www.gartner.com
Open in
urlscan Pro
108.138.7.74
Public Scan
Submitted URL: https://app.gartnerformarketers.com/e/er?utm_campaign=RM_NA_2022_SWG_NL_NL5_Conferences_Generic_GTS&utm_medium=email&utm_source=Eloq...
Effective URL: https://www.gartner.com/en/articles/10-automation-mistakes-to-avoid?utm_campaign=RM_NA_2022_SWG_NL_NL5_Conferences_Gener...
Submission: On May 05 via api from CH — Scanned from DE
Effective URL: https://www.gartner.com/en/articles/10-automation-mistakes-to-avoid?utm_campaign=RM_NA_2022_SWG_NL_NL5_Conferences_Gener...
Submission: On May 05 via api from CH — Scanned from DE
Form analysis
2 forms found in the DOM<form id="email-form" class="email-form form-1 formStep validator">
<div class="row">
<div class="col-xs-12 col-md-6 col-sm-5 full-width-multi-column">
<div class="form-heading">
<h3 class="h3">Subscribe to the Latest Insight</h3>
</div>
</div>
<div class="col-xs-12 col-md-6 col-sm-7 full-width-multi-column">
<div class="email-field-wrapper">
<div class="form-one full-width-multi-column email-container">
<span class="field-container">
<label for="email-address">Work Email</label>
<input id="email-address" class="form-control step-one-form-control emailAddress" type="email" name="emailAddress" data-validator="email" inputmode="email" errormessage="Please enter a valid business email address." minlength="1"
required="">
<span class="icon gcom-icon-check-circle"></span>
</span>
<span class="field-container personType">
<label for="poID">Person Type</label>
<input id="poID" class="form-control poID" type="text" name="poID">
<span class="icon gcom-icon-check-circle"></span>
</span>
<input type="hidden" name="profileComplete" value="false" class="profileComplete">
<input type="hidden" name="optinStatus" value="false" class="optinStatus">
<input type="hidden" name="firstName" value="" class="optedUserFirstName optedinfield">
<input type="hidden" name="lastName" value="" class="optedUserLastName optedinfield">
</div>
<div class="form-one email-check">
<button type="submit" class="btn btBtn btnNormalWidth button action-button conference-theme-bg-color conference-theme-bg-color-hover conference-theme-border-2px
btn-primary conference-theme-text-color step-one-action-button form-submit-button dont-disable" id="continue" errormessage="All fields are required.">
<i class="gcom-icon-refresh icon-spinner" id="eloqua-final-submit-loading"></i> Continue </button>
</div>
</div>
<div class="row privacy-policy">
<div class="col-xs-12">
<div class="privacy-container">
<span class="privacy-text">
<p> By clicking the "Continue" button, you are agreeing to the <a href="/en/about/policies/terms-of-use" target="_blank">
Gartner Terms of Use
</a> and <a href="/en/about/policies/privacy" target="_blank">
Privacy Policy.
</a>
</p>
</span>
</div>
</div>
</div>
</div>
</div>
</form>
<form id="submit-form" data-index="2" class="submitForm validator hidden" data-form="otherEloqua" data-custom-type="SWG">
<span class="field-container personType">
<label for="poID">Person Type</label>
<input id="poID" class="form-control poID" type="text" name="poID">
<span class="icon gcom-icon-check-circle"></span>
</span>
<div class="submit-form row">
<div class="col-md-4 col-xs-12 full-width-multi-column">
<div class="form-heading">
<h3 class="h3"></h3>
<h4>Subscribe for the Latest Insight</h4>
</div>
</div>
<div class="col-md-8 col-xs-12 full-width-multi-column">
<div>
<div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
<div class="globalsite cmp-globalsite-columncontrol aem-GridColumn aem-GridColumn--default--12">
<!-- Allow flex columns to collapse on mobile and table (only used when center align option is selected) -->
<section class="column-control grid-norm no-top-bottom ">
<div class="row xs-flex-direction-column sm-flex-direction-column">
<div class="col-lg-6 col-md-6 col-sm-12 col-xs-12 ">
<div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
<div class="globalsite cmp-globalsite-customformfield aem-GridColumn aem-GridColumn--default--12">
<span class="field-container">
<label for="7374beba-399f-4ccd-abae-af6f55ebce53">Country</label>
<input class="form-control autocomplete-input" type="text" data-source="default-with-elq-countries" data-list-focus="false" autocomplete="none" errormessage="Please select a value." required="true"
data-validator="autocomplete" name="country" id="7374beba-399f-4ccd-abae-af6f55ebce53">
<input type="hidden" class="form-control" name="country" autocomplete="off" value="">
<span class="icon gcom-icon-check-circle"></span>
<span class="caret"></span>
<ul class="dropdown-menu autocomplete-ul">
<li>
<a href="javascript:void(0)" data-value="UNITED STATES">UNITED STATES</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UNITED KINGDOM">UNITED KINGDOM</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CANADA">CANADA</a>
</li>
<li>
<a href="javascript:void(0)" data-value="AUSTRALIA">AUSTRALIA</a>
</li>
<li>
<a href="javascript:void(0)" data-value="INDIA">INDIA</a>
</li>
<li class="field-disabled">
<span class="field-disabled" disabled="">------</span>
</li>
<li>
<a href="javascript:void(0)" data-value="AFGHANISTAN">Afghanistan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ÅLAND ISLANDS">Åland Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ALBANIA">Albania</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ALGERIA">Algeria</a>
</li>
<li>
<a href="javascript:void(0)" data-value="AMERICAN SAMOA">American Samoa</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ANDORRA">Andorra</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ANGOLA">Angola</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ANGUILLA">Anguilla</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ANTARCTICA">Antarctica</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ANTIGUA AND BARBUDA">Antigua and Barbuda</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ARGENTINA">Argentina</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ARMENIA">Armenia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ARUBA">Aruba</a>
