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ICEBREAKER RELEASES ANNUAL TRANSPARENCY REPORT

PR Partner Press Release*

Posted by SGB Media | July 28, 2022



Icebreaker released the fifth installment of its annual Transparency Report,
focused on switching to regeneratively grown wool. Through its partnership with
The New Zealand Merino Company and its ZQRX program, the company aims to
incorporate regenerative practices across all the merino stations that supply
its merino wool.

ZQRX is a wool certification standard and regenerative agriculture program that
helps growers improve based on regenerative principles. 

“New Zealand Merino and ZQRX are phenomenal partners in this full circle
regenerative relationship between merino stations, brand and consumers,” said
Noah Bryan, general manager, Icebreaker NA. “Much like our successful ten-year
Growers Club contracts with merino stations, we know aligning our respective
expertise with ZQRX will result in positive, tangible benefits for people,
planet and sheep far into the future.”

 Icebreaker has 70 members in its Growers Club; 100 percent have signed up for
the ZQRX program. Of the 70 members, 59 are Growers Club members who have
completed an initial assessment. The remaining 11 members will complete their
assessment at the end of 2022. The report highlights three Growers Club
members—Omarama Station, Earnscleugh Station and Godley Peaks Station.

As previous reports have highlighted, sustainability is a key pillar and driver
for the brand. The report calls out the importance of regenerative agriculture
for its growers, the merino wool used in its clothing and for the planet’s
future.

Photo courtesy Icebreaker


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Previous Kane Footwear Releases Limited Edition Shoe
Next Smith Expands Partnership With Alterra Mountain Company

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