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Discord Safety CenterPolicy HubSafety LibraryTwitch X Discord
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June 3, 2022



TWITCH X DISCORD

This article will help determine if your Twitch community will benefit from a
Discord server, and guide you in establishing a network that celebrates the
process of live content creation on Twitch or other streaming platforms. We’ll
cover if having a Discord community is worth the time and energy for you, the
process of how to activate your community to increase your live viewership, how
to strengthen the relationship with you and your community during offline hours,
and important milestone steps to meet as your community grows.


IS DISCORD FOR TWITCH NECESSARY?

At some point during their Twitch careers, most streamers will ask the question,
“Is having a Discord for my community necessary?”. Most streamers are already
struggling enough with configuring their overlays, cultivating relationships
with other streamers, and taking the time to edit or design future content. Will
working with yet-another platform really help move my streaming career forward,
or is it just another item on the endless list of distractions?

Most of the streamers who ask this question fail to understand how Discord fits
into their high-level plan for scaling their brand and community. One of the
biggest misconceptions is that Twitch can be used for every step of growing your
channel, brand, and community. Twitch is only one of many platforms required for
success. While Twitch is well-known for engaging and monetizing your active
community base, it struggles with content discovery, data collection, and long
term retention. Twitch should instead be viewed as a tool to engage and connect
with an already-existing community.



The image above categorizes content platforms into 3 primary groups; Discovery,
Engagement, and Activation. Content platforms that focus on Discovery are
specifically designed to spread new, persistent content that can be viewed
later. These platforms are ideal for finding new community members and fans to
engage with by inviting them to join another more personalized platform, such as
a fansite, email list, or Discord community. It is through this persistent
community that you can advertise ways to support and engage directly with the
primary content creators by supporting through Patreon or viewing/subscribing on
Twitch.

The platforms above can obviously be used for different purposes, but they’re
segmented as such because of how their primary business models work. Discovery
platforms run on ads and focus on getting you to consume more content.
Engagement platforms are more personalized, with content not designed for larger
audiences and frequently encourage users to take action. Activation platforms
are designed to have monthly or direct recurring payment models that provide an
enhanced or personalized version of Engagement content.




GOING LIVE AND BACK AGAIN

With a better understanding of the primary purposes of each platform, you can
begin to design your user experience in a way that provides new community
members an easy and direct way to participate in and show dedication to the
community. Regardless of how your Twitch viewers discover your channel or
content, directing them to a centralized community hub will allow them to share
their appreciation with others, and go from being an individual fan to being
part of a community.

To get the most out of Discord and encourage members to join your stream, spend
time with your community before and after each livestream. Before each stream,
spend 15 minutes chatting with your active Discord members to ask them about
their day or receive feedback about your content. As you begin your stream, post
announcements on your social media platforms and use a bot to alert your Discord
community that you’ve gone live. Moderators should continue to oversee
discussions in your Discord, but encourage members to watch the livestream as it
occurs. Bots and scripts can also be used to remind users to join the Discord
community if they haven’t already, as well as following on social media for
updates and alerts. Finally, as your stream is ending, remind the community that
you’ll be available in Discord for a short time to discuss the stream and answer
any questions. Some streamers will also include special events for high-ranking
members or subscribers, which can help encourage collaboration and active use of
the server.

‍

‍


PLAYING WITH VIEWERS VIA DISCORD

One of the most effective ways to engage directly with your community is to
create content with them. This can either be done while livestreaming, or else
as a scheduled event that the community can participate in. Events need not
necessarily be games, but can also include Q&A sessions or discussions about a
topic of interest. Special precautions must be made while playing with viewers
as you’re live to prevent “stream sniping”, where community members will attempt
to disrupt your stream or game while you’re live. Moderators should take note
and be ready to handle disruptions while engaging directly with the community,
but most situations can be prevented by assigning restrictions or requirements
to be on stream with the host. For example, being a subscriber to the community
or requiring participants to apply for a spot if the game has a limited number
of participants can help ensure everybody understands and follows the rules.

