this mobile intelligence and complete an analysis on the social apps with promise and the features driving their potential.” Top U.S. Venture Firm with $35B AUM “Apptopia gives us the data and the insights we need to share compelling stories with our clients and create action plans to drive their acquisition, growth, engagement, and retention.” Matthew Lindenberg, VP Digital CX Strategy, Epsilon * * * GO DEEPER WITH APPTOPIA SUMMER RETAIL RECAP: PRIME DAY AND COMPETITIVE SALES STIMULATE ECOMMERCE In the midst of a slow-down in retail apps, Big Box retailers' mid-summer sales were effective in regaining consumer attention and competing with Amazon. Read the story RENT V. BUY: WHAT APP DOWNLOADS INDICATE ABOUT HOME BUYERS TODAY App downloads are a good proxy for home buyers "top of funnel", as net new installs of real estate and rental apps signify intent in one or the other. Read the story TEMU HITS 50 MILLION INSTALLS, BUT DOES IT MATTER? Temu, the ecommerce company owned by Pinduoduo, has had its mobile app installed by 50 million people since it launched in September 2022. Read the story READY TO GET STARTED? CONNECT WITH AN ANALYST TO SEE THE TYPES OF COMPETITIVE INSIGHTS AND COMPANY HEALTH SIGNALS THAT APPTOPIA CAN PROVIDE TO HELP WITH YOUR GROWTH OR INVESTMENT STRATEGIES. BY SUBMITTING THIS FORM, YOU AGREE TO APPTOPIA’S PRIVACY POLICY AND TERMS OF SERVICE. Work Email* Powered by Clearout.io First Name* Last Name* Job Title Phone Number Lift AI Intent Score Lift AI Segment Lift AI Unique ID Google Optimize Client ID Google Analytics Client ID Apptopia Logo INDUSTRIES * Investors * Brands & Publishers * Sales Teams * Private Equity PRODUCTS * Consumer Insights * App Store intelligence * Radar * Sales Prospector DATA * Advertising * SDKs * Audience * X-Ray * Reviews * Search INFORMATION * Pricing * API Documentation * Support * Blog * Integrations Passport * Free Insights * Case Studies * Top Charts LEGAL * Our Team * Our DNA * Our Data * Compliance & Data Integrity © APPTOPIA 2023 Terms of Service Privacy Policy Data Usage Policy LinkedIn Facebook X