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Submission: On January 27 via api from SG — Scanned from CA
Submission: On January 27 via api from SG — Scanned from CA
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1-888-215-0005 | (647) 696-1861 | Digital Marketing, SEO and Web Design Agency
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* Presentations
* Adwords Search – Enhanced CPC
* Adwords Search – SITELINKS
* Engage Enhanced Campaigns
* Google Advertising Playbook
* Google Adwords – API
* Google Display – VTC Reporting
* Google Business Identity
* Google Places Pages
* Google Plus Presentation
* YouTube-Promoted Videos
* Mobile-Search Ads
* Road to purchase of a new vehicle
* Search-Dynamic Search Ads
* YouTube – Analytics
* ZMOT-Automotive Study
* Canadians are searching for energy info
* Google Search-Conversion Optimizer
* Road to Decision of Canadian Travelers
* How to win online automotive shoppers
* Google Display Campaign Optimizer
* Online Market Research for Canadians
* Adwords Search – LOCATION EXTENSIONS
* Auto aftermarket digital shoppers-research
* Google Display Networks-Why Display Matters
* Google Recomendations for Mobile Site Design
* How digital can help to drive automotive shopping
* How dynamic remarketing increases conversions to automotive
* How Hospital Administrators Decide about purchasing
* Measure What Matters Most- Path To Purchase
* Research about how customers react to impressions on the web
* The process of buying a car and auto marketing opportunities
* YouTube – Google AdWords for Video with TrueView
* MRKT365
* Blog
* Resources
* Contact Us
* Agency Collaborations
* HOME
* About Us
* Our Team
* Our Success
* Google Premier Partners
* Facebook Marketing Partners
* Meta Business Partners
* YouTube Premier Partners
* Testimonials
* Internships
* Careers
* FAQ
* Services
* Search Engine Optimization
* Press Release
* Copywriting
* SEO Toronto
* Local Listings Management
* Google Advertising
* Campaigns
* Google Analytics
* Display
* Google Penalty Removal
* In Market
* Remarketing
* Search
* Google Affinity
* Google Shopping
* Mobile Call Only
* Call Tracking Metrics
* Competitor Targeting
* AdWords Suspension
* Pay Per Click
* Prevent Fraud Clicks With ClickCease
* Facebook & Instagram Advertising
* Campaigns
* Reach
* Brand Awareness
* Traffic
* Engagement
* App-Installs
* Video Views
* Lead Generation
* Messages
* Conversions
* Catalogue Sales
* Store Traffic
* Facebook Advertising
* Instagram Advertising
* Facebook Restrictions
* Facebook Videos
* DV360
* TikTok
* Bing Advertising
* Microsoft Professional Ads
* YouTube Marketing
* YouTube Handles
* YouTube Videos
* Amazon Advertising
* Social Media Management
* Social Media Setup
* Snapchat Advertising
* Digital Marketing Services and Optimization
* Online Reputation Management
* Mobile Advertising
* Native Advertising
* Tencent Advertising
* DTR Landing Pages
* Website
* Web Design
* Web Hosting
* Website Evaluation
* Packages
* eBooks
* Portfolio
* Events
* Presentations
* Adwords Search – Enhanced CPC
* Adwords Search – SITELINKS
* Engage Enhanced Campaigns
* Google Advertising Playbook
* Google Adwords – API
* Google Display – VTC Reporting
* Google Business Identity
* Google Places Pages
* Google Plus Presentation
* YouTube-Promoted Videos
* Mobile-Search Ads
* Road to purchase of a new vehicle
* Search-Dynamic Search Ads
* YouTube – Analytics
* ZMOT-Automotive Study
* Canadians are searching for energy info
* Google Search-Conversion Optimizer
* Road to Decision of Canadian Travelers
* How to win online automotive shoppers
* Google Display Campaign Optimizer
* Online Market Research for Canadians
* Adwords Search – LOCATION EXTENSIONS
* Auto aftermarket digital shoppers-research
* Google Display Networks-Why Display Matters
* Google Recomendations for Mobile Site Design
* How digital can help to drive automotive shopping
* How dynamic remarketing increases conversions to automotive
* How Hospital Administrators Decide about purchasing
* Measure What Matters Most- Path To Purchase
* Research about how customers react to impressions on the web
* The process of buying a car and auto marketing opportunities
* YouTube – Google AdWords for Video with TrueView
* MRKT365
* Blog
* Resources
* Contact Us
* Agency Collaborations
AMAZON SPONSORED ADS
THE BEGINNER’S GUIDE TO BOOSTING YOUR E-COMMERCE SALES
With over 300 million users worldwide, it is no doubt that Amazon is a huge
opportunity that every e-commerce business should leverage. By selling their
products on Amazon, brands can take advantage of Amazon’s trusted brand via
association, reach a larger audience and generate a higher demand for their
products. However, the best way to have maximum visibility and ensure users
click on their product listings is by using Sponsored Ads.
