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PRIVACY POLICY


Guarding the privacy and safety of your data is very important to us. This
Policy outlines what we collect about you, and how we use, share, and manage
this data. It also outlines the choices you have about this data. Please read it
carefully.



WHAT WE COLLECT AND WHY




WE COLLECT YOUR DATA IN SEVERAL WAYS INCLUDING WHEN YOU CHOOSE TO SHARE IT WITH
US, WHEN YOU SHOP WITH US OR ENGAGE WITH OUR DIGITAL PROPERTIES, AND FROM OUR
AFFILIATES AND PARTNERS. WE INTEND TO COMPLY WITH APPLICABLE LAWS NO MATTER HOW
WE OBTAIN YOUR DATA. THE TABLE BELOW DESCRIBES WHAT WE COLLECT, HOW WE COLLECT
IT AND WHY.

Data Category Purpose Sources Identifiers – e.g. name, email address, physical
address, phone number, on line identifiers (such as username or social handle),
etc. We may use this data in order to identify you, authentication of your
account, deliver goods and services to you, market to you, personalize our goods
and services to you, associate other data with you, analyze other data we
collect, identify other potential customers (e.g. “look alike” customers),
develop new goods and services, and for security and fraud prevention. We obtain
this data directly from you when you order goods or services and when you sign
up for our services or marketing. We may also obtain your identifiers from
affiliates (e.g. when you interact with their sites) and partners (e.g. to
verify parts or all of your address). Personal characteristics – e.g. clothing
size, self-identified gender, age, etc. We may use this data to personalize our
goods and services to you, market to you, analyze other data we collect,
identify other potential customers (e.g. determine how many customers are a
certain size), and develop new goods and services. We obtain this data directly
from you when you order products and services (e.g. the size you select) and
when you provide us that information (e.g. when you create an account).
Commercial information – e.g. payment information, purchasing history, product
or service interests, product reviews, estimated income, etc. We use this data
to personalize our goods and services to you, market to you, analyze other data
we collect, identify other potential customers (e.g. determine how many
customers share product interests), and develop new goods and services. We
obtain this data from you when you order or browse products and services (e.g.
purchase history) and when you provide us that information (e.g. product
reviews). We may also obtain commercial information from affiliates (e.g.
purchase history on their sites) and partners (e.g. estimated income). Internet
and network activity – e.g. IP address and location data, device ID, browse
history, etc. We may use this data in order to identify you, deliver goods and
services to you, market to you, personalize our goods and services to you,
associate other data with you, analyze other data we collect, identify other
potential customers (e.g. “look alike” customers), develop new goods and
services, and for security and fraud prevention. We obtain this data directly
when you interact with our websites, apps, and digital properties (such as in
store WiFi). We may also obtain this information indirectly from cookies, tags
and other digital tools, from affiliates (e.g. when you interact with their
sites) and from partners. Images, audio, video, social media posts, etc. We may
use this data in marketing when you allow us to do so (e.g. post a review), to
measure your engagement with our brands (e.g. social posts), to deliver you
services, develop new goods and services, and for security and fraud prevention.
We obtain this data directly from you when you post to our websites, apps, or
social channels, or tag us on social. We may also obtain this information when
you participate in our recorded events (e.g. concerts) or enter our stores (e.g.
security video). Education, professional, or employment related information We
may use this data to market to you, personalize our goods and services to you,
associate other data with you, analyze other data we collect, identify other
potential customers, and develop new goods and services. We obtain this data
when you provide it to us. We may also obtain this information from affiliates
and partners (e.g. when working with a partner to market to a college’s students
or alumnae). Communications with you, e.g. email, chat logs, etc. We may use
this data to provide you goods and services, develop new goods or services,
market to you, and for security and fraud prevention. We obtain this data when
you communicate with us. Inferences drawn from other information We may use
inferences drawn from other data to identify you, deliver goods and services to
you, market to you, personalize our goods and services to you, associate other
data with you, analyze other data we collect, identify other potential
customers, develop new goods and services, and for security and fraud
prevention. We may make inferences drawn from other information based on our own
observation, analysis or algorithms. We may also obtain inferences from our
affiliates or from partners (e.g. credit score).