</li>
<li>
<a href="javascript:void(0)" data-value="AUSTRIA">Austria</a>
</li>
<li>
<a href="javascript:void(0)" data-value="AZERBAIJAN">Azerbaijan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BAHAMAS">Bahamas</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BAHRAIN">Bahrain</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BANGLADESH">Bangladesh</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BARBADOS">Barbados</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BELARUS">Belarus</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BELGIUM">Belgium</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BELIZE">Belize</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BENIN">Benin</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BERMUDA">Bermuda</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BHUTAN">Bhutan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BOLIVIA">Bolivia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BONAIRE, SINT EUSTATIUS AND SABA">Bonaire, Sint Eustatius and Saba</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BOSNIA AND HERZEGOVINA">Bosnia and Herzegovina</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BOTSWANA">Botswana</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BOUVET ISLAND">Bouvet Island</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BRAZIL">Brazil</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BRITISH INDIAN OCEAN TERRITORY">British Indian Ocean Territory</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BRUNEI DARUSSALAM">Brunei Darussalam</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BULGARIA">Bulgaria</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BURKINA FASO">Burkina Faso</a>
</li>
<li>
<a href="javascript:void(0)" data-value="BURUNDI">Burundi</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CAMBODIA">Cambodia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CAMEROON">Cameroon</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CAPE VERDE">Cape Verde</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CAYMAN ISLANDS">Cayman Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CENTRAL AFRICAN REPUBLIC">Central African Republic</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CHAD">Chad</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CHILE">Chile</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CHINA">China</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CHRISTMAS ISLAND">Christmas Island</a>
</li>
<li>
<a href="javascript:void(0)" data-value="COCOS (KEELING) ISLANDS">Cocos (Keeling) Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="COLOMBIA">Colombia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="COMOROS">Comoros</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CONGO">Congo</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CONGO, THE DEMOCRATIC REPUBLIC OF THE">Congo, The Democratic Republic of the</a>
</li>
<li>
<a href="javascript:void(0)" data-value="COOK ISLANDS">Cook Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="COSTA RICA">Costa Rica</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CÔTE D'IVOIRE">Côte D'Ivoire</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CROATIA">Croatia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CUBA">Cuba</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CURAÇAO">Curaçao</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CURAÇAO">Curaçao</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CYPRUS">Cyprus</a>
</li>
<li>
<a href="javascript:void(0)" data-value="CZECH REPUBLIC">Czech Republic</a>
</li>
<li>
<a href="javascript:void(0)" data-value="DENMARK">Denmark</a>
</li>
<li>
<a href="javascript:void(0)" data-value="DJIBOUTI">Djibouti</a>
</li>
<li>
<a href="javascript:void(0)" data-value="DOMINICA">Dominica</a>
</li>
<li>
<a href="javascript:void(0)" data-value="DOMINICAN REPUBLIC">Dominican Republic</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ECUADOR">Ecuador</a>
</li>
<li>
<a href="javascript:void(0)" data-value="EGYPT">Egypt</a>
</li>
<li>
<a href="javascript:void(0)" data-value="EL SALVADOR">El Salvador</a>
</li>
<li>
<a href="javascript:void(0)" data-value="EQUATORIAL GUINEA">Equatorial Guinea</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ERITREA">Eritrea</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ESTONIA">Estonia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ETHIOPIA">Ethiopia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FALKLAND ISLANDS (MALVINAS)">Falkland Islands (Malvinas)</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FAROE ISLANDS">Faroe Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FIJI">Fiji</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FINLAND">Finland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FRANCE">France</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FRENCH GUIANA">French Guiana</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FRENCH POLYNESIA">French Polynesia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="FRENCH SOUTHERN TERRITORIES">French Southern Territories</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GABON">Gabon</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GAMBIA">Gambia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GEORGIA">Georgia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GERMANY">Germany</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GHANA">Ghana</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GIBRALTAR">Gibraltar</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GREECE">Greece</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GREENLAND">Greenland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GRENADA">Grenada</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUADELOUPE">Guadeloupe</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUAM">Guam</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUATEMALA">Guatemala</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUERNSEY">Guernsey</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUINEA">Guinea</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUINEA-BISSAU">Guinea-Bissau</a>