WHAT ARE AMAZON SPONSORED ADS?
Amazon Sponsored Ads work a lot like Google Ads, as the goal is to reach
customers while they are researching and discovering products and brands. When a
person types in a keyword and search results appear, the top results will be
pay-per-click ads. They look a lot like regular product listings, but are
denoted with grey “Sponsored” text.
Amazon’s Sponsored Ads are the best way to get your product offerings above the
fold in search results. In other words, every product you see before scrolling
down on a search result page are sponsored advertisements, and as people are
most likely to buy products on the first page of results, these ads hold prime
real estate. Take a look at the search results for “cat food” below: Sponsored
ads also appear on relevant product pages, as seen by this product detail page
for a polaroid camera below: These ads direct users to your product detail page
or Store. Just like Google ads, the most relevant ad with the highest bid will
be shown. Sellers only pay for performance, meaning they are only charged when
the user clicks on the ad. Amazon also suggests keywords the Seller should bid
on, as well as insights that monitor ad performance so that the Seller knows
which ads are getting results.
TYPES OF SPONSORED ADS
There are two types of Sponsored Ads: Sponsored Product and Sponsored Brand.
Sponsored Products promote an individual product, and redirect to a product
detail page. Sponsored Brands promote a collection of products, and feature a
custom headline with an image or company logo. Clicking on a product featured in
the ad will lead the user to a product detail page. Clicking on the headline or
image will direct the user to the brand’s Store or a page featuring their
collection of products. Take a look at an example on the right for “headphones”
search results.
DO SPONSORED ADS WORK?
Yes! Sponsored Ads work because they affect the purchasing behaviour of
customers that have a high intent to purchase. Here are some examples of how
Sponsored Ads can affect the customer decision journey:
Melissa has heard about the health benefits of kombucha tea and wants to give it
a try, however she isn’t familiar with any brands that offer it. She purchases
the first thing she sees (a Sponsored Product ad) because it has decent reviews
and ratings.
Ronald goes on Amazon to buy a specific dog treat that his dog loves. He clicks
on the Sponsored Brand ad that advertises more products from the brand and
explores some products he has never seen before.
Kelly is looking for the exact same phone charger as her broken one, but sees an
ad from another brand. She buys from this brand because it has better ratings
and reviews than that of her old charger.
ARE AMAZON’S SPONSORED ADS RIGHT FOR MY BUSINESS?
If you have a tangible product that consumers can purchase online, then yes!
Amazon is a trusted platform that can help you increase brand awareness for your
products and increase sales. Sponsored Ads are also ideal for boosting new
product sales, awareness and clicks, so that your products will gradually rank
higher organically. We have also found that Sponsored Ads are great for seasonal
campaigns, like special promotions during Christmas, Mother’s Day or Valentine’s
Day. It helps Sellers make the best use of product seasonality or end-of-season
sales to quickly get rid of inventory.
HOW DO I GET STARTED
If you are already selling your products on Amazon, getting started with
Sponsored Ads can be as simple as logging into Seller Central, choosing the
product(s) you want to advertise, setting your budget, and choosing your
keywords.
However, this is only if your products are retail ready!
