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November 7-9, 2023
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December 13, 2023
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DECEMBER 13, 2023 • A FREIGHTWAVES TV EVENT



DOMESTIC SUPPLY CHAIN SUMMIT


With the lasting impacts of the pandemic, geopolitical developments such as
Brexit and U.S.-China relations, trade agreements like USMCA, import/export
restrictions and so much more that has happened in the last year, it may be some
time before the supply chain is back to normal. But, with much of the past
year’s uncertainty behind us, it’s time to focus on navigating the supply chains
of the future. Join us as we explore how to make disruptions a thing of the past
and look at emerging trends and data to show what we can expect.



AGENDA

Click to expand For More Information; All times shown in EDT.


WELCOME

1/12/23 9:00 AM

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Kaylee Nix
Reporter
FreightWaves
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Anthony Smith
Chief Economist
FreightWaves
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KEYNOTE: THE EVOLUTION AND NEW FRONTIER OF MARKETING

1/12/23 9:05 AM

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Mickey Cloud, Executive Director at The Sasha Group joins us to talk about the
evolving landscape of marketing. We look at pandemic related trends, the rise in
newer social media platforms, and what companies and brands can do to navigate
these various options.

Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio
Mickey Cloud
Executive Director
The Sasha Group
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FIRESIDE CHAT: DIGITAL SUPPLY CHAIN TECHNOLOGIES — STRATEGIES AND SOLUTIONS

1/12/23 9:25 AM

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In this fireside chat, speaker Michael Beelar VP Supply Chain & Logistics at
Intellias joins us to examine the evolution of the TMS and digital supply chain
technology, from visibility to real time supply chain mapping. We go over what
the future might bring and how you can prepare for it.

Michael Beelar
VP, Digital Supply Networks & Logistics
Endava
View Bio
Thomas Wasson
Enterprise Trucking Carrier Expert
FreightWaves
View Bio

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Speaker Bio

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FIRESIDE CHAT: HERDING CATS…A TRUE STORY ABOUT BUILDING A MARKETING PROGRAM IN
THE MID-MARKET SPACE

1/12/23 9:45 AM

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A one person marketing team is a huge job in a growing company. Let alone build
a marketing campaign that lands a 3PL in the top 10. Kacey Schaffer, director of
marketing at Sunset Transportation, shares how to grow a one woman operation
into a team that maintains the highest level of quality.

Kacey Schaeffer
Director of Marketing
Sunset Transportation
View Bio
Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

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Speaker Bio

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FIRESIDE CHAT: SO YOU WANT TO START A PODCAST?

1/12/23 10:00 AM

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Kaylee Nix talks to Digital Dispatch founder Blythe Brumleve about the ins and
outs of starting a podcast, growing an audience and turning words into profits.

Blythe Brumleve
Founder/Host
Brumleve Brands
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Kaylee Nix
Reporter
FreightWaves
View Bio

View Bio

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Speaker Bio

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FIRESIDE CHAT: DIGITAL MARKETING IN TRANSPORTATION

1/12/23 10:15 AM

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What lessons were learned in 2022 about sales and marketing and what does 2023
hold? Ed Burns and Anthony Smith chat about the generational shift in selling
and the importance of marketing in the coming year.

Ed Burns
Vice President of Relationships
Burns Logistics
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Anthony Smith
Chief Economist
FreightWaves
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Speaker Bio

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FIRESIDE CHAT: 10 VIRTUAL SALES TIPS GUARANTEED TO ADD FASTER REVENUE

1/12/23 10:30 AM

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Lauren Bailey, founder and president of Factor8, gives logistics sales
representatives advice on how to build a positive customer experience from the
very first call. She also breaks down sales statistics for managers to better
understand the sales cycle and develop strategies for closing business whether
the market is hot or not.

Lauren Bailey
Founder & President
Factor 8
View Bio
Grace Sharkey
Staff Writer
FreightWaves
View Bio

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Speaker Bio

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Speaker Bio

FIRESIDE CHAT: SALES SUPERPOWERS: UNLOCKING THE POTENTIAL OF LINKEDIN

1/12/23 10:55 AM

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There are so many things to be aware of when it comes to social media that
leaning on it as a main form of marketing seems like a big gamble. Lars Ward and
Mary O’Connell are chatting about the all in approach to going all in on
LinkedIn and how it’s a platform for more than sharing a highlight reel.

