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3 forms found in the DOM

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PRIVACY NOTICE

Effective Date: 12/14/2021


WE ARE COMMITTED TO YOUR PRIVACY

This Privacy Notice applies to all websites, apps, and services operated and
controlled by the Specialty Food Association (“SFA”), or a third party agent of
SFA, and other websites, apps, and services where these Privacy Notice is
posted, as well as information collected at events hosted by SFA (collectively,
the "Websites"). We encourage you to periodically review this Privacy Notice to
keep up to date on how we are handling your personal information.

Please read this Privacy Notice carefully because by registering for or using
the Websites, you signify that you have read, understood, and agreed to be bound
to this Privacy Notice, which is incorporated into our Terms & Conditions. IF
YOU DO NOT AGREE TO THE TERMS AND CONDITIONS OF THIS PRIVACY NOTICE, PLEASE DO
NOT USE THE WEBSITES.


INFORMATION COLLECTED

In a few areas on our Websites, online support tools, and occasionally at our
events, we ask you to provide information that will enable us to enhance your
experience and/or the event, to assist you with technical support issues, or to
follow up with you after your visit. Information we may request includes your
name, email address, phone number, address, type of business, job function or
title, product and services offerings, payment information, customer preference
information, and similar personal information. If we ever ask for significantly
different information, we will inform you.

As a registered user of the Websites you may set up a personal dashboard on the
Website and you may enter personal information and preferences on your dashboard
in order to enhance your Website experience. You may also set up a user profile
for the purpose of participating in interactive forums with other registered
users. You may enter personal information in your user profile in order to
identify and describe yourself to other participants in the interactive forums.

To be clear, “personal information” is any information relating to an identified
or identifiable natural person. The types of personal information we collect
from you depends on how you interact with SFA and use the Websites. In
particular, we collect the following information from and about you:

 * Account Information. We may collect information from you when you sign up for
   a membership with us. That information may include, among other things, your
   full name, email address, username, employer, position, password, phone
   number and other information you provide.
 * Email Addresses. We may collect your email address and name if you request
   information from the Websites.
 * Payment and Financial Information. We may collect payment information, such
   as your payment card number, expiration date, billing address and payment
   account name.
 * Demographic Information. We may collect your demographic information, such as
   your age, gender, city, state and country.
 * Usage Information. We may collect information about how you and your devices
   interact with the Websites. This could include features you use, the web
   pages you visit and the search terms you enter. This could also include
   information about your devices and the network you use to connect to our
   services, including IP addresses, device identifiers and information about
   the performance of the services you use on the Websites and any problems you
   experience with them.
 * Location Information. We may collect your location information. This
   information may help us provide recommendations to you based on your
   location, serve you with advertisements or direct you to a product or service
   that we believe may be of interest to you.
 * Content and Other Information You Provide to Us. We may collect additional
   content and information that you voluntarily provide us, such as when you
   post a comment, submit a complaint or send us feedback.

You have choices about the information we collect. When you are asked to provide
personal information, you may decline. However, if you choose not to provide
information that is necessary to provide a product or service, you may not be
able to use some of our features, products or services.


HOW WE COLLECT PERSONAL INFORMATION

Active Collection. We will collect, store and use your personal information
solely to support and enhance your relationship with us and our members. For
example, we may use your personal information to share products and services of
the SFA and its members, partners and sponsors, and to update you regarding
trade news, SFA events and offerings. Also, if you sign up for a membership or
contact us with a question, we may store your communications, including any
personal information you include in them, so we can effectively respond to you.
If you do not want us to collect your personal information, please do not
provide it to us.

Passive. We may collect information passively while you are visiting or
interacting with the Websites. We call this “passive” collection because you may
not know that this information is being collected. Here are some examples of the
information that is collected via the Websites and a description of how this
information is used:

 * Internet Protocol (IP) addresses. Your IP address is a number that lets
   computers attached to the Internet know where to send your information, such
   as the webpages you view. We use this information to deliver our webpages to
   you upon request, tailor our Websites to the interests of our members and
   users and measure traffic within our Websites.
 * Cookies, web beacons, and other similar technologies. A cookie is a small
   text file that may be used to collect information about your activity on the
   Websites. For example, when someone visits a page within the Websites, a
   cookie is placed on the user’s machine (if the user accepts cookies) or is
   read if the user has visited the Websites previously. Web beacons are tiny
   graphics with a unique identifier, similar in function to cookies, and are
   used to allow us to count members and users who have visited certain pages of
   the Websites and to help determine the effectiveness of promotional or
   advertising campaigns. When used in HTML-formatted email messages, web
   beacons can tell the sender whether and when the email has been opened. Web
   beacons are embedded invisibly on webpages. For more information, please see
   the Cookies and Similar Technologies section below.