</li>
<li>
<a href="javascript:void(0)" data-value="GUYANA">Guyana</a>
</li>
<li>
<a href="javascript:void(0)" data-value="HAITI">Haiti</a>
</li>
<li>
<a href="javascript:void(0)" data-value="HEARD/MCDONALD ISLS.">Heard/McDonald Isls.</a>
</li>
<li>
<a href="javascript:void(0)" data-value="HONDURAS">Honduras</a>
</li>
<li>
<a href="javascript:void(0)" data-value="HONG KONG">Hong Kong</a>
</li>
<li>
<a href="javascript:void(0)" data-value="HUNGARY">Hungary</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ICELAND">Iceland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="INDONESIA">Indonesia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="IRAN, ISLAMIC REPUBLIC OF">Iran, Islamic Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="IRAQ">Iraq</a>
</li>
<li>
<a href="javascript:void(0)" data-value="IRELAND">Ireland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ISLE OF MAN">Isle of Man</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ISRAEL">Israel</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ITALY">Italy</a>
</li>
<li>
<a href="javascript:void(0)" data-value="JAMAICA">Jamaica</a>
</li>
<li>
<a href="javascript:void(0)" data-value="JAPAN">Japan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="JERSEY">Jersey</a>
</li>
<li>
<a href="javascript:void(0)" data-value="JORDAN">Jordan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KAZAKHSTAN">Kazakhstan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KENYA">Kenya</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KIRIBATI">Kiribati</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KOREA, DEMOCRATIC PEOPLE'S REPUBLIC OF">Korea, Democratic People's Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KOREA, REPUBLIC OF">Korea, Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KUWAIT">Kuwait</a>
</li>
<li>
<a href="javascript:void(0)" data-value="KYRGYZSTAN">Kyrgyzstan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LAO PEOPLE'S DEMOCRATIC REPUBLIC">Lao People's Democratic Republic</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LATVIA">Latvia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LEBANON">Lebanon</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LESOTHO">Lesotho</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LIBERIA">Liberia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LIBYA">Libya</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LIECHTENSTEIN">Liechtenstein</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LITHUANIA">Lithuania</a>
</li>
<li>
<a href="javascript:void(0)" data-value="LUXEMBOURG">Luxembourg</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MACAO">Macao</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF">Macedonia, The Former Yugoslav Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MADAGASCAR">Madagascar</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MALAWI">Malawi</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MALAYSIA">Malaysia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MALDIVES">Maldives</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MALI">Mali</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MALTA">Malta</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MARSHALL ISLANDS">Marshall Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MARTINIQUE">Martinique</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MAURITANIA">Mauritania</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MAURITIUS">Mauritius</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MAYOTTE">Mayotte</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MEXICO">Mexico</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MICRONESIA, FEDERATED STATES OF">Micronesia, Federated States of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MOLDOVA, REPUBLIC OF">Moldova, Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MONACO">Monaco</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MONGOLIA">Mongolia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MONTENEGRO">Montenegro</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MONTSERRAT">Montserrat</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MOROCCO">Morocco</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MOZAMBIQUE">Mozambique</a>
</li>
<li>
<a href="javascript:void(0)" data-value="MYANMAR">Myanmar</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NAMIBIA">Namibia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NAURU">Nauru</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NEPAL">Nepal</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NETHERLANDS">Netherlands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NETHERLANDS ANTILLES">Netherlands Antilles</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NEW CALEDONIA">New Caledonia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NEW ZEALAND">New Zealand</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NICARAGUA">Nicaragua</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NIGER">Niger</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NIGERIA">Nigeria</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NIUE">Niue</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NORFOLK ISLAND">Norfolk Island</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NORTHERN MARIANA ISLANDS">Northern Mariana Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="NORWAY">Norway</a>