Lars Ward
Vice President of Business Development
FreightVana
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Mary O'Connell
Freight Broker/3PL Expert
FreightWaves
View Bio

View Bio

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Speaker Bio

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Speaker Bio

FIRESIDE CHAT: HOW TO KEEP MESSAGING CONSISTENT WHEN YOUR BRAND IS BROAD

1/12/23 11:15 AM

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Kaylee Nix sits down with Victoria Miklausich from Ryder to discuss how to
streamline marketing messaging through a business that is as diverse as Ryder.

Victoria Miklausich
Head of Product Marketing & Customer Experience
Ryder
View Bio
Kaylee Nix
Reporter
FreightWaves
View Bio

View Bio

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Speaker Bio

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NETWORKING LUNCH BREAK

1/12/23 11:30 AM

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WHAT THE TRUCK?!?

1/12/23 12:00 PM

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Tim Dooner
Host of WHAT THE TRUCK?!?
FreightWaves
View Bio
Ted Martin
Chief Revenue Officer
Factor 8
View Bio
Boris Panov
Load Planner & Logistics Manager
Superior Dispatch Service
View Bio
Paul-Bernard Jaroslawski
Founder & President
Freight Caviar
View Bio
Mario Paganini
Vice President
Stord
View Bio

Speaker Bio

Speaker Bio

Speaker Bio

FIRESIDE CHAT: ADVICE FOR SELLING INTO A DEFLATIONARY MARKET

1/12/23 12:50 PM

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Nick Dangles and Anthony Smith discuss the different aspects of sales in a down
cycle. Nick breaks down what type of structure and strategy is needed in the
coming years.

Nick Dangles
Co-Founder
Kinetic
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Anthony Smith
Chief Economist
FreightWaves
View Bio

View Bio

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Speaker Bio

Speaker Bio

Speaker Bio

FIRESIDE CHAT: BUILDING AND MEASURING ANALYST RELATIONSHIPS

1/12/23 1:05 PM

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In this chat, Will Haraway, co-founder and chief content officer at
LeadCoverage, explains the importance of building relationships with analysts to
leverage the reach of industry research groups like Gartner, Sparks and others.
He also describes how to measure the success of those relationships over time.

Will Haraway
Chief Content Officer
Lead Coverage
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Grace Sharkey
Staff Writer
FreightWaves
View Bio

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Speaker Bio

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CLOSING REMARKS

1/12/23 1:20 PM

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Kaylee Nix
Reporter
FreightWaves
View Bio
Anthony Smith
Chief Economist
FreightWaves
View Bio

View Bio

View Bio

View Bio

Speaker Bio

Speaker Bio

Speaker Bio


SPEAKERS


KEYNOTE

Jared Weisfeld

RXO
Chief Strategy Officer


INDUSTRY LEADERS

Brian Rafferty

Capacity & Service Solutions Inc.
Director of Brokerage
Kyle Wegman

Turvo
Vice President of Product
Steven West

Reibus
Director of Logistics
Todd Fowler

Autotech Ventures
Director, Strategic Partners
Walter Mitchell

Tai Software
CEO


FREIGHTWAVES ON-AIR HOSTS

Grace Sharkey

FreightWaves
Staff Writer
Mary O'Connell

FreightWaves
Freight Broker/3PL Expert
Thomas Wasson

FreightWaves
Enterprise Trucking Carrier Expert
Tim Dooner

FreightWaves
Host of WHAT THE TRUCK?!?


FEATURED TOPICS



WHERE DO THE FREIGHT MARKETS GO FROM HERE?


USING DATA TO BUILD A COMPETITIVE ADVANTAGE



THE POWER OF BUILDING CARRIER SELECTION AND LONG-TERM RELATIONSHIPS



WHAT IS YOUR COMPETITIVE ADVANTA GUIDE ON HOW TO EVALUATE FREIGHTTECH PRODUCTS
AGE?



HOW REGULATIONS AND LEGAL LIABILITIES WILL AFFECT THE INDUSTRY



A CLOSER LOOK AT FRAUD AND DOUBLE BROKERING IN FREIGHT



THANK YOU TO OUR SPONSORS

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