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CHANNELADVISOR BRAND ANALYTICS

Retail channel performance solution for global brands

Home | Solutions | ChannelAdvisor Brand Analytics Tools
width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">


GROW SALES, PROTECT YOUR BRAND’S REPUTATION AND MANAGE YOUR DIGITAL SHELF
PRESENCE.

As a brand selling online through a network of retailers, it’s easy to feel that
your products’ performance is beyond your control. ChannelAdvisor Brand
Analytics provides a suite of tools for all levels of your organisation to
manage online retailers with performance in mind.


TRUSTED BY THE WORLD’S TOP BRANDS

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CHECK THAT YOUR PRODUCTS ARE ON SALE WHERE THEY SHOULD BE (AND ONLY THERE)

Assortment and Availability

 * Monitor product availability across your online channels to ensure that your
   retail partners are distributing the negotiated assortment and that
   exclusivities are respected
 * Protect sales by quickly identifying low-stock or critical out-of-stock
   situations for top-selling products
 * Monitor the Buy Box and receive notifications when you lose it
 * Address the grey market by identifying unauthorised sellers of your products
 * Identify new distribution opportunities based on competitive assortments and
   find untapped category subsegments

 


UNDERSTAND THE PRICING DYNAMICS AT PLAY IN YOUR E-RETAIL NETWORK

Price and Promotions

 * Track product prices for both your brand and competitors, giving you insights
   into pricing trends and positioning
 * Identify the source of major price movements, including which channel
   partners are leaders and which are followers
 * Use price history data from previous product launches to help forecast sales
   and support your negotiations with channel partners
 * Quickly identify potential pricing mistakes so that they can be addressed
 * Monitor retail channel promotions to ensure that they are executed as agreed

 


MAKE SURE YOUR CUSTOMERS CAN FIND YOUR PRODUCTS ANYWHERE THEY’RE ON SALE

Search and the Digital Shelf

 * Measure your share of search results on e-commerce sites to identify
   opportunities for content or advertising improvements
 * Optimize your product pages based on an understanding of the keywords that
   drive results
 * Discover advertising opportunities based on organic performance
 * Monitor your share of brand over time to counter competitors’ strategies
 * Understand the advertising environment by determining which keywords your
   competitors are sponsoring, as well as monitoring your own sponsored
   campaigns

 


SHOW YOUR BRAND AT ITS BEST, ON EVERY SITE AND EVERY PAGE, WITH CONTENT AND
REVIEWS

Content and Reviews

 * Monitor content compliance across your network of retail channels
 * Monitor, read and address reviews at scale
 * Increase conversion rates by identifying product pages with too little
   content or too few reviews to convince uncertain buyers
 * Benchmark product page performance against your competitors

 


READY TO GET STARTED?




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your preferences or your device and is mostly used to make the site work as you
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give you a more personalized web experience. Because we respect your right to
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or all of these services may not function properly.

STRICTLY NECESSARY COOKIES

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off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

TARGETING COOKIES

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be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

PERFORMANCE COOKIES

Always Active

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

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