COOKIES AND SIMILAR TECHNOLOGIES

In order to help enhance the performance and functionality of the Websites, we
use, and allow certain third parties to use, cookies and other similar
technologies to provide our services and to help collect information. We provide
further information on cookies and similar technologies in our Cookie Policy,
available here.


WE USE YOUR PERSONAL INFORMATION FOR LIMITED PURPOSES

The information you provide will be used solely to support your relationship
with the SFA and its members. We use your personal information collected on the
Websites primarily for the following purposes:

 * Customer User Experiences. The information entered on your personal dashboard
   is used solely to enhance your event and/or Website experience, your ability
   to obtain information regarding the SFA, SFA members and their products, and
   to communicate with the SFA and SFA members. We may use your personal
   information to complete a transaction or service requested by you, or to
   provide you with services, such as educational programs, or information.
 * Identification. The information in your user profile is meant to identify and
   describe yourself to other participants in the interactive forums, and
   therefore may be viewed by other registered users.
 * Communications. We may use your information to notify you about a material
   change to this Privacy Notice or the Terms & Conditions, if necessary, or to
   contact you in response to sign-up forms or as otherwise indicated.
 * Advertising, Marketing, and Promotions. We may use your information to alert
   you to special offers, updated information and other new services from SFA or
   other third parties, or to forward promotional materials.
 * Service and Websites Improvement. If you choose to subscribe to our
   membership and other products, we may use your information to ensure the
   Websites are relevant to your needs and to help us create and publish content
   most relevant to you. We may use your IP address and other similar
   information to make our Websites easier to use and navigate as well as to
   personalize the content provided on the Websites.
 * Other Legitimate Business Reasons. We may also use your information for other
   legitimate business reasons.


LEGAL BASES FOR PROCESSING

In processing personal information, we may rely upon the following lawful bases:

 * Consent. We may process personal information with the consent of the
   individual whose data is being processed and/or in reliance upon the consent
   of the administrator of the account, who must affirm that s/he has obtained
   appropriate consent from all participants.
 * Contract. When we enter a contract with you and/or an administrator for your
   account, we process personal information on the basis of our contract in
   order to prepare and enter into the contract, as well as to perform and
   manage our contract. This is necessary for us to provide the Websites to you.
 * As required by law. We may process personal information as required to comply
   with legal obligations to which we are subject for the for the purpose of
   compliance with EEA, UK, or Swiss public, governmental, judicial or other
   regulatory authorities.
 * For legitimate business purposes. This includes but is not limited to legal
   compliance and the purposes described above.


SHARING & DISCLOSURE OF PERSONAL INFORMATION

We may share or disclose your personal information in the following instances
and to the following parties:

 * To fulfill a service to you;
 * To affiliates, strategic partners, agents, third-party marketers or other
   unaffiliated parties who are offering products or services that we believe
   may be of interest to you or who require your personal information for
   research, administrative and/or internal business purposes;
 * To unaffiliated third-party service providers, agents or independent
   contractors who help us maintain our Websites and provide other
   administrative services to us;
 * To complete your purchase;
 * To other members;
 * To comply with the law or in the good faith belief that such action is
   necessary in order to conform to the requirements of law or comply with legal
   process served on us, protect and defend our rights or property, or act in
   urgent circumstances to protect the personal safety of our end users;
 * To third parties as part of any corporate reorganization process including,
   but not limited to, mergers, acquisitions and sales of all or substantially
   all of our assets;
 * To track and analyze non-identifying and aggregate usage and volume
   statistical information from our visitors and customers and provide such
   information to third parties; and
 * To protect against potential fraud, we may verify with third parties the
   information collected from the Websites.

Except as otherwise described in this Privacy Notice, information regarding you
(such as name, address and phone number) will not be given or sold to any third
parties for use in marketing or solicitation without your consent. Your
information may be shared with agents or contractors of the SFA that have agreed
to maintain the confidentiality of your information and use it solely for the
purpose of performing services for the SFA. The information of registered users
entered on the personal dashboard will not be disclosed to any third parties,
and may not be viewed or accessed by SFA members or other Website users. If you
elect to contact, and/or be contacted by, an SFA member via the Websites, the
SFA member will be provided with your name, but not your email address or other
personal information. Any such contact by an SFA member will be made solely
through your personal dashboard, unless you and the SFA member agree to contact
each other through means other than the Websites.

The information of registered users entered in the user profile will not be
disclosed to any unauthorized third parties by SFA, but may be viewed or
accessed by other registered users. Except as described in this Privacy Notice
or at the time we request the information, we do not otherwise use, share or
disclose your personal information to any third parties.