</li>
<li>
<a href="javascript:void(0)" data-value="OMAN">Oman</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PAKISTAN">Pakistan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PALAU">Palau</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PALESTINE, STATE OF">Palestine, State of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PANAMA">Panama</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PAPUA NEW GUINEA">Papua New Guinea</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PARAGUAY">Paraguay</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PERU">Peru</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PHILIPPINES">Philippines</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PITCAIRN">Pitcairn</a>
</li>
<li>
<a href="javascript:void(0)" data-value="POLAND">Poland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PORTUGAL">Portugal</a>
</li>
<li>
<a href="javascript:void(0)" data-value="PUERTO RICO">Puerto Rico</a>
</li>
<li>
<a href="javascript:void(0)" data-value="QATAR">Qatar</a>
</li>
<li>
<a href="javascript:void(0)" data-value="RÉUNION">Réunion</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ROMANIA">Romania</a>
</li>
<li>
<a href="javascript:void(0)" data-value="RUSSIAN FEDERATION">Russian Federation</a>
</li>
<li>
<a href="javascript:void(0)" data-value="RWANDA">Rwanda</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT BARTHÉLEMY">Saint Barthélemy</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT HELENA, ASCENSION AND TRISTAN DA CUNHA">Saint Helena, Ascension and Tristan da Cunha</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT KITTS AND NEVIS">Saint Kitts and Nevis</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT LUCIA">Saint Lucia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT MARTIN (FRENCH PART)">Saint Martin (French Part)</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT PIERRE AND MIQUELON">Saint Pierre and Miquelon</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAINT VINCENT AND THE GRENADINES">Saint Vincent and the Grenadines</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAMOA">Samoa</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAN MARINO">San Marino</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAO TOME AND PRINCIPE">Sao Tome and Principe</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SAUDI ARABIA">Saudi Arabia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SENEGAL">Senegal</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SERBIA">Serbia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SERBIA AND MONTENEGRO">Serbia and Montenegro</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SEYCHELLES">Seychelles</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SIERRA LEONE">Sierra Leone</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SINGAPORE">Singapore</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SINT MAARTEN (DUTCH PART)">Sint Maarten (Dutch Part)</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SLOVAKIA">Slovakia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SLOVENIA">Slovenia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SOLOMON ISLANDS">Solomon Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SOMALIA">Somalia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SOUTH AFRICA">South Africa</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS">South Georgia and the South Sandwich Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SOUTH SUDAN">South Sudan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SPAIN">Spain</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SRI LANKA">Sri Lanka</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SUDAN">Sudan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SURINAME">Suriname</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SVALBARD AND JAN MAYEN">Svalbard and Jan Mayen</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SWAZILAND">Swaziland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SWEDEN">Sweden</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SWITZERLAND">Switzerland</a>
</li>
<li>
<a href="javascript:void(0)" data-value="SYRIAN ARAB REPUBLIC">Syrian Arab Republic</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Taiwan, Province of China">Taiwan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TAJIKISTAN">Tajikistan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TANZANIA, UNITED REPUBLIC OF">Tanzania, United Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="THAILAND">Thailand</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TIMOR-LESTE">Timor-Leste</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TOGO">Togo</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TOKELAU">Tokelau</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TONGA">Tonga</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TRINIDAD AND TOBAGO">Trinidad and Tobago</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TUNISIA">Tunisia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TURKEY">Turkey</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TURKMENISTAN">Turkmenistan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TURKS AND CAICOS ISLANDS">Turks and Caicos Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="TUVALU">Tuvalu</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UGANDA">Uganda</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UKRAINE">Ukraine</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UNITED ARAB EMIRATES">United Arab Emirates</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UNITED STATES MINOR OUTLYING ISLANDS">United States Minor Outlying Islands</a>
</li>
<li>
<a href="javascript:void(0)" data-value="URUGUAY">Uruguay</a>
</li>
<li>
