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 1. Healio
 2. News
 3. Endocrinology
 4. Practice Management

ByJonathan D. Leffert, MD, FACP, FACE, ECNU
ByElizabeth Lepkowski, MATD
Fact checked byJill Rollet


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Save


CME ACTIVITY OFFERINGS RESPOND TO POST-COVID LEARNING ENVIRONMENT

ByJonathan D. Leffert, MD, FACP, FACE, ECNU
ByElizabeth Lepkowski, MATD
Fact checked byJill Rollet
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In this issue, Jonathan D. Leffert, MD, talks with Elizabeth Lepkowski, MATD,
about what clinicians want and can expect from post-pandemic CME activities,
including which activities deliver the most value.

Jonathan D. Leffert


Lepkowski is chief learning officer for the American Association of Clinical
Endocrinology. She provides the leadership responsible for AACE’s education
programs and events for the domestic and global community, accreditation
standards and all scientific publications. She also oversees the disease state
networks that serve as the organization’s community of support and medical
advisers within their respective specialty focuses.

Leffert: In general, how has COVID affected how people use CME learning
activities?

Lepkowski: Collectively, living through a global pandemic has driven dramatic
shifts in our workplaces, child care, eating habits, our perceptions about
technology and even our sense of time and work life balance. No one is the same
as they were pre-COVID, and understanding what our new normal is post-COVID is
still being worked out.

For CME providers and education program designers, the focus is not just on
providing opportunities to receive CME or maintenance of certification (MOC)
credits anymore. Clinicians want to know how CME learning activities will help
them in their practices, they want to see practical approaches, tools and
resources that allow busy clinicians to take that new knowledge and skillset and
apply it in their practices with their patients right away.

I also am seeing, that based on changes post-COVID, we need to provide
activities that are flexible in that learners are able to consume them whenever
and wherever they’d like, experiential and interactive that allow clinicians to
share their own experience with others, and meaningful, that is, purpose-driven
or transformative.

Leffert: Do you see in-person learning activities resuming their pre-COVID
interest, and if not, what are the causes and consequences of that?

Lepkowski: In-person learning is resuming but with many changes in strategies
based on our research, survey data and feedback from our community. For
in-person learning, participants are not just looking for didactic lectures in
CME anymore. There has been a shift in mindset and behavior post-COVID — the
value proposition to spend the time away from their practices and family, the
additional expenses that go along with decreased CME budgets, and the personal
perceived hassle and risk associated with travel challenges is much higher than
it was before COVID. CME providers will need to think about this new value
proposition when developing in-person learning activities and understand how to
meet the needs of the whole community.

Also, many national conferences that historically had a large international
attendance are not seeing those same numbers come back as a result of the
continued impact of COVID in specific regions and shifts in spending with
industry. This is having a major impact on national medical associations, and it
affects the overall experience of a national conference as the attendance can
suddenly feel smaller than it was pre-COVID.

Leffert: Over the next few years, what changes in CME activities do you
anticipate as a result of the current environment?

Lepkowski: The explosion of digital education formats will shift CME portfolios
to include shorter, more focused CME activities, such as the use of podcasts, to
allow content to be available anytime, anywhere.

A change that has already emerged is the assumption that all content delivered
in live conferences and in webinars will be recorded and available to registered
participants after the event or will be available for purchase for those who did
not register to attend the event. This now is assumed to be standard vs.
optional as it was pre-COVID.

Also, new trends in CME will include content areas such as DEI — diversity,
equity and inclusion — social determinants of health, and communication
strategies with patients to address misinformation. We are also beginning to
integrate patient-centric resources into CME activities that serve as useful
tools for clinicians to use when talking with their patients. This helps to
empower patients to self-manage their own disease or condition.

Leffert: Will the changes that you foresee have a more positive or negative
impact on the educational offerings to learners?

Lepkowski: I believe the changing trends in the industry are going to continue
to challenge CME providers and education designers to keep up with new
technologies to create both meaningful and flexible experiences that are easy to
access anytime from any device and be automatically reported to all
accreditation and certification bodies. With the return of American Board of
Internal Medicine (ABIM) MOC requirements in 2023, this issue will be
specifically important. A CME provider’s role is not only about creating
meaningful CME activities, but also about supporting clinicians in tracking
their learning progress and tracking all their requirements in one place. At
AACE, this is something we have invested in and take very seriously. All AACE
enterprise platforms have full integration and automatically track all CME
learning activities and report credits to ABIM MOC. These are positive impacts
from a clinician’s perspective.

Leffert: Any practical advice you can offer readers about how they can maximize
their CME learning experience?

Lepkowski: At AACE, the annual meeting has the largest value for the investment.
We provide an exclusive experience to those who travel and attend in person.
There are deep dive discussions with all key plenary speakers. There are many
options to attend small, hands-on workshops, and many of the sessions are
recorded and part of the registration package. This allows a clinician to pick
which sessions are of most interest to them to attend in person. Then, the other
sessions will be available as recorded sessions for the rest of the year to
review after the meeting. This format allows for a very personalized experience.
You can register for the annual meeting and earn all the credits you need for
CME and MOC requirements.

Jonathan D. Leffert, MD, is managing partner at North Texas Endocrine Center and
past president of the American Association of Clinical Endocrinology. He is an
Endocrine Today Editorial Board Member and the Putting It Into Practice column
editor. He can be reached at jleffert@leffertmail.com; Twitter:
@JonathanLeffert.

Elizabeth Lepkowski, MATD, is chief learning officer at the American Association
of Clinical Endocrinology. She can be reached at elepkowski@aace.com.

Published by:
Sources/Disclosures

Collapse

Source: Healio Interviews
Disclosures: Lepkowski reports employment with the American Association of
Clinical Endocrinology. Leffert reports no relevant financial disclosures.

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endocrinology
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