HOW WE SHARE YOUR DATA




WE DO NOT TRANSFER YOUR INFORMATION TO THIRD PARTIES IN EXCHANGE FOR MONEY AND
WE WILL NOT DO SO. HOWEVER, WE DO TRANSFER PERSONAL INFORMATION TO CERTAIN THIRD
PARTIES IN ORDER TO OPERATE OUR BUSINESS (FOR EXAMPLE, TO MARKET OUR PRODUCTS
AND SERVICES). SOME STATE LAWS MAY DEFINE THIS AS A “SALE” OF DATA EVEN THOUGH
WE DO NOT EXCHANGE DATA FOR MONEY. FOR MORE INFO, SEE ADDITIONAL STATE SPECIFIC
DISCLOSURES:
 * CALIFORNIA INFORMATION;
 * COLORADO INFORMATION;
 * CONNECTICUT INFORMATION;
 * OREGON INFORMATION;
 * TEXAS INFORMATION;
 * UTAH INFORMATION;
 * VIRGINIA INFORMATION.

WE WANT TO BE CAREFUL WITH AND RESPECTFUL OF YOUR INFORMATION. THEREFORE, WE
INTEND TO COMPLY WITH ALL APPLICABLE LAWS REGARDING THE COLLECTION, USE AND
TRANSFER OF YOUR DATA.

WE MAY SHARE YOUR DATA WITH OUR AFFILIATES, SERVICE PROVIDERS, CERTAIN THIRD
PARTIES, AND AS NECESSARY FOR LEGAL REQUIREMENTS.

AFFILIATES. AFFILIATES ARE COMPANIES THAT CONTROL, ARE CONTROLLED BY, OR ARE
UNDER COMMON CONTROL WITH US. THE URBN FAMILY OF COMPANIES INCLUDES URBAN
OUTFITTERS, ANTHROPOLOGIE, FREE PEOPLE, TERRAIN, AND NUULY, AND SUMMARY AMONG
OTHERS. WE MAY SHARE YOUR DATA WITH OUR AFFILIATES.

SERVICE PROVIDERS / PROCESSORS. SERVICE PROVIDERS ARE PARTNERS WHO HAVE AGREED
TO USE YOUR DATA ONLY FOR THE PURPOSE OF PROVIDING THE SERVICES IN OUR CONTRACT
AND WHO HAVE AGREED NOT TO “SELL” YOUR DATA. WE MAY SHARE YOUR DATA WITH OUR
SERVICE PROVIDERS / PROCESSORS AS DESCRIBED BELOW.

THIRD PARTIES. THIRD PARTIES ARE UNAFFILIATED COMPANIES THAT HAVE NOT AGREED TO
LIMIT THEIR USE OF YOUR DATA ONLY TO PROVIDE THE SERVICES IN OUR CONTRACT AND/OR
HAVE NOT AGREED NOT TO “SELL” YOUR DATA. FOR EXAMPLE, THEY MAY NEED TO USE THE
DATA TO PROVIDE YOU SERVICES DIRECTLY THAT GO BEYOND OUR CONTRACT WITH THEM
(E.G. YOUR CREDIT CARD COMPANY). WE SHARE YOUR DATA WITH “THIRD PARTIES” ONLY AS
ALLOWED BY APPLICABLE LAW.

“PERSONAL” VS. ANONYMIZED INFORMATION. WE COLLECT AND MAINTAIN BOTH “PERSONAL”
AND ANONYMIZED DATA. “PERSONAL” DATA IS INFORMATION THAT IDENTIFIES YOU OR COULD
REASONABLY BE ASSOCIATED WITH OR LINKED TO YOU. ANONYMIZED INFORMATION IS DATA
THAT IS IS NOT LINKED AND COULD NOT REASONABLY BE LINKED TO YOU.