<a href="javascript:void(0)" data-value="UZBEKISTAN">Uzbekistan</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VANUATU">Vanuatu</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VATICAN CITY">Vatican City</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VENEZUELA, BOLIVARIAN REPUBLIC OF">Venezuela, Bolivarian Republic of</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VIET NAM">Viet Nam</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VIRGIN ISLANDS, BRITISH">Virgin Islands, British</a>
</li>
<li>
<a href="javascript:void(0)" data-value="VIRGIN ISLANDS, U.S.">Virgin Islands, U.S.</a>
</li>
<li>
<a href="javascript:void(0)" data-value="WALLIS AND FUTUNA">Wallis and Futuna</a>
</li>
<li>
<a href="javascript:void(0)" data-value="WESTERN SAHARA">Western Sahara</a>
</li>
<li>
<a href="javascript:void(0)" data-value="YEMEN">Yemen</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ZAMBIA">Zambia</a>
</li>
<li>
<a href="javascript:void(0)" data-value="ZIMBABWE">Zimbabwe</a>
</li>
</ul>
</span>
</div>
</div>
</div>
<div class="col-lg-6 col-md-6 col-sm-12 col-xs-12 ">
<div class="aem-Grid aem-Grid--12 aem-Grid--default--12 ">
<div class="globalsite cmp-globalsite-customformfield aem-GridColumn aem-GridColumn--default--12">
<span class="field-container">
<label for="eccb6328-429f-4b2c-a075-f0dfcc7eb787">Job Function</label>
<input class="form-control autocomplete-input" type="text" data-source="bac-departments" data-list-focus="false" autocomplete="none" errormessage="Please select a value." required="true" data-validator="autocomplete"
name="jobFunction" id="eccb6328-429f-4b2c-a075-f0dfcc7eb787">
<input type="hidden" class="form-control" name="jobFunction" autocomplete="off" value="">
<span class="icon gcom-icon-check-circle"></span>
<span class="caret"></span>
<ul class="dropdown-menu autocomplete-ul">
<li>
<a href="javascript:void(0)" data-value="Audit and Risk">Audit and Risk</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Communications">Communications</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Customer Service and Support">Customer Service and Support</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Finance">Finance</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Financial Services">Financial Services</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Technology/Service Providers">Technology/Service Providers</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Human Resources">Human Resources</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Information Technology Professional">Information Technology Professional</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Investment Professional">Investment Professional</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Legal and Compliance">Legal and Compliance</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Marketing">Marketing</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Marketing at a Technology/Service Provider">Marketing at a Technology/Service Provider</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Procurement">Procurement</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Research and Development">Research and Development</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Sales">Sales</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Strategy Leaders">Strategy Leaders</a>
</li>
<li>
<a href="javascript:void(0)" data-value="Supply Chain">Supply Chain</a>
</li>
</ul>
</span>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
<div class="footer">
<div class="flex-container">
<div class="cta-container flex-container">
<button type="submit" class="btn btBtn btnNormalWidth conference-theme-bg-color conference-theme-bg-color-hover conference-theme-border-2px btn-primary
conference-theme-text-color form-submit-button dont-disable" id="submit" errormessage="All fields are required.">
<i class="gcom-icon-refresh icon-spinner" id="eloqua-final-submit-loading"></i> Subscribe </button>
<a class="back-button">
Back
</a>
</div>
<div class="row privacy-policy">
<div class="col-xs-12">
<div class="privacy-container">
<span class="privacy-text">
<p> By clicking the "Subscribe" button, you are agreeing to the <a href="/en/about/policies/terms-of-use" target="_blank">
Gartner Terms of Use
</a> and <a href="/en/about/policies/privacy" target="_blank">
Privacy Policy.
</a>
</p>
</span>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</form>
Text Content
My Account Conferences About Newsroom Careers * Insights Featured * Russia’s Invasion of Ukraine * Strategic Planning * Leadership Vision * Future of Work Reinvented * Sustainable Business Strategy * Gartner Business Quarterly * Diversity, Equity and Inclusion * Latest Key Insights * Latest Topic Guides By Function * Audit & Risk * Customer Service & Support * Finance * Human Resources * Information Technology * Legal & Compliance * Marketing & Communications * Product * R&D & Corporate Strategy * Sales * Supply Chain By Industry * Education * Energy & Utilities * Financial Services * Government & Public Sector * Healthcare * High Tech & Telecom * Investment Services * Manufacturing * Retail Expert Guidance Tools Overview * Tools to Make Smarter, Faster Decisions Featured Tools * BuySmart: Buy Technology with Confidence * Critical Capabilities: Analyze Products & Services * Digital IQ: Power of My Brand Positioning * Hype Cycle: Measure Technology Lifecycle * Magic Quadrant: Market Analysis of Competitive Players * Product Decisions: Power Your Product Strategy Templates & Frameworks * Benchmarking: Best in Class Diagnostics * Cost Optimization: Drive Growth and Efficiency * Strategic Planning: Turn Strategy into Action Connect with Peers Overview * Connect with Peers on Your Mission-Critical Priorities Conferences * All Conferences * Asia/Pacific and Japan * Europe, Middle East and Africa * North America * Virtual Communities * Peer Insights: Guide Decisions with Peer-Driven Insights * Evanta: Connecting C-Level Executives Conferences About Newsroom Careers * Become a Client or call +44 (0) 33 3130 6809 * Information Technology * Roles * CISO for Digital Business * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * CISO for Digital Business * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering Leader * Experts * Research & Tools * All Research * Benchmarking * Cost Optimization for Public Sector * Hype Cycle * Magic Quadrant * Special Reports * Insights * Trending Topics * IT Blog * 2021 IT Top Priorities * Top Strategic Technology Trends for 2022 * Events * Webinars * Evanta Events * Client Success Stories * Information Technology * Roles * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * Chief Information Security Officer * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering * Experts * Research & Tools * All Research * Benchmarking * BuySmart * Cost Optimization * Glossary * Hype Cycle * Magic Quadrant * Special Reports * Strategic Planning * Insights * Trending Topics * Publications * IT Blog * Podcasts * Smarter with Gartner * Events * Conferences * Webinars * Evanta Events * Client Success Stories * Become a Client or call +44 (0) 33 3130 6809 * Gartner client? Log in for personalized search results. INSIGHTS / INFORMATION TECHNOLOGY / ARTICLE 10 AUTOMATION MISTAKES TO AVOID Menu * * Information Technology * Roles * Overview * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * Chief Information Security Officer * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering * Experts * Research & Tools * Overview * All Research * Benchmarking * BuySmart * Cost Optimization * Glossary * Hype Cycle * Magic Quadrant * Special Reports * Strategic Planning * Insights * Overview * Trending Topics * Publications * IT Blog * Podcasts * Smarter with Gartner * Events * Overview * Conferences * Webinars * Evanta Events * Client Success Stories * Conferences * About * Newsroom * Careers Menu * * Information Technology * Roles * Overview * CISO for Digital Business * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * CISO for Digital Business * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering Leader * Experts * Research & Tools * Overview * All Research * Benchmarking * Cost Optimization for Public Sector * Hype Cycle * Magic Quadrant * Special Reports * Insights * Overview * Trending Topics * IT Blog * 2021 IT Top Priorities * Top Strategic Technology Trends for 2022 * Events * Overview * Webinars * Evanta Events * Client Success Stories * Share on Twitter * Share on LinkedIn * Share on Facebook * Share by Email April 19, 2022 Contributor: Laurence Goasduff Automation, if executed poorly, can have negative impacts on data usage, processes, employee morale and customer satisfaction. In short: * 40% of organizations have four or more concurrent hyperautomation initiatives underway, with some organizations executing 15 projects at the same time. * Failure typically stems from three types of mistakes — in approach, implementation and impact. * To ensure success, prioritize automation initiatives that deliver clear, quantifiable business outcomes and for which the resources already exist within your organization. Automation promises significant cost, quality and speed improvements, but realizing those benefits requires an action plan on the part of executive and IT leaders that accounts for common mistakes. This is especially the case now that hyperautomation is increasing and IT is managing multiple concurrent automation initiatives. Watch now: The Executive Guide to Hyperautomation A recent Gartner survey shows that nearly 60% of organizations are pursuing, on average, four or more concurrent hyperautomation initiatives. “Leaders must treat automation as a principle to be embraced, rather than as a project to be done and ought to be aware of common mistakes that can lead to failures,” says Nicole Sturgill, VP Analyst at Gartner. MISTAKE NO. 1: FALLING IN LOVE WITH A SINGLE TECHNOLOGY Once an organization has purchased and implemented a specific process automation tool, such as robotic process automation (RPA), successfully, it’s natural that colleagues want to adopt it more widely. “However, the wrong approach is to drive automation from a single technology perspective. Instead, lead with the business outcome and then align the correct set of tools,” says Sturgill. Action: Build a toolbox of technologies that provide a more comprehensive set of capabilities to align to a flexible range of business outcomes and redesign approaches. MISTAKE NO. 2: BELIEVING THAT BUSINESS CAN AUTOMATE WITHOUT IT More and more business users believe that the adoption of RPA and low-code/no-code applications don’t require the assistance of IT. But business users may lack knowledge of how customer and data records work, for example, and there’s a risk of mishandling the information. Additionally, those applications are integrated with other systems, which require regular upgrades. When the IT team isn’t involved, changes during upgrades don’t pass through, causing failed processes. Action: Establish and fund an automation center of excellence, much like a DevOps center of excellence, that includes individuals who collectively possess a variety of organizational skills and knowledge, such as analytical and process mapping skills, technical skills, business knowledge and IT governance experience. MISTAKE NO. 3: THINKING AUTOMATION IS ALWAYS THE SOLUTION Automation may be the best long-term option for business and IT processes, but leaders cannot simply use it to cover gaps in a poorly designed process. Automation is not meant to make up for failures in systems or defer system replacement; using automation in that way simply extends the life of suboptimal legacy applications by