This involves: Clear product titles, descriptions and media A star rating of at
least 3.5 At least 15 customer reviews Ensuring your products are in stock
Winning the buy box Ensuring your enhanced content highlights your value
proposition and brand story Setting up your product Store.
HOW MRKT360 CAN HELP YOU?
Mrkt360 can help with ensuring your product listings are retail ready, as there
are many rules and requirements, as well as creative elements necessary to have
your ad listed. Mrkt360 can also create and monitor your campaigns, bidding and
the performance of your account. Our Amazon Sponsored Ads Accredited members of
our team can apply their expert knowledge and ensure your ads are competitive.
We can also leverage our in-house API to monitor your bidding and performance
and implement improvements. Let Mrkt360 help you drive discoverability and
incremental sales for your brand!
Mrkt360 Best SEO & Online Marketing Company in Toronto
1 Saramia Crescent 2nd Floor,
Concord, ON L4K 3S6
Canada
Phone: 1-888-215-0005
Whatsapp Number:(647) 696-1861
Local Number: 416-477-0587
sales@mrkt360.com
LATEST FROM OUR BLOG
* Shoot up to the top with Google Ads January 13, 2023
* Get Off Google’s Naughty List December 23, 2022
* The Gift of Social Media Marketing December 15, 2022
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Menu
* HOME
* About Us
* Our Team
* Our Success
* Google Premier Partners
* Facebook Marketing Partners
* Meta Business Partners
* YouTube Premier Partners
* Testimonials
* Internships
* Careers
* FAQ
* Services
* Search Engine Optimization
* Press Release
* Copywriting
* SEO Toronto
* Local Listings Management
* Google Advertising
* Campaigns
* Google Analytics
* Display
* Google Penalty Removal
* In Market
* Remarketing
* Search
* Google Affinity
* Google Shopping
* Mobile Call Only
* Call Tracking Metrics
* Competitor Targeting
* AdWords Suspension
* Pay Per Click
* Prevent Fraud Clicks With ClickCease
* Facebook & Instagram Advertising
* Campaigns
* Reach
* Brand Awareness
* Traffic
* Engagement
* App-Installs
* Video Views
* Lead Generation
* Messages
* Conversions
* Catalogue Sales
* Store Traffic
* Facebook Advertising
* Instagram Advertising
* Facebook Restrictions
* Facebook Videos
* DV360
* TikTok
* Bing Advertising
* Microsoft Professional Ads
* YouTube Marketing
* YouTube Handles
* YouTube Videos
* Amazon Advertising
* Social Media Management
* Social Media Setup
* Snapchat Advertising
* Digital Marketing Services and Optimization
* Online Reputation Management
* Mobile Advertising
* Native Advertising
* Tencent Advertising
* DTR Landing Pages
* Website
* Web Design
* Web Hosting
* Website Evaluation
* Packages
* eBooks
* Portfolio
* Events
* Presentations
* Adwords Search – Enhanced CPC
* Adwords Search – SITELINKS
* Engage Enhanced Campaigns
* Google Advertising Playbook
* Google Adwords – API
* Google Display – VTC Reporting
* Google Business Identity
* Google Places Pages
* Google Plus Presentation
* YouTube-Promoted Videos
* Mobile-Search Ads
* Road to purchase of a new vehicle
* Search-Dynamic Search Ads
* YouTube – Analytics
* ZMOT-Automotive Study
* Canadians are searching for energy info
* Google Search-Conversion Optimizer
* Road to Decision of Canadian Travelers
* How to win online automotive shoppers
* Google Display Campaign Optimizer
* Online Market Research for Canadians
* Adwords Search – LOCATION EXTENSIONS
* Auto aftermarket digital shoppers-research
* Google Display Networks-Why Display Matters
* Google Recomendations for Mobile Site Design
* How digital can help to drive automotive shopping
* How dynamic remarketing increases conversions to automotive
* How Hospital Administrators Decide about purchasing
* Measure What Matters Most- Path To Purchase
* Research about how customers react to impressions on the web
* The process of buying a car and auto marketing opportunities
* YouTube – Google AdWords for Video with TrueView
* MRKT365
* Blog
* Resources
* Contact Us
* Agency Collaborations
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