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WIN-LOSS ANALYSIS

Learn how win-loss will increase your win rate.


CHURN ANALYSIS

Boost customer retention by partnering with Clozd.

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Product Marketing
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Marketing
Sales Ops


EXPLORE OUR PROVEN WIN-LOSS SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.

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PLATFORM OVERVIEW

Learn what the Clozd Platform can do for you.


CONSULTING

Work with the industry's top win-loss experts.

Product Features
Gather Feedback
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FLEX INTERVIEWS

Give your buyers the flexibility to respond when and where it’s most convenient
for them.

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Learn Win-Loss: Resources
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Win-Loss Analysis Guide
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Win-Loss Week


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The annual conference that helps you win more.

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SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.


PRODUCT

Clozd's tech and people help you drive strategic change from win-loss insights.


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WIN-LOSS ANALYSIS

Learn how win-loss with Clozd will increase your win rate.


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

Clozd for ...


SALES LEADERS


PRODUCT MARKETERS


EXECUTIVES


MARKETING LEADERS


SALES OPERATIONS

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PRODUCT


CLOZD PLATFORM

Learn how we automate win-loss, deliver actionable insights, and help you win
more.


OUR CONSULTANTS

Passionate win-loss experts to help guide your program.

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LEARN WIN-LOSS: RESOURCES


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Win-Loss analysis by Clozd


UNCOVER THE
‍REAL REASONS YOU WIN AND LOSE

Win-loss analysis with Clozd provides detailed and unbiased feedback directly
from your buyers—so you can make strategic decisions with confidence.

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Win-Loss analysis by Clozd
Why use Clozd?

Direct buyer feedback is at the heart of everything we do at Clozd.
‍
Your buyers have the answers you need—and our combination of technology,
methodology, and experience is the best way to capture, analyze, and access
those insights.


Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs

Executive teams with access to accurate, real-time win-loss data make more
informed decisions, make them more quickly, and act on them with more
confidence.

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BENEFITS OF CLOZD


THE VALUE OF WIN-LOSS ANALYSIS FOR YOUR TEAM

Winning is a collective effort, and Clozd delivers critical buyer intelligence
to every revenue-influencing team. Empower your teams with the win-loss insights
they need to improve win rates by up to 50% (Gartner).

Sales

Get the truth about why you win and lose—and then use that data to make sure you
hit your target.

Sale Leaders Overview

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi Kumaraswami
‍President of Worldwide Field Operations, Riskified
Product Marketing
Product Marketing Overview

Influence your product roadmap and help your sales team close more deals.

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager, Loopio
Executives

Align your teams, make strategic decisions, and drive revenue.

Executives Overview

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Riskalyze
Marketing

Create optimal go-to-market strategies that improve revenue outcomes for their
business.

Marketing Overview

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security
Sales Ops

Drive changes to sales execution and enablement that empower your team to hit
their revenue targets.

Sales Ops Overview

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager, AppFolio

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi Kumaraswami
President of Worldwide Field
Operations, Riskified
Read Reviews

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager,
Loopio
Read Reviews

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen
Read Reviews

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security
Read Reviews

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager,
AppFolio
Read Reviews
Sales


Get the truth about why you win and lose—and then use that data to make sure you
hit your target.

Sales Overview
Product Marketing


Influence your product roadmap and help your sales team close more deals.

Product Marketing Overview
Executives


Align your teams, make strategic decisions, and drive revenue.

Executives Overview
Marketing Leaders


Create optimal go-to-market strategies that improve revenue outcomes for your
business.

Marketing Overview
Sales Ops


Drive changes to sales execution and enablement that empower your team to hit
its revenue targets.

Sales Ops Overview

Every professional sports team reviews their footage to understand where they
need to improve. Winning deals is our sport, and Clozd is our video review.
Everybody needs to be making every effort to get clients sharing feedback with
this program."

Ravi KumaraswamiPresident of Worldwide Field
Operations, Riskified

You can't live without this tool. Make the budget for it. With the results from
Clozd, you can spend your time enabling your team to win more and close the gaps
on why you lose.”

Stacey Wright
Product Marketing Manager, Loopio

We’ve made packaging changes, pricing changes, GTM messaging changes,
positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a
50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally
company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

I’ve been thoroughly impressed by the extensive and pertinent insights provided
by Clozd. Every review from Clozd teaches me new ways to improve our sales
process.”

James Erickson
Market Intelligence Manager,
AppFolio





PROVEN EXPERTISE

A team (and insights) you can trust

With Clozd, you’ll have a dedicated expert to help you scope, implement, and
execute your win-loss program.
‍
Our proven methodology delivers win-loss insights you can trust, and our
experienced team provides the guidance and support you need to succeed.

Learn more


PURPOSE-BUILT SOFTWARE

Real-time win-loss analysis at scale

Win-loss analysis at scale is impossible without powerful technology.



The Clozd Platform integrates with your CRM, automates outreach and data
collection, synthesizes key insights, and engages your stakeholders.

It's the only solution that delivers comprehensive, continuous win-loss analysis
for the global enterprise.

Check it out

Case Studies

Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a
primary focus on increasing both product adoption and customer retention. The
result? Clearbit attributes a 10% increase in gross retention to win-loss
analysis by Clozd.

Read the full case study
We were able to get to the core of some issues that customers were having, and
we’ve seen a massive improvement in retention—greater than 10 percent GRR
improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Helpful resources

Looking for tips and best practices? Need help building a business case? Get
answers to commonly asked questions and access valuable content like our 2024
State of Win-Loss Analysis Report and The Definitive Guide to Win-Loss Analysis.

Resource library

Get answers to all your questions about win-loss analysis.

Learn more
Customer stories

See what our customers have to say about how we’ve helped them.

Read now


READY TO GET STARTED?

Explore how win-loss analysis can help your buiness win more. Last chance plug
for clozd.

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WIN-LOSS ANALYSIS

Explore how win-loss analysis can help your business win more.

Learn More


CHURN ANALYSIS

Explore how churn analysis can help your business win more.

Learn More


READY TO GET STARTED?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free


WIN-LOSS ANALYSIS

Clozd will help you improve your sales win rate

Explore How


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

Show Me
REVIEWS


CLOZD HELPS US UNDERSTAND, WITH CONFIDENCE, WHY WE WIN AND LOSE DEALS."


AMELIE SUTSAKHAN


  | SENIOR PRODUCT MARKETING MANAGER AT LAUNCHDARKLY

Read Review


EVERY REVIEW FROM CLOZD THAT I READ TEACHES ME NEW WAYS TO IMPROVE OUR SALES
PROCESS.


JAMES ERICKSON


  | HEAD OF MARKET INTELLIGENCE AT APPFOLIO

Read Review


DEPTH OF KNOWLEDGE WE COULD NEVER ACHIEVE ON OUR OWN."


GARY C.


  |  VP OF PRODUCT MARKETING

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©2024 Clozd Inc.


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WIN-LOSS CONTENT

Learn Win-Loss: Resources
Win-Loss Analysis Guide
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The Four Pillars of Effective Win-loss


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