‍

‍


THE DISCORD FOR TWITCH CHECKLIST

As you grow your Discord community, members will have different expectations of
what your server offers, how it’s managed and what the server is used for. For
example, a community with 500 members may not be expected to have a full events
calendar, but they would definitely expect that roles have been properly
configured so that subscribers appear as a different username color with more
permissions and access to restricted channels. Below is a simple checklist for
the functionality your server should have:

MILESTONES FOR 50 MEMBERS

 * Establish basic Discord functionality on your server. Early on your Discord
   community may only have a few channels, but setting the correct discussion
   channels and role permissions early will help to prevent rule violations and
   problems as your community grows. More articles in the Support Center can be
   found on Role Management Fundamentals, Setting up Permissions, and Designing
   Private Discussion Channels.
 * Configure your Twitch Integration. Once you reach Affiliate level on Twitch
   with 50 followers and an average of 3 viewers per stream, your channel will
   unlock community subscriptions and custom emotes. The subscription status and
   emotes can be synced to your Discord automatically through an Oauth
   integration, allowing you to provide custom subscriber-only channels to
   reward loyalty. Learn more in the support center about Twitch Integration.
 * Configure your Announcement Bots. While the use of bots for such a small
   community may seem unnecessary, having your Stream Announcement bots
   configured as soon as possible will help your Twitch channel grow
   exponentially. You can have two bots that fulfill this role, bots in Discord
   to announce Go-Live streams and bots on Twitch to offer invitation links to
   Discord.

MILESTONES FOR 500 MEMBERS

 * Regular News and Announcements. Once you have a larger and more active
   community consider doing regular posts featuring content released on other
   platforms like YouTube or information about changes and updates to the
   community. Many popular Discord bots offer custom alert notifications to
   encourage your community to load your livestream as you begin streaming.
   Several Twitch bots also allow for commands you can use to drive traffic to
   your Discord community.
 * Bot Automation for Modding and Common Questions. While small communities can
   be easily modded by a few individuals, larger communities require automated
   tools to delete posts and enforce the rules. Bots can be used to detect and
   remove spam, assign roles, kick and ban members or answer frequently asked
   questions using keyword detection.
 * Diversified Discussion and Call channels. As your community grows, new
   discussion and call channels should be created to allow multiple discussions
   to occur simultaneously. For example, assigning custom channels for
   promotion, media or other discussion topics help make content in your
   community easier to find and filter. Create two or more voice channels to
   allow for serious versus casual discussion and limit the number of active
   chatters to ensure the call doesn’t become too noisy.

MILESTONES FOR 5000 MEMBERS

 * Scheduled Events and Community Activities. As your community grows into the
   thousands, enough members will be active that you can begin hosting events or
   activities related to the core theme or value proposition your community
   offers. These events would be posted as part of your community announcements
   and may offer a custom role to keep regulars active and informed about
   similar events. A system that allows community members to create their own
   events can assist in offloading work and planning from the moderation team,
   and empower your members to build a stronger culture within the community.
 * Advanced Functionality Scripts. Finding a skilled developer to create custom
   bots and scripts for the community will open up new opportunities for what
   your members can accomplish on your platform. For example, modular discussion
   and voice channels can allow community members to temporarily create their
   own call or discussion channels for an activity. These channels can last a
   certain amount of time or automatically delete themselves once everyone has
   left, ensuring the total number of channels and messages in the community
   isn’t overwhelming.




CONCLUSION

We hope these guidelines have helped you to determine if creating a Discord
server for your Twitch audience is the right fit for you. The most essential
thing to keep in mind is that your Discord server is not just an appendix to
your Twitch presence. It serves as its own entity and community that needs to be
fostered with the same, if not more, personal attention and care in order for it
to blossom. With the right mindset and efforts, your Discord community can
bolster your Twitch presence and bring your community closer together, for
longer











Tags:
Moderation
Contents
Is Discord for Twitch Necessary?Going Live and Back AgainPlaying with Viewers
via DiscordThe Discord for Twitch ChecklistConclusion


SAFETY CENTER

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Controlling Your Experience
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Controlling Your Experience


TIPS AGAINST SPAM AND HACKING


UNDERSTANDING AND AVOIDING MODERATOR BURNOUT

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