creating savings that mask underlying inefficiencies. Action: Evaluate the benefits and drawbacks of automation over system replacement, added functionality and integration strategy. MISTAKE NO. 4: NOT ENGAGING ALL STAKEHOLDERS Automation, by nature, has a broad impact on the enterprise, which means you should engage stakeholders from across the organization for decision making and sign off. For example, if adoption of new automation processes changes the nature of people’s roles, involve HR; changes to access rights and IDs, or server requirements must involve security or IT. Action: Assign responsibility of stakeholder management to a specific team member within the automation center of excellence. MISTAKE NO. 5: FAILING TO DEVOTE ENOUGH TIME TO TESTING Automation technologies only work when the algorithms and rules are exactly correct. The technologies may seem easy to use, but they are unforgiving when programmed incorrectly. They can very quickly wreck business data and fail to deliver the desired business outcome. Action: Ensure that testing examines the process from end to end and doesn’t just check automation functions and programming. Thoroughly test and audit the data integrity when running your selection of automation tools. MISTAKE NO. 6: WASTING EFFORT ON OVERLY COMPLICATED PROCESSES At times, organizations find themselves in a quagmire when automating a process. That most often happens when processes are not well-documented or understood, if the workflow is not consistent or if there are too many variants in the decision-making process. Don’t waste time and effort by failing to halt such processes promptly. Action: Develop a set of rules or guidelines to drop processes and tasks that are ill-prepared for automation. For example, base guidelines on the number of process steps, number of integrations required or clarity of the existing process. MISTAKE NO. 7: TREATING AUTOMATION AS SIMPLE TASK REPLICATION Using automation tools to copy exactly what is being done manually misses a critical benefit of automation — improving the end-to-end process to create a better customer and employee experience. If process redesign is not part of the automation process, you may use the wrong automation tool and lose the business outcome you hope to achieve. Action: When looking to deploy new process automation tools, first fully evaluate and apply a process reengineering methodology, such as Six Sigma or design thinking, to ensure automation can deliver outcomes in the best possible way. MISTAKE NO. 8: FAILING TO MONITOR IN POSTPRODUCTION Just like any system implementation, automation projects will require extensive “hands-on” IT involvement after implementation. For example, for RPA rollouts, establish continuous assessment, monitoring and regular quality checks to ensure that robots have been scripted correctly and are continuing to work as expected. This avoids huge data cleanup tasks. Action: Overall, establish postproduction procedures to enable operations managers to continuously monitor and audit the automation tools. Learn more: Everything You Need to Know About Data and Analytics MISTAKE NO. 9: USING THE WRONG METRICS TO MEASURE SUCCESS It’s typical to measure technology applications and tools to ensure that they are working as designed. However, this doesn’t reflect whether or not the project is successful. Measuring the impact on processes and the enterprise as a whole is key to the success of automation. Action: Focus the measurement of automation success on KPIs that specifically quantify the business outcome the automation deployment is supposed to achieve. MISTAKE NO. 10: IGNORING THE CULTURE AND EMPLOYEE IMPACT While it’s critical to focus on how to adopt and scale automation, it is equally important to consider the impact on employees, especially if roles are eliminated or reimagined. Action: Anticipate how employees may react and make sure your automation teams actively communicate how they will implement change, involving change management and HR, where needed. EXPERIENCE INFORMATION TECHNOLOGY CONFERENCES Join your peers for the unveiling of the latest insights at Gartner conferences. View Conferences Recommended resources for Gartner clients*: 10 Most Common Mistakes in Financial Services Automation Initiatives Predicts 2022: Hyperautomation Demands Adaptive Governance *Note that some documents may not be available to all Gartner clients. GET EXCLUSIVE CONTENT GARTNER IT SCORE FOR APPLICATIONS Download eBook USE GARTNER’S REFERENCE MODEL TO DELIVER INTELLIGENT COMPOSABLE BUSINESS APPLICATIONS Download the Research THE TOP TECHNOLOGY TRENDS IMPACTING DEVOPS Register for Webinar GARTNER IT SCORE FOR APPLICATIONS Register for Webinar SUBSCRIBE TO THE LATEST INSIGHT Work Email Person Type Continue By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy. Person Type SUBSCRIBE FOR THE LATEST INSIGHT Country * UNITED STATES * UNITED KINGDOM * CANADA * AUSTRALIA * INDIA * ------ * Afghanistan * Åland Islands * Albania * Algeria * American Samoa * Andorra * Angola * Anguilla * Antarctica * Antigua and Barbuda * Argentina * Armenia * Aruba * Austria * Azerbaijan * Bahamas * Bahrain * Bangladesh * Barbados * Belarus * Belgium * Belize * Benin * Bermuda * Bhutan * Bolivia * Bonaire, Sint Eustatius and Saba * Bosnia and Herzegovina * Botswana * Bouvet Island * Brazil * British Indian Ocean Territory * Brunei Darussalam * Bulgaria * Burkina Faso * Burundi * Cambodia * Cameroon * Cape Verde * Cayman Islands * Central African Republic * Chad * Chile * China * Christmas Island * Cocos (Keeling) Islands * Colombia * Comoros * Congo * Congo, The Democratic Republic of the * Cook Islands * Costa Rica * Côte D'Ivoire * Croatia * Cuba * Curaçao * Curaçao * Cyprus * Czech Republic * Denmark * Djibouti * Dominica * Dominican Republic * Ecuador * Egypt * El