THE TABLE BELOW DESCRIBES HOW WE SHARE YOUR INFORMATION:

Data Category Shared With Service Providers Shared With Third Parties
Identifiers – e.g. name, email address, physical address, phone number, on line
identifiers (such as username or social handle), etc. We may share this data
with service providers, such as logistics and fulfillment, electronic
infrastructure, marketing and advertising, data analytics, and security
providers. We may share this data with third parties, including advertisers,
marketing partners, and payment processors, networks and firms. Personal
characteristics – e.g. clothing size, self-identified gender, age, etc. We may
share this data with service providers, such as marketing and advertising, and
data analytics providers. We may share this data with third parties, including
advertisers and marketing partners. Commercial information – e.g. payment
information, purchasing history, product or service interests, product reviews,
estimated income, etc. We may share this data with service providers, such as
electronic infrastructure, marketing and advertising, data analytics, and
security providers. We may share this data with third parties, including
advertisers, marketing partners, and payment processors, networks and firms.
Internet and network activity – e.g. IP address and location data, device ID,
browse history, etc. We may share this data with service providers, such as
electronic infrastructure, marketing and advertising, data analytics, and
security providers. We may share this data with third parties, including
advertisers, marketing partners, and payment processors, networks and firms.
Images, audio, video, social media posts, etc. We may share this data with
service providers such as electronic infrastructure, marketing and advertising,
data analytics, and security providers. We may share this data publicly where
you give us permission (e.g. reviews). We may share this data with third
parties, including advertisers and marketing partners. Education, professional,
or employment related information We may share this data with services providers
such as electronic infrastructure, marketing and advertising, data analytics,
and security providers. We may share this data with third parties, including
advertisers, marketing partners. Communications with you, e.g. email, chat logs,
etc. We may share this data with service providers such as logistics and
fulfillment, electronic infrastructure, data analytics, and security providers.
Inferences drawn from other information We may share this data with service
providers such as electronic infrastructure, data analytics, and security
providers. We may share this data with third parties, including advertisers,
marketing partners.


The privacy and security of your data is important to us. We use digital and
physical security and process controls to protect your data. We encrypt and
anonymize data where we can and it makes sense. Even inside our company, we
limit access to your data as much as we can and where it makes sense.

We need your help to keep your data safe! If your account requires a password
and you give a friend your password, it is much harder for us to keep your data
safe. You also should not use the same password across multiple websites or
apps. That makes your data much less safe, and it’s very hard for us to protect
you from someone else’s breach. We offer passwordless account login to help keep
your account safe. To go passwordless, visit your online account and follow
steps to add a mobile number to your profile. This will retire your password and
allow you to login with a one-time-code. For more information, visit our Help &
FAQs about Account Sign In.

Bad guys are tricky! They may pretend to be us to trick you into giving them
your data. Don’t get tricked, we will never ask you for your password, whether
in email, on line chat, phone call, or in person.

ADS ON OTHER SITES We want to speak with you where it’s best for you. We may
share your contact info with other companies so we can reach you on their sites
or social channels. If you choose to give others your data directly (like Google
or Facebook) their rules apply to that data, not ours. We sometimes buy ads on
other sites. Even if we don’t share (or have) your data, you might see those
ads. We can’t always control how they choose to place our ads.

MINORS Under age 13. We do not want to and do not knowingly collect any data
from people under age 13. If we learn that we collected any such data, we will
take all reasonable measures to delete that information and to not use it for
any purpose (except where necessary to protect the safety of the child or others
as required or allowed by law). If you become aware of any personal information
we have collected from children under 13, please contact us at the addresses
listed below.

Under age 18. People under 18 years of age may have data that they provide to us
through our website deleted by sending an email to DataPrivacyOfficer@urbn.com
requesting deletion. Please note that, while we make reasonable efforts to
comply with such requests, deletion of your data does not ensure complete and
comprehensive removal of that data from all systems.

DO NOT TRACK Do Not Track (DNT) is a privacy preference that users can set in
some web browsers, allowing users to opt out of tracking by websites and online
services. At the present time, the World Wide Web Consortium (W3C) has not yet
established universal standards for recognizable DNT signals and therefore, we
do not recognize DNT.

POLICY CHANGES We may update this Policy from time to time. We’ll post the new
policy here. This Policy was last updated on September 23, 2024.

CONTACT US Our Data Protection Officer (DPO) is working hard to protect your
data. Our DPO can help you with questions about this Policy or your data. If you
want to contact our DPO, you can do so by email at DataPrivacyOfficer@urbn.com.
You can also mail us at: Data Protection Officer, Urban Outfitters, Inc., 5000
S. Broad St., Philadelphia, PA 19112.

If you don’t want us to send you marketing messages anymore, you can contact our
DPO or just unsubscribe from the link in one of our messages. You can also
contact our DPO to request a copy of this Policy in a different format.



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