YOUR PARTICIPATION IS OPTIONAL

Your participation in any portion of SFA events and/or the Websites or use of
any Website functionality that calls for you to provide personal information is
entirely optional. When registering for an optional service, your personal
information will be used as described at the time that you register. Any time
after you provide the SFA with personal information, you may elect not to
participate in functionality offered through SFA events and/or the Websites or
request the SFA to delete any personal information. As a registered user of the
Websites, you may choose at any time to terminate your registration on the
Website or change or delete personal information on your dashboard or in your
user profile. Any personal information entered on the dashboard or in your use
profile and so deleted will not be retained by the SFA.


YOU MAY CHOOSE NOT TO BE CONTACTED BY SFA OR ITS MEMBERS

Periodically, we may send you information about our various services, trade
shows and events, or other products and services we feel may be of interest to
you. Only the SFA or agents acting on behalf of the SFA under obligations of
confidentiality will send you information. If you do not want to be included on
the SFA's marketing list, simply inform us at the time you provide us with your
personal information. You may at any time opt-out of SFA's marketing list or
update your information by contacting SFA's Data Governance at
datagovernance@specialtyfood.com.

As a registered user of the Websites, you may elect to allow SFA members to
contact you via the Websites’ onsite messaging system. You may at any time
opt-out of this election by switching off this functionality on your personal
dashboard.


USE OF YOUR EMAIL ADDRESS

We use return email addresses to answer the email we receive and for future
contact with you. Such addresses are not shared with third parties without your
permission, except as required by law, to protect the SFA, its members, or the
public, to share products and services of the SFA and its members, partners and
sponsors, or with companies that help the SFA's fulfill its obligations to you.
If you would like your email address removed from the SFA marketing list or
would like to update your information, please contact SFA's Data Governance at
datagovernance@specialtyfood.com. NOTE: When opting out, you may elect to remove
yourself from all or select email campaigns.


LINKS TO OTHER WEBSITES

Please be aware that the Websites contain links to third-party websites,
including websites of SFA members, which are not operated or controlled by the
SFA. Such third-party websites may collect personally identifiable information
from you. The SFA is not responsible for the privacy practices of such
third-party websites, and such practices are not covered by this Privacy Notice.

Some portions of the Websites may be animated using downloadable applications
and video which use hosting services operating under their own privacy and
security policies.


FORUMS, CHAT ROOMS & OTHER PUBLIC POSTING AREAS

Please note that any information you include in a message you post to any chat
room, forum or other public posting area is available to anyone with access. If
you do not want people to know your email address, for example, do not include
it in any message you post publicly. PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING
ANY INFORMATION IN CHAT ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS. WE ARE NOT
RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN CHAT
ROOMS, FORUMS AND OTHER PUBLIC POSTING AREAS.


ASSIGNMENT

In the event that all or part of our assets are sold or acquired by another
party, or in the event of a merger, you grant us the right to assign the
information collected via the Websites.


CHANGES TO THIS PRIVACY NOTICE

We reserve the right to change this Privacy Notice from time to time. When we
do, we will also revise the “Effective” date at the top of this Privacy Notice.
For changes that may be materially less restrictive on our use or disclosure of
personal information you have provided to us, we will attempt to obtain your
consent before implementing the change by sending a notice to the primary email
address specified in your account or by placing a prominent notice on the
Websites.


SECURITY AND RETENTION

No data transmissions over the Internet can be guaranteed to be 100% secure.
Consequently, we cannot ensure or warrant the security of any information you
transmit to us and you understand that any information you transfer to SFA is
done at your own risk.

Once we receive your transmission, we make reasonable efforts to ensure security
on our systems. If we learn of a security systems breach, we may attempt to
notify you electronically so that you can take appropriate protective steps. By
using the Websites or providing personal information to us, you agree that we
can communicate with you electronically regarding security, privacy and
administrative issues relating to your use of the Websites. We may post a notice
on our Websites if a security breach occurs. We may also send an email to you at
the email address you have provided to us in these circumstances. Depending on
where you live, you may have a legal right to receive notice of a security
breach in writing.

We will retain your personal information for the period necessary to fulfill the
purposes outlined in this Privacy Notice unless a longer retention period is
required or permitted by law.


OUR COMMITMENT TO CHILDREN'S PRIVACY

Protecting the privacy of children is especially important to the SFA. We never
collect or maintain information through the Websites from those we actually know
are under the age of 18, except that we permit registered users under the age of
18 to maintain a personal dashboard or user profile under the supervision of a
parent or guardian. No portion of the Websites is designed to attract anyone
under the age of 18. If we become aware that a person submitting personal
information to us through the Websites is an unsupervised child, we promptly
delete the information. A parent or guardian may request SFA to check for and
delete any personal information of their child on SFA systems, or delete the
personal dashboard of the child.


