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Submission: On August 20 via api from US — Scanned from US
Effective URL: https://www.pixalate.com/products/blocking?hsLang\=en
Submission: On August 20 via api from US — Scanned from US
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</form>Text Content
AD FRAUD BLOCKING
Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic
(IVT) across Connected TV (CTV), Mobile Apps, and Websites coming from 8+
million apps, 80 million domains, and 300+ million OTT devices. You execute
confidently as we block over 40 types of IVT to give you full protection.
Schedule a Demo
PROTECTION ON ALL LEVELS
Talk to an expert today and learn how preventing sophisticated ad fraud improves
your bottom line.
Schedule a Demo
ONLY WITH PIXALATE’S PRE-BID BLOCKING
Reduce brand risk while growing your ad ROI with the only pre-bid GIVT and SIVT
blocking solution that works across every channel - display, across Connected TV
(CTV), Mobile Apps, and Website properties.
Schedule a Demo
CROSS-DEVICE BLOCK LISTS
Cross-device, including Connected TV (CTV), Mobile Apps, and Website blocklists
that are refreshed daily including the following:
* Pre-Bid Blocking Tutorial 1: App Data Feeds
* Pre-Bid Blocking Tutorial 2: Data Center Data Feed
* Pre-Bid Blocking Tutorial 3: DEFASE Data Feed
* Pre-Bid Blocking Tutorial 4: Device ID Data Feed
* Pre-Bid Blocking Tutorial 5: Domain Data Feeds
* Pre-Bid Blocking Tutorial 6: IPV4 Data Feed
* Pre-Bid Blocking Tutorial 7: IPV6 Data Feed
* Pre-Bid Blocking Tutorial 8: OTT Device ID Data Feed
* Pre-Bid Blocking Tutorial 9: User Agent Data Feed
Schedule a Demo
CASE STUDY
A large media company wanted each of their properties to increase their supply
value by promising best-in-class inventory quality with the lowest possible
rates of IVT. To accomplish this, they partnered with Pixalate to:
* Use our Fraud API to send Pixalate a real-time feed of the activity across
their pages, enabling us to learn from their users and give them custom,
precise IVT analysis
* Implement Pixalate’s Fraud Tag, a flexible, easy-to-implement tag that blocks
ads from serving to invalid users
* Apply the Fraud API learnings to the Fraud Tag for real-time,
1st-party-data-based blocking - the industry’s leading
detection-to-prevention feedback loop
Pixalate’s IVT determinations were fed not only by observed, first-party data
but backed by our learnings across 8+ million apps, 80 million domains, and 2.5
billion mobile devices. This detailed picture of the fraud ecosystem, combined
with real-time client data analysis, enabled the client not only to lower their
current IVT rates but also to increase their inventory value by promising (and
delivering) higher quality, lower risk media.
Schedule a Demo
MRC ACCREDITATIONS
Pixalate was the first company to obtain MRC Accreditation for SIVT detection &
filtration across CTV environments in 2018. Since this time, Pixalate has
dedicated significant effort to obtaining and retaining MRC Accreditation across
a significant suite of measurement areas and metrics, including certain of
which, are considered industry-firsts and unique to Pixalate (i.e., Pixalate's
12 SSAI measurement metrics).
Pixalate is currently MRC accredited across 20+ measurement areas (over 40+
unique measurement metrics), including:
* CTV: Video SIVT detection and filtration; video served ad impressions;
* Mobile In-App: Video and display SIVT detection and filtration; video and
display served ad impressions; display viewability
* Mobile Web: Display and video SIVT detection and filtration; display and
video served ad impressions; display viewability
* Desktop: Display and video SIVT detection and filtration; display and video
served ad impressions; display viewability
* 12 unique Server-Side-Ad-Insertion ("SSAI") measurement metrics across
desktop, mobile web, mobile in-app, and CTV environments.
Click here for the complete list of Pixalate’s MRC accreditations.
Schedule a Demo
GET MORE INFO
Download our pre-bid Blocking overview to find out more about how to safeguard
your reputation, media spend, and campaign success.
Download Now
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Copyright © 2024 Pixalate
US: 1775 Greensboro Station Place, Suite 425 McLean, Virginia 22102
EU: 10 Earlsfort Terrace Dublin 2 D02 T380, Ireland
SG: 10 Anson Road, #22-02 International Plaza, Singapore 079903
UK Phone: +44 (0)800 011 2050
US Phone: +1 888 749 2528
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect
to the factors that Pixalate believes can be useful to the digital media
industry. Any proprietary data shared is grounded in Pixalate’s proprietary
technology and analytics, which Pixalate is continuously evaluating and
updating. Any references to outside sources should not be construed as
endorsements. Pixalate’s opinions are just that - opinion, not facts or
guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various
laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising
measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally
as traffic that does not meet certain ad serving quality or completeness
criteria, or otherwise does not represent legitimate ad traffic that should be
included in measurement counts. Among the reasons why ad traffic may be deemed
invalid is it is a result of non-human traffic (spiders, bots, etc.), or
activity designed to produce fraudulent traffic.”
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