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INTRODUCING BASIC BUSINESS BOOKS


BOOKS THAT INSPIRE THE SMALL BUSINESS ENTREPRENEUR

I am thrilled to be able to author a series of books that inspires people to
start a business that they have dreamed about. I developed these books to pass
on the information that I have learned over the last 30 years. It is precisely
this information that opens up conversations that is so desperately needed in
business today. I have experienced various leading positions in both small
business and corporate business and I have helped produce some amazing systems
and processes that I have been be a part of. 

I know that modern times and consumerism have accentuated the need to position
yourself better to receive the benefits from those that have been in business
before us and to have your own input into how we develop as a community of
active consumers. As someone that understands the competitive nature of
business, it is essential that you have an arsenal of techniques and ideas to
mitigate the risks and develop the right mindset to produce the right results.

In recent times, technology and modern applications have also enabled us to
produce products and services that our society are in need of on a micro and
macro level. As a consumer, we have choices in what we buy, what we provide
backing to, what kind of people or businesses we associate with and our social
behaviours towards businesses, products and services, are also influential and
directly linked to the success of a business.

Everybody is committed to supporting their favourite brands and for whatever the
situation, there is almost a potential customer for the ideas you develop. Our
society needs you. Our society needs innovative products and services. Our
society needs sound practices. The principles of business I teach are universal
and grounded in fundamental applications that never need updating. And these
principles can be applied in multiple startups, business merges and towards the
growth of any business.

I also want to dispel the myths surrounding modern business today and open a
catalyst of thought around what is deemed a business, what is a small business
and what larger businesses have to offer to those that are directly in pursuit
of those businesses and for the customers they affect. It may surprise you to
know, but the common perception of people in business is not as it seems and
what is depicted in biographies and autobiographies can be far from the truth
and written with accolades that are romantic and symbolic of bias. The engine of
a country is often driven by small business and the larger businesses often
concentrate on supporting a fierce framework. Together, the mighty power of a
business is strewn with opportunities to progress and a myriad of obstacles and
directives that may hinder businesses less than prepared for success. 

During hard times and during recession, we may also need to change gears or dig
our heels in to support our business and remain in operation. It is a fact of
life that we enter certain cycles of success and usually by an act of God, or
through a business risque behaviour, the future of that business is thrown under
the spotlight to explore their market and identify their true path. In these
books I talk about the need for building the foundations right, using proper
research and a utilising a strong focus on analytics and the facts. The truth
about business nearly always come down to sheer hard work and a principle of
keeping it simple. Let us get back to basics. Let us start our business as it is
intended. With professionalism.

Basic Business Books

Nicola Black