YOUR ACCEPTANCE OF THESE TERMS

By visiting or using the Websites, you agree to the terms of this Privacy
Notice. If you do not agree to the terms of this Privacy Notice, please exit the
Websites immediately and do not visit or use the Websites in the future. This
Privacy Notice may be modified from time to time, so please check back
frequently.


INTERNATIONAL TRANSFER OF PERSONAL INFORMATION

If you choose to provide us with personal information, we may transfer that
personal information to our affiliates and subsidiaries or to other third
parties, in accordance with local law. We may also transfer your personal
information across borders, from your country or jurisdiction to other countries
or jurisdictions in accordance with legal requirements. We primarily use
European Union Commission Standard Contractual Clauses for data transfers from
the European Union, the EEA, the UK and Switzerland to countries outside the EEA
(including the UK). For transfers between other jurisdictions, we may rely on
other legal mechanisms for international transfer, as appropriate under the
relevant law.


LAWS & RIGHTS THAT MAY APPLY TO YOU

The rights below apply most specifically to residents of the EUROPEAN ECONOMIC
AREA, SWITZERLAND AND THE UNITED KINGDOM. When seeking to exercise these rights,
please note that we will respond to any rights request in accordance with local
legal regulations. If you wish to make a request related to any of these rights,
please contact us using the contact information listed below. Please note that
we may request that you provide additional information to confirm your identity
and ensure that you are entitled to access the information and exercise the
rights.

 * Right of access and/or portability. You may have the right to get
   confirmation about whether or not your personal information is being
   processed. If so, you may have the right to access the personal information
   and other information, such as the purposes, the categories of personal
   information, the recipients (or categories of recipients) to whom the
   personal information has been or will be disclosed.
   Here is our list of service providers to whom personal information is
   disclosed: 
   * Maritz
   * Map Your Show
   * Balluun
   * Specialty Food Partners (Infinite Aisle)
   * On Peak
   * Open Water
   * Invoiced.com
   * Invision Community
   For particular recipients in third countries or international organizations,
   where possible, the predicted period that the personal information will be
   stored or, if not possible, the criteria used to determine that period, as
   well as information about your rights.
   
   Where feasible and/or required by law, we will provide a copy of the personal
   information we are processing. For any further copies, we may charge a
   reasonable fee based on administrative costs. If you make a request by
   electronic means, and unless otherwise requested, the information shall be
   provided in electronic form.

 * Right to rectification. You may have the right to rectify or complete your
   personal information if inaccurate or incomplete.
 * Right to erasure. You may have the right to the erasure of your personal
   information in certain circumstances to the extent that a lawful,
   countervailing rationale for maintaining your personal information does not
   exist.
 * Right to object to processing. You may have the right to object, on grounds
   relating to your particular situation, to processing of your personal
   information which is based on our legitimate purposes. We will stop
   processing your personal information unless we have compelling legitimate
   grounds for the processing which override the interests, rights and freedoms.
 * Right to restrict processing. You may have the right to restrict the
   processing of your personal information in certain circumstances, for
   example, where you believe that the personal information we hold about you is
   not accurate or is not being lawfully held.

You may also have the right to lodge a complaint to a data protection authority.
For more information, you may contact your local data protection authority.


CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits visitors to the Websites who are
California residents to request certain information regarding our disclosure of
personal information to third parties for their direct marketing purposes. To
make such a request, please contact us at the contact information provided
below.

We do not share personal information with third parties for their direct
marketing purposes unless you consent to such disclosure, typically by
“opting-in” to receive information from a third party that is participating in a
sweepstakes or other promotion on our Websites. If you do ask us to share your
personal information with a third party for its marketing purposes, we will only
share information in connection with that specific promotion, as we do not share
information with any third party (other than our service providers) on a
continual basis.

At this time our Websites do not recognize automated browser signals regarding
tracking mechanisms, which may include “Do Not Track” instructions, as there is
no globally recognized “Do Not Track” mechanism.


HOW TO CONTACT US

If you have any questions or concerns regarding this Privacy Notice or the use
of your personal information by the SFA, please contact us at:

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SPECIALTY FOOD MAGAZINE

Read the current digital edition

The fall issue of Specialty Food features profiles of members of SFA’s 12 Under
35: Breakout Talent to Watch list and highlights from SFA’s Today’s Specialty
Food Consumer research. This holiday-themed edition also includes Buyers’ Picks
for holiday confections, a look at festive appetizers in “Category Spotlight:
Home for the Holidays,” and pairing ideas in “Cheers to Cheese and Beer.” It
also features Specialty Food Maker, a section that includes topics and business
news to help producers and suppliers build their operations to stay prepared for
challenges.

Media kit: Advertise with us

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