Salvador * Equatorial Guinea * Eritrea * Estonia * Ethiopia * Falkland Islands (Malvinas) * Faroe Islands * Fiji * Finland * France * French Guiana * French Polynesia * French Southern Territories * Gabon * Gambia * Georgia * Germany * Ghana * Gibraltar * Greece * Greenland * Grenada * Guadeloupe * Guam * Guatemala * Guernsey * Guinea * Guinea-Bissau * Guyana * Haiti * Heard/McDonald Isls. * Honduras * Hong Kong * Hungary * Iceland * Indonesia * Iran, Islamic Republic of * Iraq * Ireland * Isle of Man * Israel * Italy * Jamaica * Japan * Jersey * Jordan * Kazakhstan * Kenya * Kiribati * Korea, Democratic People's Republic of * Korea, Republic of * Kuwait * Kyrgyzstan * Lao People's Democratic Republic * Latvia * Lebanon * Lesotho * Liberia * Libya * Liechtenstein * Lithuania * Luxembourg * Macao * Macedonia, The Former Yugoslav Republic of * Madagascar * Malawi * Malaysia * Maldives * Mali * Malta * Marshall Islands * Martinique * Mauritania * Mauritius * Mayotte * Mexico * Micronesia, Federated States of * Moldova, Republic of * Monaco * Mongolia * Montenegro * Montserrat * Morocco * Mozambique * Myanmar * Namibia * Nauru * Nepal * Netherlands * Netherlands Antilles * New Caledonia * New Zealand * Nicaragua * Niger * Nigeria * Niue * Norfolk Island * Northern Mariana Islands * Norway * Oman * Pakistan * Palau * Palestine, State of * Panama * Papua New Guinea * Paraguay * Peru * Philippines * Pitcairn * Poland * Portugal * Puerto Rico * Qatar * Réunion * Romania * Russian Federation * Rwanda * Saint Barthélemy * Saint Helena, Ascension and Tristan da Cunha * Saint Kitts and Nevis * Saint Lucia * Saint Martin (French Part) * Saint Pierre and Miquelon * Saint Vincent and the Grenadines * Samoa * San Marino * Sao Tome and Principe * Saudi Arabia * Senegal * Serbia * Serbia and Montenegro * Seychelles * Sierra Leone * Singapore * Sint Maarten (Dutch Part) * Slovakia * Slovenia * Solomon Islands * Somalia * South Africa * South Georgia and the South Sandwich Islands * South Sudan * Spain * Sri Lanka * Sudan * Suriname * Svalbard and Jan Mayen * Swaziland * Sweden * Switzerland * Syrian Arab Republic * Taiwan * Tajikistan * Tanzania, United Republic of * Thailand * Timor-Leste * Togo * Tokelau * Tonga * Trinidad and Tobago * Tunisia * Turkey * Turkmenistan * Turks and Caicos Islands * Tuvalu * Uganda * Ukraine * United Arab Emirates * United States Minor Outlying Islands * Uruguay * Uzbekistan * Vanuatu * Vatican City * Venezuela, Bolivarian Republic of * Viet Nam * Virgin Islands, British * Virgin Islands, U.S. * Wallis and Futuna * Western Sahara * Yemen * Zambia * Zimbabwe Job Function * Audit and Risk * Communications * Customer Service and Support * Finance * Financial Services * Technology/Service Providers * Human Resources * Information Technology Professional * Investment Professional * Legal and Compliance * Marketing * Marketing at a Technology/Service Provider * Procurement * Research and Development * Sales * Strategy Leaders * Supply Chain Subscribe Back By clicking the "Subscribe" button, you are agreeing to the Gartner Terms of Use and Privacy Policy. SUCCESS! Thanks for submitting the form. ERROR! Error submitting the form. Please try again later. EXPLORE DEEP-DIVE CONTENT TO HELP YOU STAY INFORMED AND UP TO DATE BUILD PRODUCT MANAGEMENT TEAMS IN IT PART 2: COMPETENCY AND SKILLS DEVELOPMENT Register for Webinar GARTNER CIO VOICES: BLIND SPOTS IN YOUR NEW PEOPLE STRATEGY Register for Webinar THE FOUNDATIONS OF MASTER DATA MANAGEMENT Register for Webinar IT’S TIME FOR A NEW IOT STRATEGY TO DRIVE NEW BUSINESS OPPORTUNITIES Register for Webinar EXPERIMENT WITH THE METAVERSE TO INCREASE CUSTOMER ENGAGEMENT AND DRIVE REVENUE Register for Webinar HOW TO MAKE PEOPLE CARE ABOUT YOUR TRANSFORMATION Register for Webinar BUILD PRODUCT MANAGEMENT TEAMS IN IT PART 2: COMPETENCY AND SKILLS DEVELOPMENT Register for Webinar Sorry, No data match for your criteria. Please refine your filters to display data. DRIVE STRONGER PERFORMANCE ON YOUR MISSION-CRITICAL PRIORITIES. * About Gartner Who We Are * About Us * Corporate Responsibility * Investor Relations * Newsroom What We Do * Research & Advisory * Conferences * Consulting * Digital Markets * Get in Touch Contact * Contact Us * Become a Client * Office Locations * Technical Support Careers * Why Gartner * Search Careers * Our Culture * Careers Blog * Latest Insights Resources * Glossary * Blog * Smarter With Gartner * Topic Guides About Gartner Who We Are * About Us * Corporate Responsibility * Investor Relations * Newsroom What We Do * Research & Advisory * Conferences * Consulting * Digital Markets Get in Touch Contact * Contact Us * Become a Client * Office Locations * Technical Support Careers * Why Gartner * Search Careers * Our Culture * Careers Blog Latest Insights Resources * Glossary * Blog * Smarter With Gartner * Topic Guides Policies Privacy Policy Terms of Use Ombuds ©2022 Gartner, Inc. and/or its affiliates. All rights reserved. ©2022 Gartner, Inc. and/or its affiliates. All rights reserved. PRIVACY PREFERENCE CENTER By clicking “Accept all,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. To learn more, visit our Privacy Policy and Cookie Notice. Accept all SELECT COOKIES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Cookies Details TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Cookies Details FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Cookies Details PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Cookies Details BACK BUTTON PERFORMANCE COOKIES Vendor Search Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label * VIEW COOKIES * Name cookie name Select and proceed YOUR PRIVACY IS IMPORTANT TO US By clicking “Accept all,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. To learn more, visit our Privacy Policy and Cookie Notice. Customize Accept all